Aravina Estate

What Aravina Estate does

Aravina Estate, legally operated as TenHills Winery Pty Ltd, is a privately held Australian winery and integrated hospitality destination headquartered at 61 Thornton Road, Yallingup, in Western Australia's Margaret River wine region. Founded in 1986 with original vine plantings and a 2013 replanting/expansion program, the estate spans 180 acres (73 hectares) of which 69 acres (29.6 hectares) are under vine across 12 grape varieties including Semillon, Sauvignon Blanc, Chenin Blanc, Chardonnay, Cabernet Sauvignon, Merlot, Shiraz, Tempranillo, Malbec, Touriga Nacional, Grenache, and Arinto. Production is on-site in a state-of-the-art winemaking facility and is organised into three tiers: A Collection (approachable), Single Vineyard & Limited Release (innovative varietals), and Wildwood Ridge Reserve (handpicked, up to 15-year aging potential).

The business monetises through seven distinct revenue streams: direct wine sales via cellar door and online shop, the Club Aravina subscription service (minimum three 6-bottle shipments annually with a 12-month commitment) plus a points-based Wine Loyalty Program, restaurant and pizza bar dining, 21 self-contained cabins under the Aravina Escapes brand (King, Twin, Accessible, and Honeymoon configurations), corporate functions and weddings across multiple venues, premium hosted wine experiences in the Museum Wine Room ($60–$80 per person), and 8 Waves Brewing Co craft beer at the on-site Tap House. A cultural-tourism partnership with Surfing WA underpins the WA Surf Gallery — the first official Western Australian surfing museum and a free-entry attraction.

Go-to-market is overwhelmingly direct-to-consumer within Western Australia, with a single international extension into New Zealand via the Australia Tasting Room distributor. Customer segments are intentionally diversified across wine enthusiasts, leisure diners, overnight guests, corporate event clients, wedding couples, and cultural tourists, with marketing delivered through organic social (Instagram, Facebook), email, seasonal festivals (Summer, Winter, Easter, Beer Fest, 40th Anniversary Dinner), and event-driven conversion at the estate itself. No funding rounds, M&A activity, or institutional ownership are disclosed.

Name

Aravina Estate

Legal name

TenHills Winery Pty Ltd

Website

https://aravinaestate.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Aravina Estate is a privately held Margaret River winery and hospitality operator producing estate-grown wines across three tiers and running an integrated destination with restaurant dining, 21-cabin accommodation, craft beer, and a surfing museum.

Ownership category

akta.pro rank

Product category

Winery and Wine Hospitality

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (722410), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Hotels & Motels (7011)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Bars (THAFAEAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Margaret River wines
• Single vineyard wines
• Winery restaurant dining
• Vineyard cabin accommodation
• Wine tourism events

Headquarters

HQ city

Yallingup

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine sales: Direct wine sales through online shop, cellar door, and Club Aravina subscription service. Wine tiers include A Collection, Single Vineyard & Limited Release, and Wildwood Ridge Reserve.
2. Restaurant & dining: Restaurant dining with terrace, lawn picnics, and Pizza Bar. Breakfast served Mon-Fri, full menu Wed-Sun, limited menu Mon-Tue.
3. Accommodation: 21 modern cabins at Aravina Escapes on Wildwood Ridge including King, Twin, Accessible, and Honeymoon cabins
4. Club Aravina subscription: Wine subscription service requiring minimum 3 annual shipments of 6 bottles each. Customizable wine selection with 12-month commitment before cancellation.
5. Functions & events: Corporate events, Christmas parties, birthdays, hens events. Venues include Chardonnay Room, Barrel Room, and Terrace.
6. Wedding services: Wedding ceremonies and receptions in various settings: wedding gardens, Chardonnay Room, terrace, marquee on grass, with bridal suite available
7. Craft beer sales: 8 Waves Brewing Co craft beer sold at Tap House on weekends with live music on Saturdays
8. Wine experiences: Premium tasting experiences including Meet the Maker ($60pp) and Vineyard Visit + Meet the Maker ($80pp) in the Museum Wine Room

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Aravina Estate produces and sells single-vineyard estate-grown wines across three tiers (A Collection, Single Vineyard & Limited Release, Wildwood Ridge Reserve) from its Margaret River property, alongside an on-site restaurant, 21 modern cabins, cellar door tastings, craft beer, and venues for weddings and corporate events. The estate integrates winemaking, hospitality, accommodation, and cultural tourism (WA Surf Gallery) into a single destination experience.

Product overview

Aravina Estate is a multi-faceted hospitality and winemaking business in Margaret River offering wines across three tiers (A Collection, Single Vineyard & Limited Release, and Wildwood Ridge Reserve), diverse dining experiences including The Terrace Restaurant and Pizza Bar, accommodation in 21 modern cabins across four types (King, Twin, Accessible, and Honeymoon), wine experiences such as Meet the Maker and Vineyard Visits, a wine club subscription and loyalty program, event venues for weddings and corporate functions, the WA Surf Gallery museum, and 8 Waves Brewing Co craft beer at the Taphouse.

Differentiator

Problem solved

Functional benefit

Brands

• 8 Waves Brewing Co: Craft beer brewed on-site at Aravina Estate's Tap House, featuring a casual laid-back vibe by the lake.
• A Collection
• Single Vineyard & Limited Release
• Wildwood Ridge Reserve

Products and services

• A Collection Wines Approachable and versatile single-vineyard wines reflecting the essence of the Margaret River vineyard, designed for immediate enjoyment.
• Single Vineyard & Limited Release Wines Innovative wines showcasing the unique character of the vineyard, including varietals such as Grenache, Arinto, and Tempranillo.
• Wildwood Ridge Reserve Wines Premium wines made from the best handpicked grapes, representing the pinnacle of Aravina's winemaking expertise with aging potential of up to 15 years.
• Cellar Door Tasting On-site tasting experience featuring six wines at $10 per person, redeemable on purchase and complimentary with any lunch booking.
• Club Aravina Wine Subscription Wine subscription requiring a minimum of three annual shipments of six bottles, with customisable wine selection and member benefits; cancellation permitted after 12 months.
• Meet the Maker Experience Private guided tasting of premium current-release and museum wines hosted by a winemaker in the Museum Wine Room, priced at $60 per person.
• Vineyard Visit + Meet the Maker Experience Premium experience including sparkling on arrival, a 30-minute buggy tour through the vines, and a private museum tasting with the winemaker, priced at $80 per person.
• The Terrace Restaurant Estate dining venue with vineyard views serving dishes that showcase local Margaret River ingredients; full menu Wed-Sun, breakfast Mon-Fri, limited menu Mon-Tue.
• Pizza Bar Casual pizza offering available alongside the restaurant and terrace dining experience.
• 8 Waves Brewing Co Craft Beer On-site craft beer brewed under the 8 Waves Brewing Co label and served at the Taphouse with live music on Saturdays.
• Aravina Escapes Accommodation Cabins 21 modern self-contained cabins on Wildwood Ridge overlooking the vineyard and lake, available as King, Twin, Accessible, and Honeymoon cabin types.
• Corporate Functions and Events Corporate event hosting across venues including the Chardonnay Room, Barrel Room, and Terrace, with a dedicated event coordinator.
• Wedding Venue and Services Wedding ceremonies and receptions in gardens, the Chardonnay Room, terrace, or marquee on grass, with dedicated wedding manager and bridal suite.
• WA Surf Gallery First official Western Australian surfing museum showcasing historic surfboards, photographs, and trophies, with free entry open Wednesday to Sunday.

Quantifiable outcome

• 69 acres of premium vineyard producing 12 varieties
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Surfing WAcoreStrategic or Co-development PartnerPartnership with Surfing WA to launch the first official Western Australian surfing museum, the WA Surf Gallery. The gallery showcases rare surfing memorabilia from the 50s, 60s, and 70s, including historic surfboards and photographs from legendary photographers Ric Chan and Greg Woodward. Located at Aravina Estate near iconic surf spots like Yallingup, Margaret River, and Gracetown. Free entry for visitors, open Wednesday to Sunday.
• 8 Waves Brewing CocoreStrategic or Co-development PartnerAravina Estate's own craft beer label brewed on-site at the Tap House. The Tap House is nestled on the lawn by the lake with casual, laid-back atmosphere. Beer sold at the Tap House with live music on Saturdays.
• BMW AutoclassicminorOthersBMW Autoclassic provides EV charging stations at Aravina Estate for guests with electric vehicles.
• Australia Tasting RoomminorChannel Partner/ Reseller/ DistributorInternational shipping partner for New Zealand market. Wines available for international shipping via australiatastingroom.com/nz/producers/aravina-estate

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cape Mentelle: Margaret River winery with cellar door and wine experiences in the same regional tourism cluster as Aravina Estate.
• Pierro: Boutique Margaret River winery in the same premium single-vineyard tier as Aravina's Single Vineyard & Limited Release and Wildwood Ridge Reserve.
• Voyager Estate: Margaret River estate winery with cellar door and acclaimed restaurant — operates as a multi-faceted wine, dining and tour destination directly comparable to Aravina's estate model.
• Amberley Estate: Margaret River estate winery with cellar door, restaurant and accommodation — operates the same combination of wine, hospitality and lodging as Aravina Estate.
• Xanadu Wines: Margaret River winery operating cellar door and wine experiences in the same regional category and consumer segment as Aravina.
• Vasse Felix: Margaret River pioneer winery (est. 1967) with on-site restaurant and cellar door — same single-region estate destination model targeting premium wine tourism.
• Brookland Valley Estate: Margaret River estate with vineyard, restaurant and on-site accommodation — closest peer to Aravina's combined winery + 21 cabins + dining destination model.
• Leeuwin Estate: Margaret River premium winery with restaurant, cellar door and event hosting on its estate — directly comparable as a premium single-vineyard Margaret River destination.
• Cullen Estate: Biodynamic Margaret River winery with on-site restaurant and tastings — comparable as a single-vineyard Margaret River wine and dining destination.

Broad incumbents

• Penfolds: Australia's largest premium wine producer and a parent of multiple wine brands — broader incumbent across the same Australian premium wine category Aravina competes in, but not a destination hospitality operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AravinaEstate
• Instagraminstagram.com/aravinaestate
• Xx.com/AravinaEstate
• LinkedInlinkedin.com/company/aravina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aravina Estate