BlueCoast Realty Corporation

What BlueCoast Realty Corporation does

BlueCoast Realty Corporation is a privately held, independently owned real estate brokerage headquartered at 575 Military Cutoff Rd in Wilmington, North Carolina, founded in 2006. The firm operates through two branded divisions—BlueCoast Residential and BlueCoast Commercial (operated via a wholly owned subsidiary)—serving residential buyers and sellers, commercial real estate clients, and investors across the Wilmington metropolitan area and adjacent coastal communities including Wrightsville Beach, Carolina Beach, Kure Beach, and Figure Eight Island. A second office is located at 1140 Lake Park Blvd N in Carolina Beach. Go-to-market is sales-led, executed by a small team of local real estate agents (1–10 employees total), with Amanda Parmer listed as President.

The company's customer-facing platform, wilmingtonnchomes.com, is built on the Real Geeks IDX framework and provides map-based MLS search, advanced filtering, saved searches and favorites, featured listings, market reports, and a comparative market analysis (CMA) home-valuation tool. A companion mobile app enables location-based property discovery. Underlying technology is largely commoditized third-party infrastructure (Real Geeks IDX) rather than proprietary IP; no public API, SDK, or developer portal is documented.

Revenue is generated exclusively through transaction-based commissions on residential and commercial property sales; pricing is not publicly disclosed and is negotiated per transaction. The firm is privately held with no disclosed institutional investors, parent company, funding rounds, partnerships, awards, patents, or regulatory actions.

Name

BlueCoast Realty Corporation

Legal name

Blue Coast Realty Corporation

Website

https://wilmingtonnchomes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

BlueCoast Realty Corporation is a privately held real estate brokerage in Wilmington, North Carolina, offering residential and commercial sales services across the Wilmington metropolitan area and surrounding beach communities through its BlueCoast Residential and BlueCoast Commercial divisions.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Commissions: Traditional real estate commission-based revenue from residential property transactions including buyer and seller representation services.
2. Commercial Real Estate Commissions: Revenue generated through commercial real estate transactions via dedicated BlueCoast Commercial division serving clients of all sizes.
3. Seller Services: Unique seller services to help homeowners sell quickly and for top dollar, generating revenue through commission on successful sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BlueCoast Realty Corporation is a residential and commercial real estate brokerage serving the Wilmington, North Carolina metropolitan area. It provides buyer and seller representation for residential properties and commercial real estate transactions through dedicated BlueCoast Residential and BlueCoast Commercial divisions, supported by an IDX-powered property search website (wilmingtonnchomes.com) and a mobile app with location-based search features.

Product overview

BlueCoast Realty Corporation operates as a dual-division real estate brokerage offering residential and commercial services through its core brands: BlueCoast Residential and BlueCoast Commercial. The company provides an IDX-powered search platform (wilmingtonnchomes.com) that integrates property search, featured listings, advanced filtering, and market reports. Supporting tools include a Property Valuation/CMA service, a mobile app for location-based home searching, and access to mortgage referral services. The product suite is built on the Real Geeks platform.

Differentiator

Problem solved

Functional benefit

Brands

• BlueCoast Commercial: A dedicated commercial real estate division of BlueCoast Realty offering tailored commercial real estate solutions for clients of all sizes seeking to buy, sell, or lease commercial properties.

Products and services

• BlueCoast Residential Full-service residential real estate brokerage offering buyer and seller representation for residential properties in the Wilmington, NC metropolitan area, including Wrightsville Beach, Carolina Beach, and surrounding beach towns.
• BlueCoast Commercial Dedicated commercial real estate division offering tailored buy, sell, and lease services for commercial properties, with a team focused exclusively on commercial real estate ventures for clients of all sizes.
• wilmingtonnchomes.com IDX Property Search Platform Real Geeks-powered IDX search platform that lets users browse residential and commercial listings by map, zip code, community, property type, and MLS number, save favorites, and contact agents directly.
• BlueCoast Mobile App Standalone mobile application (available on the Apple App Store and Google Play) that enables users to search homes on the go, with location-based features that surface nearby listings while driving.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Compass: National, tech-enabled real estate brokerage with increasingly coastal presence. Represents a strategic threat to independent brokerages like BlueCoast through agent recruitment, tech spend and national marketing reach.
• eXp Realty: Cloud-based brokerage operating nationwide via a remote agent model. Increasingly attracts agents in markets like Wilmington, providing a low-overhead alternative for residential agents that BlueCoast otherwise competes for.
• Redfin: Tech-enabled brokerage with an established Wilmington-NC presence. Competes on a differentiated fee structure and consumer-facing digital experience, applying pressure on BlueCoast's commission model.

Direct peers

• Keller Williams Realty Wilmington: Keller Williams franchise operating across the Wilmington metro. A direct competitor on residential agent services, tech-enabled lead generation and luxury/coastal segments that overlap BlueCoast's core.
• Intracoastal Realty Corporation: Long-established, locally owned residential real estate brokerage headquartered in Wilmington, NC, serving the same coastal Carolina submarkets (Wrightsville Beach, Carolina Beach, Figure Eight Island). Directly competes with BlueCoast for the same buyer/seller pool on a community-driven value proposition.
• Coldwell Banker Sea Coast Advantage: Wilmington, NC-based residential brokerage operating within the broader Coldwell Banker franchise. Competes head-to-head with BlueCoast across the Wilmington metro and surrounding beach communities, offering a comparable mix of local agents, IDX search and relocation services.
• Landmark Sotheby's International Realty: Luxury-leaning brokerage with presence in coastal North Carolina, including Wrightsville Beach. Competes with BlueCoast's higher-price-point and waterfront segment, though skewed more toward luxury listings.
• Intracoastal Commercial / ILM Commercial Group: Commercial real estate brokerages serving Wilmington and southeastern NC. Directly compete with BlueCoast's BlueCoast Commercial division for small-to-mid-market commercial assignments and investment sales.
• Century 21 Sweyer & Associates: Franchised residential brokerage serving Wilmington and coastal southeastern North Carolina. Competes directly with BlueCoast for residential listings and buyers in the same geography under a recognized national brand.
• RE/MAX Essential: RE/MAX-affiliated brokerage operating in the Wilmington, NC area. Targets a similar residential buyer/seller segment with a comparable agent-led model and franchise-backed IDX search platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https%3A//www.wilmingtonnchomes.com
• Facebookfacebook.com/BlueCoastRealty
• LinkedInlinkedin.com/company/bluecoast-realty-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueCoast Realty Corporation