Singapore Realtors

What Singapore Realtors does

Singapore Realtors Inc. (SRI), operating as SRI Pte Ltd under CEA License No. L3010738A, is a Singapore-based, privately held real estate services firm founded in 2016. The company runs a multi-vertical platform spanning residential brokerage (buy, sell, rent), local and international project marketing, capital markets advisory, live auctions (through wholly-owned subsidiary SRI Auction & Sales, operating auction.sri.sg), property management, and industrial real estate. Its agent network has scaled from over 1,000 salespersons in 2020 to nearly 1,500 in 2025, with documented flagship deal results including 140 of 246 units sold at CDL's Newport Residences launch and a cumulative $3.78 billion in capital market transactions attributed to Managing Partner Low Choon Sin.

SRI's revenue model is transaction- and project-based: brokerage commissions on residential transactions, professional services fees for project marketing and capital markets advisory, and transaction fees from auctions, tenders, and private treaty sales. The company serves three primary customer segments — individual homeowners, corporate property developers, and corporate property owners/investors — across Singapore and an international project marketing footprint covering at least Malaysia, the UK, Japan, Australia, Vietnam, and Cambodia. Distribution is omnichannel: direct agent network, dedicated auction microsite, PropertyGuru/CommercialGuru marketplace listings, and global investor roadshows, supported by a multi-platform social presence.

Underlying operations run on SRI Cloud, a proprietary technology stack integrating CRM, big data analytics, client and property management tools, an eDM generator, and the OnePoint mobile app for agents. The platform powers the firm's published market insights cadence (GLS tender outcomes, developer sales tracking, HDB resale updates) and its agent enablement program (Thrive Together recruitment, bespoke mentorship, ACTA-certified training). Leadership is anchored by co-founders and managing partners Bruce Lye and Benson Koh, CEO Thomas Tan (also a shareholder since 2025), COO Tricia Teo, and a bench of managing partners heading each service vertical, with combined industry experience exceeding a century across the senior team.

Name

Singapore Realtors

Legal name

SRI Pte Ltd

Website

https://sri.sg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Singapore Realtors Inc. (SRI) is a privately held Singapore-based real estate agency, founded in 2016, operating a network of nearly 1,500 agents across residential brokerage, project marketing, capital markets, auctions, and property management for homeowners, developers, and corporate investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Office Brokerage (BPAJABAA), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential property brokerage
• Property auction services
• Project marketing
• Capital markets advisory
• Property management services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Brokerage Commission: Commission earned from facilitating property buy, sell, and rent transactions through the agent network. Agents operate on commission tiers, earning higher rewards for greater performance.
2. Project Marketing Services: Fees from marketing new property launches for developers, including local project marketing and international project marketing services.
3. Auction Services: Property auction services including sale by auction, tender, expression of interest, and private treaty methods. Commission or fees from conducting property auctions.
4. Property Management: Property management services for property owners including tenant acquisition, property maintenance, and financial management.
5. Capital Markets: Capital market solutions including asset management for valued clients, property acquisition and disposition advisory services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Singapore Realtors is a real estate agency that provides residential brokerage services (buying, selling, and renting), property management, local and international project marketing for developers, capital markets advisory, and property auctions. Services are delivered through a network of nearly 1,500 licensed agents supported by a proprietary cloud-based technology platform with CRM, analytics, and client management tools.

Product overview

SRI (Singapore Realtors Inc.) operates as a comprehensive real estate services platform with a network of nearly 1,500 agents. The company offers an integrated suite of services comprising core residential brokerage (buy, sell, rent), property management, local and international project marketing, capital markets advisory, and live auction services through auction.sri.sg. The SRI Tech Platform powers agent operations with big data analytics, CRM tools, property management, and market trend analysis. Agent-facing offerings include the OnePoint mobile app, Thrive Together recruitment program, and bespoke mentorship initiatives. The company was founded in 2016 and has expanded into international project marketing and industrial real estate since 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• SRI Residential Brokerage Services Core residential real estate brokerage services covering the buying, selling, and renting of properties in Singapore, delivered through a network of nearly 1,500 licensed agents for individual homeowners and investors.
• Property Management

Quantifiable outcome

• $3.78 Billion in cumulative capital market transactions brokered
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Huttons Asia: Major Singapore real estate agency offering brokerage, auctions, and project marketing, with a large agent network. Comparable to SRI in core residential services and developer project marketing mandates.
• PropNex Limited: Singapore's largest listed real estate agency with thousands of salespersons, competing head-to-head with SRI in residential brokerage, project marketing, and agent recruitment. Highly comparable as a multi-vertical real estate agency in the same Singapore market.
• OrangeTee & Tie: Singapore-headquartered realestate agency with a sizable agent network and full-service offerings including brokerage, project marketing, auction, and property management. Directly comparable to SRI's service mix and customer segments.
• ERA Singapore: One of Singapore's largest real estate agencies and a long-standing franchise brand, operating in residential brokerage, project marketing, and auctions. Direct competitor for SRI in agent recruitment, transaction volume, and developer mandates.

Broad incumbents

• CBRE Singapore: Global real estate services firm providing capital markets, valuation, project marketing, and property management in Singapore. Comparable corporate-services overlap with SRI's Capital Markets and project marketing teams.
• Cushman & Wakefield (Singapore): Global commercial real estate services firm with a substantial Singapore presence across capital markets, project marketing, and property management. Overlaps with SRI's Capital Markets and project marketing verticals at the corporate/institutional level.
• JLL Singapore: Global real estate services firm offering brokerage, investment advisory, project leasing, and property management in Singapore. Comparable to SRI's Capital Markets and corporate property services, though at larger institutional scale.
• Savills Singapore: International real estate advisory firm active in Singapore across commercial leasing, investment sales, valuations, and project marketing. Direct overlap with SRI's office and capital markets advisory offerings.

Emerging players

• Engel & Völkers Singapore: International real estate franchise focused on premium residential brokerage in Singapore. Comparable niche positioning to SRI in premium residential and international project marketing for cross-border buyers.
• Sotheby's International Realty (Singapore): Global luxury real estate brand with Singapore affiliates focused on high-end residential sales. Comparable to SRI's premium/residential brokerage book and international project marketing ambitions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SRISingaporeRealtorsInc
• Facebookfacebook.com/sriexperience
• LinkedInlinkedin.com/company/singapore-realtors-inc-sri
• Instagraminstagram.com/sriexperience
• TikToktiktok.com/@sriexperience

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Realtors