ERA Singapore
ERA Singapore (ERA Realty Network Pte Ltd) is one of Singapore's "Big Five" international real estate agencies, providing full-service project marketing, residential resale/leasing, commercial/industrial transactions, auction, and capital markets services to property buyers, sellers, developers, and institutional investors.
- Company typePrivate
- Founded1982
- HeadquartersSingapore, Singapore
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What ERA Singapore does
ERA Singapore, operating through its legal entity ERA Realty Network Pte Ltd, is one of Singapore's "Big Five" international real estate agencies and a wholly-owned subsidiary of SGX-listed Apac Realty Limited. Founded in 1982 and headquartered at ERA APAC Centre on Lorong 6 Toa Payoh, the firm provides full-service real estate intermediation across Singapore — covering project marketing to developers (300+ project mandates), residential resale and rental, commercial and industrial property transactions, auctions, and a dedicated Capital Markets & Investment Sales team serving HNWIs, family offices, funds, and REITs. Customer segments span individual buyers, sellers, tenants, HDB and private homeowners, large property developers, and commercial/industrial investors.
The operating model is built on a large commissioned "Trusted Advisers" agent network (headcount reported in the 5,001–10,000 band, deliberately being rationalized toward active producers) supplemented by a multi-channel digital stack: the AI-enabled SALES+ agent application, the consumer-facing RealtyWatch mobile application, a property portal (propertyportal.era.com.sg), the ERA VIP membership program, and a recurring ERA Research & Market Intelligence publication cadence covering BTO, GLS, and macro property analysis. AI is layered into SALES+ for content generation, translation, property reports, visual staging, and client engagement workflows, supported by a dedicated AI specialist team, with a stated roadmap to double these functions by 2026.
Revenue is generated almost entirely on a transaction-based commission model, with standardized, CEA-governed rates: vendors pay 2–5% of listed/target price, purchasers pay 1–3% of contracted price, leasing commissions on HDB rooms and whole units scale at 0.5–1 month rent or SGD-denominated equivalents, property assignment commissions are 10% of the assignment fee or 1 month rent (whichever is higher), and property management commands a minimum 6% of gross monthly rent. All commissions carry GST. Beyond core brokerage, ERA has built a community-positioning layer under its "ESG by ERA" initiative — including partnerships with Gift-A-Family, the Singapore Association for the Deaf (SADeaf), and multiple Community Development Councils — and has earned the Straits Times Best Customer Service Award (2026) in the property agency category.
ERA Singapore firmographics
Firmographics- Name
- ERA Singapore
- Legal name
- ERA Realty Network Pte Ltd
- Website
- https://era.com.sg
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ERA Singapore (ERA Realty Network Pte Ltd) is one of Singapore's "Big Five" international real estate agencies, providing full-service project marketing, residential resale/leasing, commercial/industrial transactions, auction, and capital markets services to property buyers, sellers, developers, and institutional investors.
- Ownership category
- akta.pro rank
Where ERA Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
ERA Singapore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Agency Commissions: ERA Singapore generates revenue through commissions charged to vendors and purchasers for property sale and purchase transactions, with commissions also charged for leasing and property management services. Commission structures are standardized: vendors pay 2-5% of listed/target price, purchasers pay 1-3% of contracted price, with additional incentive commissions based on bonus sums above target prices. All commissions are subject to GST at prevailing rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Upon completion | Vendor Sales Commission: 2-5% of listed/target price |
| Transaction based/ take rate | Upon completion | Purchaser Sales Commission: 1-3% of contracted price |
| Transaction based/ take rate | Upon execution and handover | HDB Room Leasing: $300-$600 or 0.5-1 month rent |
| Transaction based/ take rate | Upon execution and handover | Whole Unit Leasing: $1,000-$1,500 or 0.5-1 month rent |
| Transaction based/ take rate | Upon execution and handover | Property Assignment: 10% of assignment fee or 1 month rent |
| Subscription | Monthly | Property Management: 6% of gross monthly rent minimum |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ERA Singapore product offering
Product offeringCore offering
ERA Singapore is a full-service real estate agency providing project marketing for new property launches, residential sales and leasing (HDB and private), commercial and industrial property services, auction services, and capital markets/investment sales. Services are delivered through a large network of trained sales agents (Trusted Advisers) supported by the AI-powered SALES+ app, the RealtyWatch consumer app, and the ERA Property Portal. ERA also produces proprietary market research and analytics through its in-house Research Department.
Differentiator
Problem solved
Functional benefit
Brands
- RealtyWatch: Property market app providing neighbourhood property updates, new launch finder, resale home finder, rental home finder, robo advisor, and latest mortgage rates.
- SALES+ App
- ESG by ERA
Products and services
- Project Marketing End-to-end sales and marketing services for new property developments, delivered to real estate developers by a dedicated project marketing team. Covers local and international APAC developments across luxury private homes, condominiums, and Executive Condominiums.
- Residential Property Sales (Buy and Sell)
Quantifiable outcome
- Over 300 projects marketed through Project Marketing division
Companies that use ERA Singapore
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ERA Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
ERA Singapore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Oxley Rise Receivers (Alvarez & Marsal)minorERA Singapore appointed as sole marketing agent for the court-ordered sale of a one-seventh stake in 5 Oxley Rise, a prime bungalow property formerly belonging to Cheong Eak Chong (founder of Hong Fok Corporation).
- Gift-A-Family (GAF)coreERA Singapore is the first and only real estate agency to support Gift-A-Family, a social innovation under ComLink+ @ Jurong West that empowers ComLink+ families and children to gain better educational development. The launch was officiated by Minister Desmond Lee. ERA has committed ongoing support through ESG by ERA initiative with Esteemed Patrons program.
- North West Community Development Council (NWCDC)coreOngoing partnership with North West CDC through ESG by ERA initiative, including North West Service Weeks, North West Volunteers' Awards, Club-100 appreciation dinners, and Green Homes Door Knock Programme. ERA received North West WeCare Partner award and North West Partner Award.
- Singapore Association for the Deaf (SADeaf)corePartnership with SADeaf to support the deaf and hard-of-hearing community through events such as Walk With A Difference, Deafinitely Durian Extravaganza, and charity golf events. ERA set a Singapore Record for Largest Mass Walk in Singapore Sign Language T-shirts.
- Hong Kah North Community Development CouncilcoreLaunched Hong Kah North Green Vouchers Scheme with Dr Amy Khor, Senior Minister of State, providing $100,000 in vouchers to help 1,000 eligible low and lower middle-income households with energy and water efficient appliances.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ERA Singapore competitors and assessment
Company assessmentBroad incumbents
- Savills Singapore: Global real estate services firm with a Singapore office active in residential, commercial, and capital markets; overlaps with ERA's Capital Markets & Investment Sales and commercial brokerage lines.
- CBRE Singapore: Global commercial real estate services firm with significant Singapore presence in investment sales, leasing, and capital markets, competing with ERA's commercial and capital-markets desks.
- Knight Frank Singapore: Global property consultancy active in Singapore residential, commercial, and capital markets, competing with ERA's Capital Markets team on big-ticket investment sales and HNW mandates.
- JLL Singapore: Global real estate services firm offering residential, commercial, investment, and valuation services in Singapore, competing most directly with ERA's commercial and capital markets practices.
- Colliers Singapore: Global real estate services and investment management firm with Singapore operations in commercial brokerage, capital markets, and project marketing, overlapping with ERA's enterprise-side offerings.
Direct peers
- PropNex: Largest of Singapore's Big Five property agencies and ERA's most direct competitor, offering comparable residential sales/leasing, project marketing, and auction services through a large agent network in Singapore.
- Huttons Asia: Another member of Singapore's Big Five property agencies, directly competing with ERA in residential sales, leasing, project marketing, and auction services for the same agent and developer pools.
- C&H Realty (Sri Lanka / Citystead): Singapore Big Five property agency providing residential, commercial, and project marketing services, competing with ERA for the same agent recruits and developer project mandates.
- OrangeTee & Tie: Member of Singapore's Big Five property agencies with overlapping residential brokerage and project marketing offerings, competing head-to-head with ERA on new launches and resale mandates.
Regional players
- IQI (International Quest International): Asia-focused real estate agency network headquartered in Malaysia with Singapore presence, offering residential and project-marketing services in adjacent geographies to ERA Singapore.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ERA Singapore social profiles
Digital presenceERA Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERA Singapore leadership team
Management profileNumber of profiles
Profiles2 records
ERA Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERA Singapore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERA Singapore
What does ERA Singapore do?
ERA Singapore is a full-service real estate agency providing project marketing for new property launches, residential sales and leasing (HDB and private), commercial and industrial property services, auction services, and capital markets/investment sales. Services are delivered through a large network of trained sales agents (Trusted Advisers) supported by the AI-powered SALES+ app, the RealtyWatch consumer app, and the ERA Property Portal. ERA also produces proprietary market research and analytics through its in-house Research Department.
Is ERA Singapore a public or private company?
ERA Singapore is a private company. It is classified as corporate owned and is currently operating.
When was ERA Singapore founded?
ERA Singapore was founded in 1982. It employs 5,001 to 10,000 people.
Where is ERA Singapore based?
ERA Singapore is headquartered in Singapore, Singapore, in the Asia region.
How does ERA Singapore make money?
One revenue line is on record: real Estate Agency Commissions.
Who are ERA Singapore's main competitors?
Broad incumbents on record are Savills Singapore, CBRE Singapore, Knight Frank Singapore, JLL Singapore and Colliers Singapore. Direct peers are PropNex, Huttons Asia, C&H Realty (Sri Lanka / Citystead) and OrangeTee & Tie. IQI (International Quest International) is listed as a regional player.
Does ERA Singapore have an API?
No public API is recorded for ERA Singapore.