Taste

What Taste does

taste GmbH is a privately held, owner-operated German full-service advertising agency founded in 1992 and headquartered in Offenbach. The agency operates exclusively in the Food & Beverage vertical, providing integrated brand communication services including campaign development (ATL, B2C, OOH, performance marketing), brand strategy, digital marketing, content and platform production, moving-image/film production, and SEO/SEA. Documented client projects span campaign work for Kikkoman (Teriyaki product launch for Europe, Qualitätskampagne), EDEKA Südwest (the Bissen Besser content hub), RhönSprudel (Mineralwasser Plus), and Wolfsblut, alongside visible logo relationships with Develey, tegut, Almdudler, Griesson, Savencia, Valensina, Bad Reichenhaller, Em-eukal, Deit, and Badischer Winzerkeller.

The underlying technology stack is that of a creative services firm rather than a software company: the build consists of campaign assets, brand platforms, and content hubs (e.g., bissen-besser.de), supported by standard marketing infrastructure (Google Analytics, Matomo, CleverReach, Meta Pixel/CAPI, Cookiebot for GDPR consent). Notable proprietary output includes the "KI in der Food-Werbung" whitepaper on generative AI effectiveness in food advertising, produced with concept m research + consulting GmbH. Integrations are conventional analytics, consent, and email-marketing tooling; no proprietary models, patents, or SaaS products are disclosed.

The business model is professional services: B2B agency engagements with enterprise food, beverage, and food-retail clients across the DACH region (with selective European-scope work), monetized through project fees and retainer contracts. Go-to-market is sales-led, direct to brand and retailer marketing buyers, supplemented by thought-leadership content (whitepapers, website case studies, newsletter) and membership in GWA and Community International. The agency is privately held with no venture capital or private equity involvement, currently in a leadership transition with Robert Müller joining as Geschäftsführer Kreation effective 01.06.2026, replacing the departing Serdar Kantekin.

Name

Taste

Legal name

taste GmbH

Website

https://taste.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Taste is a privately held, owner-operated German full-service advertising agency founded in 1992, based in Offenbach, that exclusively serves Food & Beverage brands and food retailers across DACH and Europe with campaign development, brand strategy, digital platforms, and film production.

Ownership category

akta.pro rank

Headquarters

HQ city

Offenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service agency providing creative services to Food & Beverage brands including campaign development, brand strategy, digital marketing, content creation, and performance marketing. Revenue likely generated through project fees, retainer contracts, and ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

taste GmbH is a German full-service advertising agency dedicated to the Food & Beverage sector. It plans and produces integrated campaigns (ATL, digital, performance marketing, OOH), moving-image/film production, and brand-content platforms for food manufacturers and food retailers, with the tagline 'taste liebt FOOD. Seit 1992.' Revenue is generated through project-based and retainer agency engagements with major F&B brands across Germany and Europe.

Product overview

Taste is a full-service marketing agency specializing in Food & Beverage since 1992, based in Offenbach, Germany. The agency operates a portfolio of interconnected service lines: campaign development (including ATL campaigns, B2C campaigns, performance marketing, and OOH), moving image/film production, and digital platforms such as the Bissen Besser content hub. The agency also produces proprietary research publications like the 'KI in der Food-Werbung' whitepaper on generative AI effectiveness. Key client projects documented on their website include Kikkoman (Teriyaki product launch campaigns, quality campaigns) and EDEKA Südwest (Bissen Besser digital platform). The agency does not appear to offer a self-serve SaaS product but rather delivers agency services including strategy, creative, content production, digital marketing, and SEO/SEA.

Differentiator

Problem solved

Functional benefit

Products and services

• Kampagne (Campaign Development) Full-service campaign development for food and beverage brands, covering ATL campaigns, B2C campaigns, performance marketing, and integrated brand communication strategies. Delivered to enterprise F&B clients in Germany and Europe under direct client engagement.
• Bewegtbild (Moving Image / Film Production) Video and film production services for food and beverage brands, including vignettes, campaign films, and short-form content for ATL and digital channels.
• Digital Platform Development (content hubs and brand websites) Design and build of branded content platforms for food retailers and brands — exemplified by the EDEKA Südwest 'Bissen Besser' content hub providing structured nutrition information, recipes, consumer-trend content, gamification, and brand identity at bissen-besser.de. Delivered to retailers seeking consumer-education and content-marketing capabilities.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Community InternationalminorOthersIndustry association membership providing networking and professional development resources for the agency.
• GWA (Gesamtverband Werbeagenturen)minorOthersGerman advertising agency association membership demonstrating professional standards and industry recognition.
• concept m research + consulting GmbHcoreStrategic or Co-development PartnerResearch partnership for AI in Food Advertising whitepaper. Joint research initiative analyzing the effectiveness of generative AI in food advertising campaigns.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based creative agency with a notable F&B and consumer goods portfolio. Comparable in size and positioning to Taste as an independent German creative shop targeting brand-driven food and beverage clients.
• Grabarz & Partner: Hamburg-based creative agency with a strong food, FMCG, and retail portfolio including Lidl and other food retailers. Closely comparable to Taste in size, German mid-market positioning, and F&B vertical depth.
• Scholz & Volkmer: Wiesbaden-based independent creative and digital agency with deep F&B and FMCG experience. Comparable to Taste in size, German mid-market positioning, and integrated brand/digital offering for food brands.
• Antoni: Berlin-based creative agency known for consumer brand campaigns including food and beverage clients. Comparable to Taste as a German mid-sized independent creative shop competing for similar brand-driven F&B work.
• Kolle Rebbe: Hamburg-based independent creative agency with a strong track record in food and FMCG branding. Directly comparable to Taste as a German mid-sized creative shop competing for similar F&B brand budgets with a similar integrated offering.

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-managed agency group with substantial F&B and FMCG accounts. Comparable to Taste as a competitor in the German F&B pitch market, but with significantly broader geographic, media, and digital capabilities.
• Jung von Matt: One of Germany's largest independent creative networks with broad F&B and consumer brand clients. Comparable to Taste as a competitor for the same food-brand budgets, but operating at materially larger scale and broader capability scope; notably, Robert Müller previously held leadership roles here before joining Taste.
• Philipp und Keuntje: Hamburg-based creative agency within the Wongdoody network, with a strong F&B and consumer brand portfolio. Comparable as a competitor in the German F&B pitch market; also Robert Müller's prior employer before his appointment at Taste.
• DDB Germany: German arm of the global DDB network with established F&B and FMCG clients. Comparable to Taste as a competitor for the same food-brand budgets but with substantially broader geographic and integrated communications capabilities.
• GGH MullenLowe: Frankfurt-based creative agency within the IPG Mediabrands network, with F&B and FMCG clients. Comparable as a competitor in the German F&B pitch market, particularly for the Frankfurt-based brand client base; also a prior employer of new Taste creative director Robert Müller.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tasteoffenbach
• Instagraminstagram.com/taste_offenbach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste