Valley Vet Supply

What Valley Vet Supply does

Valley Vet Supply is a privately held e-commerce veterinary pharmacy and animal health supply retailer founded by veterinarians in 1985 and headquartered in Marysville, Kansas. The company sells prescription and non-prescription animal health products across multiple categories — equine supplies (dewormers, vaccines, fly control, tack, supplements), livestock and cattle products, small-ruminant and specialty-animal supplies, pet supplies for dogs and cats, fencing, professional grooming/show equipment, and apparel — primarily to individual animal owners and small agricultural operations in the United States.

Name

Valley Vet Supply

Legal name

Valley Vet Supply

Website

https://valleyvet.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Valley Vet Supply is a privately held e-commerce veterinary pharmacy and animal health retailer, founded in 1985 by veterinarians, selling prescription medications, vaccines, supplements, and equipment to horse owners, livestock producers, and pet owners across the United States.

Ownership category

akta.pro rank

Product category

Veterinary Pharmacy and Animal Health E-commerce

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

akta.pro secondary industry

Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

Keywords

• Veterinary pharmacy services
• Animal health supplies
• Equine health products
• Livestock management supplies
• Pet care products

Headquarters

HQ city

Marysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of animal health products including prescription medications, vaccines, dewormers, supplements, tack, equipment, and pet supplies. Customers purchase one-time or through Auto-Ship subscriptions. No membership fees required.
2. Prescription Medications: Dispensing prescription veterinary medications through a licensed pharmacy, with authorization handled via veterinarian contact, fax, or mail. Orders processed and shipped within 24-48 hours of authorization.
3. Auto-Ship Subscriptions: Recurring delivery program offering discounts on regular shipments of medications and supplies, providing predictable revenue and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Valley Vet Supply is an e-commerce veterinary pharmacy and animal health supply retailer that sells prescription and non-prescription medications, vaccines, dewormers, supplements, tack, equipment, and supplies for horses, livestock, and pets. Founded by veterinarians in 1985, the company operates as an online-only retailer serving individual animal owners, livestock producers, and equine facilities across the United States through its website, phone, and fax channels.

Product overview

Valley Vet Supply operates as a veterinary pharmacy and animal health e-commerce platform offering a diverse portfolio of products across multiple categories. The core offering centers on horse supplies (dewormers, vaccines, fly control, tack, health products, and prescription medications), livestock supplies (cattle, goats, sheep, poultry, swine), and pet supplies (dogs and cats). Their primary service distinction is the Horse Rx prescription pharmacy, which provides equine prescription medications filled by licensed pharmacists and verified by NABP. The company also offers private-label products including branded dewormer packs (Premium One-Year, Standard One-Year, Annual 4x, Zoetis Annual 2X, 2X Premium Apple Flavor, and Annual Foal packs) and horse care accessories like the Horse Tail Bag with Fringe. Additional offerings include fencing supplies, show/grooming equipment, and apparel. A key service feature is the Auto-Ship program for recurring deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Supplies Comprehensive equine care product line including dewormers, vaccines, fly control, tack, farrier equipment, grooming aids, stable equipment, supplements, boots and wraps, and prescription medications for individual horse owners and equine facilities.
• Livestock Supplies Animal health products and farm equipment for cattle, goats, sheep, llamas, alpacas, poultry, and swine including dewormers, vaccines, oral medications, ear tags, artificial insemination equipment, fencing, and farm supplies for ranchers and livestock producers.
• Pet Supplies Dog and cat products including flea and tick control, vaccines, dewormers, health supplements, grooming aids, chews, rawhide, toys, treats, beds, and prescription medications for individual pet owners.
• Horse Rx Prescription Pharmacy Veterinary prescription pharmacy service providing equine prescription medications including antibiotics, metabolic treatments, pain relief, ulcer medications, joint dysfunction treatments, and reproductive medications. Prescriptions are authorized via veterinarian contact, fax, or mail, with orders processed and shipped within 24–48 hours of authorization. The pharmacy is filled by licensed pharmacists and verified by the National Association of Boards of Pharmacy (NABP).
• Fencing Supplies Farm and ranch fencing products including electric fencing, equipment, tools, gate latches, gates, and panels for property management and animal containment.
• Show and Grooming Supplies Professional grooming equipment for livestock exhibitions including clippers, blades, blocking chutes, blowers, dryers, brushes, combs, shampoos, adhesives, styling products, and show supplies.
• Apparel and Footwear Work and riding apparel including men's and women's boots, clothing, and riding gear for equestrian and farm use.
• Auto-Ship Subscription Program Recurring delivery subscription program offering discounted pricing on automatic scheduled shipments of medications and supplies, with monthly billing cadence. Products marked with the Auto-Ship icon indicate eligibility. Free shipping on Auto-Ship orders $49+.
• Branded Horse Dewormer Packs Valley Vet Supply private-label annual dewormer packs including the Premium One-Year Paste Horse Dewormer Pack, Standard One-Year Paste Horse Dewormer Pack, Annual 4x Horse Dewormer Pack, Zoetis Annual 2X Horse Dewormer Pack, 2X Premium Apple Flavor Horse Dewormer Pack, and Annual Foal Dewormer Pack designed for year-round or age-appropriate parasite control in horses.
• Horse Tail Bag with Fringe Valley Vet Supply branded tail bag accessory for horses sold under their private label for equine care.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horse.com: Equine-focused online retailer offering tack, supplements, medications, and stable supplies. Direct competitor in the horse-owner segment of Valley Vet's business.
• Allivet: Online veterinary pharmacy dispensing prescription pet and equine medications. Directly comparable pharmacy-led e-commerce model with prescription authorization workflow.
• KV Supply: Long-standing online retailer of animal health supplies serving equine, livestock, and pet owners with similar product breadth and rural customer base. Closest direct competitor in mid-market animal health e-commerce.
• Chewy: Largest US online pet and animal health retailer offering prescription medications, autoship subscriptions, and veterinary pharmacy services. Direct competitor in the e-commerce animal health space with overlapping pharmacy and subscription capabilities.
• Jeffers Pet: Online animal health and livestock supply retailer offering vaccines, dewormers, equipment, and farm supplies. Direct competitor across livestock, equine, and small animal categories.
• PBS Animal Health: Online and catalog retailer of animal health products serving livestock, equine, and pet owners with similar product breadth and pharmacy services. Comparable mid-market animal health retailer.
• VetRxDirect: Online veterinary pharmacy dispensing prescription medications for companion and equine patients. Comparable licensed pharmacy e-commerce operation with similar prescription authorization workflow.
• SmartPak: E-commerce retailer specializing in equine supplements with a strong SmartPak supplement brand and subscription-based daily-dose feeding program. Direct competitor in equine supplements and subscription delivery.
• 1-800-PetMeds (PetMeds): Established online pet pharmacy and supplies retailer dispensing prescription and OTC pet medications. Highly comparable DTC e-commerce prescription pharmacy business model.

Broad incumbents

• Tractor Supply Company: Large US rural-lifestyle retailer carrying farm, livestock, equine, and pet supplies across 2,000+ stores plus e-commerce. Broader incumbent with overlapping categories but a much wider portfolio and physical footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/valleyvetsupply
• TikToktiktok.com/@valleyvetsupply
• Pinterestpinterest.com/valleyvetsupply
• Xx.com/valleyvet
• Facebookfacebook.com/ValleyVetSupply
• LinkedInlinkedin.com/company/valley-vet-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Vet Supply