What Powerplanetonline does

Powerplanetonline is a Spanish consumer electronics e-commerce retailer operated by LEASK SLU, a private limited company registered in Murcia, Spain in 2004 and headquartered in Totana. The company sells a broad assortment of consumer electronics — including smartphones, tablets, wearables, gaming consoles (PlayStation, Nintendo Switch, Xbox, handhelds such as Steam Deck and ROG Ally, and retro consoles), smart home and home appliances, audio devices, TVs, computing products, and photography and leisure equipment — sourced through official distribution relationships with more than 150 brands. It self-claims the most extensive smartphone catalog in Europe and carries major brands including Samsung, Xiaomi, Apple, Motorola, Realme, and others, plus a renewed/refurbished smartphone sub-category.

The business operates a direct-to-consumer e-commerce platform at powerplanetonline.com, supported by a mobile app and a physical pickup location at its Totana headquarters. It extends into Portugal and France through dedicated localized storefronts and additionally runs a B2B wholesale distribution channel for resellers. Revenue is generated primarily through retail hardware sales margin, supplemented by wholesale distribution and a third-party-financed installment offering (via Aplazame, up to 36 installments) that produces transaction fees. Operational differentiators emphasized in marketing include 24-hour delivery, a 3-year warranty, 30-day returns, free shipping over €50 within peninsular Spain, and competitive unit pricing across a range from approximately €15 (accessories) to €2,499 (premium TVs). The company is privately held by LEASK SLU with no disclosed institutional investors, and operates with a small 11-50 employee team.

Name

Powerplanetonline

Legal name

LEASK SLU

Website

https://powerplanetonline.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Totana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales of consumer electronics including smartphones, tablets, gaming consoles, wearables, smart home devices, and accessories. Revenue generated from retail margin on product transactions.
2. Wholesale Distribution: B2B wholesale distribution of electronics to other retailers and distributors with bulk pricing arrangements.
3. Financing Services: Facilitates installment payment plans (up to 36 installments) through third-party financing partners, earning processing fees or interest spread.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Powerplanetonline is a Spanish e-commerce retailer selling consumer electronics — smartphones, tablets, gaming consoles, wearables, smart home devices, TVs, audio equipment, computing products, and accessories — from more than 150 brand partners including Samsung, Xiaomi, Apple, LG, Sony, Nintendo, Dyson, and Roborock. The company operates dedicated online storefronts for Spain, Portugal, and France, supplemented by a company-owned physical store in Totana, Murcia offering online order pickup, and a B2B wholesale distribution channel for resellers.

Product overview

Powerplanetonline is a Spanish consumer electronics e-commerce retailer operating the most extensive smartphone catalog in Europe. The company offers a diverse portfolio of technology products organized across multiple categories: Smartphones and Mobile Accessories (including major brands like Samsung, Xiaomi, Apple, Motorola, and rugged phone specialists like Blackview, Doogee, Ulefone, and Oukitel, plus renewed/refurbished devices); Wearables (smartwatches, fitness bands, and accessories from Xiaomi, Samsung, Amazfit, Apple, and others); Home Appliances and Smart Home (air conditioning, vacuum cleaners, pet products, personal care, and IoT devices); Tablets and Accessories (iPads, Android tablets, and peripherals); Audio Products (headphones, speakers, soundbars, and smart speakers); Gaming (consoles including PlayStation, Nintendo Switch, Xbox, handheld gaming devices like Steam Deck and ROG Ally, gamepads, VR headsets, and accessories); Computing (Mini PCs, laptops, peripherals, networking, and 3D printers); TV and Video (smart TVs from multiple brands, projectors, and Android TV devices); Photography equipment; and Leisure products. The company positions itself on fast 24-hour shipping, 3-year warranty, and 30-day returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphones and Mobile Accessories Retail category offering smartphones from major brands and rugged specialists, along with accessories such as cases, chargers, power banks, cables, adapters, screen protectors, and replacement parts. Targets individual consumers across Spain, Portugal, and France.
• Wearables Smartwatches, fitness bands, and accessories from brands including Apple, Samsung, Xiaomi, Amazfit, Huawei, Fitbit, OnePlus, and Kospet, plus smartwatch straps, protectors, and intelligent rings. Targeted at individual consumers seeking personal health and connectivity devices.
• Home Appliances and Smart Home Home appliances (air conditioning, fans, vacuum cleaners, robot window cleaners, humidifiers, heaters), pet products (automatic feeders, water fountains), personal care items (electric shavers, toothbrushes, scales), and smart home devices (security cameras, sensors, LED strips, smart bulbs, smart locks).
• Tablets and Accessories Tablets from Apple iPad, Xiaomi, Samsung, Lenovo, and OnePlus, along with accessories including cases, keyboards, styluses, tablet stands, chargers, screen protectors, and e-readers.
• Audio Products Headphones (wireless, true wireless, over-ear, sports, noise-cancelling, bone conduction), Bluetooth speakers, soundbars, smart speakers (Amazon Echo, Xiaomi, Apple HomePod), portable speakers, amplifiers, Hi-Res players, and radios.
• Gaming Gaming consoles (PlayStation, Nintendo Switch, Xbox, retro and handheld), gamepads and controllers, video games, racing wheels, VR headsets (PlayStation VR2), gaming chairs, gaming mice, gaming keyboards, and console accessories.
• Computing Mini PCs (Beelink, Bmax, Minix, Mac Mini), laptops (Lenovo, MSI, Asus, Chuwi), peripherals (monitors, mice, keyboards, external storage), components, networking equipment (routers, WiFi extenders, wireless access points), 3D printers (Creality, Elegoo), and software.
• TV and Video Televisions from Samsung, LG, Xiaomi, Hisense, Philips, TCL in various sizes, projectors (Wanbo, Xiaomi), TV receivers, TV accessories, Android TV boxes and sticks, and mounting solutions.
• Photography Photography equipment including cameras for children, action cameras, digital photo frames, and action camera accessories.
• Leisure and Free Time Leisure products including toys (Lego), sports equipment (massage guns, weights), car accessories (dash cams, car bulbs, compressors, GPS trackers, jump starters, Bluetooth car radios), electric scooters, RC cars, walkie-talkies, digital whiteboards, and motorcycles.
• Smartphones Renewed/Refurbished Refurbished and renewed smartphones including iPhones and Samsung devices sold at discounted prices with various condition grades (Excellent, Good). Targets price-sensitive individual consumers.

Quantifiable outcome

• 24-hour delivery to customer door
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• SamsungcoreOthersMajor brand partnership as official distributor of Samsung smartphones, tablets, wearables, and TVs. Extensive product catalog featuring Samsung Galaxy, Galaxy Tab, Galaxy Watch, and TV lineups.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Worten: Iberian (Portugal and Spain) consumer electronics retailer with online and physical stores. Competes directly in Portuguese and Spanish markets with similar product range including smartphones, appliances, and home electronics.
• Coolblue: Benelux-focused consumer electronics e-commerce retailer with strong delivery and service proposition. Comparable as a multi-category European electronics pure-play with similar product breadth and customer-centric service policies.
• PC Componentes: Spanish consumer electronics e-commerce retailer specializing in computing components, smartphones, gaming, and home electronics. Most direct comparable in the Spanish market with similar catalog breadth, online-only model, and target customer base.

Broad incumbents

• Cdiscount: French e-commerce marketplace (owned by Casino Group) with strong consumer electronics presence in France. Comparable as a French market player with broader category mix and marketplace model.
• MediaMarkt: Europe's largest consumer electronics retailer with extensive physical and online presence across Spain, Portugal, and other European markets. Comparable in product range but at much larger scale with omnichannel model and stronger brand purchasing power.
• Amazon: Global e-commerce platform with dominant consumer electronics selection in Spain and broader European markets. Competes on assortment, price, and delivery speed but serves a much broader category mix with Prime logistics advantages.
• AliExpress: Chinese-owned global marketplace with significant consumer electronics selection in European markets. Competes primarily on price and assortment breadth, often with longer shipping times but lower price points on comparable SKUs.
• Fnac: French-headquartered retailer operating in Spain and Portugal with electronics, media, and entertainment products. Comparable in Iberian market focus and consumer electronics assortment, though at larger scale and with physical store footprint.
• El Corte Inglés: Spain's largest department store chain with significant consumer electronics assortment across physical stores and online. Competes in Spanish market with broader retail categories beyond electronics, leveraging strong domestic brand recognition.

Regional players

• ePrice: Italian consumer electronics e-commerce retailer with similar online-only model and broad assortment. Comparable in business model and category mix though operating in a different European geography (Italy vs. Iberia).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PowerPlanet_es
• Facebookfacebook.com/powerplanetonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerplanetonline