3x1 Public Relations

What 3x1 Public Relations does

3x1 Public Relations is one of three operating brands under 3x1 Group, an independent integrated communications agency headquartered at 11 Fitzroy Place, Glasgow. Alongside 3x1 Public Affairs and 3x1 Digital, the firm delivers award-winning strategic communications, political and public affairs intelligence, and digital marketing services to corporate, consumer, and public sector clients across Scotland and the wider United Kingdom. Core service lines cover media relations, public affairs consulting, crisis communications, influencer marketing, and digital/social media campaigns, supplemented by add-on offerings in media training and video production.

The business operates on a professional services revenue model combining retainer-based client engagements with project-based campaigns. Pricing is quote-based and not publicly disclosed, with work delivered through dedicated account teams. The client portfolio includes The Scottish Government, Historic Environment Scotland, NHS Lanarkshire, Highlands and Islands Enterprise, SSE Renewables, Kimpton Charlotte Square, The Ivy Buchanan Street, Glencadam, Scotland Food & Drink, Laings, Be-IT, and others spanning hospitality, energy, F&B, real estate, jewellery, healthcare, and education sectors. Distribution is direct via business development, referrals, and industry networks.

The firm is privately held with no disclosed external investment, parent company, or acquisition history. A team of approximately 20 named professionals covers account management, strategy, policy, creative, and digital disciplines. Technology is not a core product; AI usage is limited to third-party productivity tooling such as Otter for transcription, Adobe's built-in AI for audio enhancement, and Google Analytics 4 for client analytics. The agency is GDPR-compliant and was awarded PRCA DARE Awards Gold in 2022 for the Castle of Light consumer relations campaign on behalf of Historic Environment Scotland.

Name

3x1 Public Relations

Legal name

3x1 Group

Website

https://3x1.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

• Public relations services
• Public affairs consulting
• Digital marketing services
• Strategic communications
• Media relations

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Retainers: Ongoing retainer-based relationships with corporate, consumer, and public sector clients requiring strategic communications services. Services include media relations, public affairs consulting, digital marketing campaigns, and crisis communications.
2. Project-Based Campaigns: Time-limited campaigns such as product launches, event PR, community engagement, and influencer marketing for specific client initiatives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

3x1 Group is an integrated communications agency that provides strategic public relations, public affairs consulting, and digital marketing services to corporate, public sector, and consumer clients across Scotland and the UK. Services are delivered through retainer-based engagements and time-limited campaign projects covering media relations, crisis communications, political intelligence, stakeholder engagement, and social media marketing.

Product overview

3x1 Group is an integrated communications agency comprising three core brands: 3x1 Public Relations, 3x1 Public Affairs, and 3x1 Digital. The agency offers a unified service combining strategic communications, political intelligence, and digital marketing capabilities. Supplementary services include media training (bespoke sessions for organizational leaders) and video production. The three core products work together to deliver integrated campaigns for clients across corporate, consumer, and public sector organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Award-winning, results-driven strategic communications for the public, private, and third sectors, covering corporate and consumer PR through to employee engagement. Delivered to corporate, public sector, and consumer clients across Scotland and the UK.
• Public Affairs Insight and intelligence from across the Scottish and UK political landscape, with professional advice on engaging influential stakeholders. Provided to corporate, public sector, and third sector clients requiring policy and political engagement support.
• Digital Marketing Creative, engaging, and measurable digital and social media marketing that drives online conversations, builds brand loyalty, and generates sales. Delivered to clients seeking integrated online campaigns, social media strategy, and content marketing.
• Media Training Bespoke training sessions designed to help participants understand what the media want and need, and how to promote and protect their organisation. Targeted at organisational leaders and spokespeople.
• Video Production Professional video content creation including TV adverts, fashion, sports, large-scale events, education, and animation content. Delivered to clients requiring video assets for communications campaigns.

Quantifiable outcome

• Castle of Light campaign: 183 pieces of media coverage, 278M consumer reach, 33,000 ticket sales attributed to comms activity

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Partnerships

One partnership is on record.

• Colinton ArtsminorStrategic or Co-development PartnerCollaboration with local Edinburgh gallery for Kimpton Charlotte Square art exhibition. Colinton Arts provides artwork from regional artists for display at the hotel during Edinburgh Festival, creating a platform for local talent while enhancing guest experience.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Pagoda Porter Novelli: Scotland-based PR and public affairs consultancy. Directly comparable to 3x1 in terms of geography and service mix, especially for Scottish public-sector and corporate clients.

Broad incumbents

• FleishmanHillard: Global PR and integrated marketing agency with UK presence. Comparable to 3x1 as a provider of corporate communications, public affairs, and digital services, though at significantly greater scale.
• Edelman: World's largest PR firm with strong UK and public affairs practice. Overlaps with 3x1's PR and public affairs work, particularly for corporate and government clients who may choose between a global incumbent and a Scottish independent.
• Weber Shandwick: Global PR and communications network with UK operations. Comparable to 3x1 as a large-scale communications provider, but operates across vastly more geographies and service lines, often competing for the same corporate mandates.

Direct peers

• The Big Partnership: One of the UK's largest independent PR and communications agencies with a strong Scottish base. Closely comparable to 3x1 in offering integrated PR, public affairs, and content services across Scotland and the UK to public sector and corporate clients.
• Beattie Communications: UK-based integrated communications group offering PR, public affairs, and digital marketing. Comparable to 3x1 as a similarly structured multi-service communications agency serving both consumer and public-sector clients across the UK.
• Lucre: UK-based integrated PR, social, and content agency. Comparable to 3x1 as a mid-sized independent offering consumer PR, digital marketing, and influencer-led campaigns.
• Holyrood Communications: Scotland-based public affairs and PR agency focused on government and policy clients. Comparable to 3x1's public affairs offering and its portfolio of Scottish public-sector clients.
• Stripe Communications: Scotland-based integrated PR, public affairs, and digital agency headquartered in Edinburgh. Directly comparable to 3x1 as a similarly-sized Scottish independent offering the same three-pillar service mix (PR, PA, digital) to corporate, public sector, and consumer clients.
• Charlotte Street Partners: Edinburgh-based public affairs and strategic communications consultancy. Directly comparable to 3x1's public affairs specialisation, particularly its Edinburgh and Scottish Government client relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/3x1group
• LinkedInlinkedin.com/company/3x1agency
• Instagraminstagram.com/3x1agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3x1 Public Relations