HSA Insurance

What HSA Insurance does

HSA Insurance is a privately held insurance broker and intermediary headquartered in 141 Longwater Drive, Suite 112, Norwell, Massachusetts, serving Massachusetts, Rhode Island, and New Hampshire. Founded around 1975, the company operates as a 'one-stop shop' distributing health, dental, life, disability, long-term care, Medicare, and ICHRA (Individual Coverage Health Reimbursement Arrangement) products through a catalog of more than 200 plan designs across 15+ carrier partners, including Blue Cross of Rhode Island, Fallon Health, Harvard Pilgrim, Health New England, Mass General Brigham Health Plan, Tufts Health Plan, United Healthcare, WellSense, Altus Dental, Delta Dental, Sun Life, Colonial Life, and Reliance Standard.

The company's underlying technology is a web-based brokerage platform (hsainsurance.com) that supports online quoting, side-by-side plan comparison (up to 4 plans), a provider search tool with doctor counts per plan, a broker portal for renewal management and membership reporting, and a member portal for self-service enrollment and plan changes. Distribution is dual-channel: direct-to-consumer online enrollment alongside an independent broker network supported by dedicated account executives and a broker relations team. The Rhode Island operation was historically operated as IBS (Interlink Business Services) and has been consolidated under the HSA Insurance brand.

HSA Insurance earns revenue exclusively through carrier commissions on individual and small-group enrollment and renewals, with no disclosed pricing power over underlying premium rates. The company reports serving 25,000+ sole proprietors, small businesses, individuals, and families, and claims to be the largest health insurance intermediary in New England. There is no disclosed parent company, no venture capital or private equity backing, and no public ownership, indicating a founder/operator-managed private business.

Name

HSA Insurance

Legal name

HSA Insurance

Website

https://hsainsurance.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

HSA Insurance is a privately held health and dental insurance broker and intermediary serving individuals, families, sole proprietors, and small businesses across Massachusetts, Rhode Island, and New Hampshire. It distributes 200+ plan designs from 15+ carrier partners via direct online enrollment and an independent broker network.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Administration (TPA/ASO) (FSAIAEAK)

akta.pro secondary industries

Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Insurance brokerage services
• Health insurance distribution
• Dental insurance plans
• Employee benefits brokerage
• ICHRA enrollment support

Headquarters

HQ city

Braintree

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commissions: HSA Insurance earns commissions from insurance carriers for policies sold and enrolled. Commissions are paid for both individual and small group enrollments.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HSA Insurance operates as an insurance broker and intermediary distributing health, dental, life, disability, long-term care, Medicare, and ICHRA insurance products from multiple carrier partners to individuals, families, sole proprietors, small businesses, and ICHRA employers across Massachusetts, Rhode Island, and New Hampshire. The company provides online quoting, plan comparison, provider search, and enrollment through its web-based brokerage platform with dedicated broker and member portals.

Product overview

HSA Insurance is a health insurance intermediary and broker serving New England residents, small businesses, sole proprietors, and brokers. The company operates as a 'One-Stop Shop' platform offering multiple insurance products across health, dental, life, disability, and long-term care categories. Their product portfolio includes core offerings like Health Insurance (group and non-group), Dental Insurance, Life Insurance, Disability Insurance, Long Term Care, and specialized ICHRA (Individual Coverage Health Reimbursement Arrangement) products. They partner with numerous carrier brands including Tufts Health Direct, Mass General Brigham Health Plan, Harvard Pilgrim, Fallon Health, Health New England, United Healthcare, WellSense Health Plan, Blue Cross of Rhode Island, Altus Dental, Delta Dental, Sun Life Financial, Colonial Life, and Reliance Standard. The platform provides digital tools including a Provider Search Tool, Plan Comparison Feature, Broker Portal, and Member Portal. Additional wellness programs include the Healthy Smiles for Life dental wellness program and Mass General Brigham's comprehensive wellness offerings. The company also offers Medicare plans and supports ICHRA implementations for employer groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance (Group and Non-Group) Comprehensive health insurance plans including HMO and other plan types for individuals, families, and small businesses in Massachusetts, Rhode Island, and New Hampshire, offering 200+ plan designs from multiple carriers.
• Dental Insurance (Group and Voluntary) Dental coverage options including group and voluntary plans for employers, self-employed individuals, and families, offered through carriers including Altus Dental, Delta Dental, and Sun Life Financial.
• Life Insurance (Group, Non-Group, Voluntary) Life insurance products offered through carriers including Colonial Life and Reliance Standard for various employer and individual needs.
• Disability Insurance (Group, Non-Group, Voluntary) Short-term and long-term disability coverage offered through carriers including Reliance Standard and Fort Dearborn Life Insurance Company.
• Long Term Care Insurance Long term care insurance products for individuals and families as part of the comprehensive product portfolio.
• ICHRA (Individual Coverage Health Reimbursement Arrangement) Individual Coverage HRA allowing employers to provide tax-free reimbursements for individual health insurance, marketed as the '401k of health insurance' that allows employees to choose their own plans.
• Medicare Plans Medicare coverage options including Medicare Advantage, Medicare Supplemental, Part D plans, and hospital indemnity insurance for individuals aged 65 and older or those with disabilities.

Quantifiable outcome

• 25,000+ sole proprietors and small businesses served in New England

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Blue Cross of Rhode IslandcoreChannel Partner/ Reseller/ DistributorSince 1939, Blue Cross & Blue Shield of Rhode Island has been dedicated to improving health of members. HSA Insurance offers Rhode Island health plans through this carrier.
• Fallon Community Health PlancoreChannel Partner/ Reseller/ DistributorFounded in 1977, Fallon Health is the only health plan in Massachusetts that is both an insurer and provider of care. Serves Massachusetts only.
• Harvard Pilgrim HealthCarecoreChannel Partner/ Reseller/ DistributorFull-service health benefits company serving members throughout Massachusetts and New Hampshire with a network of over 135 hospitals and 28,000 doctors and clinicians.
• Health New EnglandcoreChannel Partner/ Reseller/ DistributorHealth Maintenance Organization (HMO) licensed in Massachusetts serving Western Massachusetts for over 20 years. Service area includes Franklin, Berkshire, Hampden, Hampshire, and part of Worcester counties in MA, and Hartford, Litchfield, and Tolland counties in CT.
• Mass General Brigham Health Plan (AllWays Health Partners)coreChannel Partner/ Reseller/ DistributorNCQA-accredited, not-for-profit health plan serving over 180,000 members. Offers comprehensive benefits packages with choice of HMO plans and strong commitment to health and wellness.
• Tufts Health PlancoreChannel Partner/ Reseller/ DistributorFounded in 1979 as a not-for-profit HMO, Tufts Health Plan offers full array of health care coverage options. Following merger with Harvard Pilgrim in 2021, now operates as combined organization.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorOperating division of UnitedHealth Group, the largest single health carrier in the US. Offers innovative products, simple benefits administration, and Packaged Savings solutions.
• Altus DentalcoreChannel Partner/ Reseller/ DistributorFastest growing dental benefits company in Massachusetts, providing coverage to nearly 100,000 members. Offers competitive dental plans with growing dentist network and 94% member satisfaction rate.
• Delta Dental of MassachusettscoreChannel Partner/ Reseller/ DistributorDedicated to improving oral health with forefront promotion of advanced dental treatments and preventive programs. Offers dental plans in Massachusetts and Rhode Island.
• Sun Life FinancialcoreChannel Partner/ Reseller/ DistributorSun Life Dental Network PPO network includes 125,000+ unique dentists offering more options to help save on fees.
• Colonial LifeminorChannel Partner/ Reseller/ DistributorVoluntary benefits programs offered through the workplace including accident, critical illness, and life insurance products.
• Dearborn NationalminorChannel Partner/ Reseller/ DistributorFort Dearborn Life Insurance Company offers group benefits insurance including short-term disability to meet employer recruiting and employee security needs.
• Reliance StandardminorChannel Partner/ Reseller/ DistributorLeading insurance carrier specializing in innovative and flexible employee benefits solutions including disability income and group term life insurance.
• WellSense Health PlancoreChannel Partner/ Reseller/ DistributorNon-profit managed care organization established in 1997 by Boston Medical Center, providing health insurance to Massachusetts residents with over 20 years of experience.
• Neighborhood Health Plan of Rhode IslandcoreChannel Partner/ Reseller/ DistributorRhode Island-based health plan carrier serving individual and small group markets in Rhode Island.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eHealth: Online health insurance marketplace and broker offering individual, family, and small group plans across multiple carriers. Directly comparable in GTM (DTC online + broker partnerships) and target customer (individuals, families, small businesses).
• GetInsured: Technology-driven health insurance marketplace operating state-based exchanges and private brokerage platforms. Comparable as an online broker/carrier-aggregator serving individuals and small employers with multi-carrier comparison tools.
• SelectQuote: Online insurance brokerage distributing life, health, and ancillary products from multiple carriers through a digital plus agent hybrid model. Comparable distribution approach and customer segments across insurance lines.
• OneDigital: Large national employee benefits broker and consulting firm offering health, dental, life, and disability solutions. Comparable in product breadth (health, dental, life, disability, ancillary) and focus on small/mid employers, with much greater scale.
• BenefitMall: General agency and broker aggregator providing health, dental, life, and disability products to small group employers through a network of benefits brokers. Comparable intermediary role serving small employers via broker distribution.
• HealthMarkets: National health insurance broker distributing individual, family, and small group plans across multiple carriers through agents and digital channels. Comparable multi-carrier brokerage model and consumer/small employer target market.

Broad incumbents

• Goosehead Insurance: Public insurance brokerage franchise with hybrid agent model distributing P&C and life/ancillary products. Comparable broker-driven distribution model and multi-carrier aggregation; operates more broadly including personal lines.

Emerging players

• Nava Benefits: Modern benefits brokerage for small and mid-sized employers combining technology-enabled service with multi-carrier distribution. Comparable target market (small employers) and broker-led delivery, but with greater technology focus.
• Take Command Health: Specialized ICHRA administrator and broker platform. Directly comparable in targeting the ICHRA opportunity and serving small/employer groups adopting ICHRA—an emerging segment where HSA Insurance is building specialization.
• PeopleKeep: ICHRA-focused benefits platform for small employers. Comparable in ICHRA specialization and small business target, with a software-first delivery model versus HSA Insurance's broker-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HSAInsurance1
• Facebookfacebook.com/hsainsurancema
• LinkedInlinkedin.com/company/487260

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSA Insurance