Senior Planet

What Senior Planet does

Senior Planet is a nonprofit digital inclusion program operated by OATS from AARP that delivers free technology and wellness education to U.S. adults aged 60 and older. Its core offering combines synchronous live online classes (accessible via video or phone), self-paced on-demand courses, and in-person instruction across six physical hubs — New York City, Miami, San Antonio, Denver, Montgomery County MD, and North Country NY — plus a licensed partner network for additional geographic reach. Programming spans digital skills (smartphones, social media, scam prevention, AI literacy, cloud storage, online banking, video calling), plus fitness, creative arts, book clubs, and discussion groups delivered by a small roster of dedicated trainers.

The underlying platform is a conventional web-based learning system featuring a class finder quiz, accessibility-first design (screen reader support, low-vision menu), a community forum, and a resource/article library. There is no native mobile app; delivery is browser and phone-based. Multilingual branding (English, Spanish, Chinese) and accessibility-first design serve a diverse older-adult base that may have limited mobility, connectivity, or vision. A 24/7-class hotline (888-713-3495) and a dedicated newsletter layer the program atop this infrastructure.

The business model is not commercial: all services are free to end users and operations are funded through AARP parent organization support and corporate sponsorships. The most material recent commercial relationship is an expanded partnership with Tracfone Wireless (Verizon Value), announced November 3, 2025, to deliver free digital wellness workshops across additional locations and virtually from November 6, 2025. Senior Planet has 51-100 employees, no independent funding rounds, and no M&A history; it is wholly a program brand inside AARP.

Name

Senior Planet

Legal name

Senior Planet

Website

https://seniorplanet.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Senior Planet is an AARP-affiliated nonprofit that delivers free digital literacy, fitness, and wellness classes — online, by phone, and at six U.S. hubs — to adults aged 60 and older.

Ownership category

akta.pro rank

Product category

Adult and Senior Education Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Online & Hybrid Senior Learning Platforms (EDAAAMAD)

akta.pro secondary industries

Technology & Digital Skills for Seniors (Devices, internet safety, telehealth) (EDAAAMAH), Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior digital literacy
• Older adult education
• Technology training seniors
• Senior wellness classes
• Adult learning programs

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AARP Funding and Sponsorships: Senior Planet is an initiative from AARP, suggesting it operates as a funded program rather than a commercial entity. Revenue appears to come from parent organization AARP's funding and corporate sponsorships/partnerships such as the Tracfone Wireless collaboration.
2. Corporate Partnerships: Partnership with Tracfone Wireless suggests corporate sponsorship model where telecommunications companies sponsor digital literacy programs for older adults in exchange for community access and brand association.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Senior Planet is a nonprofit program operated by OATS from AARP that provides free technology and wellness education to adults aged 60 and older. It delivers free live online classes (by video or phone), self-paced courses, in-person classes at six U.S. cities, a virtual community forum, educational articles and resources, and the Class Finder Quiz—covering digital skills, AI literacy, scam prevention, fitness, and healthy aging.

Product overview

Senior Planet is a technology and wellness education platform operated by OATS from AARP that provides free digital skills training and fitness classes for older adults aged 60 and older. The platform operates as a unified offering combining online classes, in-person experiences at licensed partner locations, self-paced courses, community engagement tools, and educational content resources. The core products include Free Online Classes (technology and fitness instruction via video/phone), Self-Paced Courses (structured e-learning modules), In-Person Classes (at physical locations across the US), Articles and Resources (educational content on technology, health, and lifestyle), Senior Planet Community (peer connection and discussion groups), Discover Live (virtual tours), and the Class Finder Quiz (personalized program matching). The platform recently expanded AI literacy training through partnerships with organizations like NDIA and Tracfone Wireless to address digital equity for underserved older adult communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Online Classes Expert-led live classes delivered online via video or phone, covering technology skills (e.g., AI literacy, smartphones, online banking, scam prevention, passwords), fitness/movement, and discussion groups. Open free to adults aged 60 and older.
• In-Person Classes Technology and wellness classes conducted in person at six Senior Planet locations in the U.S.: New York City, Miami FL, San Antonio TX, Denver CO, Montgomery County MD, and North Country NY, with additional reach through licensed partners.
• Self-Paced Courses Self-guided educational courses such as 'Understanding Cloud Storage' that allow participants to learn digital skills at their own pace via structured curriculum and lessons.
• Articles and Resources Free educational articles, podcasts, videos, and topic pages spanning AI, smartphones and apps, social media, health and wellness, personal finance, scam prevention, digital wellness, caregiving, creativity, and more.
• Senior Planet Community Online community forum that enables older adults to connect with peers, join discussion groups, and engage with expert trainers in a supportive environment beyond live classes.
• Discover Live Virtual tour experiences that combine technology-education delivery with travel exploration, such as live virtual visits to Venice, Italy, led by Senior Planet tour guides.
• Class Finder Quiz A 5-question interactive quiz that matches older adults with Senior Planet programs based on their comfort level with digital technology, serving as a personalized program recommendation tool.
• Newsletter Free email newsletter that keeps subscribers informed about Senior Planet's latest programs, benefits, events, and resources.

Quantifiable outcome

• Free digital literacy training for seniors
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Tracfone Wireless (Verizon Value)coreGTM or Marketing Partner · 3 November 2025Verizon Value's Tracfone Wireless has expanded its partnership with OATS from AARP (the organization behind Senior Planet) to deliver digital wellness workshops for older adults in the United States. The initiative addresses the technology skills gap among seniors by offering free workshops in multiple locations and virtually, starting November 6, 2025.
• OATS from AARPcoreStrategic or Co-development PartnerSenior Planet is an initiative of OATS (Older Adults Technology Services) from AARP. OATS develops and runs Senior Planet programs focused on helping older adults learn and use technology to improve their lives. The partnership enables delivery of technology education programs across online and physical locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GetSetUp: GetSetUp is an online learning marketplace offering live, peer-taught classes for adults 50+, including technology, fitness, and wellness topics. It is the closest commercial analog to Senior Planet's hybrid community-led model, with the key difference that GetSetUp monetizes via paid classes while Senior Planet offers them free.
• Cyber-Seniors: Cyber-Seniors is a nonprofit that provides free digital literacy training, mentoring, and tech support to older adults through intergenerational programs. It competes for the same volunteer-driven, grant-funded senior-tech-education niche and overlaps with Senior Planet's mission of bridging the digital divide for seniors.
• Oasis (Oasis Institute): Oasis is a national nonprofit that offers lifelong learning programs, including technology courses, to older adults through both in-person locations and online classes. Like Senior Planet, it combines tech education with fitness, arts, and cultural programming and is delivered to adults aged 50+.
• SeniorNet: SeniorNet is a nonprofit founded in 1986 to provide computer and technology education to older adults through a network of learning centers and online resources. It is one of the longest-running senior tech-education nonprofits and a direct comparator on mission, even though Senior Planet has a larger in-person footprint today.
• Generations on Line: Generations on Line is a nonprofit that builds simplified, accessible web and mobile tools to help older adults use the internet independently. It overlaps with Senior Planet's accessibility-first positioning and serves a similar low-tech-comfort senior segment.

Broad incumbents

• National Council on Aging (NCOA): NCOA is a large national nonprofit that serves older adults across economic security, health, and digital-inclusion initiatives, including the Aging Connected program to close the digital divide. It is a broader incumbent whose digital-inclusion work directly competes for senior digital-literacy funding and partnerships.
• AARP Foundation: AARP Foundation is the charitable affiliate of AARP, running programs on job training, food security, and digital skills for adults 50+. It is a sibling organization under the AARP umbrella whose digital-skills initiatives overlap with Senior Planet's mission and capture a portion of the same donor and member mindshare.
• Best Buy (Geek Squad & Senior Tech Support): Best Buy offers in-store and online tech-support services targeted at older adults, including setup, troubleshooting, and digital-skills workshops at its retail locations. As a large commercial incumbent with national physical retail, it competes with Senior Planet's in-person tech-help value proposition for the same customer.
• Apple (Today at Apple / Apple Store workshops): Apple runs free in-store Today at Apple sessions including device-skills classes often attended by older adults, leveraging Apple's brand trust. While not specifically targeted to seniors, it is a free, brand-backed alternative that competes for the same senior digital-literacy demand.

Others

• Public Library Association (PLA) Digital Skills Programs: Public libraries, coordinated through the PLA and state library systems, offer extensive free digital-skills classes for older adults including one-on-one tech help and group workshops. They are an adjacent ecosystem player that often partners with Senior Planet-style programs and serves as both a complement and an alternative for senior digital learning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seniorplanet
• Facebookfacebook.com/seniorplanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Planet