Vitalia
Vitalia is a private Northeast Ohio senior living operator, running 10 communities under Arrow Senior Living that offer independent living, assisted living, memory care, and senior villas to private-pay seniors and their families.
- Company typePrivate
- Founded-
- HeadquartersSeven Mile, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Vitalia does
Vitalia is a private, for-profit senior living operator based in Ohio that runs a network of 10 communities across Northeast Ohio under the management of Arrow Senior Living. Its flagship community, Vitalia Rockside, is located in Seven Hills, Ohio, and operates as a full continuum-of-care campus offering four service lines: Independent Living (studios from $2,980/month), Assisted Living (studios from $4,535/month with point-based care pricing), Memory Care (private studios from $6,530/month), and Senior Villas (2-3 bedroom homes from $4,695/month). The company sells monthly subscription-based residential rents plus tiered, personalized care services under a point-based pricing model that itemizes specific support needs such as dressing, bathing, and medication management, with one-time move-in fees and optional services on top.
The operational stack integrates several third-party partners: Inspiren AUGi provides AI-powered, camera-free fall detection sensors; EmpowerMe Wellness delivers the 360 on-site therapy and wellness program; and EverSpring Pharmacy supplies strip-pack medication management. The Arrow App serves as the resident-facing portal for billing, service requests, and community engagement. Vitalia goes to market through a sales-led motion combining in-person tours (offered daily including evenings and weekends), referral partnerships with A Place for Mom, search-optimized content marketing (a 51+-page blog, the Thoughtful Connections memory care podcast with 80+ episodes, and the Arrow Nicely News video series), and a Resident Ambassador referral program. Vitalia Rockside is Joint Commission accredited, Great Place to Work certified (2025-2026), and has earned 2025 U.S. News Best Senior Living awards across all four care categories (CCRC, Assisted Living, Independent Living, Memory Care).
Vitalia firmographics
Firmographics- Name
- Vitalia
- Legal name
- VITALIA® Rockside
- Website
- https://vitaliarockside.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vitalia is a private Northeast Ohio senior living operator, running 10 communities under Arrow Senior Living that offer independent living, assisted living, memory care, and senior villas to private-pay seniors and their families.
- Ownership category
- akta.pro rank
Vitalia industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
- akta.pro secondary industries
- Active Adult (55+) Independent Living Communities (HLADAAAD), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
Keywords
Where Vitalia is headquartered
LocationHeadquarters
- HQ city
- Seven Mile
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vitalia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Monthly Residential Rent: Residents pay monthly rent for their apartment or villa, which includes housing, utilities, dining, housekeeping, transportation, and access to community amenities and events. Care services are added based on individual needs assessment.
- Care and Support Services: Additional fees based on a point-based care system that assigns values to specific support services such as personal hygiene assistance, medication management, mobility support, and other activities of daily living. Care levels are tailored to individual needs.
- Entrance/Move-In Fee: A one-time community fee covering move-in and service setup. Functions as a refundable reservation fee until lease signing, after which it becomes non-refundable. Does not confer ownership or equity.
- Optional Services: Additional fee-based services including salon and personal care visits, special outings, pet care, and other optional enhancements beyond the base monthly rate.
- Short-Term/Respite Stays: Short-term stays available based on apartment availability and care needs, offering temporary support or a preview experience of community life before long-term commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Senior Villas - 2 Bedroom 2 Bath starting at $4,695/month |
| Subscription | Monthly | Independent Living - Studio starting at $2,980/month |
| Subscription | Monthly | Assisted Living - Studio starting at $4,535/month |
| Subscription | Monthly | Memory Care - Private Studio starting at $6,530/month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Vitalia product offering
Product offeringCore offering
Vitalia Rockside is a senior living community in Seven Hills, Ohio that sells residential living and care services across four core tiers: Independent Living (maintenance-free apartments for active seniors), Assisted Living (personalized support with activities of daily living), Memory Care (secure neighborhood for residents with Alzheimer's and dementia), and Senior Villas (freestanding one- or two-bedroom homes). Residents pay monthly rent that bundles housing, dining, housekeeping, transportation, and amenities, with additional care services priced on a flexible point-based system determined by individualized needs assessment.
Product overview
VITALIA Rockside is a senior living community offering a continuum of care through four core service lines: Independent Living (maintenance-free apartments for active seniors), Assisted Living (personalized daily support), Memory Care (secure dementia-specific neighborhood), and Senior Villas (spacious freestanding homes). The community provides on-site dining through 41º North Restaurant and a 24-hour bistro, wellness services via the EmpowerMe 360 program, salon and spa services, and uses technology integrations including Inspiren AUGi for fall detection and the Arrow App for resident portal access. The Thoughtful Connections podcast serves as an educational resource for dementia care.
Differentiator
Problem solved
Functional benefit
Brands
- 41º North Restaurant: Full-service restaurant at Vitalia Rockside offering 50+ menu options, open 7 a.m. to 7 p.m.
Products and services
- Independent Living Maintenance-free apartment living for active seniors, including studios, 1-bedroom, and 2-bedroom units with restaurant-style dining, housekeeping, transportation, daily events, and access to community amenities such as fitness center, pool, and lounges.
- Assisted Living Personalized support for seniors who need help with daily tasks such as bathing, dressing, mobility, and medication management. Care is delivered collaboratively with the resident, family, and Wellness Director, and is priced on a flexible point-based system.
- Memory Care Secure, specialized neighborhood designed for seniors with Alzheimer's disease and other forms of dementia, offering structured routines, dementia-specific programming, calming environment, and trained Support Partners.
- Senior Villas Spacious one- or two-bedroom freestanding villa homes with full kitchens, attached garages, patios, and in-home laundry, offering home-like space and privacy with access to all community amenities and a continuum of care.
- 41º North Restaurant Full-service on-site restaurant at Vitalia Rockside offering 50+ always-available menu options, chef specials, and daily cuisine from 7 a.m. to 7 p.m.
- 24-Hour Bistro Grab-and-go dining option available 24 hours a day for snacks and beverages between regular meal times.
- EmpowerMe 360 Wellness Program Holistic wellness program providing on-site physical, occupational, and speech therapy, restorative exercise coaching, nutrition support, medication education, and telehealth coordination with physicians and specialists.
- Respite and Short-Term Stays Short-term residential stays available based on apartment availability and care needs, offering temporary support for post-hospitalization recovery, caregiver respite, or a trial experience of community life before long-term commitment.
Quantifiable outcome
- Joint Commission Gold Seal Accreditation demonstrating commitment to quality and safety standards
- +3 more outcomes
Companies that use Vitalia
Customer profileSegments6 records
Ideal customer profiles6 records
Vitalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Vitalia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- InspirencoreInspiren provides AUGi technology — AI-powered, privacy-focused sensors that monitor resident movement and detect potential falls in real-time. The partnership enables Vitalia Rockside to offer non-wearable, non-camera-based fall detection that preserves resident dignity while enhancing safety and enabling faster response times.
- EmpowerMe WellnesscoreEmpowerMe Wellness provides on-site clinical services including physical, occupational, and speech therapy, along with the EmpowerMe 360 holistic wellness program featuring restorative exercise coaching, nutrition support, medication education, and telehealth coordination. Julia Baechle serves as Vice President of Clinical Quality and Support at EmpowerMe Wellness, collaborating closely with Arrow communities.
- EverSpring PharmacycoreEverSpring Pharmacy provides organized strip-pack medications designed to support medication safety, independence, and peace of mind for Vitalia Rockside residents. The partnership simplifies medication management for residents and care staff alike.
- Arrow Senior LivingcoreArrow Senior Living is the parent management company operating Vitalia Rockside and 9 other Vitalia communities across Northeast Ohio. Arrow provides centralized brand marketing, the Arrow App technology platform, HR and benefits administration, operational best practices, and cross-community programs including the Thoughtful Connections podcast and Arrow Nicely News video series.
- Third-Party Medicare ProvidersminorVitalia Rockside partners with third-party Medicare providers who offer on-site services, supplementing resident care plans and providing additional clinical oversight and therapeutic services beyond what the community team directly provides.
- Cottey CollegeminorThe Haidee and Allen Wild Center for the Arts at Cottey College in Nevada, Missouri serves as the recording venue for live episodes of the Thoughtful Connections memory care podcast, demonstrating a collaborative educational partnership between Arrow Senior Living/Vitalia and the college.
- el L.H ProductionsminorProduction partner for the Thoughtful Connections memory care podcast, collaborating with Arrow Senior Living Management to produce and distribute podcast episodes on dementia care topics.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Vitalia competitors and assessment
Company assessmentDirect peers
- Atria Senior Living: Large US senior living operator offering Independent Living, Assisted Living, and Memory Care across multiple states with a premium service positioning comparable to Vitalia's full continuum model.
- Brookdale Senior Living: Largest US senior housing operator providing assisted living, memory care, and independent living nationally — direct competitor for private-pay residents across the same continuum-of-care categories Vitalia offers.
- Sunrise Senior Living: National senior living operator with strong assisted living and memory care programs and a premium, service-rich model directly comparable to Vitalia Rockside's upscale positioning.
- Maplewood Senior Living: Premium Northeast operator of assisted living and memory care communities using the same Inspiren AUGi sensor technology and a similar upscale resident experience model.
- Belmont Village Senior Living: Multi-state operator known for premium assisted living and a strong memory care program (proprietary 'Circle of Friends'), directly comparable to Vitalia's continuum and dementia-care emphasis.
- Senior Lifestyle: Regional/multi-state senior living management company operating Independent Living, Assisted Living, and Memory Care communities with a comparable private-pay value proposition.
- Discovery Senior Living: Operator of upscale senior living communities across multiple states offering assisted living, memory care, and independent living in a similar private-pay format.
- Enlivant: Senior living operator focused on assisted living and memory care across more than 200 communities, directly comparable in service mix and resident profile.
- Sagora Senior Living: Operator of Independent Living, Assisted Living, and Memory Care communities, comparable to Vitalia's mix of services and similar private-pay positioning.
- Kisco Senior Living: Multi-state senior living operator delivering independent living, assisted living, and memory care with a resident-experience focus directly comparable to Vitalia's service-rich model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
Vitalia social profiles
Digital presenceVitalia compliance and trust
Trust signalCompliance2 records
Vitalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitalia leadership team
Management profileNumber of profiles
Profiles11 records
Vitalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitalia
What does Vitalia do?
Vitalia Rockside is a senior living community in Seven Hills, Ohio that sells residential living and care services across four core tiers: Independent Living (maintenance-free apartments for active seniors), Assisted Living (personalized support with activities of daily living), Memory Care (secure neighborhood for residents with Alzheimer's and dementia), and Senior Villas (freestanding one- or two-bedroom homes). Residents pay monthly rent that bundles housing, dining, housekeeping, transportation, and amenities, with additional care services priced on a flexible point-based system determined by individualized needs assessment.
Is Vitalia a public or private company?
Vitalia is a private company. It is classified as corporate owned and is currently operating.
When was Vitalia founded?
Vitalia was founded in -1. It employs 101 to 250 people.
Where is Vitalia based?
Vitalia is headquartered in Seven Mile, United States, in the North America region.
How does Vitalia make money?
Five revenue lines are on record. Monthly Residential Rent is the primary driver. The others are care and Support Services, entrance/Move-In Fee, optional Services and short-Term/Respite Stays.
Who are Vitalia's main competitors?
Direct peers on record are Atria Senior Living, Brookdale Senior Living, Sunrise Senior Living, Maplewood Senior Living, Belmont Village Senior Living, Senior Lifestyle, Discovery Senior Living, Enlivant, Sagora Senior Living and Kisco Senior Living.
Does Vitalia have an API?
No public API is recorded for Vitalia.
What industry is Vitalia in?
Vitalia's product category is Senior Living Services. Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs, with a secondary code of HLADAAAD, Active Adult (55+) Independent Living Communities. Its NAICS code is 62331 and its SIC code is 8050.