Surface Experts
Surface Experts is a Spokane-based franchise system founded in 2018 that provides proprietary spot repair services for damaged hard surfaces across appliances, countertops, floors, tubs/sinks, and cabinets. It operates 120+ franchise locations across 33 U.S. states, serving primarily B2B customers in multi-family housing, hospitality, construction, real estate, moving, and HUD sectors.
- Company typePrivate
- Founded2018
- HeadquartersSpokane, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Surface Experts does
Surface Experts is a franchise system founded in 2018 and headquartered in Spokane, Washington, that provides spot repair services for damaged hard surfaces in commercial and residential properties. It operates an executive-led franchise model with 120+ franchise locations across 33 states using a mobile service delivery format that can be run from a 150-350 square foot office or from home, with franchisees managing teams of repair technicians and salespeople. The company's primary end market is B2B (approximately 98% of revenue), serving multi-family housing, hospitality, construction and restoration, real estate, moving companies, and HUD property operators.
The company's core technology is a proprietary spot repair process that targets only the damaged area, preserving the original surface. Repairs typically use 1-2 tablespoons of product (versus 1-2 pints for resurfacing), complete in 1 hour or less on average, cure and become usable within 4 hours, and produce minimal odor that dissipates within 2-3 hours. The service catalog spans appliance repair (stainless steel, cooktops), countertop repair (laminate/Formica, stone, quartz, Corian, tile, butcher block), floor repair (hardwood, LVP, sheet vinyl, marmoleum, ceramic/porcelain/stone tile), tub/shower/sink repair (acrylic, fiberglass, cast iron, enamel, porcelain, cultured marble, stainless steel), and additional surfaces (cabinets, vanities, built-ins, elevator cabs, furniture).
Surface Experts generates revenue through franchise fees, royalties, and related services to its franchise network; end-customer pricing is quote-based per repair job rather than hourly, emphasizing cost savings versus full replacement or resurfacing. Distribution is direct to commercial end-customers through franchisee-led field sales and operations, supported by a corporate website, social media, email newsletters, testimonial content, and franchise opportunity marketing. Franchise launch cycles are compressed (6-8 weeks from award to open unit), reinforcing a relatively capital-efficient growth posture funded by franchisee capital rather than external institutional investment.
Surface Experts firmographics
Firmographics- Name
- Surface Experts
- Legal name
- Surface Experts Franchising LLC
- Website
- https://surfaceexperts.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surface Experts is a Spokane-based franchise system founded in 2018 that provides proprietary spot repair services for damaged hard surfaces across appliances, countertops, floors, tubs/sinks, and cabinets. It operates 120+ franchise locations across 33 U.S. states, serving primarily B2B customers in multi-family housing, hospitality, construction, real estate, moving, and HUD sectors.
- Ownership category
- akta.pro rank
Surface Experts industry classification
Industry- Product category
- Commercial Surface Repair Services
- NAICS
- Appliance Repair and Maintenance (811412), Home and Garden Equipment Repair and Maintenance (811411), Repair and Maintenance (811)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus) (HSAEAOAI)
- akta.pro secondary industry
- Floor & Subfloor Wood Repair (Hardwood Patching, Squeaks, Transitions) (HSAGABAJ)
Keywords
Where Surface Experts is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Surface Experts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Franchise Fees and Service Revenue: Surface Experts is a franchise system where franchisees pay franchise fees and operate service businesses providing surface repairs. The company generates revenue from the franchise model while franchisees provide repair services to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B surface repair services for commercial clients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Surface Experts product offering
Product offeringCore offering
Surface Experts is a franchise system that provides on-site spot repair services for damaged hard surfaces — including appliances, countertops, floors, tubs, showers, sinks, cabinets, and elevator cabs — as a faster, lower-cost alternative to replacement or full resurfacing. Services are delivered primarily to commercial customers (multi-family housing, hospitality, construction, real estate, moving companies, and HUD properties) across 33+ U.S. states, with homeowners as a supplemental segment.
Product overview
Surface Experts is a commercial surface repair franchise system (founded in 2018) that provides spot repair services for damaged hard surfaces as an alternative to costly replacement or complete refinishing. The company operates across 33+ states through franchise locations, serving B2B customers in multi-family housing, hospitality, construction, real estate, and moving industries. The service portfolio includes appliance repairs (stainless steel refrigerators, microwaves, dishwashers, glass cooktops, stovetops), countertop repairs (laminate, stone, quartz, Corian, tile, butcher block), floor repairs (hardwood, LVP, sheet vinyl, marmoleum, ceramic/porcelain/stone tile), tub/shower/sink repairs (enamel, acrylic, fiberglass, cast iron, cultured marble, stainless steel), and additional surface repairs (cabinets, vanities, built-ins, elevator cabs, furniture). The core value proposition is quick, quality spot repairs completed in under 1 hour, ready for use within 4 hours, using minimal product to reduce odor disturbance compared to full resurfacing.
Differentiator
Problem solved
Functional benefit
Products and services
- Appliance Surface Repair
Quantifiable outcome
- Average repair completion time of 1 hour
- +4 more outcomes
Companies that use Surface Experts
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles7 records
Surface Experts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Surface Experts partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Surface Experts competitors and assessment
Company assessmentBroad incumbents
- Bath Planet: Bath remodeling franchise backed by a national parent; competes in tub/shower replacement serving similar property management and homeowner customers as Surface Experts.
- Re-Bath: Established bathroom remodeling franchise offering tub, shower, and wall system replacements; competes for the same hospitality and multifamily customers but with full replacement rather than spot repair.
- Bath Fitter: National bathtub and shower liner/acrylic system franchise serving residential and commercial customers; overlaps with Surface Experts' tub/shower repair category but with full-cover replacement products.
- DreamMaker Bath & Kitchen: Full-service bath and kitchen remodeling franchise; partial overlap with Surface Experts' surface repair focus, serving homeowners and commercial property managers.
- ServiceMaster Restore: National disaster restoration and commercial cleaning franchise; overlaps with Surface Experts' construction/restoration customer base where surface damage repair is part of the rebuild workflow.
Direct peers
- Miracle Method: National franchise specializing in surface refinishing and repair of bathtubs, tiles, countertops, and appliances — the closest direct peer to Surface Experts, addressing the same customer pain points via a franchise model.
- N-Hance Wood Renewal: Franchise system providing wood floor and cabinet refinishing services to residential and commercial customers; operates a similar executive-led franchise model targeting property managers and homeowners.
- Five Star Bath Solutions: Bathroom remodeling franchise offering tub, shower, and walk-in conversion services; targets similar B2B hospitality and multifamily verticals and competes for the same maintenance budget.
- Miracle Repair: Regional surface repair provider for tubs, countertops, appliances, and floors; competes head-to-head in spot repair offerings analogous to Surface Experts' core service line.
Regional players
- The Countertop Factory: Countertop fabrication and refinishing provider serving residential and commercial customers; addresses a portion of Surface Experts' countertop repair category with replacement-side solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Surface Experts social profiles
Digital presenceSurface Experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surface Experts leadership team
Management profileNumber of profiles
Profiles9 records
Surface Experts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surface Experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surface Experts
What does Surface Experts do?
Surface Experts is a franchise system that provides on-site spot repair services for damaged hard surfaces — including appliances, countertops, floors, tubs, showers, sinks, cabinets, and elevator cabs — as a faster, lower-cost alternative to replacement or full resurfacing. Services are delivered primarily to commercial customers (multi-family housing, hospitality, construction, real estate, moving companies, and HUD properties) across 33+ U.S. states, with homeowners as a supplemental segment.
Is Surface Experts a public or private company?
Surface Experts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surface Experts founded?
Surface Experts was founded in 2018. It employs 11 to 50 people.
Where is Surface Experts based?
Surface Experts is headquartered in Spokane, United States, in the North America region.
How does Surface Experts make money?
One revenue line is on record: franchise Fees and Service Revenue.
Who are Surface Experts's main competitors?
Broad incumbents on record are Bath Planet, Re-Bath, Bath Fitter, DreamMaker Bath & Kitchen and ServiceMaster Restore. Direct peers are Miracle Method, N-Hance Wood Renewal, Five Star Bath Solutions and Miracle Repair. The Countertop Factory is listed as a regional player.
Does Surface Experts have an API?
No public API is recorded for Surface Experts.
What industry is Surface Experts in?
Surface Experts's product category is Commercial Surface Repair Services. Its primary akta.pro industry code is HSAEAOAI, Tile, Natural Stone & Porcelain Surface Care (Non-Grout Focus), with a secondary code of HSAGABAJ, Floor & Subfloor Wood Repair (Hardwood Patching, Squeaks, Transitions). Its NAICS code is 811412 and its SIC code is 7600.