What Billiger de does

Billiger.de, operated by Karlsruhe-based solute GmbH, is one of Germany's longest-running consumer price comparison platforms, founded in 2004 and serving value-conscious German online shoppers. The platform aggregates pricing data from approximately 130,000 retailers across roughly 4,800 shops and marketplaces, covering more than 100 million products across 14 consumer categories ranging from consumer electronics and home appliances to fashion, toys, travel, and sporting goods. The core product is the Preisvergleich engine, supplemented by engagement features including Preisalarm (price-drop email alerts), Merkzettel (synced wishlists with best-price calculation), Produktvergleich (side-by-side product comparison), a Deals module with 3,000+ active offers, and adjacent comparison verticals for tariffs (via a Verivox partnership covering utilities and insurance) and travel (flights, hotels, car rentals).

Underlying technology is a conventional but high-throughput web stack (Python, PostgreSQL, Redis, Debian) processing roughly 1 billion price changes per day to keep displayed prices current. Distribution surfaces include the billiger.de responsive website plus native mobile applications on iOS, Android, and Huawei AppGallery, supported by organic SEO, social media channels (Instagram, Facebook), and email marketing.

The business model is affiliate-referral driven: the consumer-facing comparison service is free, and revenue is generated primarily through commissions paid by retailers and shops when users click through and complete purchases. Secondary revenue comes from listing fees and potential premium placement charged to retailers and shops. The platform serves a horizontal consumer segment of 3+ million monthly active users across Germany, with operations concentrated in the DACH region. There is no disclosed venture funding, no parent company, and no public listing; ownership resides with solute GmbH as a privately held German limited liability company under CEO Thilo Gans.

Name

Billiger de

Legal name

solute GmbH

Website

https://billiger.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Billiger.de, operated by Karlsruhe-based solute GmbH and founded in 2004, is a German price comparison platform aggregating 100+ million products from 130,000 retailers for 3+ million monthly users, monetizing through retailer affiliate commissions and supplementing core comparison with tariff (via Verivox) and travel booking services.

Ownership category

akta.pro rank

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Affiliate Commission: Billiger.de receives commissions from retailers and shops when users click through to complete a purchase. This is the primary revenue model for the free consumer service.
2. Retailer/Shop Fees: Shops and marketplaces pay to be listed on the platform and potentially for premium placement or additional services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Billiger.de is a free consumer-facing price comparison platform that aggregates product prices from approximately 130,000 merchants across about 4,800 shops and marketplaces, covering more than 100 million products and processing around 1 billion price changes per day. The service enables German consumers to find the lowest total price (including shipping) on consumer goods, receive price-drop email alerts, save wishlists, and compare side-by-side product specifications. Adjacent offerings include tariff comparisons for utilities and insurance (via Verivox) and travel comparison/booking for flights, hotels, and car rentals.

Product overview

Billiger.de is a German price comparison platform operating as a single unified product that aggregates and compares prices from over 130,000 merchants across approximately 4,800 shops and marketplaces, offering access to over 100 million products. The platform's core offering is the Preisvergleich (price comparison engine), which is enhanced by supplementary features including Preisalarm (price alarm notifications), Merkzettel (wishlist with best-price calculation), and Produktvergleich (side-by-side product comparison). The platform has expanded into adjacent services including Tarifvergleich (utility and insurance tariff comparisons powered by Verivox partnership) and Reisen (travel booking for flights, hotels, and car rentals). The site processes approximately 1 billion price changes daily across its product catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Preisvergleich (Price Comparison) Free consumer price comparison service that aggregates over 100 million products from 130,000 retailers across ~4,800 shops and marketplaces, allowing users to find the lowest total purchase price including shipping across 14 product categories such as electronics, home goods, fashion, and travel.
• Tarifvergleich (Tariff Comparison) Comparison service for utility tariffs and insurance products delivered through the Verivox partnership, covering electricity, gas, mobile plans, DSL internet, car insurance, personal loans, liability insurance, home contents insurance, legal protection insurance, building insurance, and pet insurance for German consumers.
• Reisen (Travel Comparison and Booking) Travel price comparison and booking service aggregating offers from hundreds of travel providers for flights, hotels, car rentals, and package holidays, enabling German consumers to find lowest-cost travel options across providers.
• Deals Curated deals portal featuring 3,000+ current promotional offers and special discounts from various merchants, surfacing limited-time sales and price reductions surfaced from the underlying retailer catalog.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• VerivoxcoreStrategic or Co-development PartnerBilliger.de partners with Verivox, a leading German tariff comparison provider, to offer utility and insurance comparisons including electricity, gas, mobile plans, DSL internet, car insurance, personal loans, liability insurance, home insurance, legal protection, and pet insurance. This partnership extends billiger.de's services beyond product price comparison into recurring utility cost savings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Idealo: Germany's largest and most well-known price comparison platform, owned by Axel Springer. Directly comparable to billiger.de in product (price comparison), target market (German consumers), business model (affiliate commissions), and category breadth (electronics, travel, etc.).
• Check24: Leading German comparison portal with deep presence in insurance, banking, energy, telecom, and travel. Closely comparable in consumer base (German value-seekers), vertical mix (tariff + product comparison), and affiliate/lead-gen monetization model.
• Verivox: German tariff comparison leader for utilities, insurance, and financial products. Functions as both a partner (powering billiger.de's Tarifvergleich) and a direct competitor in the tariff/lead-generation vertical billiger.de is expanding into.
• Preisvergleich.de: Smaller but directly comparable German price comparison site operating a similar affiliate-driven product comparison model across consumer categories. Useful as a direct small-cap comparable within the same niche.
• Kelkoo: European price comparison and shopping platform operating across multiple countries. Comparable in business model, technology (price feeds, affiliate revenue), and category coverage; serves as a benchmark for cross-border expansion potential.
• PriceRunner: European price comparison platform owned by Klarna. Operates a similar affiliate-driven model across consumer electronics, home, and leisure categories and serves comparable value-conscious shoppers in the Nordics and UK.

Broad incumbents

• Google Shopping: Default product discovery and price comparison surface embedded in Google Search. Massive incumbent that competes with billiger.de for both consumer attention and retailer advertising/affiliate budgets; structurally threatens the SEO-driven traffic model.
• Shopzilla: Long-established US/EU price comparison network (part of EBM). Comparable product discovery and affiliate monetization model across consumer categories; useful proxy for comparison-portal economics at international scale.

Emerging players

• CamelCamelCamel: Amazon-focused price tracking and comparison tool. Comparable in real-time price monitoring and price alert features (both core billiger.de functionalities) but narrower in scope (single retailer) and market (US/UK).
• TravelSupermarket: UK-based travel comparison platform aggregating flights, hotels, and car rentals. Directly comparable to billiger.de's Reisen module in business model (affiliate commissions on travel bookings) and target customer (price-sensitive travelers).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/billiger.de
• Instagraminstagram.com/billiger_de
• Xx.com/billiger_de
• LinkedInlinkedin.com/company/solute-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billiger de