What Mensa Group does

Mensa Group is a privately held Indonesian healthcare conglomerate founded in April 1975 by Jimmy Sudharta, headquartered at Mensa 1 Building in Kuningan, Jakarta. The group operates across the full pharmaceutical value chain through a multi-subsidiary structure: PT Menjangan Sakti handles raw material trading for pharmaceutical, food, feed, and cosmetic industries; PT OTTO Pharmaceutical Industries (acquired 1981) and PT Pertiwi Agung/Landson (acquired 1984) operate GMP-certified pharmaceutical manufacturing facilities producing Cephalosporin and Non-Beta-Lactam products, ethical generics, OTCs, and supplements; PT Mensa Binasukes/MBS (acquired 1985) provides pharmaceutical distribution across 32 Indonesian branches; and PT Andini Sarana (acquired 1987) plus PT Akurat Sakti Jaya handle dental and medical equipment manufacturing and trading. The group also runs Melati Dental Clinic (since 1996) and has been acquiring hospitals in Tangerang since 2009.

Mensa generates revenue through multiple streams: pharmaceutical manufacturing (in-house brands like ASTRIA and PASSION plus contract manufacturing), pharmaceutical raw material trading as exclusive/local agent for international principals (DSM, Colorcon, Lucas Meyer, B&W Tek), pharmaceutical distribution to pharmacies and hospitals across Indonesia and 17+ export markets via Mensa Group International Division (est. 2005), and medical/dental equipment sales including exclusive distribution of Adec (USA), Vatech (Korea), and Arjohuntleigh (Sweden) brands. The CKD OTTO joint venture with Korea's Chon Kun Dang Pharmaceutical Corporation, operationalized in July 2019, adds halal-certified anti-cancer medicine manufacturing — a first in Indonesia.

The go-to-market is B2B sales-led with event-driven activation (CPhI SEA, ICI, Trade Expo Indonesia) and channel-partner distribution. Customer segments span pharmaceutical manufacturers, cosmetics producers, food/feed companies, healthcare providers, and international markets across Southeast Asia, South Asia, West/Central Africa, Oceania, and the Caucasus. The company is family-controlled (Sudharta family), with no disclosed institutional investors or public listing. Notable recognition includes the 2019 Primaniyarta Award from Indonesia's Ministry of Trade for African market pioneering.

Name

Mensa Group

Legal name

Mensa Group

Website

https://mensa-group.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Mensa Group is a privately held Indonesian healthcare conglomerate founded in 1975, operating across pharmaceutical raw material trading, GMP-certified manufacturing, distribution via 32 branches, medical/dental equipment, and healthcare services, serving pharma, cosmetics, food, and feed industries domestically and in 17+ export markets.

Ownership category

akta.pro rank

Product category

Pharmaceutical Manufacturing and Distribution

NAICS

Pharmaceutical Preparation Manufacturing (325412), Pharmaceutical and Medicine Manufacturing (3254), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Dental Equipment and Supplies Manufacturing (339114)

SIC

Pharmaceutical Preparations (2834), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Small-Molecule API Commercial Manufacturing (HLAGAHAB)

Keywords

• Pharmaceutical distribution
• Pharmaceutical manufacturing
• Raw material trading
• Medical equipment supply
• Healthcare logistics

Headquarters

HQ city

Kuningan

HQ country

Indonesia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Raw Material Trading: Import and trading of raw materials for pharmaceutical, cosmetics, food and feed industries through PT Menjangan Sakti
2. Pharmaceutical Manufacturing: Manufacturing of generic pharmaceutical products, OTC products, and contract manufacturing through PT OTTO Pharmaceutical Industries and PT Pertiwi Agung (Landson)
3. Medical and Dental Equipment Manufacturing: Manufacturing of dental equipment and medical devices through PT Andini Sarana
4. Distribution Services: Professional distribution and importation services for pharmaceutical finished goods, medical devices and consumer goods through PT Mensa Binasukes (MBS) with 32 branches across Indonesia
5. International Export: Export of products to international markets through Mensa Group International Division established in 2005

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Mensa Group is an Indonesian healthcare conglomerate that manufactures generic and OTC pharmaceutical products (through PT OTTO Pharmaceutical Industries and PT Pertiwi Agung/Landson), manufactures dental and medical equipment (through PT Andini Sarana), distributes pharmaceuticals and medical devices nationwide (through PT Mensa Binasukes with 32 branches), trades pharmaceutical, food, feed, cosmetic and biotech raw materials (through PT Menjangan Sakti), and exports to 17+ countries (through Mensa Group International Division). It also operates a halal-certified anti-cancer medicine joint venture (CKD OTTO with Korea's CKD Pharma), runs dental and hospital services, and markets consumer brands such as ASTRIA antioxidant and PASSION energy drink.

Product overview

Mensa Group is a diversified Indonesian healthcare, logistics, and value-added company operating through multiple business units. The portfolio consists of: PT OTTO Pharmaceutical Industries and PT Pertiwi Agung (Landson) for pharmaceutical manufacturing (ethical and OTC products); PT Andini Sarana for dental/medical equipment; PT Mensa Binas sukses for pharmaceutical distribution; PT Akurat Sakti Jaya for medical equipment trading; PT Menjangan Sakti for raw material trading; CKD OTTO joint venture for anti-cancer medicines; and Mensa Group International Division for exports. Consumer brands include ASTRIA (antioxidant) and PASSION Energy Drink. The group also operates Melati Dental Clinic and acquired hospitals since 2009. Contract manufacturing and co-marketing services are offered through manufacturing facilities.

Differentiator

Problem solved

Functional benefit

Brands

• ASTRIA: Antioxidant product containing 4mg Astaxanthin, launched by Landson PT Pertiwi Agung
• PASSION

Products and services

• OTTO Pharmaceutical Manufacturing (PT OTTO Pharmaceutical Industries) GMP-compliant manufacturing of generic pharmaceutical Cephalosporin (sterile and non-sterile capsules, dry syrup) and Non-Beta-Lactam (sterile liquids, powders, non-sterile solids and liquids) products, serving Indonesian and international markets. Also offers contract manufacturing services.
• Landson Pharmaceutical Manufacturing (PT Pertiwi Agung) Manufacturing of ethical prescription and OTC pharmaceutical products in soft capsules, effervescent powder sachets, tablets, hard capsules, syrup, and cream/ointment forms. Also offers contract manufacturing and produced the ASTRIA antioxidant consumer brand.
• CKD OTTO Anti-Cancer Medicines Halal-certified anti-cancer pharmaceutical products manufactured through the joint venture between PT OTTO Pharmaceuticals (Mensa Group) and Korea's Chon Kun Dang Pharmaceuticals Corporation (CKD Pharma), operated from the Cikarang Bekasi factory. The first pharmaceutical company in Indonesia with halal certification for anti-cancer medicines.
• Andini Sarana Dental and Medical Equipment Manufacturing Manufacture and exclusive distribution of dental equipment (phantom units, dental air jet motors, manual, semi-electric and full-electric dental units, portable and mobile units) and medical equipment (hospital beds, operating tables, operating lamps), including exclusive agency for Arjohuntleigh (Sweden), Adec (USA), and Vatech (Korea).
• Mensa Binasukes (MBS) Pharmaceutical Distribution Professional distribution and importation of pharmaceutical finished goods, medical devices, and consumer products, with over 30 branches across Indonesia and real-time reporting systems trusted by national and multinational principals.
• Akurat Sakti Jaya Medical Equipment Trading Trading of medical equipment and hospital supplies to hospitals across Indonesia across more than a dozen product categories, including exclusive agency for Arjohuntleigh hospital beds from Sweden.
• Menjangan Sakti Raw Material Trading Trading of raw materials for pharmaceutical, food, feed, and cosmetic industries as well as medical devices and biotech, including technical support, new product sourcing, integrated formulation, and customer service. Holds principal partnerships with DSM, Colorcon, Lucas Meyer, B&W Tek, and others.
• Mensa Group International Division Exports International export of Mensa Group's pharmaceutical, consumer health, and other products to 17+ countries across Southeast Asia, Oceania, South Asia, West/Central Africa, and the Caucasus.
• ASTRIA Antioxidant Consumer Health Product Antioxidant consumer health product containing 4mg Astaxanthin, produced by Landson PT Pertiwi Agung under Mensa Group's Corporate Consumer & OTC team.
• PASSION Energy Drink Energy drink brand under Mensa Group's international operations, distributed in Nigeria and Ghana through Orange Drugs Ltd.
• Melati Dental Clinic Direct dental services in central Jakarta including consultation, conservative/restoration, crown and bridge, denture, implant, oral surgery, periodontology, orthodontics, and temporo-mandibular joint services.
• Contract Pharmaceutical Manufacturing Services End-to-end pharmaceutical contract manufacturing through OTTO and Landson GMP (CPOB)-compliant facilities, including pre-formulation studies, Galenic development, analytical development, pilot batch production, stability studies, and packaging development for custom made formulas.
• Co-Marketing and Under-Licensed Marketing Services Co-marketing and under-licensed marketing services for healthcare business partners in Indonesia and internationally, leveraging Mensa's supply chain management, GMP manufacturing, knowledge-based marketing, and distribution competencies.
• Mensa Group Hospitals (Tangerang) Hospital and healthcare services operated in the Tangerang area since 2009, providing healthcare solutions to the Indonesian public.

Quantifiable outcome

• First halal-certified anti-cancer medicine manufacturer in Indonesia
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Chon Kun Dang Pharmaceuticals Corporation (CKD Pharma)coreStrategic or Co-development Partner · 1 January 2016Joint venture partnership for CKD OTTO pharmaceutical company focused on anti-cancer medicines. CKD Pharma is a leading Korean pharmaceutical company. The joint venture established a factory in Cikarang Bekasi with halal certification, making it the first halal-certified anti-cancer medicine manufacturer in Indonesia. Factory grand opening held July 9, 2019 with Indonesian Minister of Health inauguration.
• HalodocminorGTM or Marketing PartnerHealthcare technology partnership for CSR activities including flood disaster response in 2020, providing medical posts and telemedicine services to victims in Jakarta and Bogor areas.
• WatsonsminorGTM or Marketing PartnerCSR partnership for disaster response activities including medical post operations and donation distribution in Sukajaya Bogor flood relief efforts.
• KumparanminorGTM or Marketing PartnerMedia partnership for CSR activities, providing volunteer support and coverage for flood disaster response in Jakarta areas.
• Orange Drugs Ltd.coreChannel Partner/ Reseller/ DistributorBusiness partner in Nigeria for Passion energy drink distribution and CSR activities. Jointly distributed approximately 3,000 basic food packages to hospitals and communities in Nigeria during COVID-19 pandemic.
• Lucas MeyerminorOthersCosmetic ingredients principal partner for PT Menjangan Sakti, participated in ICI 2016 exhibition.
• DSMminorOthersPharmaceutical and cosmetic raw materials principal partner, participated in CPhI SEA and ICI exhibitions.
• ColorconminorOthersPharmaceutical coating solutions principal partner for CPhI SEA 2016 and 2017 exhibitions.
• B&W TekminorOthersAnalytical instruments principal partner for CPhI SEA exhibitions.
• ArjohuntleighminorOthersExclusive agent for hospital beds from Sweden, distributed through PT Akurat Sakti Jaya.
• AdecminorOthersExclusive distributor for dental equipment from USA through PT Andini Sarana.
• VatechminorOthersExclusive distributor for dental equipment from Korea through PT Andini Sarana.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Bio Farma: Indonesian state-owned vaccine and biological products manufacturer. Adjacent peer in domestic pharmaceutical manufacturing with comparable GMP infrastructure and government relationships, though focused on vaccines rather than small-molecule generics.

Direct peers

• Kimia Farma: State-owned Indonesian pharmaceutical manufacturer and distributor with retail pharmacy network. Comparable as a vertically integrated pharma group with manufacturing plus nationwide distribution, though larger and publicly listed.
• Dexa Medica: Indonesian pharmaceutical group with branded generics, OTC, and export operations across Southeast Asia and Africa. Highly comparable to Mensa's international expansion ambitions and ethical/OTC manufacturing focus.
• PT Phapros: Indonesian publicly-listed pharmaceutical manufacturer focused on generics and OTC products with established distribution. Comparable in ethical/OTC manufacturing scale, though smaller than Mensa's group revenue base.
• Tempo Scan Pacific: Indonesian diversified healthcare manufacturer with pharmaceutical, consumer health, and cosmetics divisions. Comparable horizontal segmentation and OTC/consumer brand strategy similar to Mensa's ASTRIA and PASSION plays.
• Kalbe Farma: Indonesia's largest pharmaceutical and consumer-health company, offering prescription drugs, OTC, distribution, and medical devices. Closest comparable to Mensa given its end-to-end healthcare model spanning manufacturing and nationwide distribution.
• Sanbe Farma: Major Indonesian pharmaceutical manufacturer producing generics, OTC, and active pharmaceutical ingredients with its own distribution network. Directly comparable in generic pharma manufacturing scale and B2B distribution coverage.

Broad incumbents

• Pfizer Indonesia: Multinational pharmaceutical major operating in Indonesia across prescription, oncology, and consumer health. Competes with Mensa in the broader pharma market but at vastly greater scale and product breadth.
• GSK Indonesia: Global pharmaceutical and consumer healthcare multinational with significant Indonesian presence. Comparable as a competitor in prescription and OTC markets, though with much broader portfolio and R&D backing.

Others

• Chong Kun Dang Pharmaceutical (CKD): Korean pharmaceutical partner in the CKD OTTO anti-cancer JV. Not a direct competitor but a strategically important partner; comparable in oncology and specialty pharma orientation, illustrating the technology base underpinning CKD OTTO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mensa Group