Objective Media

What Objective Media does

Objective Media Group (OMG) is a UK-headquartered, multi-label television production company that develops and produces programming across entertainment, factual entertainment, reality, factual, and scripted genres. The group operates through specialized labels including Objective Entertainment, Objective Fiction, Coming Up Roses, Purple, OMG North, and OMG Scotland, with US operations run through OMG America. Its catalogue includes high-profile properties such as Peep Show, Toast of London, The Cube, Lingo, Celebs Go Dating, The Only Way is Essex, and Feel Good, the majority of which were created for major UK public-service broadcasters. The company's productions are commissioned by BBC, Channel 4, ITV, Netflix, Prime Video, and US networks including CBS, Food Network, and TBS/TNT/truTV.

OMG is a wholly-owned subsidiary of All3Media, a 26-company independent television production and distribution group jointly owned by Discovery Communications and Liberty Global. Revenue is generated through three primary streams: production commissions from broadcasters, recurring international format licensing (most notably Lingo, which has sold into 17+ territories and produced 500+ episodes globally), and worldwide programme distribution handled through All3Media International. The company has no public consumer-facing pricing; revenue terms are negotiated bilaterally as B2B production fees. Forward strategy is visible in continued multi-series renewals of core franchises (Lingo, Picture Slam, Celebs Go Dating) and the first deployment of generative AI in the upcoming Philippa Gregory's Six Queens historical documentary for Channel 5.

Name

Objective Media

Legal name

Objective Media Group Limited

Website

https://objectivemedia.group

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Objective Media Group is a UK and US multi-label television production company, owned by All3Media, producing entertainment, factual, reality, and scripted programming for BBC, Channel 4, ITV, Netflix, and US networks, with international format licensing through All3Media International.

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Motion Picture and Video Production (512110), Broadcasting and Content Providers (516), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Business, Politics & Current Affairs Documentaries (MPADADAJ)

akta.pro secondary industry

International Thematic/Genre Broadcasters (Entertainment/Lifestyle/Documentary/Music) (MPABAEAL)

Keywords

• Television production services
• Broadcast content creation
• Format licensing
• Entertainment programming
• Scripted content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Production commissions: Produces commissioned television programming for broadcasters, earning production fees for creating entertainment, factual, reality, and scripted content.
2. Format licensing: Licenses original format rights internationally to broadcasters in multiple territories, generating recurring licensing revenue from format adaptations.
3. International distribution: All3Media International distributes programming globally, with the Lingo format sold in over 17 territories including US, Italy, Spain, Netherlands, and France.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Objective Media Group produces commissioned television programming for major broadcasters and streaming platforms across comedy, comedy-drama, entertainment, factual entertainment, reality, and scripted genres. It operates multiple production labels under the All3Media group umbrella and also licenses original programme formats internationally. Productions are delivered as completed broadcast content under commission agreements with broadcasters including BBC, Channel 4, ITV, Netflix, and Amazon Prime Video.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Lingo achieved best launch for a game show in the 3pm slot since 2002
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• All3MediacoreStrategic or Co-development PartnerObjective Media Group is part of All3Media, a leading independent television production and distribution company. All3Media comprises 26 production and distribution companies across UK, Europe, Asia Pacific and USA. OMG operates as a subsidiary within the All3Media group.
• All3Media InternationalcoreChannel Partner/ Reseller/ DistributorAll3Media International handles international distribution of Objective Media Group productions and format rights. The Lingo format has been sold in over 17 territories through this distribution partnership.
• IFC (International Fan Club)minorChannel Partner/ Reseller/ DistributorIFC partnered with Objective Fiction and Channel 4 for international co-production of Year of the Rabbit comedy series.
• wiipminorStrategic or Co-development PartnerWiip produced Toast of Tinseltown in association with Objective Fiction for BBC One and BBC iPlayer.
• RuCo, Inc. (RuPaul's production company)minorStrategic or Co-development PartnerRuPaul Andre Charles serves as executive producer for Lingo US through RuCo, Inc. alongside Objective Media Group.
• 59th & Prairie Entertainment (Dwyane Wade's company)minorStrategic or Co-development PartnerDwyane Wade's production company 59th & Prairie Entertainment served as executive producer for The Cube US adaptation.
• WPP Media Motion EntertainmentminorStrategic or Co-development PartnerWPP Media Motion Entertainment co-produced Philippa Gregory's Six Queens with Coming Up Roses.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fremantle: Global production and distribution arm of RTL Group, producing drama, entertainment, and factual programming for broadcasters and streamers worldwide. Comparable to OMG as a much larger, globally diversified production group with similar format and distribution capabilities.
• Banijay: Global independent production and distribution group with operations across multiple continents and 100+ production labels. Comparable to OMG at a larger scale, operating similar format development and international licensing across a much broader portfolio.

Direct peers

• Tiger Aspect Productions: Sister All3Media label producing comedy, drama, and entertainment for UK broadcasters and global streamers. Closely comparable as an All3Media peer producing for the same commissioning base.
• Hat Trick Productions: Independent UK production company producing comedy, entertainment, factual, and scripted programming for BBC, Channel 4, and ITV. Highly comparable to OMG as a similarly-sized multi-genre UK indie with a strong PSB orientation and exportable formats.
• Baby Cow Productions: Independent UK comedy production company founded by Steve Coogan and Henry Normal. Comparable to Objective Fiction as a comedy-focused indie producing for BBC and Channel 4.
• Studio Lambert: All3Media-owned production company producing entertainment, factual, and reality formats (Gogglebox, The Circle, Squid Game: The Challenge). Directly comparable as a sibling production label with strong format development and international distribution.
• Two Brothers Pictures: All3Media-owned UK drama production company behind Fleabag, The Missing, and Baptiste. Comparable as a sibling All3Media production label with strong scripted credentials for streamers and UK broadcasters.
• Big Talk Productions: Independent UK production company producing comedy and drama (Shaun of the Dead, Spaced, Black Books). Comparable to OMG's Objective Fiction label in comedy/scripted commissioning for BBC and Channel 4.
• Lime Pictures: All3Media-owned UK production company producing long-running entertainment and reality formats (Hollyoaks, Geordie Shore). Comparable as a sibling label with similar mass-market entertainment positioning and broadcaster relationships.
• Neal Street Productions: All3Media-owned drama production company (Call the Midwife, Penny Dreadful, SAS: Rogue Heroes). Comparable as a sibling production label with premium scripted output for BBC and streamers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ObjectiveMediaG

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objective Media