Safe At Home Child Care
Safe At Home Child Care is a Michigan-based in-home child care agency providing backup care, nanny placement, date-night care, nanny share programs, and corporate child care benefits to families and employers across Southeast and Southwest Michigan.
- Company typePrivate
- Founded2003
- HeadquartersAnn Arbor, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Safe At Home Child Care does
Safe At Home Child Care is a Michigan-based professional in-home child care agency operating as a brand within the Kennedy Care Ann Arbor, LLC family of companies. The company was founded by David Kennedy in 2003 and is headquartered in Ann Arbor, serving families across Southeast Michigan from Detroit to Kalamazoo with a recently expanded Southwest Michigan footprint. It provides five core service lines — Backup Child Care, Date Night Services, Ongoing Nanny Services, a Nanny Share Program, and Corporate Child Care — to families seeking in-home alternatives to traditional daycare and to employers offering backup care as an employee benefit.
The company's underlying technology is an in-home child care service platform centered on a proprietary caregiver matching process: families are assessed on schedules, needs, and preferences, then introduced to pre-screened, background-checked, CPR/AED/First Aid-certified child care specialists who have completed American Red Cross Advanced Child Care Training. All specialists carry certifications renewed biennially through the American Heart Association or American Red Cross. The platform supports booking windows from 4 hours to 4 weeks in advance, with 24/7/365 availability and a 4-hour minimum shift. Distribution is direct-to-consumer through the company's website, toll-free line (800-790-7233), and online scheduling, supplemented by a B2B channel selling employer-sponsored benefits.
The business model is primarily usage-based hourly billing for family-facing services, with employer-subsidized rate variation through the Corporate Child Care channel that effectively functions as a recurring B2B relationship. Pricing is per-child hourly, with families able to apply Child and Dependent Care Tax Credits (up to $3,000 per child per year) and FSA pre-tax dollars. Named enterprise customers include the University of Michigan, Ford Motor Company, and Michigan State University, alongside a long tail of individual families across southern Michigan.
Safe At Home Child Care firmographics
Firmographics- Name
- Safe At Home Child Care
- Legal name
- Kennedy Care Ann Arbor, LLC
- Website
- https://safeathomechildcare.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Safe At Home Child Care is a Michigan-based in-home child care agency providing backup care, nanny placement, date-night care, nanny share programs, and corporate child care benefits to families and employers across Southeast and Southwest Michigan.
- Ownership category
- akta.pro rank
Safe At Home Child Care industry classification
Industry- Product category
- In-Home Child Care Services
- NAICS
- Child Care Services (624410)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- On-Demand Sick Child In-Home Care (HSAAAJAA)
- akta.pro secondary industries
- Nanny & In-Home Infant/Toddler Care Services (EDACAGAE), Medication Administration & Health Monitoring Childcare (HSAAAJAG)
Keywords
Where Safe At Home Child Care is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Safe At Home Child Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hourly Child Care Services: Hourly-based child care services where families pay for hours of service. Minimum 4-hour shift requirement. Rates vary based on number of children and employer subsidies.
- Nanny Share Program: Cost-sharing arrangement between two families for shared nanny services in one family's home, reducing individual costs while maintaining quality care.
- Corporate Employee Benefits: B2B contracts with employers providing backup child care as an employee benefit. Employers may subsidize hourly rates for their employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-child hourly rate with employer subsidy variations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Safe At Home Child Care product offering
Product offeringCore offering
Safe At Home Child Care is a professional in-home child care agency that places CPR/AED/First Aid-certified and American Red Cross Advanced Child Care-trained caregivers into families' homes across Michigan. Core offerings include Backup Child Care, Date Night Services, Ongoing Nanny placement, Nanny Share arrangements between two families, and Corporate-sponsored child care benefits for employers such as University of Michigan, Ford Motor Company, and Michigan State University.
Product overview
Safe At Home Child Care is a professional in-home child care agency offering a unified portfolio of child care services. The core offering includes five interconnected service lines: Backup Child Care (emergency/short-notice coverage), Date Night Services (evening care), Ongoing Nanny Services (full/part-time nanny placement), Nanny Share Program (cost-sharing between families), and Corporate Child Care (employer-provided benefits). All services utilize the same pool of pre-screened, CPR-certified, and Advanced Child Care Training-certified child care specialists, with shared infrastructure for scheduling, matching, billing, and ongoing support across the service portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Backup Child Care
Quantifiable outcome
- Save up to $3,000 per child per year through Child and Dependent Care Tax Credit
- +1 more outcomes
Companies that use Safe At Home Child Care
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Safe At Home Child Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Safe At Home Child Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kennedy Care FamilycoreSafe At Home Child Care is a member of The Kennedy Care Family, a network of home care services including Kennedy Care Ann Arbor, LLC and its affiliates CuraVitae, Dashi Rivers, Patriot Care, and Safe at Home.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Safe At Home Child Care competitors and assessment
Company assessmentBroad incumbents
- Care@Work (Care.com): Enterprise backup child and adult care benefit sold to employers, leveraging Care.com's large caregiver marketplace. Competes with Safe At Home for the same corporate HR buyers and family end-users in the backup-care category.
- KinderCare Education: Large national child care and early education provider. Overlaps with Safe At Home on employer-sponsored child care benefits and competes for the same dual-income families seeking reliable care.
- Sittercity: Online marketplace connecting families to babysitters, nannies, and senior caregivers with background-checked profiles. A direct competitor in the on-demand in-home child care space, with broader national reach.
- Bright Horizons Family Solutions: National provider of employer-sponsored child care, back-up care, and early education. Operates a broader portfolio (centers, educational advisory, back-up care) but directly competes with Safe At Home in the corporate backup-care benefit space.
- Sodexo (Family & Personal Services): Global facilities and quality-of-life services provider that includes concierge, child care, and back-up care benefits for employers. Competes at the enterprise end of the corporate backup child care market.
Direct peers
- UrbanSitter: Marketplace platform focused on connecting families with vetted babysitters and nannies via sitter reviews and parent networks. Closest pure-play marketplace analog to Safe At Home's matching and screening model.
- College Nannies + Tutors: National in-home nanny, sitter, and tutor placement agency with a similar model of screened caregivers supporting families. Competes with Safe At Home for ongoing nanny placement and backup child care families.
Emerging players
- TrustedHousesitters: Membership-based platform matching families with sitters/housesitters. Adjacent competitor in the in-home, on-demand child care and sitter marketplace category.
- Nanny Lane: Online nanny matching and screening platform offering background-checked caregiver profiles. An emerging digital alternative that competes for the same ongoing nanny and backup care customers.
Regional players
- Best of Care (Kentucky-based agency): Regional home care agency providing in-home child, senior, and personal care services across Kentucky/Ohio. A regional peer illustrating the local-agency model that competes in different geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Safe At Home Child Care social profiles
Digital presenceSafe At Home Child Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe At Home Child Care leadership team
Management profileNumber of profiles
Profiles7 records
Safe At Home Child Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe At Home Child Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe At Home Child Care
What does Safe At Home Child Care do?
Safe At Home Child Care is a professional in-home child care agency that places CPR/AED/First Aid-certified and American Red Cross Advanced Child Care-trained caregivers into families' homes across Michigan. Core offerings include Backup Child Care, Date Night Services, Ongoing Nanny placement, Nanny Share arrangements between two families, and Corporate-sponsored child care benefits for employers such as University of Michigan, Ford Motor Company, and Michigan State University.
Is Safe At Home Child Care a public or private company?
Safe At Home Child Care is a private company. It is classified as corporate owned and is currently operating.
When was Safe At Home Child Care founded?
Safe At Home Child Care was founded in 2003. It employs 51 to 100 people.
Where is Safe At Home Child Care based?
Safe At Home Child Care is headquartered in Ann Arbor, United States, in the North America region.
How does Safe At Home Child Care make money?
Three revenue lines are on record. Hourly Child Care Services are the primary driver. The others are nanny Share Program and corporate Employee Benefits.
Who are Safe At Home Child Care's main competitors?
Broad incumbents on record are Care@Work (Care.com), KinderCare Education, Sittercity, Bright Horizons Family Solutions and Sodexo (Family & Personal Services). Direct peers are UrbanSitter and College Nannies + Tutors. Emerging players are TrustedHousesitters and Nanny Lane. Best of Care (Kentucky-based agency) is listed as a regional player.
Does Safe At Home Child Care have an API?
No public API is recorded for Safe At Home Child Care.
What industry is Safe At Home Child Care in?
Safe At Home Child Care's product category is In-Home Child Care Services. Its primary akta.pro industry code is HSAAAJAA, On-Demand Sick Child In-Home Care, with a secondary code of EDACAGAE, Nanny & In-Home Infant/Toddler Care Services. Its NAICS code is 624410 and its SIC code is 8351.