Elephant Gin

What Elephant Gin does

Elephant Gin (legal entity EG Spirits GmbH) is a Germany-based producer of premium handcrafted gin, founded in 2013 and headquartered in Berlin with a registered office in Wittenburg. Its core product range — Elephant London Dry Gin (45% ABV), Elephant Strength Gin (57% ABV), Elephant Orange Cocoa Gin (40% ABV), and Elephant Sloe Gin (35% ABV) — is built on a proprietary 14-botanical recipe that incorporates rare African ingredients alongside hand-cut apples from orchards surrounding the distillery. The portfolio extends into ready-to-drink cocktails (Negroni, oak-aged for 6 months), a coffee liqueur built on Ethiopian cold brew, miniature bottles (50ml), and gift sets, with each SKU carrying a commitment of 15% of bottle profits (or 2% of revenue, whichever is higher) to elephant conservation projects in Africa.

The business operates a multi-channel go-to-market: direct-to-consumer e-commerce on Shopify (elephant-gin.com) with checkout via PayPal, Klarna, Apple Pay, Google Pay, and Shop Pay; a global third-party retail network spanning 35+ countries across Europe, the Americas, Africa, and Asia Pacific; and a bottom-of-funnel on-trade activation through the Wildlife Warrior Program, which has on-boarded over 80 bars (e.g., Stairs Bar Berlin) that donate a share of cocktail sales to Big Life Foundation. Unit pricing ranges from £13.50 for the 200ml Coffee Liqueur to £39.95 for the 500ml Strength Gin, with free UK shipping over £50. The marketing stack is conventional e-commerce infrastructure (Klaviyo email, Facebook Custom Audiences, Triple Whale/Microsoft Clarity analytics, Loox reviews) oriented around conservation storytelling and cocktail content.

The company is founder-led (Co-Founder Robin Gerlach), privately held with no disclosed venture capital or private equity backing, and operates as a wholly-owned nonprofit arm via the Elephant Gin Foundation. It is B Corp certified (90 points), ISO 9001 and ISO 14001 certified, and holds DE-ÖKO-009 organic certification on its Orange Cocoa Gin. To date, it has donated over €1,000,000 to conservation partners and supports 45 anti-poaching rangers through the Big Life Foundation Ranger Club.

Name

Elephant Gin

Legal name

EG Spirits GmbH

Website

https://elephant-gin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Elephant Gin (EG Spirits GmbH) is a Germany-founded, Berlin-headquartered premium gin producer (est. 2013) selling handcrafted 14-botanical gin, RTD cocktails, and liqueurs across 35+ countries via DTC e-commerce, third-party retailers, and the Wildlife Warrior bar program, donating 15% of bottle profits to African elephant conservation.

Ownership category

akta.pro rank

Headquarters

HQ city

Wittenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Premium Gin Sales: Sale of award-winning gins including Elephant London Dry Gin, Elephant Strength Gin, Elephant Orange Cocoa Gin, Elephant Sloe Gin, and specialty products like Negroni Ready-to-drink and Coffee Liqueur.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Elephant Gin produces and distributes a portfolio of premium handcrafted gins and gin-based beverages built on a 14-botanical recipe that includes rare African ingredients and hand-cut local apples. Its core range covers Elephant London Dry Gin, Elephant Strength Gin, Elephant Orange Cocoa Gin and Elephant Sloe Gin, extended by Elephant Gin Negroni Ready-to-drink, Elephant Gin Coffee Liqueur, a Mini Tasting Set and 50ml miniature bottles. The brand is positioned as a B Corp certified spirit producer that donates 15% of bottle profits (or 2% of revenue, whichever is higher) to African elephant conservation.

Product overview

Elephant Gin is a premium gin brand offering a portfolio of award-winning gin products centered around elephant conservation. The core range includes Elephant London Dry Gin (45% ABV), Elephant Strength Gin (57% ABV), Elephant Orange Cocoa Gin (40% ABV), and Elephant Sloe Gin (35% ABV), all featuring 14 botanicals with African ingredients. The portfolio extends to ready-to-drink offerings (Elephant Gin Negroni) and liqueurs (Coffee Liqueur), plus gift sets and miniature bottles. Each product commits 15% of bottle profits to elephant conservation projects. The company operates as a B Corp certified business with a mission-driven approach combining premium spirits with wildlife protection.

Differentiator

Problem solved

Functional benefit

Brands

• Elephant Gin Foundation: Non-profit grant-making foundation focused on protecting Africa's wildlife with particular focus on elephants and habitat conservation

Products and services

• Elephant London Dry Gin 500ml

Quantifiable outcome

• Over €1,000,000 donated to elephant conservation projects
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Elephant Gin FoundationcoreStrategic or Co-development PartnerNon-profit grant-making foundation whose mission is to protect Africa's wildlife, with particular focus on elephants and habitat conservation. Raises awareness, generates funding, works with like-minded individuals and provides transparency to active projects.
• Big Life FoundationcoreStrategic or Co-development PartnerSupports anti-poaching efforts through Ranger Club program funding 45 rangers' salaries, rations and equipment. Also partner for Wildlife Warrior Program protecting 'super tuskers'.
• Sheldrick Wildlife TrustcoreStrategic or Co-development PartnerElephant orphanage near Nairobi supported through miniature bottle sales. 15% of miniature bottle profits contributed to efforts nurturing orphaned baby elephants.
• David Shepherd Wildlife FoundationminorStrategic or Co-development PartnerPartnership through Mataya rescue project - baby elephant rescued from human-wildlife conflict in Zambia receiving intensive support at Game Rangers International Elephant Nursery.
• African Wildlife Foundation (AWF)minorStrategic or Co-development Partner10th anniversary special edition African Explorer gin donated 15% of bottle profits (EUR 5,800) to Critically Endangered African Forest Elephants in Cameroon.
• Space For Elephants FoundationminorStrategic or Co-development PartnerCo-founded education centre called The Wildlife Spirit in South Africa which employs locals and supports cultural initiatives.
• Stairs Bar BerlincoreGTM or Marketing PartnerWildlife Warrior Program partner creating Mataya cocktail. From every cocktail sold, €5 donated directly to elephant conservation efforts through Elephant Gin Foundation.
• Big Life Foundation - Wildlife Warrior Program BarscoreGTM or Marketing PartnerOver 80 bars globally participate in Wildlife Warrior Program where cocktails sold donate a share of profits to Big Life Foundation to protect threatened tuskers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hendrick's Gin: William Grant & Sons-owned premium gin with a distinctive botanical recipe and unusual infusion process. Operates in the same premium tier but benefits from incumbent distribution scale and marketing budgets.
• Tanqueray: Diageo-owned heritage gin brand spanning premium and standard tiers. Represents the broad incumbent competitive set that controls mainstream premium distribution and outspends craft players on ATL marketing.
• Roku Gin: Suntory-owned premium Japanese craft gin with a botanical-driven recipe and provenance story. Comparable premium craft positioning but backed by a large incumbent owner's distribution scale.
• Bombay Sapphire: Bacardi-owned premium gin with a botanical-driven brand identity and global distribution. Direct competitive reference point in on-trade and travel retail, and an obvious acquisition template for the broader craft gin segment.

Direct peers

• Monkey 47: German Schwarzwald craft gin with a similar premium, story-driven positioning and a comparable complex botanical recipe. Closest direct peer given shared German origin, craft heritage, and premium price tier.
• Silent Pool Gin: English craft gin positioned in the super-premium tier with strong botanical differentiation and a distinctive provenance story. Closely comparable to Elephant Gin in scale, premium positioning, and on-trade-led distribution.
• Sipsmith: London-based craft gin pioneer operating in the same premium craft segment, with award-winning quality, on-trade focus, and a founder-led origin story directly comparable to Elephant Gin.
• Aviation Gin: American craft gin brand operating in the same premium craft segment, known for distinctive botanical recipe and celebrity-driven brand storytelling. Comparable direct peer in the premium craft gin category.
• The Botanist: Islay-based craft gin built around a complex botanical recipe (22 botanicals) and a distinctive provenance story. Comparable premium-positioned craft gin with on-trade and tourism-channel emphasis.

Emerging players

• Four Pillars: Australian craft gin brand that scaled from craft to international distribution while retaining a strong founder-led and provenance-driven brand identity. Comparable trajectory and comparable operational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC61iiKdWWIFIAMCcCpp5djg
• Facebookfacebook.com/ElephantGin
• Instagraminstagram.com/elephantgin
• Pinterestpinterest.com/elephantgin
• LinkedInlinkedin.com/company/elephant-gin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elephant Gin