What HomeGround does

HomeGround Management Limited is a UK-based specialist asset manager for residential property portfolios, operating on behalf of major institutional investors including pension funds and life funds. The company manages over 200,000 residential properties across England and Wales, providing ground rent collection and administration, building insurance arrangement (as an Appointed Representative of Arthur J. Gallagher Insurance Brokers Limited), lease extensions, freehold purchases, consent for alterations, sublet registration, pet consent, and Leaseholder Deed of Certificate compliance services under the Building Safety Act.

The company's core product is a secure online customer portal available 24/7/365, which serves as the primary interface for leaseholders and integrates transactional service modules including payments (processed via Opayo and Elavon, with banking through Coutts & Co), service applications, and document management. The technology stack is built on cloud-based property and project management software, Microsoft Office 365, document signing and distribution platforms, and a PCI DSS Level 1 accredited automated phone payment system. HomeGround holds ISO 27001 compliance and Cyber Essentials accreditation, and is a member of ARMA, the FPA, and the TPI Network.

HomeGround operates a self-serve, primarily digital go-to-market model with no resellers or channel partners. Revenue is generated through a mix of recurring ground rent and insurance administration fees paid by institutional freeholder clients and transactional professional services fees paid by individual leaseholders (e.g., £400 for lease extension administration, £350 for freehold purchase administration, £50-£875 for consent applications). The company does not handle service charges. Customer support is delivered through the portal, a dedicated telephone contact centre (Mon-Fri 10am-4pm), email, and an online contact form.

Name

HomeGround

Legal name

HomeGround Management Limited

Website

https://homegroundonline.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

HomeGround Management Limited is a UK specialist asset manager for residential property portfolios, managing over 200,000 leasehold properties across England and Wales on behalf of major institutional investors such as pension and life funds, delivering ground rent administration, building insurance, lease extensions, freehold purchases, and landlord consents via a 24/7 customer portal.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others, Marketing or Sales

Revenue model

1. Ground Rent Collection and Administration: HomeGround collects and administers ground rents on behalf of landlords/freeholders. The company processes rent reviews (including RPI-linked, Additive, Open Market Value, and Multiplier mechanisms) and manages ground rent invoicing and payment processing.
2. Building Insurance Arrangement: HomeGround arranges building insurance for residential properties and receives remuneration for undertaking administrative activities on behalf of insurance brokers. The company employs a team of insurance professionals to assist homeowners with insurance matters.
3. Lease Extension Services: HomeGround administers lease extension applications on behalf of freeholders, charging administration fees for processing informal negotiations. Fees include HomeGround administration fee of £400 and a landlord offer price fee of £160 (refunded on completion).
4. Freehold Purchase Services: HomeGround administers freehold purchase applications, charging landlord offer price fee (£160), HomeGround administration fee (£350), and third-party solicitor legal fees (£700 plus VAT).
5. Consent for Alterations: HomeGround reviews and processes consent for alterations applications, charging initial assessment fees (£60 for houses, £120 for flats), administration fees (£250-£800 depending on licence type), and potentially surveyor costs (£750-£875 plus VAT).
6. Sublet Registration: HomeGround processes sublet registration and consent applications, charging a fee of £75 to review consent to sublet forms.
7. Pet Consent: HomeGround processes consent to house a pet applications, charging a non-refundable assessment fee of £50 per pet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HomeGround is a specialist asset manager for residential property portfolios in England and Wales, administering ground rent collection, building insurance placement, lease extensions, freehold purchases, and consent applications on behalf of major UK institutional investors for over 200,000 properties. The company operates a 24/7 secure online customer portal that enables leaseholders to manage property accounts, pay ground rent, apply for services such as consent for alterations and sublet registration, and access documentation. Services are supplemented by a telephone contact centre and email support.

Product overview

HomeGround offers a unified property management platform centered on its secure online customer portal, which integrates multiple service modules for leaseholders including Consent for Alterations, Sublet Registration, Lease Extension, Freehold Purchase, Ground Rent Collection, Building Insurance Management, Title Transfer Management, and Leaseholder Deed of Certificate compliance services. The portal serves as a one-stop shop for property account management, enabling customers to make payments, view transactions, apply for landlord consents, and access documentation. Services are available 24/7 via desktop or mobile devices, with additional telephone and email support channels.

Differentiator

Problem solved

Functional benefit

Products and services

• HomeGround Customer Portal A secure online customer portal providing 24/7 access to property accounts for residential leaseholders, enabling ground rent payments, invoice viewing, service applications (consent for alterations, lease extensions, freehold purchases, sublet registrations), and document management.
• Ground Rent Collection Core administrative service collecting and managing ground rent payments on behalf of freeholders/landlords, including implementing rent reviews and managing payment records through the customer portal.
• Building Insurance Management Service arranging building insurance for managed residential properties, including claims handling, policy administration, and providing insurance documentation, delivered as an Appointed Representative of Arthur J. Gallagher Insurance Brokers Limited.
• Consent for Alterations Online application service for obtaining landlord consent to make alterations to leasehold properties, supporting residential and commercial property modifications through a portal-based submission process with tiered fees by property type and licence category.
• Sublet Registration Online service enabling leaseholders to obtain permission from landlords or register subletting arrangements, including uploading tenancy documentation and paying applicable fees through the portal.
• Lease Extension Service facilitating lease extensions for flat owners, allowing applications through the portal with options for formal or informal negotiation processes with the freeholder, administered on behalf of freeholders for administration fees.
• Freehold Purchase Service enabling leasehold house owners to purchase their freehold through formal or informal negotiation routes, with online application submission and fee payment capabilities.
• Title Transfer Management Service managing title transfers and associated documentation on behalf of freeholders during property ownership changes.
• Leaseholder Deed of Certificate (LDoC) Building Safety Act compliance service enabling leaseholders to complete required deeds of certificate to determine eligibility for protections against building safety costs, with downloadable templates available through the portal.

Quantifiable outcome

• 10,000 trees to be planted by 2026 through paperless correspondence programme
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Trees for CitiesminorStrategic or Co-development Partner · 1 January 2024HomeGround has partnered with Trees for Cities, an urban tree planting charity. For each customer who opts for paperless correspondence, HomeGround donates towards planting a tree in an urban area. HomeGround's aim is to plant 10,000 trees by 2026. This partnership demonstrates the company's environmental commitment and provides a tangible benefit for customers choosing digital communications.
• ARMA (Association of Residential Managing Agents)coreStrategic or Co-development PartnerHomeGround is an ARMA Network member, demonstrating commitment to raising standards and effective regulation of managing agents. ARMA represents the interests of lessees, resident management companies and investor freeholders, setting standards and providing technical advice.
• FPA (Fire Protection Association)coreStrategic or Co-development PartnerHomeGround is a member of the FPA, the UK's leading fire safety organisation. This membership provides access to fire safety resources and expertise from their in-house building safety team to help meet current building safety challenges under the Building Safety Act.
• TPI NetworkminorOthersTPI Network logo appears on the HomeGround website, indicating a membership or partnership relationship. TPI (The Property Institute) is a professional body for property-related professionals.
• Coutts & CocoreOthersCoutts & Co, part of the Royal Bank of Scotland Group, provides HomeGround's banking services. Ground rent payments are paid directly into landlords' bank accounts managed by Coutts.
• Arthur J. Gallagher Insurance Brokers LimitedcoreImplementation/ SI/ Consulting PartnerHomeGround Management Limited is an Appointed Representative of Arthur J. Gallagher Insurance Brokers Limited in respect of its insurance distribution activities only. Gallagher is authorised and regulated by the Financial Conduct Authority. HomeGround receives remuneration for undertaking administrative activities on behalf of the broker.
• Residential Freehold AssociationminorOthersRFA logo appears on the HomeGround website. The Residential Freehold Association represents the interests of freehold property owners and investors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rendall & Rittner: UK residential managing agent providing block and estate management services for freeholders, RMCs, and developers across prime London and major UK cities. Comparable in leaseholder administration, ground rent collection, and statutory consent services.
• Trinity Estates: UK residential property management company serving freeholders, RMCs, and resident management companies with comparable leaseholder-facing services, ground rent administration, and building safety compliance offerings.
• Mainstay Group: UK residential property management company providing estate and block management services for freeholders, RMCs, and developers. Closely comparable given HomeGround's Head of Asset Protection previously served as MD of Residential Property Management at Mainstay.
• FirstPort: Largest UK residential property manager (formerly Peverel) managing approximately 200,000 units for freeholders, RMCs, and developers. Directly comparable in scale, leaseholder services portfolio (ground rent, consents, building safety), and institutional client base.

Broad incumbents

• Knight Frank: Global real estate consultancy with UK residential property management capabilities serving private clients, developers, and institutional investors. Comparable in residential services but operates a much broader firm spanning commercial, investment, and advisory.
• JLL (Jones Lang LaSalle): Global real estate services firm with residential property management operations in the UK. Comparable in leasehold and block management but operates predominantly across commercial real estate, investment sales, and capital markets.
• Cushman & Wakefield: Global commercial real estate services firm with a UK residential property management presence. Comparable in property management for institutional clients but the bulk of operations are in commercial real estate, valuation, and capital markets.
• Savills plc: Global real estate services firm with substantial UK residential property management division serving private clients, developers, and institutional investors. Overlaps with HomeGround on block management and leasehold services but operates as a much broader portfolio including investment, advisory, and commercial real estate.
• Chestertons: London-focused international estate agency and residential property services firm. Comparable in serving leasehold and freehold residential clients but primarily a sales and lettings agency rather than a dedicated freeholder asset manager.
• Hamptons International: UK estate agency and residential property services firm (part of Countrywide/Connells Group). Some overlap with HomeGround in residential leasehold services but primarily a sales and lettings agency with property management as a secondary line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HomegroundM

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeGround