Hospice Care Plus

What Hospice Care Plus does

Hospice Care Plus, legally Compassionate Care Plus, Inc., is a Kentucky-based 501(c)(3) non-profit hospice organization founded in 1981 that delivers physical, emotional, and spiritual end-of-life care to patients with serious or advanced illness and their families across six counties in central and eastern Kentucky (Estill, Jackson, Lee, Madison, Owsley, and Rockcastle). Its service portfolio is built around three core programs: a home hospice program that delivers care wherever the patient resides (private homes, assisted living, nursing homes), the Compassionate Care Center in Richmond — the region's only free-standing inpatient hospice facility offering short-term general inpatient care and respite stays of up to five days — and a Grief & Loss Support program that serves both patient families and the broader community. Supporting services include caregiver support, a speakers bureau for community education, a Veteran-to-Veteran volunteer program through the We Honor Veterans partnership, and adjunct volunteer programs (pet therapy, companionship, administrative support).

The organization does not operate a proprietary technology platform; service delivery relies on standard hospice clinical protocols, Medicare Hospice Benefit billing workflows, and direct outreach infrastructure (24/7 phone line, referrals, and a separate admissions line at 888-265-2561). Revenue mechanics are dominated by per-diem reimbursements from Medicare, Medicaid, and private insurance under the hospice benefit structure, supplemented by donations, charitable contributions, and recurring fundraising events (Rockin' Derby Eve, Hearts for Hospice, Rock the Block Music Festival, Remembrance Tree Ceremony) that underwrite care for uninsured and underinsured patients and the community-wide grief support program. The go-to-market motion is direct-to-consumer with a referral overlay from hospitals, physicians, and nursing homes; marketing channels include Facebook, Instagram, LinkedIn, an email newsletter, the website and Stories of Life blog, and a speakers bureau that performs free presentations to civic groups, churches, and businesses.

Name

Hospice Care Plus

Legal name

Compassionate Care Plus, Inc.

Website

https://hospicecareplus.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Compassionate Care Plus (formerly Hospice Care Plus) is a Kentucky non-profit, founded in 1981, providing home hospice care, inpatient hospice at the Compassionate Care Center in Richmond, and community-wide grief and loss support to more than 700 patients and families annually across six central and eastern Kentucky counties.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (6239)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLAFAEAC

Home Hospice Agencies

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAHAB

Inpatient Hospice (General Inpatient Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYHLADAHAC

Residential Hospice / Hospice House (Facility-Based)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYBPAGACAK

Palliative Care, Hospice & Serious Illness Support

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHSABAFAL

In-Home Hospice Nursing Visits (RN/LPN)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

Keywords

• Hospice care services
• Inpatient hospice care
• Grief support services
• Palliative care
• Community health services

Headquarters

HQ city

Berea

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medicare Hospice Benefit: Primary revenue stream from Medicare Hospice Benefit which covers hospice care for eligible beneficiaries. This is the dominant payment source for hospice services.
2. Medicaid Hospice Coverage: Revenue from Medicaid hospice coverage for eligible patients.
3. Private Insurance Reimbursement: Revenue from private insurance companies that cover hospice care services.
4. Donations and Charitable Contributions: Non-profit funding through donations supports charitable care for uninsured/underinsured patients, grief support programs, speakers bureau, special experiences for patients, and community outreach initiatives.
5. Fundraising Events: Revenue from events including Rockin' Derby Eve benefit party, Hearts for Hospice campaign, Rock the Block Music Festival, and community fundraisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hospice Care Plus is a non-profit hospice organization delivering comfort-focused hospice and palliative care to patients with serious or advanced illness and their families. Its core offerings are home hospice care delivered wherever patients reside across six Kentucky counties, short-term inpatient hospice and respite care at the Compassionate Care Center in Richmond, KY, and grief and loss support programs open to patient families and the broader community. Care is provided regardless of insurance status or ability to pay, with charitable care funded by community donations.

Product overview

Compassionate Care Plus (formerly Hospice Care Plus) is a non-profit hospice and palliative care organization offering a coordinated continuum of services. The organization operates three core programs: Home Hospice Care (delivered wherever patients call home), the Compassionate Care Center (a free-standing inpatient hospice facility), and Grief & Loss Support Services. These are complemented by caregiver support, volunteer programs, community education through a speakers bureau, and a Veteran-to-Veteran volunteer program. Services are designed to be accessible regardless of insurance status or ability to pay, with charitable care funded by donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Hospice Care Specialized hospice care delivered in patients' homes, providing comfort-focused medical care, symptom management, 24/7 nursing support, and caregiver assistance for individuals with serious or advanced illness across six Kentucky counties.
• The Compassionate Care Center The region's only free-standing hospice inpatient facility, offering short-term general inpatient care for symptom management and respite care stays (up to five days) in a home-like environment in Richmond, KY. Available to home hospice patients and eligible patients from any county.
• Grief & Loss Support Program Bereavement and grief support services including weekly and bi-monthly support groups, shadowbox memorial workshops, one-on-one support sessions, educational mailings, and the annual Remembrance Tree Ceremony. Available to families of hospice patients and the general community at no cost.
• Caregiver Support Services Resources and support for family caregivers of seriously ill patients, including education, guidance, respite coordination, emotional support, and connection to community resources.
• Volunteer Programs Various volunteer opportunities including patient and caregiver companionship, administrative support, veteran-to-veteran support, pet therapy, grief & loss support assistance, special event support, and grounds maintenance. Training provided for all volunteer roles.
• Community Education & Speakers Bureau Free community education presentations on advance care planning, grief and loss, hospice care, and caregiver issues, delivered to civic groups, churches, businesses, and organizations. Free advance care planning documents like the Five Wishes booklet provided to service area residents.
• Veteran-to-Veteran Volunteer Program Program where veteran volunteers use their military experience to support veteran patients through the national We Honor Veterans partnership, providing one-on-one recognition presentations and companionship.

Quantifiable outcome

• Patients receiving hospice care lived on average 29 days longer than those who did not have hospice care (national study)

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• We Honor Veterans PartnershipcoreStrategic or Co-development PartnerNational partnership program through which veteran volunteers use their own military experience to support and honor veteran patients. Volunteers are trained to provide one-on-one recognition presentations, thanking veteran patients for their service and sacrifice. Veteran volunteers may also be matched with veteran patients for shared connection and companionship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compassus: National hospice, palliative, and home health provider with a community-based, mission-aligned operating model; directly comparable on home hospice service delivery, grief support programs, and volunteer-driven community engagement.
• Bluegrass Care Navigators: Kentucky-based non-profit hospice and palliative care organization (formerly Hospice of the Bluegrass) operating home hospice, palliative care, and inpatient hospice services across multiple KY counties — closest geographic and mission-aligned peer.
• Hosparus Health: Non-profit hospice and palliative care provider serving Kentucky and Southern Indiana; directly comparable non-profit, community-based model with home hospice, inpatient facilities (Hosparus Health Louisville Inpatient Care Center), and grief support.
• Chapters Health System: Non-profit hospice and palliative care organization operating home hospice, inpatient hospice houses, and grief programs — closely comparable integrated service model to Hospice Care Plus's three-pillar offering.

Broad incumbents

• LHC Group / Optum Hospice: National home health and hospice platform (now part of Optum/UnitedHealth Group) operating hospice agencies across the South; competes with Hospice Care Plus for hospital referrals and skilled nursing facility partnerships.
• Amedisys (Hospice division): Large national home health and hospice operator; hospice division delivers Medicare-reimbursed hospice services across the Southeast and competes for institutional referrals in Kentucky counties adjacent to Hospice Care Plus's footprint.
• Addus HomeCare (Hospice & Palliative): Personal care, hospice, and palliative provider serving patients in the home; comparable home-based service model and payer mix (Medicare/Medicaid and private duty), operating in overlapping geographies.
• Gentiva Hospice (formerly Kindred at Hospice): One of the largest U.S. hospice providers operating across many states; competes for the same hospital, physician, and SNF referral pipeline in Kentucky and adjacent markets, but at significantly greater scale and as part of a broader home-health/hospice portfolio.
• Vitas Healthcare: Largest U.S. hospice operator with extensive inpatient hospice units; comparable service model (home hospice, inpatient hospice, grief support) and potential competitor in any Kentucky expansion.
• Encompass Health (Hospice): Diversified post-acute provider offering hospice services alongside home health and rehabilitation; overlaps with Hospice Care Plus's clinical service lines and referral sources in the broader post-acute market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hospicecareplus
• Facebookfacebook.com/HospiceCP
• LinkedInlinkedin.com/company/hospice-care-plus
• Instagraminstagram.com/hospicecareplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice Care Plus