Sererra
Sererra is a US-based consulting and software firm that builds native Oracle NetSuite SuiteApps for equipment rental and repair management, serving 1,500+ mid-market and enterprise customers worldwide with its RentalSeries and RepairSeries products plus implementation and support services.
- Company typePrivate
- Founded2002
- HeadquartersIrvine, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sererra does
Sererra Consulting Group, LLC (operating as Sererra) is a privately held US-based consulting and software firm founded in 2002 and headquartered in Irvine, California. The company develops and sells equipment rental and repair management software built as native SuiteApps on the Oracle NetSuite ERP platform, alongside NetSuite implementation and post-go-live support services. Its two core products — RentalSeries and RepairSeries — extend NetSuite with contract management, real-time inventory tracking, automated invoicing, ePayment/eSign, technician dispatch, warranty tracking, and CMMS functionality, targeted at rental-heavy verticals including construction equipment, audio/visual, medical equipment, event/party rental, technology/IT, trailers, furniture, bikes/scooters, oil & gas, and general tools.
The business model combines three revenue streams: (1) subscription-based licensing of RentalSeries and RepairSeries SuiteApps sold as add-ons to NetSuite, (2) fixed-bid professional services for NetSuite implementations, and (3) recurring managed services through SererraCare (post-go-live support, biannual health checks, optimization). Pricing is quote-based, not publicly disclosed, and is calibrated to module scope, user count, and implementation complexity. Go-to-market is sales-led with an enterprise field-sales motion structured around a proprietary DECIDE methodology, complemented by a referral partner program (SererraConnect), integrations with EBizCharge, SignNow, and Avalara, and listing in the NetSuite SuiteApp marketplace.
The company reports having served 1,500+ firms worldwide and completed 1,000+ implementations, with a customer logo base spanning enterprise names (SoftBank, Frontier Communications, Optoma, CryoPort, BlackLine) alongside mid-market operators. Leadership is founder-controlled (Vijay Saha, Founder & CEO; Sunita Goel-Saha, Co-owner; Kushaal Saha, Director of Sales and Client Success) with no disclosed institutional investors, parent company, or M&A activity. Sererra has been recognized on Bob Scott's Top 100 VARs list for 12 consecutive years and received NetSuite 5 Star Awards in 2018–2020 and CIO Review recognition 2011–2017.
Sererra firmographics
Firmographics- Name
- Sererra
- Legal name
- Sererra Consulting Group, LLC
- Website
- https://sererra.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sererra is a US-based consulting and software firm that builds native Oracle NetSuite SuiteApps for equipment rental and repair management, serving 1,500+ mid-market and enterprise customers worldwide with its RentalSeries and RepairSeries products plus implementation and support services.
- Ownership category
- akta.pro rank
Sererra industry classification
Industry- Product category
- Rental and Repair Management Software (NetSuite ERP)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE)
- akta.pro secondary industries
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE)
Keywords
Where Sererra is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sererra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing: RentalSeries and RepairSeries software modules are licensed as add-on SuiteApps for Oracle NetSuite, providing rental and repair management capabilities natively integrated with the ERP platform.
- Professional Services: NetSuite implementation services including project management, business process engineering, solution design, configuration, customization, user acceptance testing, end user training, and go-live support.
- SererraCare: Ongoing support and maintenance programs including post go-live support, health checks every six months, and continuous optimization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sererra product offering
Product offeringCore offering
Sererra builds and sells RentalSeries and RepairSeries, purpose-built equipment rental and repair management software delivered as native SuiteApps on the Oracle NetSuite cloud ERP platform. It also provides NetSuite implementation professional services and ongoing support for mid-to-large rental and repair businesses.
Product overview
Sererra offers two core software products — RentalSeries and RepairSeries — both built as modules extending the Oracle NetSuite cloud ERP platform. RentalSeries is an all-in-one rental management solution handling inventory, contracts, invoicing, and returns. RepairSeries provides personalized repair and maintenance management with workflow tracking, technician assignment, and warranty handling. Together, these products enable equipment rental and repair companies to manage the complete customer experience from rental through repair in a single system natively integrated with NetSuite. The company also provides professional implementation services and ongoing support through SererraCare.
Differentiator
Problem solved
Functional benefit
Brands
- RentalSeries: An all-in-one rental solution that manages inventory, contracts, billing, and logistics, natively integrated with Oracle NetSuite.
- RepairSeries
Products and services
- RentalSeries An all-in-one equipment rental management solution built on Oracle NetSuite. Enables contract creation and updating, real-time inventory tracking, automated invoicing, and return processing, with capabilities including dashboards, available-to-rent tracking, item utilization, asset automation, ePayment, eSign, CMMS, logistics, inspection checklists, and mobile access. Serves rental verticals such as construction, audio-video, medical equipment, technology/IT, trailers, furniture, and event/party.
- RepairSeries A personalized repair and maintenance management solution integrated with Oracle NetSuite. Tracks repair workflows, technician productivity, repair costs, warranty claims, and maintenance scheduling, with job cards, Kanban boards, CMMS, inspection checklists, task management, and time tracking. Serves repair operations across manufacturing, wholesale distribution, technology/IT, and other verticals.
- SererraCare Post-implementation support and maintenance program offering health checks every six months and ongoing assistance and continuous optimization for NetSuite and Sererra solutions.
- Professional Services (NetSuite Implementation) NetSuite implementation services including project management, business process engineering, solution design, system configuration, customization, user acceptance testing, end user training, and go-live support.
Quantifiable outcome
- Reduced processing fees by up to 43% with EBizCharge integration
- +2 more outcomes
Companies that use Sererra
Customer profileNamed customers31 records
Segments12 records
Ideal customer profiles2 records
Sererra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Sererra partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, strategic and minor.
- Oracle NetSuitecoreOracle NetSuite is Sererra's primary platform partner. Sererra develops RentalSeries and RepairSeries as native SuiteApps that integrate seamlessly with NetSuite's cloud-based business management suite including ERP, CRM, eCommerce, and PSA modules.
- EBizCharge (Century Business Solutions)strategicEBizCharge provides cloud-based payment processing integrated with RentalSeries and RepairSeries. Enables automatic payment link addition to invoices, automated syncing to NetSuite, and competitive processing rates claiming up to 43% cost reduction.
- SignNow (airSlate)strategicSignNow provides cloud-based e-signature capabilities integrated with RentalSeries. Enables digital signature of rental estimates, orders, and contracts directly within the Sererra/NetSuite ecosystem with legally binding compliance.
- Referral PartnersstrategicSererra's referral partner program allows partners to integrate Sererra's products and services with their customers. Partners earn revenue share on license and services. The SererraConnect Partner Portal provides lead registration and revenue tracking capabilities.
- American Rental Association (ARA)minorARA is the equipment rental industry trade association. Sererra maintains a partnership presence with ARA, indicating industry alignment and market visibility within the rental sector.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sererra competitors and assessment
Company assessmentDirect peers
- Point of Rental Software: Independent rental management software vendor competing with Sererra's RentalSeries in the equipment rental vertical. Both serve rental companies with contract, inventory, and billing workflows, though Point of Rental is ERP-agnostic while Sererra is NetSuite-native.
- Quiq (formerly RMI RentalMan): Long-standing rental management software vendor serving large equipment rental operations. Competes head-on with Sererra's RentalSeries in contract management, telemetry, fleet tracking, and billing for mid-to-large rental businesses.
- Alert Rental Software: Specialized rental management software for equipment rental companies with contract, reservation, dispatch, and billing modules. Competitor to Sererra's RentalSeries focused on the general equipment rental vertical.
- Texada Software: Provider of rental management software (Texada RentalLogic, SRM) for equipment rental and fleet operators. Overlaps directly with Sererra's RentalSeries in inventory, contracts, and repair/damage workflows across the equipment rental vertical.
- Ruesteq (NetSuite consulting): Smaller NetSuite consulting and SuiteApp builder serving similar mid-market customers. Closely comparable operating model: NetSuite implementation services bundled with proprietary SuiteApps.
- Strongpoint Solutions (NetSuite SuiteApps): SuiteApp developer focused on NetSuite payment, AR automation, and adjacent workflow extensions. Same marketplace, similar size, similar go-to-market through NetSuite customers — comparable as a peer SuiteApp builder.
Emerging players
- Booqable: SaaS rental software for SMB rental businesses (events, AV, equipment). Competes in the rental management market but targets smaller customers and is not integrated with NetSuite, making it an adjacent rather than direct competitor.
- Rentman: Cloud rental management platform serving AV, event, and production rental companies. Competes in adjacent event/AV rental sub-verticals of Sererra's RentalSeries, but as an independent cloud platform rather than a NetSuite add-on.
Broad incumbents
- NetSuite Consulting Partners (Armanino, RSM, etc.): Large accounting/consulting firms operating NetSuite practices. They compete with Sererra's professional services side for mid-market NetSuite implementations, though most have not built SuiteApps as verticalized as RentalSeries and RepairSeries.
- Oracle NetSuite (parent platform): The cloud ERP platform that Sererra builds on and partners with. While not a direct competitor, Oracle/NetSuite's product roadmap and partner economics dictate Sererra's distribution ceiling and competitive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sererra social profiles
Digital presenceSererra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sererra leadership team
Management profileNumber of profiles
Profiles9 records
Sererra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sererra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sererra
What does Sererra do?
Sererra builds and sells RentalSeries and RepairSeries, purpose-built equipment rental and repair management software delivered as native SuiteApps on the Oracle NetSuite cloud ERP platform. It also provides NetSuite implementation professional services and ongoing support for mid-to-large rental and repair businesses.
Is Sererra a public or private company?
Sererra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sererra founded?
Sererra was founded in 2002. It employs 51 to 100 people.
Where is Sererra based?
Sererra is headquartered in Irvine, United States, in the North America region.
How does Sererra make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are professional Services and sererraCare.
Who are Sererra's main competitors?
Direct peers on record are Point of Rental Software, Quiq (formerly RMI RentalMan), Alert Rental Software, Texada Software, Ruesteq (NetSuite consulting) and Strongpoint Solutions (NetSuite SuiteApps). Emerging players are Booqable and Rentman. Broad incumbents are NetSuite Consulting Partners (Armanino, RSM, etc.) and Oracle NetSuite (parent platform).
Does Sererra have an API?
No public API is recorded for Sererra.
What industry is Sererra in?
Sererra's product category is Rental and Repair Management Software (NetSuite ERP). Its primary akta.pro industry code is BPAEAKAE, Cloud-Native Enablement (Containers, Kubernetes, Service Mesh), with a secondary code of BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 518 and its SIC code is 7371.