Booqable
Booqable is a cloud-based rental management software platform serving 8,000+ small and medium-sized rental businesses across 12+ verticals, providing inventory tracking, online bookings, payments, and website building on a tiered SaaS subscription model.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Booqable does
Booqable, operated by the Dutch private limited company Salad Days B.V. (registered in Leeuwarden, Netherlands), is a cloud-based rental management software platform founded in 2014 and serving 8,000+ rental businesses across 12+ industry verticals including event/party, equipment, bike, camera, AV, bounce house, boat, dumpster, trailer, car, and medical equipment rentals. The platform is built as a unified rental back-office covering order management, inventory tracking with real-time availability, quotes/contracts/invoices, CRM, and payment processing through Stripe and PayPal with support for 40+ payment methods. It is hosted on AWS infrastructure (with Heroku for the application layer, Cloudflare for CDN/DDoS protection, and Elasticsearch for inventory search) and exposed through a RESTful JSON API (v4 Beta) that supports token and signed-request authentication and webhooks.
The product is delivered through three subscription tiers — Start at $29/month (1 user), Grow at $69/month (6 users, with website booking integrations and onboarding included), and Scale at $149/month (11 users, API access, multi-location, activity logs) — with a 20% discount on annual plans and paid add-ons for a 70+ template Website Builder ($19+/month) and a Mobile Point of Sale app for iOS and Android ($12/user/month). Distribution is primarily product-led: customers self-serve through a free 14-day trial (no credit card), with a sales-assisted demo path reserved for Grow and Scale tiers. Native integrations span WordPress, Shopify, Squarespace, Webflow, WooCommerce, Zapier, Google Ads, Google Analytics 4, MailChimp, and Elfsight, complemented by a Booqable Experts certified-partner program for implementation services.
The company is bootstrapped — no funding rounds, M&A, or institutional investors are disclosed — and operates with a small team (11–50 employees) led by founders Bjinse van der Zwaag (CEO), Arjen Oosterkamp (Senior Web Developer), and Johan van Zonneveld (co-founder, engineering). Customer traction is reflected in 1,000+ verified reviews averaging 4.8/5, a 90% likelihood-to-recommend score, four consecutive Capterra Best Value awards (2022–2025), and G2 Leader badges in Fall 2024 and Winter 2025.
Booqable firmographics
Firmographics- Name
- Booqable
- Legal name
- Salad Days B.V.
- Website
- https://booqable.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Booqable is a cloud-based rental management software platform serving 8,000+ small and medium-sized rental businesses across 12+ verticals, providing inventory tracking, online bookings, payments, and website building on a tiered SaaS subscription model.
- Ownership category
- akta.pro rank
Booqable industry classification
Industry- Product category
- Rental Management Software
- NAICS
- Other Consumer Goods Rental (53228)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
Keywords
Where Booqable is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Booqable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Subscription Software (SaaS): Monthly or annual subscription plans (Start, Grow, Scale tiers) providing access to rental management software platform, with pricing based on tier level and billing cadence. Annual plans receive 20% discount. No commission charged on bookings. Additional revenue from add-ons like website builder ($19+/month) and mobile POS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start - For solo operators and small businesses with essential features |
| Subscription | Annual | Start Annual - For solo operators with yearly commitment |
| Subscription | Monthly | Grow - For growing teams with advanced features and collaboration |
| Subscription | Annual | Grow Annual - For growing teams with yearly commitment |
| Subscription | Monthly | Scale - For larger businesses with high volumes and multiple locations |
| Subscription | Annual | Scale Annual - For larger businesses with yearly commitment |
| Subscription | Monthly | Website Builder Add-on |
| Subscription | Monthly | Mobile Point of Sale Add-on |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Booqable product offering
Product offeringCore offering
Booqable is a cloud-based rental management SaaS platform that lets rental businesses track inventory in real time, accept online bookings 24/7, generate quotes, contracts and invoices, and process payments including security deposits. It bundles a rental back-office, an online booking page, a mobile point-of-sale app for iOS and Android, and an optional rental-specific website builder, and exposes a RESTful JSON API for custom integrations. Pricing is offered through three subscription tiers (Start, Grow, Scale) with annual discounts and optional add-ons, with no commission charged on bookings.
Product overview
Booqable is a cloud-based rental management software platform designed for rental business owners to accept bookings, track inventory, and manage payments. The platform follows a unified architecture with a core rental back-office system as the foundation, complemented by modular components for online bookings, point-of-sale, payments, CRM, and document management. The platform is available across three subscription tiers (Start at $29/mo, Grow at $69/mo, Scale at $149/mo) with optional paid add-ons including the Website Builder and Mobile Point of Sale. Key modules include the Rental Back-Office for inventory and order management, Online Booking Page for customer self-service reservations, Website Builder with 70+ rental-specific templates, Payments supporting 40+ payment methods, and API access available on Scale plans. The software serves 8,000+ businesses across 12+ industries including events, equipment, bikes, cameras, boats, and medical equipment rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Booqable Rental Software Platform Cloud-based rental management SaaS platform for SMB and mid-market rental businesses. Provides a back-office for inventory, order, payment, contract, and CRM management; an online booking page; website integrations; multi-location support; and access via web and mobile. Sold as tiered subscriptions (Start $29/mo, Grow $69/mo, Scale $149/mo) with monthly or annual billing, unlimited inventory and orders, and no commission on bookings.
- Mobile Point of Sale App Standalone iOS and Android application that lets rental staff complete day-to-day rental tasks in-store and on the go, including inventory management, barcode scanning, and payment processing at the counter or delivery locations. Sold as an optional add-on at $12/user/month on top of a Booqable subscription.
- Website Builder Add-on Rental-specific website builder with 70+ industry templates enabling rental businesses to create professional websites with online bookings and integrated payments without coding. Sold as a paid add-on subscription starting at $19+/month on top of a Booqable plan.
- Booqable API (v4) Public RESTful JSON API providing programmatic access to Booqable resources including orders, customers, inventory, products, bundles, payments, barcodes, documents, plannings, and webhooks. Supports Access Token and Request Signing authentication (ES256/RS256/HS256), filtering, field selection, includes, stats aggregation, and company-scoped endpoints. Available to Scale plan customers.
Quantifiable outcome
- Save hours managing rentals every week by replacing spreadsheets and manual tasks
- +3 more outcomes
Companies that use Booqable
Customer profileNamed customers26 records
Segments12 records
Ideal customer profiles2 records
Booqable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature7 records
Booqable partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- StripecorePCI-compliant payment processor integrated for encrypting and processing credit card payments. Stripe handles payment processing across all plans with support for 40+ payment methods.
- WordPresscoreNative WordPress plugin for embedding rental booking functionality into WordPress websites. Part of website booking integration available on Grow and Scale plans.
- ShopifycoreNative Shopify app for integrating rental bookings with Shopify stores. Part of website booking integration available on Grow and Scale plans.
- SquarespacecoreNative Squarespace integration for rental booking functionality. Part of website booking integration available on Grow and Scale plans.
- WebflowcoreNative Webflow integration for rental booking functionality. Part of website booking integration available on Grow and Scale plans.
- WooCommercecoreWooCommerce integration for adding rental functionality to WordPress e-commerce sites.
- PayPalcoreIntegrated payment method alongside Stripe for processing rental payments.
- ZapiercoreZapier integration for automating workflows between Booqable and 5,000+ other applications without coding.
- AWS (Amazon Web Services)coreCloud infrastructure provider. Booqable's physical infrastructure is hosted within Amazon's secure data centers utilizing AWS technology. AWS data centers are ISO 27001, SOC 1/SOC 2, PCI Level 1, FISMA Moderate, and Sarbanes-Oxley compliant.
- CloudflarecoreContent delivery network and DDoS mitigation provider used for website performance and security.
- HerokucoreCloud application platform used for hosting Booqable's main application infrastructure.
- ElasticsearchcoreSearch database used for inventory search functionality and availability queries.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Booqable competitors and assessment
Company assessmentDirect peers
- Point of Rental Software: Established US rental software suite (Elite, Essentials, Cloud) serving equipment and event rental businesses with inventory, POS, and accounting. A long-standing direct competitor with broader enterprise depth.
- Quipli: Rental management software targeting equipment and tool rental SMBs with online booking, contracts, and fleet tracking. Direct peer competing for the same equipment/tools rental customer profile.
- HireHop: UK-based rental, hire, and event management software with CRM, inventory, contracts, and online booking. Direct SMB-focused competitor with overlapping module set to Booqable.
- EZRentOut (EZO): Cloud-based equipment rental management software for SMBs and enterprises. Direct competitor in the equipment/tools rental segment with comparable feature scope (orders, reservations, mobile, integrations).
- Current RMS: Cloud rental management platform for AV, event, staging, and production rental companies. Directly competes on feature parity (inventory, quotes, contracts, online booking) within Booqable's event/production customer segment.
- Rentman: Amsterdam-based cloud rental management software for AV, event, and production rental businesses. Closest direct peer given shared Dutch heritage, overlapping customer base in event/party/production rentals, and similar subscription SaaS model.
- Alert Rental by CenterEdge: Rental management software solution (part of CenterEdge Software) serving equipment and party/event rental operators. Direct competitor on back-office, POS, and online booking functionality.
- Cheqroom: Equipment rental management platform for schools, AV/IT, and enterprise lending. Direct peer with self-serve onboarding, mobile apps, and API — overlapping with Booqable's camera/AV/tool rental verticals.
Emerging players
- Resova: Cloud booking and rental management platform for experience-based and equipment rental businesses. Emerging player with overlapping online booking and payment functionality, particularly in experience/tourism rental.
Broad incumbents
- Shopify: Global commerce platform with growing rental/booking capabilities and a large SMB customer base that overlaps with Booqable's SMB merchants. Broad incumbent that competes indirectly via merchant ecosystem and emerging native rental features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Booqable social profiles
Digital presenceBooqable compliance and trust
Trust signalCompliance5 records
Booqable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booqable leadership team
Management profileNumber of profiles
Profiles3 records
Booqable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booqable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booqable
What does Booqable do?
Booqable is a cloud-based rental management SaaS platform that lets rental businesses track inventory in real time, accept online bookings 24/7, generate quotes, contracts and invoices, and process payments including security deposits. It bundles a rental back-office, an online booking page, a mobile point-of-sale app for iOS and Android, and an optional rental-specific website builder, and exposes a RESTful JSON API for custom integrations. Pricing is offered through three subscription tiers (Start, Grow, Scale) with annual discounts and optional add-ons, with no commission charged on bookings.
Is Booqable a public or private company?
Booqable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Booqable founded?
Booqable was founded in 2014. It employs 11 to 50 people.
Where is Booqable based?
Booqable is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Booqable make money?
One revenue line is on record: subscription Software (SaaS).
Who are Booqable's main competitors?
Direct peers on record are Point of Rental Software, Quipli, HireHop, EZRentOut (EZO), Current RMS, Rentman, Alert Rental by CenterEdge and Cheqroom. Resova is listed as an emerging player. Shopify is listed as a broad incumbent.
Does Booqable have an API?
Yes. Booqable offers a RESTful JSON API (v4) that is currently in Beta status. The API provides programmatic access to manage orders, customers, inventory, products, bundles, payments, barcodes, documents, plannings, webhooks, and more. Authentication methods include Access Tokens and Request Signing (supporting ES256, RS256, and HS256 algorithms). The API uses company-specific endpoints in the format https://{company_slug}.booqable.com/api/4/ and supports JSON API and JSON response formats with features including filtering, field selection, includes for related resources, stats aggregation, and advanced search with logical filter groups. Developer documentation is at developers.booqable.com.
What industry is Booqable in?
Booqable's product category is Rental Management Software. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 53228 and its SIC code is 7350.