10-4 Byggecenter & Tømmerhandel

What 10-4 Byggecenter & Tømmerhandel does

10-4 Byggecenter & Tømmerhandel (legal entity: Henry Kjeldsen. Ringkøbing Tømmerhandel A/S) is a Danish family-owned building materials retailer founded in 1947 by Henry Kjeldsen in Ringkøbing, Denmark, and now in its third generation of Kjeldsen family ownership under director Kasper Lykke Kjeldsen. The company operates an omnichannel distribution model combining six physical retail locations (Ringkøbing HQ, Ulfborg, Varde, Viborg, Videbæk, and Aarhus) with a nationwide e-commerce platform at 10-4.dk that has been active since 2011. Its core technology is the online webshop with integrated inventory management and nationwide delivery logistics, supporting both walk-in purchases and direct-to-door fulfilment across Denmark (excluding voluminous items to non-bridge-connected islands).

The company's product portfolio covers ten core categories: building materials (timber, insulation, construction boards, drywall, terrace boards, cement, fastening products), flooring (tiles, laminate, wood, vinyl, underfloor heating), hand tools, power tools (Dewalt, Makita, Milwaukee, Bosch), garden machinery (lawn mowers, robot mowers, hedge trimmers, chainsaws, pressure washers), home and garden/leisure, paint and painting supplies, VVS (plumbing and heating), workwear (Snickers), and a discounted outlet section. Customers fall into two horizontal segments: private DIY enthusiasts undertaking home improvement projects and professional tradespeople (carpenters, smiths, masons) procuring materials and tools for commercial construction.

The revenue model is straightforward retail product sales — unit-priced transactions through both physical stores and the online webshop, with pay-as-you-go billing, publicly listed prices, volume discounts on selected items (e.g., 10% off 100 m²+ terrace boards), and free shipping on many items. Marketing is delivered through a weekly email newsletter (tilbudsavis), organic social media (Facebook, Instagram, LinkedIn, YouTube), SEO-optimized category pages, Trustpilot/Google review platforms (31,000+ reviews, 4.8-star rating), and Pricerunner price-comparison integration. The business holds the Danish e-mærket e-commerce certification and currently operates with 51-100 employees.

Name

10-4 Byggecenter & Tømmerhandel

Legal name

Henry Kjeldsen. Ringkøbing Tømmerhandel A/S

Website

https://10-4.dk

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

10-4 Byggecenter & Tømmerhandel is a Danish, third-generation family-owned building materials retailer operating six physical stores and a nationwide e-commerce platform serving DIY consumers and professional tradespeople across Denmark.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro industry

PRIMARYCRAIADAB

Tools & Tool Accessories Retail (Hand, Power, Pneumatic)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

SECONDARYCRAIAIAE

Outdoor Power Equipment Parts & Service Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Building materials retail
• Timber and lumber
• Power tools supply
• Construction materials
• Home improvement retail

Headquarters

HQ city

Ringkøbing

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from direct sales of building materials, timber, tools, power tools, garden machinery, paints, VVS products, and workwear to both private consumers and professional tradespeople through physical stores and online webshop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

10-4 Byggecenter & Tømmerhandel is a Danish family-owned retailer that sells building materials, timber, tools, power tools, garden machinery, flooring, paint, plumbing supplies, and workwear to private DIY customers and professional tradespeople. The company operates six physical retail stores across Denmark combined with a nationwide e-commerce webshop (10-4.dk), offering in-store shopping, professional staff consultation, and home/site delivery.

Product overview

10-4 Byggecenter & Tømmerhandel is a Danish family-owned building materials retailer offering a comprehensive multi-category product portfolio. The company operates both physical retail locations (6 stores) and an online e-commerce platform (active since 2011). The product range spans building materials (timber, insulation, construction boards), hand tools (screwdrivers, hammers, clamps), power tools (drills, saws, grinders from brands like Dewalt, Makita, Milwaukee, Bosch), garden machinery (lawn mowers, robot mowers, hedge trimmers, chainsaws), floors (laminate, wood, vinyl, tiles), paints and painting supplies, plumbing products, workwear, and an outlet section for discounted items. The business serves both DIY consumers and professional tradespeople (carpenters, masons, smiths) across Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Byggematerialer (Building Materials) Comprehensive range of building materials including timber, insulation, construction boards, drywall, terrace boards, cement, mortar, reinforcement, and various fastening products for construction and renovation projects, sold to private DIY customers and professional builders.
• Gulve (Floors)

Quantifiable outcome

• Over 31,000 satisfied customers on Trustpilot
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bauhaus Danmark: Bauhaus operates large-format building specialty stores across Denmark combining building materials, tools, garden, and home improvement under one roof. The Danish arm is a head-on competitor to 10-4 in the omnichannel building materials retail category nationwide.
• Jem & Fix: Jem & Fix is a Danish discount building materials chain with nationwide physical stores plus online sales, emphasizing low prices on tools, paint, building materials, and garden products. It competes directly with 10-4's stated 'Billigt Byggemarked' (cheap building materials) value proposition.
• Bygma: Bygma is a Danish professional-focused building materials distributor operating physical stores and online sales, with deep overlap with 10-4 in structural timber, insulation, fasteners, and construction materials. The professional tradesperson segment is a key shared target.
• Silvan: Silvan is one of Denmark's largest DIY and building materials chains with both physical stores and a comprehensive e-commerce platform. It directly competes with 10-4 across building materials, tools, garden, paint, and workwear, serving the same dual DIY and professional customer base in Denmark.
• Stark Danmark: Stark is a major Danish building materials retailer focused heavily on professional tradespeople (carpenters, contractors, masons), with physical stores and online ordering. Stark competes for 10-4's professional segment using scale advantages in procurement and dedicated trade accounts.
• Harald Nyborg: Harald Nyborg is a long-established Danish discount retailer specializing in tools, building materials, garden machinery, and DIY products across physical stores and online. Founded in 1961, it serves the same value-oriented DIY and small tradesperson segments as 10-4 and has comparable heritage characteristics.
• XL-BYG: XL-BYG is a Danish building materials retail cooperative combining locally owned member stores with shared branding and e-commerce, similar in omnichannel structure to 10-4's mixed physical-plus-online model. Stores across Denmark compete for both DIY and professional tradesperson customers on similar product ranges.

Regional players

• Davidsen: Davidsen is a Danish building materials retailer concentrated primarily in Western and Southern Denmark (Jutland/Funen) with stores and e-commerce. Geographic overlap is direct where 10-4 operates (Ringkøbing, Ulfborg, Varde, Viborg, Videbæk, Aarhus), but Davidsen's footprint does not fully overlap with Copenhagen/eastern Denmark.

Emerging players

• Toolstation Danmark: Toolstation is an e-commerce-focused trade tools and accessories retailer expanding into Denmark with a highly competitive low-price proposition. It directly competes with 10-4's power tools, hand tools, and consumables categories for both DIY and trade customers via pure online delivery.

Broad incumbents

• Hornbach Danmark: Hornbach is a pan-European large-format DIY and building materials retailer operating in Denmark under a unified banner. While it competes in the same product categories, its strategy emphasizes large-format, project-focused retail with broader assortment depth than 10-4's mid-sized portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMnMkWzbmuPQhxoQlDnHqAQ
• Facebookfacebook.com/104.dk
• LinkedInlinkedin.com/company/10-4-byggecenter-&-t%C3%B8mmerhandel
• Instagraminstagram.com/10_4.dk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10-4 Byggecenter & Tømmerhandel