FieldRobotics
FieldRobotics designs and sells the Hammerhead, a fully electric autonomous rover platform with modular implements and LIDAR-based AI navigation for precision agriculture. The Bologna-based company serves commercial fruit and wine growers in Italy.
- Company typePrivate
- Founded2022
- HeadquartersBologna, Italy
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What FieldRobotics does
FieldRobotics is an Italian deep-technology company founded in 2022 and operating as Fieldrobotics SRL from Calderara di Reno (Bologna). It designs, develops, and sells the Hammerhead, a fully electric, modular autonomous rover platform engineered for precision agriculture in vineyards and orchards. The platform combines proprietary LIDAR-based AI navigation (for GPS-denied in-row environments), GPS navigation for open fields, and an autonomous end-of-row turn system on a patented track chassis with 24 KWh battery delivering up to 8 hours of operation, 1-ton payload capacity, and a 130 cm width tuned to narrow vineyard rows. A modular implement system supports plug-and-play tools — mulcher, sprayer, inter-row tools, a PTO with 3-point hitch, a data harvesting kit, and a bin carrier — and the platform also enables teleoperation via internet connection and real-time field data collection through on-board agricultural sensors feeding Decision Support Systems.
The company originated from the University of Bologna's automation engineering and control systems research group, with co-founders Lorenzo Marconi (IEEE Fellow, Professor of Automation Engineering, serving as President) and Riccardo Fini (Director of the Entrepreneurship Hub at Bologna Business School, serving as CEO) alongside CTO-Mechanics Andrea Sala and CTO-Software and Electronics Dario Mengoli. FieldRobotics serves commercial fruit and wine growers in five Italian regions — Emilia-Romagna, Friuli-Venezia-Giulia, Lombardia, Veneto, and Sardinia — through a direct sales motion anchored at agricultural trade shows (Macfrut, Enovitis, RIVE, AgriNext Dubai). Revenue is generated through hardware sales of the Hammerhead rover and interchangeable implements, supplemented by data processing and Decision Support System services for field digitalization. Operations have been financed primarily through non-dilutive public grants — the national Smart&Start Italia program (for robotic vine pruning arm development) and the regional PR-FESR 2021/2027 program co-funded by the European Union (for augmented reality integration) — with no external equity funding round disclosed in the available data.
FieldRobotics firmographics
Firmographics- Name
- FieldRobotics
- Legal name
- Fieldrobotics SRL
- Website
- https://fieldrobotics.it
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FieldRobotics designs and sells the Hammerhead, a fully electric autonomous rover platform with modular implements and LIDAR-based AI navigation for precision agriculture. The Bologna-based company serves commercial fruit and wine growers in Italy.
- Ownership category
- akta.pro rank
FieldRobotics industry classification
Industry- Product category
- Agricultural Robotics
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy) (AFAAAGAF)
- akta.pro secondary industries
- Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements) (AFAAAGAI)
Keywords
Where FieldRobotics is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
FieldRobotics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Autonomous Rover Sales: Sale of Hammerhead autonomous electric rover platforms for vineyards and orchards
- Implements and Attachments: Sale of interchangeable implements including mulcher, sprayer, inter-row tools, PTO with 3-point hitch, data harvesting kit, and bin carrier
- Monitoring and Digitalization Services: Data processing and decision support systems for digitization of fields using data collected from robotic platform sensors
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
FieldRobotics product offering
Product offeringCore offering
FieldRobotics designs, manufactures and sells the Hammerhead, a modular full-electric autonomous rover platform engineered for precision agriculture in vineyards and orchards. The platform integrates proprietary LIDAR-based AI navigation, GPS open-field navigation and a plug-and-play system of interchangeable implements (mulcher, sprayer, inter-row tools, PTO with 3-point hitch, data harvesting kit, bin carrier), and is complemented by data processing and decision support services for digitalization of the field.
Product overview
FieldRobotics offers the Hammerhead as its core product: a modular full-electric autonomous rover platform for precision agriculture in vineyards and orchards. The platform supports a suite of interchangeable implements (mulcher, sprayer, inter-row tools, PTO with 3-point hitch, data harvesting kit, and bin carrier) enabling autonomous field operations including mowing, spraying, tillage, and data collection. The system combines proprietary AI-driven LIDAR navigation for in-row operations with GPS-based navigation for open fields, supports teleoperation via internet connection, and includes monitoring/digitalization features for real-time agricultural data collection and decision support. The company also develops specialized implements and has received grants for augmented reality integration and robotic pruning arms.
Differentiator
Problem solved
Functional benefit
Products and services
- Hammerhead Autonomous Rover A modular full-electric autonomous rover platform for precision agriculture in vineyards and orchards, featuring LIDAR-based AI in-row navigation, GPS open-field navigation, autonomous row-end turns, teleoperation over the internet, real-time field data collection, 24 KWh battery (up to 8 hours runtime), 1-ton payload capacity, 130 cm width for vineyard rows, 6 km/h max speed and compact U-turn up to 2 meters. Sold to commercial fruit and wine growers.
- Interchangeable Implements and Attachments Plug-and-play interchangeable tools designed for the Hammerhead rover, including a mulcher, sprayer, inter-row tools, PTO with 3-point hitch, data harvesting kit and bin carrier, enabling autonomous mowing, spraying, tillage, harvesting support and on-field data acquisition for orchards and vineyards.
- Monitoring and Digitalization Services Data processing and Decision Support Systems for digitalization of orchards and vineyards, leveraging the real-time agricultural data collected by the Hammerhead's on-board sensors to help commercial growers make data-driven decisions.
Quantifiable outcome
- Up to 8 hours of autonomous operation per charge
- +3 more outcomes
Companies that use FieldRobotics
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
FieldRobotics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
FieldRobotics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- University of BolognacoreSystems developed in the automation engineering and control systems research group of the University of Bologna. Founding team includes professors Lorenzo Marconi (Automation Engineering, IEEE Fellow) and Riccardo Fini (Industrial & Management Engineering, Director of Entrepreneurship Hub at Bologna Business School).
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
FieldRobotics competitors and assessment
Company assessmentDirect peers
- AgXeed: Netherlands-based autonomous tractor and field-robotics startup commercializing fully autonomous, electric agricultural platforms across European farms. Direct comparable in product class (autonomous ag platform) and go-to-market region.
- Naio Technologies: French agricultural robotics startup building autonomous electric weeding and vineyard robots. Closely comparable to FieldRobotics in company stage, product category (electric autonomous field robots), and target customer (European specialty-crop growers).
- Ecorobotix: Swiss autonomous weeding/spraying robotics company focused on precision agriculture using camera-based AI. Comparable as a similarly-sized European ag-robotics player targeting specialty crops with AI-driven autonomy.
- Bluewhite (Blue White Robotics): Israeli provider of autonomous tractor retrofits and farm-fleet autonomy platforms for orchards, vineyards and row crops. Comparable in autonomous-ag focus, multi-implement tractor-automation model, and specialty-crop segment.
- Pixelfarming Robotics: Dutch agricultural-robotics startup building autonomous, electric field robots (Robot One) for specialty crops. Comparable in company size, electric-autonomous platform approach, and European specialty-crop target customer.
Emerging players
- Carbon Robotics: US-based agricultural robotics company using computer vision and laser weeding on autonomous tractor platforms. Comparable in AI-driven precision-ag robotics but operates primarily in row-crop broad-acre markets rather than European vineyards/orchards.
- Small Robot Company: UK-based precision-agriculture robotics startup developing a fleet of small autonomous field robots for arable farming. Comparable as an early-stage European ag-robotics venture with autonomous per-plant operation, though focused on broad-acre crops rather than orchards.
Regional players
- Robotics Plus: New Zealand-based agricultural robotics company whose autonomous platforms target orchards and specialty crops with AI-driven perception. Comparable in autonomy-plus-implement product model for orchards/vineyards, though operating primarily in the Southern Hemisphere.
Broad incumbents
- John Deere (Deere & Company): Global agricultural-equipment incumbent with a public program to commercialize fully autonomous tractors and precision-ag solutions across crop types. Comparable as the dominant industry incumbent that FieldRobotics' autonomous specialty-crop platform will eventually compete against for share of wallet.
- CNH Industrial (Case IH / New Holland): Global agricultural and construction equipment manufacturer whose Case IH and New Holland brands have publicly advanced autonomous tractor programs through the Raven acquisition. Comparable broad incumbent whose autonomy roadmap overlaps with FieldRobotics' specialty-crop use cases, particularly in Italian and southern-European vineyards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
FieldRobotics social profiles
Digital presenceFieldRobotics financial estimates
Financial estimateRevenue estimate
Valuation estimate
FieldRobotics leadership team
Management profileNumber of profiles
Profiles11 records
FieldRobotics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FieldRobotics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FieldRobotics
What does FieldRobotics do?
FieldRobotics designs, manufactures and sells the Hammerhead, a modular full-electric autonomous rover platform engineered for precision agriculture in vineyards and orchards. The platform integrates proprietary LIDAR-based AI navigation, GPS open-field navigation and a plug-and-play system of interchangeable implements (mulcher, sprayer, inter-row tools, PTO with 3-point hitch, data harvesting kit, bin carrier), and is complemented by data processing and decision support services for digitalization of the field.
Is FieldRobotics a public or private company?
FieldRobotics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FieldRobotics founded?
FieldRobotics was founded in 2022. It employs 1 to 10 people.
Where is FieldRobotics based?
FieldRobotics is headquartered in Bologna, Italy, in the Europe region.
How does FieldRobotics make money?
Three revenue lines are on record. Autonomous Rover Sales are the primary driver. The others are implements and Attachments and monitoring and Digitalization Services.
Who are FieldRobotics's main competitors?
Direct peers on record are AgXeed, Naio Technologies, Ecorobotix, Bluewhite (Blue White Robotics) and Pixelfarming Robotics. Emerging players are Carbon Robotics and Small Robot Company. Robotics Plus is listed as a regional player. Broad incumbents are John Deere (Deere & Company) and CNH Industrial (Case IH / New Holland).
Does FieldRobotics have an API?
No public API is recorded for FieldRobotics.
What industry is FieldRobotics in?
FieldRobotics's product category is Agricultural Robotics. Its primary akta.pro industry code is AFAAAGAF, Agricultural UAV/UGV Autonomy Platforms (Navigation, mission planning, fleet autonomy), with a secondary code of AFAGALAJ, Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors). Its NAICS code is 333111 and its SIC code is 3523.