What Ecorobotix does

Ecorobotix SA, founded in 2011 and headquartered in Yverdon-les-Bains, Switzerland, builds AI-powered ultra-high precision (UHP) spraying equipment for agriculture and professional turf management. Its proprietary Plant-by-Plant AI™ platform uses high-speed cameras and onboard deep-learning processors to distinguish crops from weeds in 250 milliseconds, applying herbicide only where needed with a 6×6 cm treatment footprint (ARA field sprayer) or 3×3 cm (ALBA turf sprayer). The company maintains 30+ crop-specific algorithms spanning lettuce, spinach, onions, carrots, sugar beets, broccoli, cauliflower, cabbage, beans, and other specialty crops, with continuous improvement driven by a data flywheel from deployed units (1,000 ARA sprayers sold across 30+ countries by March 2026, having treated 190,000 hectares in 2025 alone).

The business model is hardware-anchored and increasingly platform-extended. Revenue is generated primarily through dealer-channel sales of ARA and ALBA sprayers (price not publicly disclosed), supplemented by subscription/recurring revenue from crop-specific algorithms and the Maya agronomic intelligence platform acquired in April 2026 (serving 150+ facilities across 12 countries). Distribution runs through a growing dealer network across 20+ countries plus direct enterprise sales support, with co-op marketing, on-farm demonstrations, and trade-show presence (Agritechnica, BTME, GCSAA) as primary demand-generation channels. A $50M US assembly hub in Lyons, Kansas (opened March 2026 in partnership with manufacturer KMW) localizes North American production. Customers are diversified across specialty-crop vegetable growers (primary segment), golf course and sports turf managers (ALBA), and enterprise farms (e.g., Eureden Cooperative); the company reports up to 95% herbicide reduction and up to 20% yield improvement versus broadcast spraying.

Ecorobotix is privately held, has raised approximately $150M across Series C and D rounds in 2024–2025 (Series D led by Highland Europe in October 2025), reached unicorn status following that raise, and operates with 300+ employees growing at approximately 100% annually. The company holds a Certified B Corporation status (since 2019) and has received a Swiss Federal Office for the Environment Technology Fund loan guarantee, SEF.Growth high-potential classification, and inclusion in Tech Tour Growth50 Europe 2025.

Name

Ecorobotix

Legal name

Ecorobotix SA

Website

https://ecorobotix.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Ecorobotix is a Swiss AI-powered precision agriculture company that builds ultra-high precision spraying equipment (ARA for crops, ALBA for turf) using its proprietary Plant-by-Plant AI™ computer vision to reduce herbicide use by up to 95%, serving specialty-crop growers and turf managers across 30+ countries.

Ownership category

akta.pro rank

Product category

Agricultural Spraying Equipment

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Autonomous/Robotic Crop Protection Applicators (UGVs, Smart Sprayers) (AFAAADAJ)

akta.pro secondary industries

Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Autonomous Spraying & Crop-Care Robots (Targeted application, spot spraying) (AFAAAGAE)

Keywords

• Precision agriculture equipment
• AI crop spraying
• Weed detection technology
• Ultra-high precision sprayers
• Agricultural robotics

Headquarters

HQ city

Yverdon-les-bains

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Agricultural Sprayer Hardware Sales (ARA): Ecorobotix sells ARA Ultra-High Precision Sprayers to farmers and agricultural operations. The company has sold 1,000 ARA units across 30+ countries since launch five years ago. Hardware sales are facilitated through a global dealer network.
2. Turf Sprayer Hardware Sales (ALBA): ALBA UHP Sprayer launched January 2026 for golf course and turf management, extending Ecorobotix's hardware portfolio beyond agriculture into professional turf care markets.
3. AI-Powered Crop Algorithms / Plant-by-Plant AI Software: Crop-specific AI algorithms trained for individual plant detection and treatment. The system processes field images in real time using onboard computers, with continuous algorithm updates and improvements. Some algorithms are in development and available free during testing phase.
4. Maya Digital Agronomy Platform: Maya, acquired in April 2026, provides a subscription-based operational intelligence platform serving 150+ turf facilities across 12 countries. Delivers daily operational intelligence via web/mobile app, conversational AI, and automated alerts covering agronomy, fleet, and sustainability reporting.
5. Dealer Network & Distribution: Distribution through a growing network of trusted dealers across the United States and over 20 countries. Dealers receive marketing co-op programs, training, demo support, and sales enablement resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ecorobotix designs, manufactures, and sells AI-powered ultra-high precision (UHP) spraying equipment for agriculture and professional turf management. Its flagship ARA field sprayer uses Plant-by-Plant AI™ computer vision to detect and treat individual weeds with up to 95% herbicide reduction, and the company recently extended into turf care with the ALBA sprayer and digital agronomy via the acquired Maya platform.

Product overview

Ecorobotix offers an integrated precision agriculture platform centered on AI-powered ultra-high precision (UHP) spraying technology. The core product line includes the ARA field sprayer for agricultural applications and the ALBA sprayer for turf care, both powered by the proprietary Plant-by-Plant AI platform. The company provides 30+ crop-specific algorithms enabling the sprayers to detect and treat weeds with up to 95% herbicide reduction. With the 2026 acquisition of Maya, Ecorobotix has expanded into digital agronomy intelligence, adding a hardware-agnostic data platform that serves turf and land management operations. The product portfolio spans from hardware (precision sprayers) to software (AI algorithms, data platforms), addressing both field agriculture and professional turf management markets.

Differentiator

Problem solved

Functional benefit

Brands

• ARA: ARA Ultra-High Precision Sprayer - AI-powered precision crop spraying technology that reduces herbicide use by up to 95%
• ALBA
• Plant-by-Plant AI

Products and services

• ARA Ultra-High Precision Sprayer AI-powered ultra-high precision (UHP) spot sprayer with a 6×6 cm treatment footprint that uses Plant-by-Plant AI to distinguish weeds from crops in real time and apply plant protection products only where needed, reducing herbicide use by up to 95%. Designed for vegetable and specialty crop operations (lettuce, spinach, onions, carrots, sugar beets, broccoli, etc.). Sold through a global dealer network across 30+ countries.
• ALBA Ultra-High Precision Sprayer AI-powered ultra-high precision sprayer designed for golf course and turf management with a 3×3 cm ('golf ball-sized') spray footprint, double spray bar with 2.25m working width, and day/night operation. Targets weeds including Poa annua, crabgrass, dallisgrass, goosegrass, white clover, broadleaf plantain, and nutsedge in golf courses, sod farms, sports turf, tennis courts, and municipal grass fields.
• Maya Agronomic Intelligence Platform Subscription-based AI-powered 360-degree agronomic data platform for turf and land management. Centralizes weather, soil, agronomy, fleet, and operations data into actionable daily decisions via web/mobile app and conversational AI. Hardware-agnostic, serving 150+ golf courses, stadiums, and managed landscapes across 12 countries.

Quantifiable outcome

• Up to 95% reduction in herbicide use compared to conventional broadcast spraying
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• KMW (Kansas-based manufacturer)coreStrategic or Co-development PartnerPartnership with Kansas-based KMW for local assembly of ARA sprayers for the US market in Lyons, Kansas. KMW brings expertise in precision manufacturing and agricultural equipment assembly for international OEMs. This partnership is central to Ecorobotix's North American supply chain strategy, combining Swiss engineering with local manufacturing.
• Oregon State UniversityminorStrategic or Co-development PartnerMulti-year research collaboration to test Plant-by-Plant AI weed control technology in grass seed production using the ARA Ultra High Precision Sprayer. The study evaluates efficiency and benefits for Oregon's grass seed industry, helping Ecorobotix develop algorithms suited to US regional farming conditions.
• Maya (AI-powered operational intelligence platform)coreStrategic or Co-development PartnerMaya, founded by Valentine Godin in Belgium, joined the Ecorobotix Group in April 2026. Maya provides a 360-degree agronomic data platform serving 150+ facilities across 12 countries. The combination bridges precision field application with real-time data-driven decision-making. Maya continues to operate under its own brand with hardware-neutral, open platform approach.
• Solar Impulse FoundationminorGTM or Marketing PartnerSelected for the Solar Impulse Foundation's Global Impulse Program 2025-2026 cohort, in partnership with Service for the Promotion of the Economy and Innovation (SPEI). Program provides visibility, financing access, and market opportunities for sustainable technology companies from Vaud, Switzerland.
• Swiss Economy Forum (SEF)minorGTM or Marketing PartnerRecognized the company's high-growth strategy with SEF.Growth high-potential classification, facilitating international expansion and providing credibility as a high-potential Swiss company.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Carbon Robotics: Carbon Robotics builds the LaserWeeder, an AI-powered autonomous weeding platform using computer vision and high-powered lasers. It directly competes with Ecorobotix in AI-driven precision weed control for specialty row crops and is among the most commercially scaled competitors in the space.
• Greeneye Technology: Greeneye Technology offers AI-driven precision spraying systems retrofitted to existing sprayers, targeting broadcast-to-selective conversion with sub-second weed detection. Closely comparable to Ecorobotix in product category (selective spraying) and target customer (row crop and specialty growers).

Broad incumbents

• John Deere (See & Spray Ultimate): John Deere's See & Spray Ultimate is a factory-integrated AI precision spraying system on large sprayer platforms, serving broad-acre row crops. As a broad incumbent with deep dealer networks and balance sheet, Deere is the most strategically important competitive threat to Ecorobotix's specialty crop stronghold.
• AGCO (Precision Ag Division): AGCO's Fendt and Massey Ferguson brands integrate precision spraying and AI capabilities through partnerships (e.g., with Bosch and Trimble). As a broad incumbent tractor/sprayer OEM, AGCO represents a distribution and bundling threat to Ecorobotix's dealer-based sales motion.
• Trimble / Trimble Ag: Trimble's agriculture division provides GPS guidance, precision spraying controls, and farm management software used by growers deploying precision equipment. While not a direct ARA competitor, Trimble's WeedSeeker and similar selective-application tools overlap functionally with Ecorobotix's spot-spraying value proposition.

Emerging players

• Naio Technologies: Naio Technologies builds autonomous weeding robots for specialty crops, vineyards, and market gardens. Comparable to Ecorobotix's ARA in target market and crop type, but using mechanical/robotic weeding instead of precision spraying — an adjacent technology approach serving the same growers.
• FarmWise: FarmWise develops AI-powered mechanical weeding robots for vegetable and specialty crop growers. Operates in the same crop segments as Ecorobotix (lettuce, brassicas) and competes for the same precision weed-control budget, though using a different mechanical rather than chemical application modality.
• Stout Industrial Technology: Stout Industrial Technology builds the Smart Cultivator, an AI-powered mechanical weeding tool for specialty and row crops. Targets similar specialty-crop customers as Ecorobotix ARA with a vision-based mechanical alternative, representing a competing modality for AI-driven weed control.
• Small Robot Company: UK-based Small Robot Company develops autonomous per-plant farming robots, including the Tom weeding robot. Operates in the same precision-agriculture AI space as Ecorobotix with a strong sustainability positioning, though with a robotics-first rather than spraying-first approach.

Others

• BASF Digital Farming (xFarm): BASF's xFarm Technologies (acquired stake 2023, full integration ongoing) provides farm management and digital agronomy software comparable to Maya. While not a spraying competitor, xFarm is a strategic digital-adjacent platform backed by a key Ecorobotix investor (BASF Venture Capital) and represents an ecosystem-level relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecorobotix
• YouTubeyoutube.com/@EcorobotixSA
• Facebookfacebook.com/ecorobotix
• LinkedInlinkedin.com/company/ecorobotix
• Instagraminstagram.com/ecorobotix
• TikToktiktok.com/@ecorobotix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecorobotix