Sonnen-Apotheke

What Sonnen-Apotheke does

Sonnen-Apotheke Frank is an independent German community pharmacy (Apotheke) operated as a sole proprietorship (Sonnen Apotheke Frank e.K.) by pharmacist Christian Frank at Daimlerstr. 17, 75305 Neuenbürg, Württemberg, Germany, and registered at Amtsgericht Mannheim (HRA 702944). The business dispenses both paper and electronic prescriptions and sells over-the-counter (OTC) pharmaceuticals, medical devices, and an international cosmetics portfolio (Börlind, Caudalie, Eucerin, La Roche-Posay, Vichy, Weleda, among others) under the regulated German pricing framework (Arzneimittelpreisverordnung). Beyond standard dispensing, the pharmacy offers in-store services including medication analysis (Medikationsanalyse), blood pressure measurement, multilingual consultation in seven languages (Bosnian, Italian, Polish, Russian, Turkish, German, English), mother-and-child advisory, and laboratory diagnostics via a partnership with MVZ GANZIMMUN GmbH in Mainz. It also rents medical equipment — digital baby scales (€3.00/week), electric breast pumps (€2.50/day), blood pressure monitors (€2.00/week), and Pari TurboBoy inhalation devices (€1.40/day) — providing a recurring-revenue stream absent from a traditional dispensary.

The underlying technology stack is a WordPress-based website with the Advanced Custom Fields plugin, integrated with the IhreApotheken GmbH & Co. KGaA e-commerce and CRM platform that hosts the online shop, customer accounts (Kundenkonto), and e-prescription processing under an Art. 28 DSGVO data-processing agreement. Supporting integrations include Google Maps API for location services, Google Analytics for web analytics, Meta (Facebook) Pixel for advertising attribution, the FRAG DIE APOTHEKE live chat (powered by Text, Inc. LiveChat) for digital customer queries, and Complianz for consent management. Customers can place orders through the online shop, a dedicated e-Rezept mobile app, WhatsApp (+49 7082 9433100), phone, email, or fax; orders placed before 12:30 are eligible for same-day Botendienst delivery within Neuenbürg and a 10 km radius, free of charge. A Kundenkarte (customer card) provides 3% cash discount on non-prescription products, annual receipt aggregation for tax/insurance purposes, and CRM-backed drug interaction risk screening (Wechselwirkungsprüfung).

The revenue model combines regulated per-transaction prescription dispensing (Arzneimittelpreisverordnung), OTC unit sales, recurring medical-device rental, subscription-like customer loyalty economics, and per-transaction Botendienst and Hilfsmittel (auxiliary aid) supply. Distribution is entirely domestic (Germany only) and serves individual consumers in the local catchment area rather than wholesale or B2B channels; international shipping is explicitly unavailable. The company is privately held with no disclosed external investors, no subsidiaries, and no parent entity, and ownership and control rest entirely with proprietor Christian Frank. Revenue, headcount, and founding date are not publicly disclosed.

Name

Sonnen-Apotheke

Legal name

Sonnen Apotheke Frank e.K.

Website

https://sonnen-apotheke-neuenbuerg.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonnen-Apotheke Frank is a sole-proprietor community pharmacy in Neuenbürg, Baden-Württemberg, Germany, operated by pharmacist Christian Frank. It dispenses prescriptions and OTC products through a physical storefront, an online shop, an e-prescription app, WhatsApp ordering, and same-day local delivery within a 10 km radius.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

akta.pro secondary industries

Pharmacy & Health Essentials Delivery (CRAFAFAI), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

Keywords

• Community pharmacy services
• Prescription dispensing
• Medication delivery
• Pharmacy retail
• Health consultation

Headquarters

HQ city

Neuenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Prescription Medication Sales: The pharmacy dispenses both classic paper prescriptions and e-prescriptions. For classic prescriptions, the original prescription must be presented or mailed before medication is handed over. E-prescriptions are redeemed digitally through the app. Revenue is generated per transaction per prescription, regulated by German drug pricing regulations (Arzneimittelpreisverordnung).
2. Over-the-Counter (OTC) Product Sales: Sale of non-prescription pharmaceuticals, cosmetics (international brands including Börlind, Caudalie, Eucerin, La Roche-Posay, Vichy, Weleda, etc.), medical devices, and health-related merchandise through both physical store and online shop. Includes products from the pharmacy's own product range and featured monthly products.
3. Medical Device Rental: The pharmacy rents out medical equipment including digital baby scales (€3.00/week), electric breast pumps (€2.50/day), blood pressure monitors (€2.00/week), and inhalation devices Pari TurboBoy (€1.40/day), generating recurring rental income.
4. Customer Loyalty Programs: Customer card offering 3% cash discount on non-prescription products, annual receipt accumulation service (Jahresbeleg-Sammel-Konto), and a bonus booklet (Gesundheits-Treue-Smilys) where collected stamps are redeemed for store vouchers.
5. Home Delivery (Botendienst): Orders placed via phone, email, fax, WhatsApp, or online shop are delivered same-day (if before 12:30) within Neuenbürg and 10 km radius, enabling prescription and OTC product sales that might otherwise be lost to competitors.
6. Auxiliary Aid Supply (Hilfsmittel): The pharmacy accepts and processes prescriptions for medical aids (Hilfsmittel-Rezepte) and coordinates fulfillment either directly or through Sanitätshaus (medical supply store) partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sonnen-Apotheke is a German community pharmacy that dispenses prescription and over-the-counter medicines, medical devices, cosmetics, and health products to local customers. It supplements retail dispensing with services such as home delivery, WhatsApp ordering, e-prescription redemption, weekly blister-packaging for chronic patients, medical device rentals, vaccination consultation, and mother-and-child health programs.

Product overview

Sonnen-Apotheke is a traditional German community pharmacy operated by Christian Frank in Neuenbürg, Württemberg, offering both a physical storefront and a digital online shop platform. The core product is the integrated pharmacy service combining in-store consultations and an online ordering system (Vorbestell-System) that enables prescription and OTC product purchases, e-prescription redemption via a mobile app, and same-day in-store pickup or courier delivery. The product portfolio extends through the online shop (IhreApotheken platform) which lists individual pharmaceutical products including eye drops (HYLO-COMOD), allergy tablets (CETIRIZIN HEXAL), wound care (Bepanthen), cardiovascular support (TROMCARDIN complex), cold remedies (WICK MediNait, ASPIRIN COMPLEX), and natural supplements. Key add-on services include a customer loyalty card (Kundenkarte) with drug interaction risk screening, a medical equipment rental program (breast pumps, blood pressure monitors, inhalation devices), medication analysis, blood pressure measurement, laboratory diagnostics (via MVZ GANZIMMUN), and a multilingual consultation service supporting Bosnian, Italian, Polish, Russian, Turkish, German, and English. The pharmacy also features a loyalty stamp program (Bonus-Heft/Gesundheits-Treue-Smilys), home care supply (Heimversorgung), and Hilfsmittel-Rezept processing. Payment is accepted via cash, EC card, Visa, Mastercard, PayPal, and invoice.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription and OTC medication dispensing
• Online shop with home delivery

Quantifiable outcome

• Same-day delivery for orders placed before 12:30 within Neuenbürg and 10 km radius
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IhreApotheken GmbH & Co. KGaAcoreTechnology or IntegrationIhreApotheken (IA) provides the e-commerce infrastructure for Sonnen-Apotheke's online shop, customer account system (Kundenkonto), and CRM. IA processes customer data as a data processor (Art. 28 DSGVO). Customers can link their customer card across multiple pharmacies within the IA network.
• PayPalminorChannel Partner/ Reseller/ DistributorPayPal is used as the payment service provider for online shipping orders. Customers are redirected to PayPal during checkout to complete payment for shipped orders.
• MVZ GANZIMMUN GmbHminorStrategic or Co-development PartnerFor laboratory diagnostics, the pharmacy sends patient samples (with consent) to MVZ GANZIMMUN GmbH in Mainz for analysis. Results can be discussed in a separate appointment at the pharmacy.
• DeltaMed Süd GmbH & Co. KGminorOthersDeltaMed Süd GmbH & Co. KG in Ludwigsburg serves as the external data protection officer (Datenschutzbeauftragter) for Sonnen-Apotheke Frank, handling GDPR compliance and data subject requests.
• Sanitätshaus-PartnerminorChannel Partner/ Reseller/ DistributorWhen the pharmacy cannot fulfill a Hilfsmittel (auxiliary medical aid) prescription directly, it refers customers to a Sanitätshaus (medical supply store) partner for fulfillment. The customer is informed transparently during the pre-order process and by email.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Sanicare: Long-established German mail-order pharmacy providing OTC and prescription delivery nationally; competes for the same digitally inclined customers that Sonnen-Apotheke targets through its e-prescription channel.
• Medpex: Online pharmacy shipping OTC and prescription products across Germany with mobile and web ordering; targets the same convenience-oriented prescription and OTC customer as Sonnen-Apotheke's Botendienst.
• Aponeo: Online German pharmacy with broad OTC, prescription and beauty assortment; another direct digital alternative for customers within and beyond Sonnen-Apotheke's 10 km delivery radius.
• DocMorris: Dutch-headquartered online pharmacy active in Germany; competes directly with Sonnen-Apotheke for OTC and prescription volume across the same customer base via mail-order dispensing and digital convenience.
• EasyApotheke: Discount-focused chain pharmacy in Germany combining physical stores with online ordering; overlaps with Sonnen-Apotheke's hybrid storefront + e-commerce model and price-sensitive OTC positioning.
• Redcare Pharmacy (Shop Apotheke): One of Germany's largest online pharmacies; competes in the same OTC, prescription and cosmetics categories with an integrated mobile/app experience similar to Sonnen-Apotheke's digital stack.
• Bodfeld-Apotheke: Independent German community pharmacy with strong online shop, e-prescription and home-delivery capabilities; very comparable to Sonnen-Apotheke as a digitally-enabled Vor-Ort-Apotheke.

Broad incumbents

• Rossmann: Major German drugstore chain with broad OTC, cosmetics and health-product assortment; overlaps meaningfully with the non-prescription side of Sonnen-Apotheke's offering.
• Müller (Müller Drogeriemarkt): German drugstore and personal-care retailer with curated cosmetics and health SKUs; competes with Sonnen-Apotheke's non-prescription categories and international-brand cosmetics portfolio.
• dm-drogerie markt: Germany's largest drugstore chain; competes with Sonnen-Apotheke for OTC, cosmetics (including Eucerin, La Roche-Posay) and everyday health merchandise across its dense physical footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonnen-Apotheke