Reno Aces

What Reno Aces does

The Reno Aces are a privately held Triple-A minor league baseball franchise operating as the exclusive affiliate of the Arizona Diamondbacks within the Pacific Coast League. The team plays home games at Greater Nevada Field, a multi-purpose stadium located at 250 Evans Avenue in downtown Reno, Nevada, and was established in 2017 as the successor to the Reno Padres. Its primary functional role within the broader MLB ecosystem is player development—channeling Diamondbacks prospects toward the major leagues and hosting rehab assignments for injured MLB players—while simultaneously operating as a consumer-facing live sports entertainment business for the Reno market.

The organization's product portfolio is anchored on ticketed live baseball and segmented across four revenue streams. Core ticket products include individual game tickets, full and partial season memberships, an All Access Pass for premium access, and a Flex Credit Plan. Secondary revenue is generated through group outings, picnic areas, and luxury suites targeting corporate and private events. Sponsorship revenue is monetized through digital activations (26 across multiple sponsors in a single season), scoreboard messages, and on-site advertising. Ancillary revenue comes from concessions, parking, ballpark tours, 50/50 raffles, themed event nights (Silver Sox nostalgia games, Micheladas de Reno, Dog Days, Lilo and Stitch Night), and merchandise sold through the team's MiLB store. The product surface extends beyond baseball into non-traditional stadium uses, notably free World Cup soccer watch parties and the America 250 patriotic event scheduled for July 4th.

The go-to-market model is direct-to-consumer for ticketing and retail, with a dedicated group sales motion for mid-market and enterprise hospitality accounts. Marketing is conducted through the official MLB-hosted website, the Aceball Insider email newsletter, and community-facing programs including the Reno Aces Foundation, Archie's Kids Club, and youth Aceball Camps. The business carries no proprietary technology platform—the digital storefront, ticketing infrastructure, and team statistics are all served through MLB's centralized systems—making operational leverage dependent on physical venue throughput, sponsor relationships, and brand equity rather than software scale.

Name

Reno Aces

Legal name

Reno Aces

Website

https://renoaces.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

The Reno Aces are a Triple-A minor league baseball franchise operating as the exclusive Arizona Diamondbacks affiliate in the Pacific Coast League, playing at Greater Nevada Field in Reno, Nevada. The team sells ticketed live baseball, group hospitality, sponsorships, concessions, and themed event nights to individual fans, families, and corporate clients.

Ownership category

akta.pro rank

Product category

Minor League Baseball / Sports Entertainment

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Minor league baseball
• Sports entertainment
• Game tickets
• Premium hospitality
• Community baseball programs

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from individual game tickets, season memberships, All Access Passes, and flex credit programs for direct fan purchases.
2. Group Outings & Hospitality: Revenue from group bookings, picnics, luxury suites, and premium seating options for corporate and private events at Greater Nevada Field.
3. Sponsorships: Digital activations and advertising partnerships with sponsors, leveraging fan engagement at the ballpark and through digital platforms. The team has conducted 26 digital activations across multiple sponsors in a single season.
4. Concessions & Merchandise: Food, beverage, and merchandise sales at Greater Nevada Field, including special themed food items and branded merchandise through the team shop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Reno Aces field a Triple-A professional baseball team that plays a 75-game home schedule at Greater Nevada Field in Reno, Nevada, selling admission through single-game tickets, season memberships, and an All Access Pass. They monetize the live event with concessions, merchandise, and ballpark amenities (parking, group picnic areas, luxury suites, scoreboard messages, and ballpark tours). They also operate community-facing offerings including youth baseball camps and the Reno Aces Foundation, while functioning as the exclusive developmental affiliate of the Arizona Diamondbacks.

Product overview

The Reno Aces is a Minor League Baseball Triple-A team serving as the Arizona Diamondbacks affiliate. The organization operates as a single-entity sports entertainment business offering a unified product centered on live baseball games and fan experiences at Greater Nevada Field. The product portfolio comprises core ticketing products (individual game tickets, season memberships, All Access Pass, and Flex Credit Plan) and ancillary offerings including group hospitality packages (luxury suites, picnic areas), special event nights (themed promotions, watch parties, America 250 celebration), community programs (youth camps, kids club, foundation), and ballpark services (parking, food, merchandise, digital programs, scoreboard messages). The various products function as interconnected components within a single gameday and year-round community engagement experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Game Tickets Single-game admission tickets to Reno Aces Triple-A baseball games at Greater Nevada Field, sold to individual fans and families.
• Season Memberships (Full & Partial) Season-long ticket packages offering guaranteed admission to all or a selected subset of Reno Aces home games plus membership benefits.
• All Access Pass Premium membership tier providing comprehensive access to Reno Aces home games and exclusive experiences throughout the season.
• Group Outings & Picnic Areas Reserved group seating, picnic areas, and hospitality packages for corporate events, birthday parties, and large gatherings at Greater Nevada Field.
• Luxury Suites & Premium Seating Premium private suite rentals and upscale seating areas offering VIP viewing experiences for corporate entertaining or special occasions at Greater Nevada Field.
• Youth Baseball Camp (Aceball Camps) Paid youth baseball instructional camps providing training and player-development opportunities to young players in the Reno community.
• Food & Beverage Concessions Concession food and beverage offerings available throughout Greater Nevada Field during games and events, including special themed food items.
• Parking Services Vehicle parking facilities and services for game attendees and event visitors at Greater Nevada Field.
• Team Merchandise (Reno Aces Shop) Official Reno Aces branded apparel, memorabilia, and souvenirs sold through the team's online merchandise storefront at milbstore.com.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arizona DiamondbackscoreStrategic or Co-development PartnerThe Reno Aces serve as the Triple-A affiliate of the Arizona Diamondbacks MLB organization. This partnership provides a developmental platform for Diamondbacks prospects to hone their skills before reaching the major leagues. The relationship also includes player rehab assignments for injured major league players.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Albuquerque Isotopes: Triple-A PCL affiliate (Colorado Rockies) operating an owned ballpark (Isotopes Park) with a comparable mix of season tickets, group outings, suites, and community programming.
• Iowa Cubs: Triple-A affiliate (Chicago Cubs) operating Principal Park with the same diversified ticket, suite, sponsorship, and concession revenue model — a clean benchmark for an upper-tier Triple-A operation.
• Salt Lake Bees: Triple-A PCL franchise operating The Ballpark at America First Square, with similar mid-market dynamics, season memberships, group hospitality, and themed promotional nights.
• Sacramento River Cats: Triple-A PCL affiliate (San Francisco Giants) operating Sutter Health Park with the same diversified ticketing, hospitality, and sponsorship model. One of the most prominent Triple-A franchises in the West.
• Round Rock Express: Triple-A affiliate (Texas League) operating Dell Diamond with a comparable owned-venue model and broad ticketing/hospitality/merchandise revenue stack; a useful size and structure comparable.
• Durham Bulls: Triple-A International League franchise (Tampa Bay Rays affiliate) with a globally recognized brand. Closest direct peer in terms of single-team, single-venue business model and community-driven ticketing.
• Las Vegas Aviators: Triple-A Pacific Coast League franchise sharing the same regional geography as the Reno Aces. Directly comparable as a same-league MiLB club with a city-owned stadium, season memberships, and similar group/hospitality offerings.
• Tacoma Rainiers: Triple-A PCL franchise (Seattle Mariners affiliate) playing at Cheney Stadium, with a directly comparable mix of ticketing tiers, luxury suites, sponsorship activations, and community programs.
• Oklahoma City Dodgers: Triple-A affiliate (Los Angeles Dodgers) at Chickasaw Bricktown Ballpark with a directly analogous owned-venue, multi-product revenue mix including memberships, suites, and large group outings.
• Nashville Sounds: Triple-A affiliate (Milwaukee Brewers) playing at First Horizon Park, with a directly comparable owned-ballpark model, premium hospitality, group sales, and community programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Aces
• Facebookfacebook.com/RenoAces

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno Aces