What Nashville Sounds does

The Nashville Sounds are a Triple-A Minor League Baseball franchise operating as a privately held organization out of Nashville, Tennessee, where they play home games at First Horizon Park. The team functions as the Triple-A affiliate of the Oakland Athletics within the Minor League Baseball ecosystem owned and operated by MLB Advanced Media, LP. The franchise delivers live baseball entertainment across approximately 72 home games per season, serving local Nashville residents, families, corporate groups, and casual baseball fans seeking affordable family entertainment relative to Major League pricing. As of mid-July 2026, the team held a 53-41 record, indicating strong mid-season competitive performance.

The Sounds' revenue model rests on three primary streams: ticket sales (individual game tickets, season tickets, and group packages) sold via the First Horizon Park box office and third-party platforms including Ticketmaster; in-stadium merchandise and concessions at the ballpark; and participation in the league-level MiLB.TV streaming service, offered at $9.99/year or $12.99/month subscriptions. Distribution combines direct box-office sales, third-party ticketing resellers, and the centralized MiLB.TV platform for out-of-market audiences. Marketing is conducted through MiLB.com and MLB.com official pages, regional broadcast partnerships including Bally Sports, and community outreach programs.

No proprietary technology, public APIs, patents, AI/ML capabilities, or disclosed headcount or financial figures are available in the source data. The franchise operates as a traditional live-sports entertainment business within a tightly regulated, league-controlled infrastructure rather than as a technology-enabled enterprise.

Name

Nashville Sounds

Website

https://milb.com

Company type

Private

Founded year

1901

Operating status

Operating

Short description

The Nashville Sounds are a Triple-A Minor League Baseball franchise at First Horizon Park in Nashville, Tennessee, serving local fans across ~72 home games per season via tickets, concessions, merchandise, and MiLB.TV streaming as the Oakland Athletics' Triple-A affiliate.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from ticket sales for regular season home games, including individual game tickets, season tickets, and group packages.
2. MiLB.TV Streaming: The Nashville Sounds participate in Minor League Baseball's centralized streaming platform, MiLB.TV, which offers yearly subscriptions at $9.99 and monthly subscriptions at $12.99 for streaming home games live or on-demand.
3. Merchandise and Concessions: Revenue from merchandise sales (apparel, hats, souvenirs) and food/beverage concessions at First Horizon Park stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Nashville Sounds are a Triple-A Minor League Baseball team that plays home games at First Horizon Park in Nashville. The team generates revenue by selling individual, season, and group game tickets; operating food and beverage concessions at the stadium; selling team-branded apparel and souvenirs; and participating in the centralized MiLB.TV streaming service for out-of-market fans.

Product overview

Nashville Sounds is a Minor League Baseball team (Triple-A affiliate of the Milwaukee Brewers) that does not appear to offer distinct branded digital products or services beyond general baseball entertainment. The source data references the team's game results and standings within the MiLB ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Game Tickets Individual game, season, and group ticket packages for regular season home games at First Horizon Park, priced by seat location and demand.
• MiLB.TV Streaming Subscription Yearly ($9.99) and monthly ($12.99) subscription tiers that stream every participating Minor League Baseball team's home games live or on-demand on web and supported iOS/Android devices.
• Team Merchandise Apparel, hats, and souvenir merchandise bearing the Nashville Sounds brand, sold at the stadium and through the MiLB Store.
• Stadium Concessions Food and beverage concessions operated at First Horizon Park during home games and events.
• Group Outings and Corporate Events Group ticket packages, corporate outings, and special-event hosting at First Horizon Park for organizations and large parties.

Quantifiable outcome

• 53-41 record as of mid-July 2026 demonstrates competitive team performance

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Oakland AthleticscoreStrategic or Co-development PartnerThe Nashville Sounds serve as the Triple-A affiliate of the Oakland Athletics Major League Baseball organization. This affiliation means the Sounds develop players for the A's MLB roster, with top prospects being called up as needed. The relationship is a formal player development agreement between Minor League Baseball and MLB.
• Minor League Baseball (MLB)coreStrategic or Co-development PartnerThe Nashville Sounds are a member of Minor League Baseball, which is owned and operated by MLB Advanced Media, LP. MiLB provides centralized marketing, streaming services (MiLB.TV), scheduling, and governance for all 120 Minor League teams across various classifications.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Charlotte Knights: Triple-A team serving a Top-25 U.S. metro with a modern stadium (Truist Field), competing for the same discretionary entertainment dollar as Nashville. Strong direct peer given overlapping market size, venue profile, and MLB-affiliation economics.
• Durham Bulls: Triple-A affiliate operating in a similarly-sized mid-tier market with modern ballpark economics, comparable revenue mix (tickets/concessions/MiLB.TV), and parallel MLB-affiliation-driven player development pipeline. Functionally the closest single-team comparable to Nashville Sounds.
• Louisville Bats: Triple-A franchise with a modern downtown ballpark (Louisville Slugger Field) and similar revenue stack (tickets, group sales, concessions, MiLB.TV). Direct peer in market size and operating model.
• Jacksonville Jumbo Shrimp: Triple-A team in a growing Sun Belt metro with a recently renovated ballpark (121 Financial Ballpark). Comparable in growth-market dynamics and Triple-A East/International League positioning.
• Columbus Clippers: Historically among the best-attended Triple-A franchises, playing in Huntington Park. Direct peer in mid-sized Midwestern/Southern market with similar ticket pricing, group-outing strategy, and MiLB.TV streaming participation.
• Iowa Cubs: Triple-A team operating in a mid-market with strong Cubs-affiliated prospect traffic. Comparable in scale, attendance profile, and dependence on MLB parent for marketing narratives around top prospects.
• Indianapolis Indians: Triple-A franchise with a Triple-A East/International League footprint, operating from a modern downtown ballpark (Victory Field) and competing in the same MiLB streaming and ticketing infrastructure. Highly comparable in scale, market profile, and revenue structure.
• Sacramento River Cats: Triple-A team in a state-capital metro with a modern ballpark (Sutter Health Park). Direct peer in scale, MiLB.TV streaming participation, and MLB-affiliate-driven marketing pipeline.
• Memphis Redbirds: Triple-A affiliate located in a neighboring Tennessee-region market with comparable regional draw, modern ballpark (AutoZone Park), and similar ticket/concession revenue mix. Closest geographic peer and a meaningful competitive benchmark for Nashville.

Broad incumbents

• Minor League Baseball (MLB Advanced Media): Centralized governing and distribution body for all 120 MiLB teams; operates the MiLB.TV streaming platform and shared marketing infrastructure that the Sounds rely on. Relevant as the structural counterparty that defines league economics, scheduling, and media rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/minorleaguebaseball

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Sounds