Century Heritage Federal Credit Union

What Century Heritage Federal Credit Union does

Century Heritage Federal Credit Union is a federally chartered, member-owned financial cooperative founded on June 10, 1936, by 40 employees of the Duquesne Works mill of U.S. Steel who pooled $240 in initial savings. Headquartered at 700 Regis Ave. in Pittsburgh, Pennsylvania, the credit union operates six physical branches across the Greater Pittsburgh Region (Allegheny, Armstrong, Beaver, Butler, Fayette, Washington, and Westmoreland Counties) and serves individuals who live, work, worship, volunteer, or attend school in that seven-county service area, with a secondary small business lending segment.

The core product portfolio spans deposit products (Share Accounts, Share Draft Checking, Share Certificates, IRAs, Youth Club accounts), consumer and small business lending (Home Equity Loans, HELOC, Mortgages, Vehicle Loans, Personal Loans, Secured Loans, Mastercard Credit Cards, Smart Option Student Loans through Sallie Mae, and Small Business Loans), and supplementary services (investment advisory via LPL Financial, insurance through TruStage, financial education through BALANCE, credit monitoring via SavvyMoney, person-to-person payments via Moli, mobile wallets, and excess deposit insurance through American Share Insurance). Digital infrastructure consists of the "It's Me 247" online banking platform and the CHFCU Mobile app for iOS and Android, supporting biometric login, mobile deposit via computer vision, card controls, and bill pay. Distribution extends nationally through the CO-OP Shared Branch network (5,000+ branches, 2,000+ self-service kiosks) and over 90,000 surcharge-free ATMs across Allpoint, MoneyPass, CU Here, SUM, and CU$ networks.

The business model is a not-for-profit cooperative: the credit union generates revenue primarily through net interest income on its loan portfolio (APRs ranging from approximately 4.80% on first-lien home equity to 18.00% on personal loans), transactional fees (money orders at $1.50, overdraft and ATM surcharges), and affiliate referral income from LPL Financial and TruStage. Earnings in excess of operating expenses and reserves are returned to members through competitive rates and lower fees rather than distributed as profit. Pricing is credit-based across loan products with rate discounts for direct deposit and autopay enrollment. The credit union does not disclose financial results publicly and is not externally owned, funded, or backed by private equity.

Name

Century Heritage Federal Credit Union

Legal name

Century Heritage Federal Credit Union

Website

https://chfcu.org

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

Century Heritage Federal Credit Union is a federally chartered, member-owned cooperative founded in 1936, offering consumer and small business banking, lending, and digital services to residents across seven counties in the Greater Pittsburgh Region.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending products
• Credit union services
• Savings and checking
• Mortgage and auto loans

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: The primary revenue stream comes from interest earned on various loan products including home loans, vehicle loans, personal loans, credit cards, and business loans. Rates vary by product with APRs ranging from approximately 4.80% for home equity to 18.00% for personal loans.
2. Fee Income: Fees are generated from various services including money orders ($1.50 each), overdraft fees, ATM fees at non-network ATMs, and other banking service charges as outlined in the fee schedule.
3. Investment and Insurance Products: Through partnerships with LPL Financial and TruStage Insurance, the credit union earns referral fees and commissions on investment products, retirement planning, and insurance products offered to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Century Heritage Federal Credit Union is a federally chartered, not-for-profit, member-owned financial cooperative that provides deposit products (share savings, checking, share certificates, IRAs), consumer and mortgage lending (home equity, mortgage, vehicle, personal, student, credit cards, small business), digital banking (online and mobile), and supplementary financial services such as investments, insurance, and financial counseling to individuals and families in the Greater Pittsburgh Region.

Product overview

Century Heritage Federal Credit Union offers a comprehensive suite of financial products and services through a traditional credit union model. The core banking platform includes It's Me 247 Online Banking and CHFCU Mobile Banking, which provide 24/7 account access with mobile deposit, bill pay, and biometric authentication. The product portfolio encompasses deposit products (Share Accounts, Checking, Share Certificates, IRAs, and Youth Clubs), loan products (Home Equity Loans, HELOC, Mortgages, Vehicle Loans, Personal Loans, Secured Loans, Student Loans, and Small Business Loans), and credit cards. Supplementary services include mobile wallets (Apple Pay, Google Pay, Samsung Pay), person-to-person payments (Moli), and access to shared branching through the Co-Op network. Financial wellness tools include SavvyMoney credit monitoring, BALANCE financial counseling, and Century Heritage Financial Advisors for investment services. Insurance products are offered through TruStage partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Account (Savings) Primary savings account with dividend earnings and sub-account options including Money Fund and Christmas Club for individual members.
• Share Draft Checking Account Checking account bundled with a Mastercard debit card, ATM access, and overdraft protection options for members.
• Youth Clubs Age-appropriate savings programs designed for young members with educational resources.
• Share Certificates Certificate of deposit accounts with competitive fixed-term rates for member savings growth.
• IRAs Individual Retirement Accounts including Traditional and Roth options for member retirement savings.
• Home Equity Loans Fixed-rate loans using home as collateral for renovations, debt consolidation, or other purposes with terms from 3 to 20 years.
• Home Equity Line of Credit (CHEquity Line) Variable-rate revolving credit line secured by home equity allowing members to write checks against available funds.
• Mortgage Loans Competitive mortgage products for home purchases and refinancing with local, personalized service.
• Vehicle Loans Financing for new and used cars, trucks, and recreational vehicles with competitive rates and flexible terms.
• Mastercard Credit Cards Credit cards offering competitive rates with rewards program for everyday purchasing.
• Personal Loans Unsecured loans for debt consolidation, major purchases, or unexpected expenses with fixed rates and various term options.
• Secured Loans Low-rate loans secured by savings, money fund, or certificate accounts, with the underlying account continuing to earn dividends.
• Smart Option Student Loan Student loan product in partnership with Sallie Mae for college expenses not covered by scholarships and federal loans.
• Small Business Loans Loan products designed for small business financing needs of businesses and legal entities in the service area.
• It's Me 247 Online Banking 24/7 online banking platform enabling members to view balances, transaction history, perform transfers, view statements, make payments, enroll in eStatements, Bill Pay, and eAlerts.
• CHFCU Mobile Banking Mobile banking application for iOS and Android providing account access, mobile deposits, card controls, bill pay, and biometric authentication options.
• Century Heritage Financial Advisors Investment and financial advisory services through LPL Financial, including retirement planning, wealth management, and Guided Wealth Portfolios for members.
• TruStage Insurance Insurance products including auto, home, life, and AD&D coverage offered to members through TruStage.

Quantifiable outcome

• Savings rates and loan rates are typically more competitive than large banks due to not-for-profit structure
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CO-OP Shared Branch NetworkcoreChannel Partner/ Reseller/ DistributorCentury Heritage is part of the CO-OP Shared Branch network, allowing members to conduct transactions at more than 5,000 branches and 2,000 self-service locations nationwide. Members can make deposits, transfers, account inquiries, and get person-to-person assistance at any shared branch location.
• Allpoint, MoneyPass, CU Here, SUM, and CU$ ATM NetworkscoreTechnology or IntegrationPartnership with major ATM network providers gives members access to over 90,000 surcharge-free ATMs worldwide. These networks enable members to withdraw cash without fees at participating locations.
• LPL FinancialcoreStrategic or Co-development PartnerLPL Financial provides securities and advisory services through David Priore, CFP® at Century Heritage Financial Advisors. Services include retirement planning, investment management, portfolio management, tax-advantaged planning, wealth preservation, and insurance planning. LPL is a registered investment advisor and broker-dealer (FINRA/SIPC member).
• BALANCE Financial FitnesscoreStrategic or Co-development PartnerBALANCE provides free, confidential financial counseling and education services to members. Services include budgeting for life events, managing debt, credit report review, homeownership counseling, and student loan counseling. Members also have access to an online portal with over 300 articles, podcasts, and videos, plus monthly webinars.
• TruStage InsuranceminorGTM or Marketing PartnerTruStage offers insurance products to members including life insurance, AD&D, auto, and home insurance. Founded on over 80 years of credit union partnership, TruStage products are promoted through the credit union as part of a comprehensive financial plan.
• Sallie MaeminorStrategic or Co-development PartnerPartnership with Sallie Mae provides the Smart Option Student Loan® for college expenses not covered by scholarships and federal loans. The program offers competitive rates and flexible repayment options for students and families.
• American Share InsurancecoreOthersExcess deposit insurance provider. In addition to NCUA insurance up to $250,000, American Share Insurance provides additional coverage of up to $250,000 on savings accounts, and Excess Share Insurance Corporation provides additional coverage up to $250,000.
• CU TravelminorGTM or Marketing PartnerExclusive travel booking service for members offering deals on 1.2 million hotels, flights, and car rentals with 24/7 support. Members receive $10 hotel dollars per month and 5% hotel dollars back on bookings made with credit/debit cards.
• Invest in AmericaminorGTM or Marketing PartnerMembership enhancement program offering members discounts on products and services from U.S.-based companies through the credit union.
• SavvyMoneycoreTechnology or IntegrationCredit score monitoring and financial wellness tool integrated into online and mobile banking. Provides daily credit score access, full credit reports, real-time alerts, credit score simulator, personalized offers, and financial tips for members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empower Federal Credit Union: Mid-sized community credit union with a comparable product set (deposits, loans, mortgages, digital banking) and similar member-owned cooperative structure. Directly comparable in operating model and member focus.
• Allegiance Credit Union: Small Pennsylvania-based community credit union offering consumer banking, lending, and digital services. Comparable in scale and product mix to CHFCU with similar member-owned cooperative model.
• Clearview Federal Credit Union: Pennsylvania-based community credit union of similar size, serving the greater Pittsburgh area with a comparable mix of deposit, lending, and digital banking products. Closest functional peer in the same geography.
• Riverset Credit Union: Pittsburgh-based community credit union serving local residents and businesses with similar deposit, lending, and digital banking offerings. Directly comparable in size and service model to CHFCU.

Emerging players

• Numerica Credit Union: Community credit union of similar mid-market size, operating as a member-owned cooperative with full-service consumer banking, lending, and digital channels. Useful comparable for cooperative operating model and product mix, though geographically distant.
• Connexus Credit Union: Member-owned cooperative credit union offering consumer deposits, lending, and a strong digital banking platform. Useful comparable for a credit union expanding its digital product set while maintaining a community-based model.
• BCU (Baxter Credit Union): Large community credit union with similar member-owned cooperative structure and a full digital banking platform. Demonstrates the scale trajectory a community credit union with the right product and tech investment can achieve.

Broad incumbents

• F.N.B. Corporation: Pittsburgh-headquartered regional bank holding company operating across PA, OH, and surrounding states. Competes for retail deposits, mortgages, and small business lending in the same Greater Pittsburgh market.
• First Commonwealth Financial: Pennsylvania-based community bank serving Western and Central PA with consumer and business banking. Overlaps with CHFCU's seven-county footprint and competes for similar community banking customers.
• PNC Financial Services: Headquartered in Pittsburgh, PNC is the dominant regional bank in CHFCU's footprint, offering a full suite of consumer and commercial banking products. Competes for the same local deposit and lending customers with much broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CenturyHeritageFCUDuquesneBranch
• LinkedInlinkedin.com/company/century-heritage-federal-credit-union

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century Heritage Federal Credit Union