What American Share Insurance does

American Share Insurance (ASI), founded in 1974 and headquartered in Dublin, Ohio, is a private, credit union-owned share insurance company that provides deposit insurance as an alternative to federal coverage administered by the NCUA. ASI is licensed by the Ohio Department of Insurance and is dual-regulated by the Ohio Departments of Insurance and Commerce, with financial statements audited annually by Deloitte & Touche, LLP. The company insures nearly 100 state-chartered credit unions across 10 states (Alabama, California, Idaho, Illinois, Indiana, Maryland, Montana, Nevada, Ohio, and Texas), protecting approximately 1.3 million members and $20 billion in deposits; it publicly states that no member has ever lost money in an ASI-insured account.

ASI's product portfolio is built around two core insurance programs. Its primary Private Share Insurance provides $250,000 of coverage per account (rather than per member) with no limit on the number of accounts held, covering checking, savings, money market, IRAs, CDs, and holiday savings accounts. The wholly-owned Excess Share Insurance (ESI) subsidiary offers tiered excess coverage — Double Cover up to $250,000 per account and Custom Cover up to $10 million per account — that is available to credit unions regardless of whether their primary insurer is ASI or NCUA. Supporting these products is the CU Data Bank, a web tool that allows stakeholders to retrieve financial statements and generate four-period trend analyses for ASI-insured credit unions. Reserves are reported at nearly 10 times the federal benchmark, with a loss ratio under 3.0%.

ASI generates revenue through recurring insurance premiums paid by member credit unions for primary coverage, plus fees for excess coverage sold through ESI. Distribution is sales-led, anchored by a direct sales team (including a VP of Sales and an AVP of Sales hired in 2025 from TruStage), inside sales via an 800-number contact center, and field examination staff that conduct on-site underwriting for credit unions converting from federal insurance. The company complements sales with policy advocacy — including the CUChoice initiative, state credit union league partnerships, and support for the bipartisan Private Insurance Parity Act introduced in June 2026 — aimed at expanding the geographic footprint in which private deposit insurance is a permissible alternative to NCUA coverage. The business is cooperative-owned, has no parent company or external funding, and operates as a niche, regulated insurance fund rather than a venture-backed growth company.

Name

American Share Insurance

Legal name

American Share Insurance

Website

https://americanshare.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

American Share Insurance (ASI) is a private, credit union-owned deposit insurance company founded in 1974, providing $250,000 per-account primary share insurance and excess coverage up to $10 million to nearly 100 state-chartered credit unions across 10 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Others, Marketing or Sales, Infrastructure

Revenue model

1. Primary Share Insurance Premiums: ASI generates revenue through insurance premiums paid by credit unions for primary deposit insurance coverage. Credit unions pay premiums for deposit protection up to $250,000 per account.
2. Excess Share Insurance Fees: Revenue from excess insurance programs offered through subsidiary ESI, providing up to $10,000,000 additional coverage per account on top of primary insurance. Available to credit unions regardless of whether they are covered by ASI or NCUA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ASI provides private deposit insurance to state-chartered credit unions as an alternative to federal NCUA-administered share insurance. Its primary offering covers $250,000 per account (not per member) with no limit on accounts held, and its Excess Share Insurance (ESI) subsidiary provides up to $10 million in additional coverage on select account classes. ASI also operates an online CU Data Bank research tool for financial analysis of member credit unions.

Product overview

American Share Insurance (ASI) offers a portfolio of private deposit insurance products for credit unions. The core product is Private Share Insurance, providing $250,000 per account coverage with no member limits. This is supplemented by the Excess Share Insurance (ESI) subsidiary program, which offers two tiers: Double Cover (up to $250,000 additional per account) and Custom Cover (up to $10,000,000 for larger accounts). The CU Data Bank Tool provides financial research and analysis capabilities for credit union stakeholders. The company insures nearly 100 credit unions protecting over 1.3 million members and approximately $20 billion in deposits across ten states.

Differentiator

Problem solved

Functional benefit

Brands

• CUChoice: An initiative sponsored by American Share Insurance focused on expanding the availability of private deposit insurance as an option within the state charter system.

Products and services

• Private Share Insurance Primary deposit insurance for state-chartered credit unions, providing $250,000 of coverage per account (not per member) with no limit on the number of accounts a member may hold. Covers checking/share drafts, savings, money market accounts, IRAs, CDs/share certificates, and holiday savings. Designed as an alternative to NCUA-administered federal share insurance, offered exclusively to credit unions in states where private insurance is permitted.
• Excess Share Insurance (ESI) Supplemental deposit insurance offered through ASI's ESI subsidiary to credit unions outside California (California credit unions obtain excess coverage directly through ASI). Provides up to $10,000,000 of additional deposit insurance above primary coverage limits on select classes of accounts such as Business Savings and Public Funds. Available to credit unions regardless of whether they are covered by ASI or NCUA.
• CU Data Bank Tool Online research tool enabling users to view general information for ASI-insured credit unions, download financial statements, and generate four-period trend analyses by entering charter number, name, or other identifying fields. Available to credit union stakeholders for due diligence and benchmarking.

Quantifiable outcome

• ASI's equity ratio is greater than that reported by both federal deposit insurance funds
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Excess Share Insurance (ESI)coreOEM/ Whitelabel/ Licensing PartnerESI is a wholly-owned subsidiary of ASI that provides excess share insurance to credit unions outside California. Through ESI, credit unions may add up to $10,000,000 of additional deposit insurance to primary coverage limits on select classes of accounts such as Business Savings and Public Funds.
• Americans for Tax ReformminorStrategic or Co-development PartnerAmericans for Tax Reform published an article highlighting how private deposit insurance can provide a market-based alternative to the federal deposit insurance monopoly, fostering innovation, stronger oversight, and greater flexibility for financial institutions.
• Dr. Bill HampelminorStrategic or Co-development PartnerRenowned economist Dr. Bill Hampel authored research examining the key differences between share insurance through ASI and the NCUA, analyzing national credit union data and demonstrating that private share insurance promotes credit union growth and enhances the dual chartering system.
• Glenn GrossmanminorStrategic or Co-development PartnerAuthored research report examining the evolution of the U.S. deposit insurance system, its costs, and impact on financial institutions, depositors, and taxpayers. The report provides objective analysis of alternative insurance models.
• State Credit Union League PartnerscoreStrategic or Co-development PartnerASI collaborates with state league partners to support informed discussions in their states about private insurance options. Through CUChoice initiative, ASI engages credit unions to explain how the private insurance model works and advocates for expanded access.
• Deloitte & Touche, LLPcoreOthersBig Four accounting firm that annually audits ASI's financial statements. ASI's financial statements are audited annually by Deloitte & Touche, LLP.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CUNA Mutual Group (TruStage): CUNA Mutual Group, operating under the TruStage brand, is the dominant insurance and financial services provider to U.S. credit unions. It offers a much broader portfolio (life, auto, lending, investments) than ASI and addresses the same credit-union customer base, but does not underwrite share deposits.
• National Credit Union Administration (NCUA): NCUA administers the National Credit Union Share Insurance Fund (NCUSIF), the federal default deposit insurer for credit unions and ASI's primary competitor. It serves the same protected population at national scale under federal mandate rather than commercial underwriting.
• Allied Solutions: Allied Solutions provides insurance, lending, and marketing products and services to credit unions and community banks. It is comparable to ASI through shared focus on credit-union insurance distribution, but operates as a multi-line agency rather than a deposit underwriter.

Others

• CUNA Brokerage Services: CUNA Brokerage Services is the brokerage and investment services arm of the CUNA Mutual ecosystem, serving credit unions with adjacent financial-protection offerings. It overlaps with ASI on credit-union customers but not on deposit insurance itself.
• Federal Deposit Insurance Corporation (FDIC): FDIC insures bank deposits and shares conceptual parity with ASI as a federal deposit insurer, but addresses a different industry (commercial banks rather than credit unions) and serves as a structural reference point for private insurance models.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@americanshareinsurance7438
• Xx.com/AmericanShare
• Facebookfacebook.com/AmericanShare

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Share Insurance