What CoreTrek does

CoreTrek is a Norwegian digital agency established in 2000 and headquartered in Sandefjord, with regional offices in Oslo and Sandnes and a total headcount of 72 employees across the three locations. The company serves primarily Norwegian enterprises and organizations with integrated digital solutions spanning custom web development, e-commerce, enterprise systems and portals, AI solutions, and digital marketing services. Its delivery model is consultative and sales-led, using a structured pre-project methodology ("CorePhases" / "forprosjekt") to scope engagements before full build-out, and it operates exclusively via direct sales with no reseller or self-serve channels.

The technology foundation centers on CorePlatform, a proprietary development platform built on PHP and Laravel with a Filament-based admin interface that combines pre-developed components with open-source code to enable cost-efficient custom enterprise systems and portals without licensing fees. CorePublish CMS serves as the content management backbone, and CoreAI — launched in 2026 — adds AI-powered search and agentic AI capabilities to client websites and online stores. CoreTrek's solution stack integrates with ERP systems (Visma, Microsoft Dynamics, Business Central), payment providers (Vipps, Klarna, Nets, Stripe), marketing automation platforms (Klaviyo, Mailchimp, Make, Drip), and analytics tools (Google Analytics 4, Piwik PRO, Matomo).

CoreTrek's revenue mix combines project-based engagements for web, e-commerce, and enterprise portal builds with recurring digital marketing retainers and SEO insight subscriptions priced from NOK 5,750/month for entry-level packages and NOK 13,500/month for the recommended tier. Customer segments include Norwegian enterprises, e-commerce operators (B2B and B2C), and organizations requiring intranets, member systems, or B2B portals. Reference customers span Norsk Kennel Klubb (nonprofit/registry), Staud Gruppen (multi-firm accounting consolidation), and Karriereportalen (government-adjacent employment services). The company celebrated its 25th anniversary in 2025 with a brand renewal under the tagline "Fra kode til konkurransekraft" (From code to competitive power).

Name

CoreTrek

Legal name

Coretrek AS

Website

https://coretrek.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

CoreTrek is a Norwegian digital agency founded in 2000 that builds websites, e-commerce platforms, enterprise portals, and AI solutions on its proprietary CorePlatform technology, serving Norwegian enterprises and organizations with integrated digital development and marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Ongoing digital marketing services including SEO (with tiered SEO insight packages), paid search (Google Ads), social media marketing, programmatic/contextual advertising, email automation, and analytics/CRO. Billed on retainer, project, or subscription basis.
2. Web Development & Design: Custom website design and development, including corporate websites, portals, and web applications built on CorePublish, WordPress, or Laravel. Primarily project-based, one-time fees.
3. E-commerce Solutions: Online store development and integration with ERP/PIM systems (WooCommerce-based). Includes B2B-specific features, payment integrations (Vipps, Klarna, Nets, Stripe). Project-based with potential ongoing maintenance.
4. Enterprise Systems & Portals: Custom business system and portal development using CorePlatform (Laravel/PHP). Includes intranet, member systems, and B2B portals with deep system integrations. Primarily project-based.
5. Content Production: Content strategy, copywriting, photography, video production, and animation services. Project-based engagements.
6. AI Solutions: AI assistant solutions (CoreAI) and AI-driven process automation integrated into customer websites and business systems. Both project and subscription components.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

CoreTrek is a Norwegian digital agency that delivers complete digital solutions to enterprise and mid-market clients across Norway. Core offerings include custom web development, e-commerce platforms, enterprise systems and portals, intranet and membership systems built on a proprietary CorePlatform (PHP/Laravel), the CorePublish CMS, and the CoreAI platform for AI-powered search and agentic commerce. The company also provides end-to-end digital marketing services spanning SEO, paid search, social media, programmatic advertising, email automation, content production, and analytics.

Product overview

CoreTrek is a Norwegian digital agency offering a comprehensive portfolio of digital solutions. The core technology platform is CorePlatform, an open-source based development platform built on PHP/Laravel with Filament frontend, which provides pre-developed components for cost-effective customized business systems and portals. This core platform is complemented by CorePublish (proprietary CMS) and CoreAI (proprietary AI platform) for content management and AI capabilities. The product portfolio spans three main areas: (1) Business Systems (Virksomhetssystemer) including system development, portals, AI solutions, and CorePlatform technology; (2) Digital Visibility (Digital synlighet) covering websites, online stores, and marketing services; and (3) Ready-made Solutions (Ferdigløsninger) including AI Assistant, Publishing Solution (CorePublish), CorePlatform, Intranet, and Member Systems. CoreTrek also provides extensive digital marketing services including SEO, search engine advertising, social media marketing, programmatic advertising, email automation, content production, and analytics.

Differentiator

Problem solved

Functional benefit

Brands

• CorePlatform: An open-source based platform built on PHP and Laravel with Filament, providing ready-made components for efficient development of customized business systems and portals.
• CorePublish
• CorePublish CMS
• coreAI

Products and services

• CorePlatform Proprietary open-source based development platform built on PHP and Laravel with a Filament frontend, used to build customized business systems and portals for Norwegian enterprises.
• CorePublish CMS Proprietary content management system (CMS) serving as the publishing layer within CorePlatform and offered as a standalone fast, secure, user-friendly CMS for content-heavy solutions.
• CoreAI Proprietary AI platform integrated into customer websites and online stores, providing AI-powered search functionality and agentic AI capabilities that automate customer journeys.
• Website Development (Nettsider) Custom web design and development services for corporate websites, including strategy, design and UX, development, testing, and launch on CorePublish, WordPress, or Laravel.
• Online Store (Nettbutikk) E-commerce solutions built for growth, from complex B2B pricing structures to demanding ERP integrations with Visma, Microsoft Dynamics, and Business Central; payment integrations with Vipps, Klarna, Nets, and Stripe.
• Intranet Internal communication and collaboration platform built on CorePlatform, designed to streamline business processes and improve employee productivity for Norwegian organizations.
• Membership System (Medlemssystem) Membership management system for organizations to manage member data, subscriptions, and member communications.
• Portals (Portaler) Custom portal solutions built on CorePlatform, including customer portals, partner portals, and specialized portals (e.g., career portals) for Norwegian organizations.
• Digital Marketing Services (Markedsføring) End-to-end digital marketing service covering market strategy and identity, digital visibility and advertising, content and engagement, analytics, insight and conversion optimization, and fractional marketing personnel.
• SEO Services (Søkemotoroptimalisering) Search engine optimization covering traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) for AI-era search, delivered through tiered monthly retainer packages.
• Search Engine Advertising (Søkemotorannonsering) Paid search advertising on Google Ads and Microsoft Ads (Bing), focused on capturing purchase-ready traffic with data-driven precision and conversion optimization.
• Social Media Marketing Social media management and advertising across Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Snapchat, using funnel-based advertising approaches.
• Programmatic Advertising Programmatic and contextual banner advertising using automated real-time ad purchasing and placement in relevant editorial environments, including native advertising capabilities.
• Email and Marketing Automation Email marketing automation services including welcome flows, abandoned cart recovery, and winback campaigns using platforms like Klaviyo, Mailchimp, Make, and Drip.
• Pre-Project Services (Forprosjekt / CorePhases) Strategic pre-project engagement using the CorePhases methodology to establish goals, user journeys, technical requirements, and prototypes before full-scale development or marketing engagements.

Quantifiable outcome

• Over 100 successful e-commerce deliveries in 25 years, with several managing turnover in hundreds of millions of NOK.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• VismacoreTechnology or IntegrationVisma ERP integration is a core capability highlighted across CoreTrek's e-commerce and enterprise solutions. CoreTrek builds seamless connections between customer websites/networks and Visma ERP systems, enabling automated order flows, inventory management, and financial data synchronization.
• Microsoft Dynamics / Business CentralcoreTechnology or IntegrationCoreTrek integrates customer e-commerce and enterprise solutions with Microsoft Dynamics and Business Central ERP systems, enabling automated order processing, inventory synchronization, and financial data flows.
• Payment Providers (Vipps, Klarna, Nets, Stripe)coreTechnology or IntegrationCoreTrek integrates trusted payment solutions including Vipps, Klarna, Nets, and Stripe into e-commerce solutions, providing customers with secure and familiar payment options that build trust and reduce cart abandonment.
• WooCommercecoreTechnology or IntegrationWooCommerce is the primary e-commerce platform recommended by CoreTrek for ambitious businesses. Built on the world's most popular framework, it provides flexibility for businesses combining content and commerce on a single platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Webstep ASA: Norwegian IT consultancy offering custom development, application management, and digital services to Norwegian enterprises. Similar size profile and onshore Norwegian delivery model make it a closely comparable direct peer.
• Computas AS: Norwegian IT consultancy specializing in software development, AI, and platform solutions for public and private sector clients. Comparable size and Norwegian enterprise focus make it a direct competitive peer.
• Itera ASA: Nordic IT consultancy with significant Norwegian presence, providing digital solutions, business platforms, and advisory services. Comparable in services portfolio and target customers to CoreTrek.
• Epinova: Nordic digital agency delivering CMS, e-commerce, and platform solutions built on Optimizely/EPiServer. Operates in overlapping Norwegian digital agency space with similar client profiles.
• Netlight Group: Nordic digital and technology consultancy with offices across Scandinavia, serving enterprise clients with digital strategy, design, and engineering. Comparable in profile, geography, and integrated delivery model.
• Bekk: Norwegian IT consultancy focused on software development, design, and digital transformation for Norwegian enterprises and public sector. Closely comparable in size, service mix, and Norwegian-market focus.

Broad incumbents

• Knowit AB: Nordic digital consultancy (Swedish-listed) operating across Sweden, Norway, Finland, and Denmark with web, e-commerce, and digital transformation services. Larger and broader than CoreTrek but directly overlapping in Norwegian enterprise digital services.
• Bouvet ASA: Norwegian IT and digital consultancy listed on Oslo Børs, delivering web, e-commerce, and enterprise solutions across Norway and the Nordics. Larger and broader in scope than CoreTrek, but operates in the same enterprise digital services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CoreTrek
• Facebookfacebook.com/118047764921027
• LinkedInlinkedin.com/company/48548
• Instagraminstagram.com/coretrek
• Xx.com/CoreTrek

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoreTrek