What Epinova does

Epinova AS is a Norwegian digital consulting firm founded in 2007 and headquartered in Oslo (Karl Johans gate 16), operating as a wholly-owned subsidiary of NOVA Consulting Group, a Scandinavian consultancy of roughly 600 consultants across Norway, Sweden, Poland, and Finland composed of ten specialized companies. Epinova specializes in digitalization, digital commerce, and collaboration solutions built on the Optimizely platform, on which it holds Platinum Partner status (the highest tier) covering Optimizely CMS, Commerce, and DXP. Solutions are delivered on a Microsoft-stack foundation (.NET/C#, TypeScript, React, Next.js) hosted on Azure cloud.

The company's service portfolio spans e-commerce and web stores, corporate websites and self-service portals, intranet and digital collaboration tools, ongoing maintenance and further development, digital service platforms, digital strategy and advisory, testing and quality assurance, and AI assistant services. A self-developed QA framework codifies up to 138 guidelines covering WCAG 2.2 AA accessibility, BEM naming conventions, Storybook documentation, and universal design, and is enforced across projects. An internal Epinova Academy trains junior developers, while a 15+ person frontend team is explicitly divided between classical frontend (accessibility, SEO, semantics) and technical frontend (TypeScript build systems). The company also operates a Swedish subsidiary (Epinova AB, Stockholm) and additional offices in Trondheim, Kristiansand, and Tønsberg.

Epinova's go-to-market is entirely direct and consultative: enterprise sales and Key Account Managers engage large Norwegian organizations and public-sector buyers through project-based engagements and long-term maintenance contracts, including participation in public tenders. Revenue derives primarily from professional consulting services and managed maintenance/development retainers, with training revenue from Optimizely CMS editor courses as a secondary stream. The customer base spans aviation (Avinor, Norwegian Air Shuttle), government and parliament (Stortinget, Statens Vegvesen, Nødvarsel, Norges Forskningsråd), hospitality and real estate (Olav Thon Gruppen, Thon Hotels), research (SINTEF), retail and food (Felleskjøpet, Bitastad), education (OsloMet), certification (DNV, KIWA), and membership organizations (NHO, NITO, Advokatforeningen). Awards include Optimizely Customer Choice Partner of the Year 2025 (Nordics) and Platinum Partner status.

Name

Epinova

Legal name

Epinova AS

Website

https://epinova.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Epinova is a Norwegian consulting firm that builds e-commerce, websites, and digital collaboration solutions on the Optimizely platform, serving enterprise and public-sector clients across the Nordics from offices in Oslo, Trondheim, Kristiansand, Tønsberg, and Stockholm.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: Project-based consulting engagements for digital commerce, websites, and digital collaboration solutions. Includes strategy, UX, system development, collaboration, and maintenance services.
2. Ongoing Maintenance and Development: Long-term maintenance and continued development contracts with existing clients, including their SWAT team for specialized web assistance.
3. Training and Education: Competence center offering Optimizely CMS training courses including basic, advanced, and customized editor training.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Epinova is a Nordic consulting firm that designs, builds, and maintains digital commerce, websites, intranet and collaboration solutions for large enterprises and public-sector organizations on the Optimizely platform. Services span e-commerce/web stores, corporate websites and self-service portals, intranet and collaboration tools, maintenance and continued development, strategy and advisory, test and quality assurance, and AI assistant services. Delivery is performed by cross-functional teams using .NET/C#, TypeScript, React/Next.js, and Microsoft Azure.

Product overview

Epinova is a consulting company specializing in digitalization, digital commerce, and collaboration built on the Optimizely platform. They operate as an Optimizely Platinum Partner with certified expertise in developing modern e-commerce, websites, and digital collaboration solutions. Their service portfolio includes e-commerce and web stores, websites and self-service portals, intranet and collaboration tools, maintenance and development, digital service platforms, strategy and advisory, testing and quality assurance, and AI assistant services. Additional offerings include Proxima (a specialized sub-brand) and Epinova Academy (their training program for junior developers). Solutions are delivered using .NET/C# technologies on the Microsoft stack, with frontend development using TypeScript, React, and Next.js, hosted on Azure cloud infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce and Web Store (E-handel og nettbutikk) Design, implementation, and operation of e-commerce platforms and online stores on the Optimizely platform for large Nordic enterprises and consumer brands (e.g., Bitastad, Felleskjøpet, Olav Thon Gruppen).
• Website and Self-Service (Nettsted og selvbetjening) Corporate website development and self-service portal solutions on Optimizely CMS, including member portals and citizen self-service for organizations such as Advokatforeningen, NITO, and OsloMet.
• Intranet and Collaboration (Intranett og samhandling) Internal communication, intranet, and digital collaboration solutions for enterprise organizations, enabling teamwork and information sharing on the Optimizely platform.
• Maintenance and Continued Development (Vedlikehold og videreutvikling) Long-term maintenance, support, and continued development contracts for existing digital solutions, including a specialized SWAT team for ad-hoc web assistance.
• Digital Service Platform (Digital tjenesteplattform) Digital service platform solutions that enable organizations to deliver multi-channel digital services to customers and citizens, including multi-site consolidations.
• Strategy and Advisory (Strategi og rådgivning) Digital strategy and advisory consulting helping organizations plan and execute digital transformation initiatives, including AI visibility and search impact advisory.
• Test and Quality Assurance (Test og kvalitetssikring) Testing and quality assurance services applying Epinova's 138-guideline framework covering WCAG 2.2 AA accessibility, BEM CSS conventions, and Storybook documentation.
• AI Assistant (AI-assistent) AI-powered assistant services that help organizations leverage AI technologies including chatbots, content generation, process automation, and AI-driven search visibility improvements.
• Proxima Specialized sub-brand offering within Epinova's portfolio related to digital services and optimization.
• Optimizely CMS Editor Training (Epinova Academy / Redaktøropplæring) Structured Optimizely CMS editor training courses (basic, advanced, customized) plus the broader Epinova Academy program developing junior developers into proficient consultants.

Quantifiable outcome

• Increased revenue and traffic for Thon Hotels
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• NOVA Consulting GroupcoreStrategic or Co-development PartnerEpinova is part of NOVA Consulting Group, a Scandinavian consultancy with 10 specialized companies offering the full breadth of digital services. NOVA was founded in 2007 and operates in Norway, Sweden, Poland, and Finland with approximately 600 consultants.
• OptimizelycoreTechnology or IntegrationNordic Platinum Partner of Optimizely, the leading digital experience platform. Epinova has certified developers and extensive project experience with Optimizely CMS, Commerce, and DXP solutions.
• Epinova ABcoreStrategic or Co-development PartnerSwedish subsidiary of Epinova operating in the Swedish market. Part of NOVA Consulting Group's presence in Sweden alongside Pineberry and Singular Studios.
• DekodeminorOthersSister company within NOVA Consulting Group Norway, specializing in digital services.
• EgdeminorOthersSister company within NOVA Consulting Group Norway, specializing in digital services.
• Northern BeatminorOthersSister company within NOVA Consulting Group Norway.
• NovanetminorOthersSister company within NOVA Consulting Group Norway.
• NovacareminorOthersSister company within NOVA Consulting Group Norway.
• Point TakenminorOthersSister company within NOVA Consulting Group Norway.
• NovalabminorOthersSister company within NOVA Consulting Group Norway.
• RocketminorOthersSister company within NOVA Consulting Group Norway.
• PineberryminorOthersSister company within NOVA Consulting Group Sweden.
• Singular StudiosminorOthersSister company within NOVA Consulting Group Sweden.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Norway: Global consulting and technology services firm with a substantial Norwegian practice. Comparable as a broad incumbent competing for large-scale Norwegian enterprise digital transformation and platform modernization work.
• Capgemini Norway: Global IT services and consulting firm with Norwegian operations focused on digital transformation, cloud, and customer experience. Comparable as a broad incumbent competing for enterprise digital platform mandates.
• Tietoevry Oyj: Large Nordic IT services and software company serving enterprise and public sector across the Nordics. Comparable as a broader incumbent with digital, cloud, and platform capabilities competing for the same enterprise and government clients.

Direct peers

• Making Waves: Nordic digital agency specializing in digital experience, e-commerce, and platform implementations. Comparable as an Optimizely-oriented Nordic digital agency with similar service portfolio and enterprise customer base.
• Netlight Consulting AB: Nordic IT and digital transformation consultancy with offices across the Nordics. Comparable in enterprise digital consulting focus, technology-driven delivery, and Nordic geographic footprint.
• Bouvet ASA: Norwegian-listed IT and digital consulting firm serving enterprise and public sector clients across the Nordics. Highly comparable in customer mix (government, large enterprises), consulting-led delivery model, and Norwegian geographic focus.
• Webstep ASA: Norwegian IT consultancy focused on software development, digital platforms, and managed services for enterprise clients. Comparable as a Norwegian IT services firm with similar technology stack (.NET, Microsoft) and enterprise customer base.
• Itera ASA: Nordic IT consultancy headquartered in Oslo serving enterprise customers with digital solutions. Comparable as a Norwegian-headquartered, multi-disciplinary digital consulting firm with similar target customers.
• Creuna AB: Nordic digital agency specializing in digital experience, content platforms, and commerce implementations. Comparable as a Nordic digital agency serving large enterprise clients with platform-based solutions.
• Knowit AB: Nordic digital consultancy with strong presence in Norway and Sweden offering e-commerce, web, and digital experience services. Comparable in scale, customer profile (large enterprise and public sector), and technology-led service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/epinova/?hl=nb
• LinkedInlinkedin.com/company/epinova-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epinova