NJ CAR
NJ CAR is a non-profit trade association founded in 1918 that serves over 500 franchised new car and truck dealerships across New Jersey through legislative advocacy, motor vehicle title/registration services, training and certification, and group-purchasing member benefit programs.
- Company typePrivate
- Founded1918
- HeadquartersTrenton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What NJ CAR does
NJ CAR (New Jersey Coalition of Automotive Retailers, Inc.) is a non-profit trade association founded in 1918 that serves more than 500 franchised new car and truck dealerships across New Jersey. Headquartered in Trenton with a dedicated Motor Vehicle Operations office, the organization operates as the unified advocacy voice for a $37B–$45.4B state auto retail sector that employs over 38,000–39,000 people and contributes roughly $2.2B in annual state tax revenue. Membership is structured around regional representation (Northern I, Northern II, Central, Southern), with governance provided by an Executive Committee, Board of Trustees, and the NextGen committee formed in 2015.
The association delivers its value through a portfolio of interconnected member services rather than a single product. Core operational assets include the NJ CAR Motor Vehicle Operations division (a statewide agency processing title work, registrations, and DSP services), the NJ CAR Academy eLearning platform with Motor Vehicle Certification courses, the NJ CAR Services Store (a group purchasing marketplace offering 50+ preferred-vendor affiliate programs), NextGen professional development, the Charitable Foundation (formed 1995), and the NJ CAR Captive Insurance Co. The organization also runs the Technician Advancement Program (TAP) in partnership with the New Jersey Department of Labor and Workforce Development, and a hole-in-one insurance product for dealer promotions.
NJ CAR's business model rests on recurring membership dues paid by franchised dealerships, supplemented by affiliate/referral revenue from negotiated member-benefit programs and fee-based services such as title processing and certification training. Pricing is not publicly disclosed and is structured as annual subscriptions. Distribution runs through direct enterprise engagement with dealer principals, a member portal, and self-serve eCommerce storefronts, while go-to-market emphasis is community-led — grassroots advocacy campaigns (e.g., the 2026 "Local Matters" initiative targeting legislators), geo-targeted digital advertising, an award-winning quarterly magazine, and industry events.
NJ CAR firmographics
Firmographics- Name
- NJ CAR
- Legal name
- New Jersey Coalition of Automotive Retailers, Inc.
- Website
- https://njcar.org
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NJ CAR is a non-profit trade association founded in 1918 that serves over 500 franchised new car and truck dealerships across New Jersey through legislative advocacy, motor vehicle title/registration services, training and certification, and group-purchasing member benefit programs.
- Ownership category
- akta.pro rank
Where NJ CAR is headquartered
LocationHeadquarters
- HQ city
- Trenton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NJ CAR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: NJ CAR serves as a non-profit association funded by membership dues from over 500 franchised new car and truck dealerships across New Jersey
- NJ CAR Services, Inc. Provides member benefit programs with products and services at negotiated terms better than individual dealers would receive
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
NJ CAR product offering
Product offeringCore offering
NJ CAR is a non-profit trade association that serves over 500 franchised new car and truck dealerships across New Jersey. Its core offerings include legislative and regulatory advocacy, motor vehicle title and registration processing through its Motor Vehicle Operations division, training and certification via the NJ CAR Academy, member benefit programs with negotiated vendor pricing, workforce development through the Technician Advancement Program (TAP), and grassroots campaigns promoting the franchise dealership model against direct-to-consumer sales pressure.
Product overview
NJ CAR (New Jersey Coalition of Automotive Retailers) is a non-profit trade association founded in 1918 serving over 500 new car and truck dealerships across New Jersey. Rather than a single unified product, NJ CAR offers a portfolio of interconnected member services: the core NJ CAR Services Store provides group purchasing benefits; the NJ CAR Academy delivers training and Motor Vehicle Certification; Motor Vehicle Operations handles title and registration processing; NJ CAR NextGen supports professional development; and the Technician Advancement Program (TAP) addresses workforce needs. The organization also operates advocacy services, a Find a Dealer consumer directory, and the NJ CAR Charitable Foundation.
Differentiator
Problem solved
Functional benefit
Brands
- NJ CAR Academy: Training and education programs for automotive dealership staff including motor vehicle certification courses
- Technician Advancement Program (TAP)
- NJ CAR NextGen
- NJ CAR Charitable Foundation
Products and services
- NJ CAR Motor Vehicle Operations
- NJ CAR Academy
- NJ CAR Motor Vehicle Certification Training
- NJ CAR Services Store
- NJ CAR Advocacy
- NJ CAR NextGen
- NJ CAR Technician Advancement Program (TAP)
- NJ CAR Find a Dealer
- NJ CAR Hole-In-One Insurance
Quantifiable outcome
- Over 75,000 jobs supported by New Jersey dealerships
- +2 more outcomes
Companies that use NJ CAR
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
NJ CAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NJ CAR partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- New Jersey Department of Labor and Workforce DevelopmentcorePartnership to launch the Technician Advancement Program (TAP) to train automotive technicians in New Jersey. The program aims to fill over 12,500 technician jobs needed by 2026 and features technical classroom instruction and paid apprenticeships.
- Other State Dealer AssociationsminorNJ CAR is urging other state dealer associations to launch similar 'Local Matters' campaigns highlighting the value of franchise dealerships against direct-to-consumer sales pressure.
- ACV Auctions, Inc.minorAffiliate program partner providing auction services to NJ CAR member dealerships
- Ally FinancialminorAffiliate program partner providing financial services to member dealerships
- CarFax, Inc.minorAffiliate program partner providing vehicle history reports to member dealerships
- Cox AutomotiveminorAffiliate program partner providing automotive services to member dealerships
- Enterprise Rent A CarminorAffiliate program partner providing rental services to member dealerships
- Manheim New JerseyminorAffiliate program partner providing auction services to member dealerships
- Valley National BankminorAffiliate program partner providing banking services to member dealerships
- M&T BankminorAffiliate program partner providing banking services to member dealerships
- Fox Rothschild, LLPminorAffiliate program partner providing legal services to member dealerships
- ArentFox Schiff, LLPminorAffiliate program partner providing legal services to member dealerships
- EisnerAmper, LLPminorAffiliate program partner providing accounting services to member dealerships
- Citrin, Cooperman & Co., LLPminorAffiliate program partner providing accounting services to member dealerships
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
NJ CAR competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NJ CAR social profiles
Digital presenceNJ CAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
NJ CAR leadership team
Management profileNumber of profiles
Profiles12 records
NJ CAR subsidiaries and ownership
Company hierarchySubsidiaries3 records
NJ CAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NJ CAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NJ CAR
What does NJ CAR do?
NJ CAR is a non-profit trade association that serves over 500 franchised new car and truck dealerships across New Jersey. Its core offerings include legislative and regulatory advocacy, motor vehicle title and registration processing through its Motor Vehicle Operations division, training and certification via the NJ CAR Academy, member benefit programs with negotiated vendor pricing, workforce development through the Technician Advancement Program (TAP), and grassroots campaigns promoting the franchise dealership model against direct-to-consumer sales pressure.
Is NJ CAR a public or private company?
NJ CAR is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NJ CAR founded?
NJ CAR was founded in 1918. It employs 51 to 100 people.
Where is NJ CAR based?
NJ CAR is headquartered in Trenton, United States, in the North America region.
How does NJ CAR make money?
Two revenue lines are on record. Membership Dues are the primary driver. The others are NJ CAR Services, Inc.
Does NJ CAR have an API?
No public API is recorded for NJ CAR.