Andrew Will Winery

What Andrew Will Winery does

Andrew Will Winery is a family-owned Washington State winery founded in 1989 by Chris Camarda and now operating with second-generation winemaker Will Camarda. The winery produces approximately 4,500 cases per year of premium single-vineyard Bordeaux-style wines — primarily Cabernet Sauvignon, Merlot, and Cabernet Franc — sourced from four distinguished sites: the 30-acre Two Blondes estate vineyard (Yakima Valley AVA, planted 2000), Champoux Vineyard (Horse Heaven Hills), Ciel du Cheval (Red Mountain, sourced since 1989), and May's Discovery. Winemaking is intentionally traditional and terroir-driven, with no public tasting room and no AI or automation-based production technology disclosed.

The business sells through three revenue streams: direct-to-consumer e-commerce via andrewwill.com (gated behind account login), two subscription wine clubs (Will's Wine Club with twice-yearly $250-$380 shipments, and the quarterly Blind Tasting Group at $125-$245 per shipment), and a wholesale network of roughly 30 distributors covering 25+ US states plus five international markets (South Korea, Denmark, EU, UK, Singapore). Southern Glazer's Wine and Spirits is the largest single US wholesale partner (Florida and Texas). Pricing is not publicly disclosed on the website; transactions occur through the online store after login.

Andrew Will's competitive position rests on 35+ years of vineyard relationships, critical acclaim (94-96 points from Wine Advocate and Wine & Spirits; Forbes recognition for 2012 Champoux; Decanter calling the wines "some of the finest to be found in all of North America"), and a founder named among the 50 most influential winemakers in the world. The company is privately held with no external investors, no funding rounds, and no M&A activity disclosed. Headcount is in the 1-10 range with a self-described "tiny staff," and operations are anchored at Chris Camarda's Vashon Island residence and the Zillah estate vineyard.

Name

Andrew Will Winery

Legal name

Andrew Will Winery

Website

https://andrewwill.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Andrew Will Winery is a family-owned Washington State winery producing approximately 4,500 cases annually of premium single-vineyard Bordeaux-style wines. Founded in 1989, it sells directly via two wine clubs and through distributors across 25+ US states and five countries.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Bordeaux varietal wines
• Single vineyard wines
• Wine subscription club
• Estate winery production
• Premium red blends

Headquarters

HQ city

Vashon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Club Subscriptions: Two subscription-based wine clubs: Will's Wine Club (WWC) with two 6-bottle shipments per year offering 15% discounts, and Blind Tasting Group (BTG) with quarterly shipments of 3 or 6 bottles. Both provide recurring revenue with member benefits.
2. Direct Wine Sales: E-commerce sales of wines directly to consumers through the winery website. Wines include single-vineyard blends from Ciel du Cheval, Champoux, Two Blondes, and Sorella, as well as varietal wines and Cuvee Lucia whites.
3. Wholesale Distribution: Sales through distributor network across US states and international markets. Wholesalers and importers purchase wine in bulk for resale to restaurants and retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Andrew Will Winery produces and sells approximately 4,500 cases per year of premium, age-worthy, single-vineyard Bordeaux-style red wines from Washington State — primarily Cabernet Sauvignon, Merlot, and Cabernet Franc blends from Ciel du Cheval, Champoux, Two Blondes (estate), and May's Discovery vineyards. The winery sells directly to consumers via its e-commerce store and two subscription wine clubs (Will's Wine Club and Blind Tasting Group), and through wholesale distributors to restaurants and retailers across the US and selected international markets.

Product overview

Andrew Will Winery is a Washington State winery producing premium single-vineyard wines from four distinct vineyards: Two Blondes (estate vineyard in Yakima Valley), Champoux Vineyard (Horse Heaven Hills), Ciel du Cheval (Red Mountain), and May's Discovery. The portfolio centers on Bordeaux varietals—Cabernet Sauvignon, Merlot, and Cabernet Franc—along with limited white wines under the Cuveé Lucia label. The winery offers two wine subscription clubs: Will's Wine Club (WWC) providing twice-yearly curated case selections with discounts, and the Blind Tasting Group (BTG) delivering quarterly exclusive bottlings. Founded in 1989, the winery makes approximately 4,500 cases annually and sells directly through its online store with distribution across multiple U.S. states and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Sorella Flagship Bordeaux-style red blend from Andrew Will Winery, primarily Cabernet Sauvignon with Merlot and Cabernet Franc, featuring fruit from Champoux Vineyard's oldest Block 1 vines; sold via the online store and through distributors to fine-wine buyers.
• Champoux Vineyard Wines Single-vineyard red wines sourced from the 175-acre Champoux Vineyard in Horse Heaven Hills AVA, featuring Cabernet Sauvignon, Merlot, and Cabernet Franc; includes the flagship Sorella blend. Sold to wine collectors, restaurants, and retailers.
• Ciel du Cheval Vineyard Wines Single-vineyard red wines from the 102-acre Ciel du Cheval Vineyard on Red Mountain, featuring Merlot and Cabernet Sauvignon; sourced since Andrew Will's first vintage in 1989. Sold via DTC and wholesale channels.
• Two Blondes Vineyard Wines Single-vineyard estate wines from Andrew Will's 30-acre Two Blondes estate vineyard in Zillah, Washington (Yakima Valley AVA), featuring Cabernet Sauvignon, Merlot, Cabernet Franc, and Malbec. Sold to wine enthusiasts via DTC and wholesale channels.
• Cuveé Lucia White wine and rosé lineup from Columbia Valley fruit, including Sémillon, Sauvignon Blanc, and Rosé; named in memory of Annie Camarda, mother of Lucia and Will. Sold via DTC channels and through distributors.
• Will's Wine Club (WWC) Subscription wine club offering two 6-bottle shipments per year (April and October) with Red-only or Red & White options at $250–$380 per shipment. Includes 15% discount on club selections and all single-vineyard wines, plus access to annual events including the Fall Open House.
• Blind Tasting Group (BTG) Quarterly subscription wine club shipping 3-bottle ($125 plus ground shipping) or 6-bottle ($245 plus ground shipping) sets of exclusive wines made solely for the club, including Grenache, Tempranillo, Petit Verdot, and Syrah. Charged in March, June, September, and December.

Quantifiable outcome

• 94-96 point ratings from Wine Advocate and Wine & Spirits on multiple vintages
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Two Blondes Vineyard (CAMB)coreStrategic or Co-development Partner · 1 January 2000Andrew Will's estate vineyard, Two Blondes, is a joint venture between Chris Camarda and Bill & Melody Fleckenstein. Named for their wives (both blonde). CAMB stands for Chris, Annie, Melody and Bill. The 30-acre vineyard in Yakima Valley provides estate fruit for Andrew Will wines.
• Champoux Vineyard ConsortiumcoreStrategic or Co-development Partner · 1 January 1972Champoux Vineyard (175 acres, planted 1972) is owned and run by a consortium of partners including Andrew Will. Other partners include Quilceda Creek, Woodward Canyon, and Powers. Paul Champoux retired as owner/manager in 2014.
• Specialty Imports (Alaska)minorChannel Partner/ Reseller/ DistributorWholesale distribution partner for Andrew Will wines in Alaska.
• Southern Glazer's Wine and SpiritscoreChannel Partner/ Reseller/ DistributorMajor wholesale distribution partner covering Florida and Texas markets.
• David Bowler Wines (New York)minorChannel Partner/ Reseller/ DistributorDistribution partner for New York, New Jersey, and Pennsylvania markets.
• Wine2UKoreaminorChannel Partner/ Reseller/ DistributorInternational distribution partner for South Korea.
• American Wines (Denmark)minorChannel Partner/ Reseller/ DistributorInternational distribution partner for Denmark.
• Grupo Meddis (EU)minorChannel Partner/ Reseller/ DistributorInternational distribution partner for European Union excluding Denmark.
• Bancroft Wines (UK)minorChannel Partner/ Reseller/ DistributorInternational distribution partner for United Kingdom.
• Magnum Wines (Singapore)minorChannel Partner/ Reseller/ DistributorInternational distribution partner for Singapore.
• Patrick Rawn / Two Mountain WinerycoreStrategic or Co-development PartnerPatrick Rawn (with brother Matthew) owns Two Mountain Winery and manages the Two Blondes vineyard. They come from long-time Yakima Valley farming families and manage several notable vineyards in the region.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Quilceda Creek Vintners: Washington State cult Cabernet producer and co-member of the Champoux Vineyard consortium alongside Andrew Will. Highly comparable as a small-production, critically acclaimed Bordeaux-style specialist targeting collectors.
• Powers Winery: Washington winery and fellow Champoux Vineyard consortium member. Comparable in small-scale premium Washington production model.
• Woodward Canyon: Long-established Washington winery and fellow Champoux Vineyard consortium member. Comparable size, family-owned structure, and Bordeaux-style portfolio focus.
• Long Shadows Vintners: Washington premium wine venture featuring multiple world-class winemakers producing Bordeaux and Rhône-style wines. Comparable premium positioning and craft focus.
• Betz Family Winery: Washington State premium Bordeaux-style producer with similar small case production, critical acclaim, and family/founder-led identity. Closely aligned on production scale and price point.
• Cayuse Vineyards: Walla Walla-based cult producer known for single-vineyard wines. Comparable on small production, cult following, and high-end critic recognition, though focused on Rhône varietals rather than Bordeaux.
• Leonetti Cellar: Iconic Walla Walla-based premium Bordeaux-style winery with similar small-production, allocation-based model and comparable critic reputation. Both target the same ultra-premium Washington collector segment.
• DeLille Cellars: Woodinville-based premium Bordeaux-style blend specialist. Comparable in philosophy (single-vineyard and estate sourcing), critic reputation, and DTC/subscription model.
• L'Ecole No 41: Historic Walla Walla Valley family-owned premium winery with Bordeaux-style focus and similar DTC + wholesale distribution model. Comparable on scale and direct-to-consumer emphasis.

Broad incumbents

• Château Ste. Michelle: Largest Washington State winery and dominant regional incumbent. Provides context for the broader Washington wine category, though at much greater scale and price tier than Andrew Will.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/andrewwill
• Facebookfacebook.com/andrewwillwinery
• LinkedInlinkedin.com/company/andrew-will-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrew Will Winery