What Long Shadows Vintners does

Long Shadows Vintners is a privately held, family-owned winery founded in 2002 in Walla Walla, Washington, operating under a distinctive collaborative winemaking model in which nine internationally renowned winemakers (including Randy Dunn, Michel Rolland, Piero Antinori, and Armin Diel) each craft a signature wine from Columbia Valley fruit. The portfolio comprises nine core wines (Chester-Kidder, Pedestal, Pirouette, Feather, Sequel, Saggi, Dance, Poet's Leap, and Cymbal) plus Julia's Dazzle Rosé and the Three Muses white wine collection. The company produces premium wines using traditional techniques including French oak barrel fermentation, stainless steel tanks for whites, cement egg fermenters, and extended barrel aging (e.g., 30 months for Chester-Kidder).

Long Shadows generates revenue through multiple channels: direct-to-consumer sales via its e-commerce platform and two tasting rooms (Walla Walla flagship with Chihuly glass art installations, and Woodinville opened May 2023), wholesale distribution through 45+ US states and 10+ international markets via major distributors (Southern Glazers, Republic National, Breakthru, Mark Anthony Group), the Key Club subscription wine club offering exclusive releases and member events, and a corporate gifting program with customizable 2-6 bottle sets. Pricing spans entry-level ($20 Poet's Leap Riesling) through premium tiers.

The company is led by CEO Chuck Hill (joined 2023) following founder Allen Shoup's death in November 2022, with founding winemaker Gilles Nicault (Washington Winemaker of the Year 2016) overseeing all winemaking since inception. Long Shadows has earned significant industry recognition, including a 100-point Wine Advocate score for 2019 Feather Cabernet, Food & Wine Winery of the Year (2007), USA Today #1 Wine Tasting Room in America (2022), and three wines served at the White House. The company also operates affiliate brand Nine Hats Wines and manages sub-brand Côté Nicault.

Name

Long Shadows Vintners

Legal name

Long Shadows Vintners, LLC

Website

https://longshadows.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Long Shadows Vintners is a family-owned Washington State winery founded in 2002, producing premium wines through collaborations with nine internationally renowned winemakers, sold via two tasting rooms, a Key Club subscription, wholesale distribution across 45+ US states, and corporate gifting programs.

Ownership category

akta.pro rank

Product category

Premium Winemaking

NAICS

Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (THAFAEAF)

Keywords

• Premium winery production
• Collaborative winemaking
• Columbia Valley wines
• Wine club membership
• Corporate wine gifting

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales through the company's e-commerce platform and at tasting rooms, selling current releases, library wines, and large format bottles.
2. Key Club Wine Club Membership: Subscription-based wine club offering exclusive wines, early access to limited releases, customizable shipments, and exclusive member events.
3. Tasting Room Experiences: Revenue from seated tastings, wine flights, and experiences at Walla Walla and Woodinville tasting rooms.
4. Corporate Gifting: Custom corporate gift programs offering wine sets ranging from 2-3 bottles to six-bottle collections with fire-branded wood boxes.
5. Wholesale Distribution: Sales through a network of distributors across 45+ US states and 10+ international markets including Canada, Australia, Japan, and European countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Long Shadows Vintners produces and sells premium Washington State wines crafted in collaboration with nine internationally renowned winemakers, each producing a signature cuvée from Columbia Valley fruit. The winery operates two proprietary tasting rooms (Walla Walla and Woodinville), a direct-to-consumer e-commerce platform, a Key Club subscription wine club, and a B2B corporate gifting program, supported by a wholesale distribution network across 45+ US states and 10+ international markets.

Product overview

Long Shadows Vintners is a Washington State winery founded in 2002 by Allen Shoup, featuring a portfolio of nine distinct wines each crafted in collaboration with internationally renowned winemakers. The portfolio includes Chester-Kidder (Cabernet/Syrah red blend), Pedestal (Merlot blend), Pirouette (Bordeaux blend), Feather (100% Cabernet Sauvignon), Sequel (Syrah), Saggi (Sangiovese blend), Dance (Chardonnay), Poet's Leap (Riesling), and Cymbal (Sauvignon Blanc), plus Julia's Dazzle Rosé. The Three Muses collection represents the white wine trio. Beyond wines, Long Shadows operates two tasting rooms (Walla Walla's Chihuly-adorned flagship and Woodinville's modern facility), a Key Club wine club membership, corporate gifting programs, private event venues, and a library wine program for Key Club members.

Differentiator

Problem solved

Functional benefit

Brands

• Nine Hats Wines: Affiliate winery brand, managed alongside Long Shadows Vintners
• Côté Nicault

Products and services

• Chester-Kidder Red Blend Long Shadows' flagship red blend, combining Cabernet Sauvignon and Syrah sourced from prestigious Columbia Valley vineyards. Crafted in collaboration with French Bordeaux winemakers and aged 30 months in fine-grained French oak barrels.
• Pedestal Merlot Blend Merlot-dominant red blend crafted with French winemaker Michel Rolland, a powerful yet refined wine from Columbia Valley fruit.
• Pirouette Bordeaux Blend Bordeaux-style red blend produced in collaboration with Philippe Melka, combining Cabernet Sauvignon, Merlot, and other varieties from top Columbia Valley vineyards.
• Feather Cabernet Sauvignon 100% Cabernet Sauvignon crafted with Randy Dunn of Napa Valley's Dunn Vineyards, sourced from Columbia Valley vineyards and known for exceptional aging potential. The 2019 vintage earned a perfect 100-point score from Robert Parker's Wine Advocate.
• Sequel Syrah Syrah-based red blend crafted with John Duval (formerly of Penfolds Grange), celebrating the spirit of Old World Shiraz with Columbia Valley character.
• Saggi Sangiovese Blend Sangiovese-based red blend created in collaboration with Piero Antinori's Tuscan expertise, bridging Italian tradition with Washington State Columbia Valley terroir.
• Dance Chardonnay Chardonnay crafted in collaboration with Australian winemaker Daryl Groom, offering a rich, full-bodied style that showcases Columbia Valley fruit.
• Poet's Leap Riesling Off-dry Riesling created with German producer Armin Diel of Schlossgut Diel, sourced from Sagemoor, Gamache, and DuBrul vineyards. Consistently recognized among Washington's best Rieslings with multiple Wine Enthusiast Top 100 and Sommeliers Choice Awards placements.
• Cymbal Sauvignon Blanc Sauvignon Blanc fermented in cement egg fermenters, named after the French cymbal to reflect its French winemaking influence.
• Julia's Dazzle Rosé of Pinot Gris Rosé of Pinot Gris, a bright and refreshing pink wine positioned for warm-weather enjoyment.
• Chihuly Tasting Room (Walla Walla) Flagship tasting room at the Walla Walla winery offering seated tastings, wine flights, tours, private events, and experiences in a setting featuring Dale Chihuly glass art installations.
• Woodinville Tasting Room Modern two-story tasting room in Woodinville's Hollywood District offering seated tastings, patio experiences, and private event spaces for the public and wine club members.
• Key Club Wine Club Membership Subscription wine club offering exclusive events, first access to limited releases, customizable shipments, access to past-vintage library wines, and use of the Key Club Lounge at Woodinville.
• Corporate Gifting Program B2B corporate gift program offering wine sets ranging from 2-bottle to six-bottle collections with fire-branded wood boxes, customizable messaging, and multi-location shipping for clients, employees, and corporate events.
• Private Events Private event rental services at the Woodinville tasting room with multiple distinct spaces (Patio, Private Dining Room, Key Club Lounge, Full Tasting Room) for weddings, business meetings, and celebrations.
• Library Wines Past vintage library wines available exclusively to Key Club members, with verticals dating back to 2005 demonstrating the ageability of Long Shadows wines.

Quantifiable outcome

• 100-point score from Robert Parker's Wine Advocate for 2019 Feather Vintage Select Reserve Cabernet Sauvignon
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core.

• Randy Dunn (Dunn Vineyards)coreStrategic or Co-development Partner · 1 January 2002Founding winemaker collaboration producing Feather Cabernet Sauvignon. Randy Dunn of Napa Valley's Dunn Vineyards partnered with Long Shadows to craft a Cabernet expressing his signature style using Columbia Valley fruit. The collaboration continues through Gilles Nicault maintaining the winemaking methods true to Dunn's signature approach.
• Michel RollandcoreStrategic or Co-development Partner · 1 January 2002Acclaimed French winemaker and consultant partnered with Long Shadows to bring his expertise in Bordeaux blends and winemaking techniques to Columbia Valley. Rolland was a close friend of founder Allen Shoup and had a deep respect for his vision for Washington wine.
• Piero AntinoricoreStrategic or Co-development Partner · 1 January 2002Italy's prestigious Antinori family, specifically Agustin Huneeus Sr. as the US partner, collaborated on Long Shadows. Piero Antinori had previously worked with Allen Shoup on the Col Solare joint venture at Chateau Ste. Michelle.
• Armin Diel (Schlossgut Diel)coreStrategic or Co-development Partner · 1 January 2002German producer Armin Diel of Schlossgut Diel collaborated on Poet's Leap Riesling, bringing German Riesling expertise to Washington. This partnership created consistently award-winning Riesling that has earned international recognition.
• John DuvalcoreStrategic or Co-development Partner · 1 January 2002Australian winemaker John Duval, formerly of Penfolds Grange fame, partnered on Pirouette red blend. Duval brings expertise in Shiraz and blended reds to Columbia Valley.
• Bordeaux Collaboration PartnerscoreStrategic or Co-development Partner · 1 January 2002Multiple French winemakers from Bordeaux collaborated on Chester-Kidder red blend, bringing traditional Bordeaux winemaking techniques and expertise to Washington Cabernet Sauvignon and Syrah.
• Sangiovese Collaboration (Col Solare)coreStrategic or Co-development Partner · 1 January 2002Tuscan wine family collaboration on Saggi Sangiovese blend, bringing Italian winemaking traditions to Columbia Valley to create a wine built around Sangiovese.
• Bob Betz (Betz Family Winery)coreStrategic or Co-development Partner · 1 January 2002Bob Betz, considered one of Washington's finest winemakers, collaborated on Pedestal Merlot and related blends, bringing his expertise in Rhône and Bordeaux varietals.
• Dale ChihulycoreStrategic or Co-development Partner · 1 January 2002International glass artist Dale Chihuly collaborated to bring his glass art collection to the Walla Walla tasting room. Founder Allen Shoup, a lifelong art patron, created the Chihuly Tasting Room featuring these installations.
• Vehrs, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2002Primary Washington State distributor handling Greater Seattle, Spokane, and Wenatchee markets.
• Southern Glazers Wine & SpiritscoreChannel Partner/ Reseller/ Distributor · 1 January 2002Major national wine and spirits distributor covering California, Arizona, New Mexico, Massachusetts, Pennsylvania, Tennessee, Louisiana, and other states.
• Republic National Distributing Co.coreChannel Partner/ Reseller/ Distributor · 1 January 2002National distributor covering Illinois, Louisiana, and Texas markets.
• Breakthru Beverage GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2002Distributor covering District of Columbia, Florida, Maryland, and other states.
• Mark Anthony GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2002Canadian importer and distributor for Long Shadows wines in Canada.
• Negociants AustraliacoreChannel Partner/ Reseller/ Distributor · 1 January 2002Australian distributor representing Long Shadows wines in Australia.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Chateau Ste. Michelle: Washington State's largest winery and Allen Shoup's prior employer (CEO 1983-2000). Directly comparable as Washington's flagship premium-wine producer, though much larger in scale and portfolio breadth. Shares founder lineage with Long Shadows.

Direct peers

• Cayuse Vineyards: Boutique Walla Walla AVA estate producing premium Rhone-style wines using own-rooted vines. Highly comparable as a cult-status Walla Walla premium winery competing for the same critic accolades and collector demand.
• Leonetti Cellar: Iconic Walla Walla winery producing premium Cabernet Sauvignon, Merlot, and Sangiovese from Walla Walla Valley fruit. A direct peer in Walla Walla's premium red-wine segment and one of the most allocation-driven Washington producers.
• Betz Family Winery: Woodinville-based Washington winery producing limited-production Bordeaux and Rhone-style wines, with Bob Betz as a Long Shadows winemaker collaborator on Pedestal. Operates a similar premium-boutique DTC and critic-acclaim model.
• Woodward Canyon: Walla Walla Valley winery where founding winemaker Gilles Nicault worked from 1996-2003 before joining Long Shadows. Direct comparable premium Washington producer with strong Cabernet emphasis.
• Delille Cellars: Woodinville-based Bordeaux-style specialist producing premium red blends and Chapeau wines from Columbia Valley grapes. Comparable to Long Shadows in DTC tasting room operations, distribution model, and collector-driven Chateau-influenced positioning.
• L'Ecole No. 41: One of the first Walla Walla wineries (founded 1983) producing premium Bordeaux-style blends and Chardonnay. Comparable boutique premium Walla Walla producer focused on estate vineyards and DTC.
• Hedges Family Estate: Walla Walla AVA estate producing premium Cabernet Sauvignon, Syrah, and Bordeaux blends with a DTC and international distribution focus. Shares the premium-tier Walla Walla positioning and tourism-driven tasting room model.
• Pepper Bridge Winery: Walla Walla AVA premium winery sourcing from its own Pepper Bridge Vineyard and SeVein vineyard development. Comparable as a Walla Walla premium producer focused on estate-grown Bordeaux varietals.
• Spring Valley Vineyard: Family-owned Walla Walla AVA winery producing premium estate-grown Bordeaux varietals from the same Upper Mill Creek Road terroir zone. Directly comparable single-AVA premium-boutique Washington producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIUdlh2Wldiw27mJu4VUzzw/featured
• Facebookfacebook.com/pages/Long-Shadows-Vintners/117274751508
• Instagraminstagram.com/long.shadows
• LinkedInlinkedin.com/company/long-shadows-vintners

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Long Shadows Vintners