SolarX

What SolarX does

SolarX is a Canadian solar installation company headquartered in Toronto that provides turnkey residential and commercial photovoltaic (PV) systems with integrated battery storage, EV charging, and electrical panel upgrades. The company designs, permits, installs, and commissions systems using Tier-1 components including solar panels from Thornova, Trina, LONGi, JA Solar, Canadian Solar, and Q-Cell; inverters from Hoymiles, SMA, Growatt, and Solis; and battery storage from Tesla (Powerwall 3), Growatt (APX), Enphase (IQ Battery 5P), and FOX ESS (PowerQ). The technical platform layers AI-powered hybrid inverters that perform energy arbitrage on Ontario's Ultra-Low Overnight (ULO) rate structure, Storm Watch auto-charging, and 24/7 module-level performance monitoring via a mobile application. All systems are engineered for Canadian climate conditions including cold-temperature efficiency optimization, snow-load structural design, and bifacial panel albedo gains.

The company operates under ESA/ECRA Electrical Contractor Licence #7017538 with NABCEP-certified in-house installation teams (no subcontractors) across four provinces: Ontario (34+ cities), Alberta, Nova Scotia, and New Brunswick. Since founding in 2017, SolarX has completed 10,000+ installations totaling 118 MW of installed capacity, positioning it as one of Canada's largest solar installers by volume. The company maintains an A+ BBB rating since 2018, a 4.5-star average across 648+ Google reviews, and certifications with major equipment manufacturers.

SolarX generates revenue exclusively through one-time project fees for system design, hardware, and installation, priced at $2.42-$3.50 per watt for residential Ontario systems ($17,000-$32,000 typical) and starting at $50,000 for commercial installations. Battery storage is a significant upsell (Tesla Powerwall 3 installed at $16,500-$20,700), with Ontario Home Renovation Savings Program (HRSP) rebates of up to $10,000 per installation ($5,000 solar + $5,000 battery) reducing net customer cost. The go-to-market model is primarily direct-to-consumer via solar-x.ca, supported by SEO-optimized city landing pages, an interactive solar calculator, and a 50+ article blog. Distribution was expanded in May 2026 through a partnership with The Home Depot Local Pro Network. Customer segments are vertically split between Canadian homeowners (primary) and commercial properties (primary), with no enterprise anchor customers disclosed.

Name

SolarX

Legal name

Solar X Inc.

Website

https://solar-x.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SolarX is a Toronto-based, ESA/ECRA-licensed solar installer serving residential and commercial customers across four Canadian provinces with turnkey PV, battery storage, and EV charging systems. Since 2017, it has completed 10,000+ installations totaling 118 MW using Tier-1 components and AI-powered hybrid inverters.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)

Keywords

• Residential solar installation
• Commercial solar installation
• Battery storage systems
• EV charging installation
• Solar energy systems

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel System Sales and Installation: One-time sale and professional installation of residential and commercial solar PV systems. The company designs, permits, installs, and commissions systems across Ontario, Alberta, Nova Scotia, and New Brunswick. Revenue is generated as a lump-sum project fee based on system size (measured in kW capacity), with typical residential costs of $17,000–$32,000 before incentives. The company coordinates all government rebate applications on behalf of customers, reducing net customer cost and facilitating sales.
2. Battery Storage Systems: Sale and installation of home battery storage systems including Tesla Powerwall 3 ($16,500–$20,700 installed), Growatt APX, Enphase IQ Battery, and FOX ESS. Ontario HRSP battery rebate of up to $5,000 reduces net cost to approximately $11,500–$15,700. Revenue is one-time hardware plus installation fee, with potential for add-on expansion units.
3. EV Charging Station Installation: Installation of EV charging stations (FLO Home X5 Smart EV Charging Station) as a standalone or add-on service to solar installations. Revenue is generated as a one-time installation fee, typically $500–$1,500 when bundled with solar vs. $2,000–$4,000 as a standalone retrofit.
4. Electrical Panel Upgrades and Home Energy Upgrades: Coordinated electrical panel upgrades (60A to 100A or 200A service), smart panel installations, and home energy upgrades performed during solar installation. Revenue is one-time per project as part of the full turnkey service offering.
5. Commercial Solar Systems: Commercial solar installations for businesses starting at $50,000, eligible for the federal 30% Clean Technology Investment Tax Credit and accelerated Class 43.2 Capital Cost Allowance depreciation. Ontario Save on Energy commercial solar PV incentive of up to $860/kW AC (reducing to $770 June 30, 2026). Revenue generated as larger one-time project fees for mid-market and enterprise commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Solar X Canada designs, sells, and installs turnkey solar PV systems, battery storage, and EV charging solutions for residential and commercial customers across Ontario, Alberta, Nova Scotia, and New Brunswick. The company bundles hardware procurement with in-house ESA/ECRA-licensed installation, permitting, utility interconnection, HRSP rebate coordination, net metering setup, and long-term monitoring into a single project. Pricing is project-based at $2.42–$3.50 per watt for residential ($17,000–$32,000 before incentives) and $50,000+ for commercial systems.

Product overview

SolarX is a residential and commercial solar installation company offering a unified turnkey service model. The core offering is full-service solar panel installation (residential and commercial) bundled with HRSP rebate coordination, permitting, ESA inspection, and long-term monitoring. The product portfolio includes solar panels (Thornova, Trina, LONGi, JA Solar, Canadian Solar, Q-Cell), battery storage systems (Tesla Powerwall 3, Growatt APX, Enphase IQ Battery 5P, FOX ESS PowerQ), solar inverters (Hoymiles microinverters, SMA hybrid inverters, Growatt string inverters, Solis hybrid inverters), EV charging stations (FLO Home X5), and mounting/racking systems (Schletter PVMax). All installations include comprehensive warranties (30+ years on panels, 10 years on equipment) and ESA-certified commissioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Installation Complete residential solar PV system design, permitting, installation, and commissioning for Canadian homeowners across Ontario, Alberta, Nova Scotia, and New Brunswick. Includes ESA-certified installation, HRSP rebate coordination, net metering setup, and 30-year panel warranties with long-term monitoring. Typical systems are 5-12 kW priced at $17,000-$32,000 before incentives.
• Commercial Solar Installation Commercial solar PV, battery storage, and EV charging solutions for businesses across Ontario, Alberta, Nova Scotia, and New Brunswick. Includes federal 30% Clean Technology Investment Tax Credit coordination, accelerated Class 43.2 Capital Cost Allowance support, and Ontario Save on Energy incentives up to $860/kW AC. Commercial systems start at $50,000.
• Home Battery Storage Solutions Home battery storage installation service offering multiple battery options: Tesla Powerwall 3 (13.5 kWh, integrated solar inverter, 10-year warranty), Growatt APX (15-20 kWh LFP), Enphase IQ Battery 5P (5 kWh, stackable), and FOX ESS PowerQ (11.4 kW/20 kWh all-in-one). Pricing ranges from $11,500 to $20,700 installed before Ontario HRSP battery rebate.
• EV Charging Station Installation Installation of smart EV charging stations (FLO Home X5) for residential and commercial customers. Can be bundled with solar installation for $500-$1,500 or as a standalone retrofit for $2,000-$4,000. Includes smart controls and integration with home energy management.
• Solar Monitoring and Maintenance Service Long-term 24/7 module-level enhanced PV performance monitoring service with yield assurance through immediate fault detection, accessible via mobile application and customer/employee portals. Included with installations to ensure ongoing system performance.

Quantifiable outcome

• Reduces residential electricity costs by 30–90% depending on system size and energy usage
• +9 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

13 partnerships are on record, tiered core, peripheral and minor.

• The Home Depot Local Pro NetworkcoreChannel Partner/ Reseller/ Distributor · 5 May 2026Solar X Canada (ECRA/ESA Licence 7017538) is a vetted member of The Home Depot Local Pro network, bringing fully licensed residential solar, battery storage, EV chargers, and electrical panel upgrades to Ontario homeowners through Canada's largest home improvement retailer. This partnership provides retail distribution through the Home Depot's customer base.
• TeslacoreTechnology or IntegrationSolar X is a certified Tesla Powerwall installer, authorized to sell and install Tesla Powerwall 3 systems across Ontario, Alberta, Nova Scotia, and New Brunswick. The certification is required for Tesla's manufacturer warranty to be valid. Solar X manages the full installation including ESA permit, utility notification, commissioning, and Tesla app setup.
• Enphase EnergycoreTechnology or IntegrationSolar X installs Enphase IQ Battery 5P systems and Enphase microinverters. The Enphase IQ Battery 5P offers 5 kWh per unit (stackable), 3.84 kW continuous per unit, 15-year warranty with 70% capacity retention. Solar X integrates Enphase products with Ontario solar installations and HRSP rebate applications.
• GrowattcoreTechnology or IntegrationSolar X installs Growatt APX battery systems (15kWh and 20kWh configurations) and Growatt MIN series string inverters. Growatt APX offers whole-home backup at a lower price point than premium alternatives, with 10,000+ cycle lifespan and universal compatibility. Growatt MIN inverters range from 3kW to 11.4kW with up to 98.5% efficiency.
• FOX ESSperipheralTechnology or IntegrationSolar X installs FOX ESS PowerQ all-in-one residential energy storage systems (11.4kW/20kWh capacity) as an additional battery option. Features modular design, Type 4X outdoor rating, and remote monitoring via smartphone app or web portal.
• SMA Solar TechnologycoreTechnology or IntegrationSolar X installs SMA Sunny Boy Smart Energy hybrid inverters (SBSE Series, 7.7kW output) with integrated battery management, backup power capability, and 10-year standard warranty. SMA inverters feature advanced monitoring and grid-compliant safety.
• HoymilescoreTechnology or IntegrationSolar X installs Hoymiles HMS Series microinverters (HMS-700/800/900/1000-2T, 700W-1000W output) with 2 MPPT channels, 97.3% peak efficiency, and 12-year standard warranty.
• Solis (Ginlong Technologies)peripheralTechnology or IntegrationSolar X installs Solis Hybrid Storage S6-EH2P inverters (9.6kW-16kW range) with dual MPPT and battery-ready configuration. 10-year warranty on inverter products.
• FLOperipheralTechnology or IntegrationSolar X installs FLO Home X5 Smart EV Charging Station as part of its EV charging integration with solar systems. FLO is a Canadian-made EV charger brand with smart controls.
• Enbridge Gas / Save on EnergycoreGTM or Marketing PartnerSolar X is an approved Enbridge Home Renovation Savings Program installer. Through this partnership, Solar X coordinates HRSP rebate applications ($5,000 solar + $5,000 battery) for Ontario homeowners, and acts as a program partner delivering solar-plus-battery installations under the Save on Energy umbrella.
• Better Business BureauminorOthersSolar X maintains BBB A+ accreditation (since 2018), providing consumer confidence and dispute resolution through the BBB platform. Referenced as a trust signal on the company website.
• Alberta Municipalities (CEIP Program)coreGTM or Marketing PartnerSolar X leverages the Clean Energy Improvement Program (CEIP) across multiple Alberta municipalities (Edmonton, Calgary, Lethbridge, Canmore, Banff, St. Albert, Medicine Hat, Wetaskiwin and others). CEIP provides property-tax-attached financing for solar installations, enabling Solar X to offer 100% financing to Alberta homeowners with no upfront cost.
• Ontario Municipalities (HELP, BetterHomes Programs)coreGTM or Marketing PartnerSolar X coordinates with Ontario municipal programs including the Toronto Home Energy Loan Program (HELP, up to $125,000), BetterHomes Kingston, BetterHomes Peterborough, BetterHomes London, BetterHomes Dufferin, Durham Greener Homes Loan, and others. These programs provide low-interest LIC financing that Solar X integrates into its solar package offerings.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SkyFire Energy: Calgary-based Canadian solar EPC serving residential and commercial customers across Alberta, Saskatchewan, and other provinces. Directly comparable to Solar X as a mid-market Canadian installer with full turnkey service, government rebate coordination, and in-house installation crews.
• Sunrun: Largest US residential solar installer with battery storage (Brightbox) and grid services. Closest publicly-traded analog to Solar X in operating model (D2C residential solar + battery with multi-state/province coverage), though much larger and US-focused.
• Tesla Energy: Operates Solar Roof and Powerwall directly while also certifying installers like Solar X. A vertically-integrated competitor with proprietary hardware, AI energy management software, and direct-to-consumer sales — represents both a partner and a competitive threat to Solar X.
• Momentum Solar: US-based residential solar installer with in-house installation crews and a D2C sales motion similar to Solar X. Closely aligned operating model though US-only and serving larger population centers.

Broad incumbents

• Enphase Energy: Dominant US microinverter and home battery (IQ Battery 5P) manufacturer whose products Solar X installs. Comparable on the hardware/energy management side and increasingly moving into installer-of-record services through Enlighten and installer network programs.
• Canadian Solar: Tier-1 panel manufacturer (a brand Solar X resells) with a large-scale global project development business. Comparable through commercial-scale solar EPC operations in Canada and the broader North American market where Solar X competes for commercial deals.
• Qcells (Hanwha Qcells): Tier-1 panel manufacturer (Q-Cell brand Solar X installs) with growing US/EU residential solar EPC operations including wholly-owned installer networks. A panel supplier today but increasingly a vertically-integrated competitor in residential solar.

Regional players

• Enmax Energy: Alberta-based utility and solar provider offering residential solar and battery solutions in Alberta — directly overlaps with Solar X's Alberta operations (2,000+ systems installed there). Comparable customer base and incentive landscape in the Alberta market.

Emerging players

• Complete Solaria: US residential solar installer with a vertically-integrated panel + installer model. Comparable as a growing D2C installer scaling nationally, with overlapping customer economics and reliance on US/incentive programs.
• Pineapple Energy: Multi-state US residential solar installer focused on rooftop solar and battery. Smaller and earlier-stage than Solar X but operating a similar D2C model across multiple geographies with comparable product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SolarX