What Aquatlantis does

Aquatlantis is a privately held Portuguese manufacturer, founded in 1996 by José Pereira and his three children in Lordelo, Guimarães, and operating with 101–250 employees. The company designs, produces, and distributes a comprehensive portfolio of aquarium, terrarium, and pet shop equipment, organized across three sub-brands: Aquatlantis Aquarium (the main aquarium, equipment, lighting, and decoration lines), Terratlantis (terrariums for reptiles, amphibians, and turtles, launched in 2005), and Aquatlantis Shopfittings (custom retail display solutions for pet stores). Its manufacturing is vertically integrated in-house at its Portuguese facility, covering metalworking, carpentry (including multi-axis Rover C woodworking machinery), automated assembly, glass processing, injection molding, and electrical integration, with a 4,000 m² capacity expansion completed in 2017 that introduced digital production technologies.

Its product portfolio spans seven aquarium ranges (NANO, JUNIOR, STARTER KITS, DECOR, EXCELLENCE LINES, LANDSCAPE, MARIN), filtration systems (BIOBOX, BIO FILTER, BIO FILTER ULTRA, with B-BOX replacement media), heating and pumping equipment (EASYKLIM+, EASYFLUX, EASYAIR), LED lighting systems and controllers (EASY LED Universal RGBW Ultra, UNIV LED Plus, EASY LED Control 1plus/2plus, Luminus, ORI Smart Controller, Touch Dimmer), and themed decorations and substrates. Notable recent product launches include the ORI Smart Controller (March 2024), SHALLOW range (September 2024), BIO FILTER ULTRA (November 2024), and the AQUASCAPE ULTRA and SPLENDID ULTRA (November 2025).

The company operates an exclusively indirect go-to-market model: products are sold to distributors and resellers (no direct-to-consumer sales), with global reach across 30+ countries and a 98% export ratio. Aquatlantis added direct market presence in France in 2018 through the wholly-owned Aquatlantis France subsidiary. The business is supported by EU and Portuguese grant programs (Norte 2020, Compete 2020, Compete 2030, PRR), trade show participation at Interzoo and CIPS, and certifications including ISO 9001 (continuously held since 2006) and PME Líder 2025 status. The company has not raised external venture or private equity capital, remains family-owned, and counts a 36-month standard product warranty (up to 10 years on shopfitting aluminum frames) as a key commercial term.

Name

Aquatlantis

Legal name

AQUATLANTIS

Website

https://aquatlantis.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Aquatlantis is a Portuguese, family-owned manufacturer of aquariums, terrariums, filtration systems, LED lighting, and custom pet-shop fittings, selling exclusively through distributors and resellers across more than 30 countries.

Ownership category

akta.pro rank

Product category

Aquarium and Pet Equipment Manufacturing

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

akta.pro secondary industry

Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG)

Keywords

• Aquarium manufacturing
• Pet equipment
• Filtration systems
• LED aquarium lighting
• Terrarium enclosures

Headquarters

HQ city

Guimarães

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aquarium Sales: Manufacture and sale of aquariums across multiple product lines including NANO (small aquariums), JUNIOR (starter tanks), STARTER KITS, DECOR (design aquariums), EXCELLENCE LINES (high-end), LANDSCAPE (natural designs), and MARIN (marine aquariums). Products are sold exclusively through distributor and reseller networks in over 30 countries.
2. Terrarium Sales: Production and distribution of terrariums for reptiles and amphibians through the Terratlantis brand. Includes turtle aquariums, aluminum-framed terrariums with front doors and top grilles with air circulation systems.
3. LED Lighting Systems: Sale of LED lighting products including EASY LED Universal RGBW Ultra, UNIV LED Plus, UNIV LED, EASY LED Universal 2.0, EASY LED Tube, and Safe Lighting LED. Includes smart controllers (ORI Smart Controller, Luminus, EASY LED Control 1plus/2plus, Touch Dimmer).
4. Filtration Systems & Consumables: Sale of filtration systems (BIO Filter, BIOBOX Mini, BIOBOX, BIO Filter Ultra), replacement filter media (B-BOX S/M/L, Fine-Coarse Foam), heaters (EASYKLIM+, EASYKLIM STD), water pumps (EASYFLUX), air pumps (EASYAIR), and accessories.
5. Shopfittings & Store Solutions: Custom design, production, and installation of complete pet store fixtures and displays under the Aquatlantis Shopfittings brand. Includes professional batteries, display modules, service furniture, and 3D design services for pet retail environments.
6. Decorations: Sale of aquarium decorations including PREMIUM SOIL substrates (Plants, Shrimp variants) and AQUA DECOR product lines covering Medieval, Nature, Shipwreck, Children, Asia, Egypt, Monuments, and Plants themes.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aquatlantis manufactures and sells aquariums, terrariums, filtration systems, LED lighting, smart controllers, and associated equipment for the pet industry. The company produces a comprehensive product ecosystem (NANO, JUNIOR, STARTER KITS, DECOR, EXCELLENCE LINES, LANDSCAPE, and MARIN aquarium ranges; BIO Filter and BIOBOX filtration; EASY LED and UNIV LED lighting lines; PREMIUM SOIL substrates and AQUA DECOR ornaments) and also offers Aquatlantis Shopfittings custom retail store fixtures. Products are sold exclusively through distributors and resellers in 30+ countries, with approximately 98% of production exported.

Product overview

Aquatlantis is a Portuguese manufacturer of aquariums and aquatic accessories with a diversified product portfolio organized into four main categories: Aquariums (NANO, JUNIOR, STARTER KITS, DECOR, EXCELLENCE LINES, LANDSCAPE, and MARIN ranges), Equipment (BIOBOX and BIO FILTER filtration systems with B-BOX replacement media, EASYKLIM+ heaters, EASYFLUX pumps, EASYAIR aerators, and accessories), Lighting (EASY LED UNIVERSAL RGBW ULTRA, EASY LED 2.0, UNIV LED series, EASY LED TUBE, and SAFE LIGHTING LED systems with corresponding controllers including ORI SMART CONTROLLER, LUMINUS, EASY LED CONTROL 1PLUS/2PLUS), and Decorations (PREMIUM SOIL substrates and themed AQUA DECOR ornaments). The company also operates two sub-brands: Terratlantis for terrariums and reptiles, and Aquatlantis Shopfittings for pet store display solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Aquatlantis Aquarium: Primary brand manufacturing aquariums, aquatic accessories, filters, and lighting systems.
• Terratlantis Terrarium
• Aquatlantis Shopfittings

Products and services

• NANO Aquariums Compact aquariums designed for small spaces and beginner hobbyists, including cube and betta-specific designs; sold to retailers for resale.
• JUNIOR Aquariums Simple and fun aquariums designed for children and entry-level hobbyists; sold through Aquatlantis distributor and retailer network.
• STARTER KITS Aquariums Complete aquarium starter packages for beginners, including essential equipment to get started; sold via pet retail channels.
• DECOR Aquariums Design-focused aquariums combining aesthetics with nature, including AQUA LOUNGE, AQUAPLASMA, and AQUATABLE models; targeted at retailers serving design-conscious consumers.
• EXCELLENCE LINES Aquariums High-end aquariums including SUBLIME ULTRA, SPLENDID ULTRA, PRESTIGE ULTRA, and AQUA TOWER for discerning hobbyists; sold through premium retail channels.
• LANDSCAPE Aquariums (SHALLOW, AQUAVIEW FW, AQUASCAPE ULTRA) Natural and naturalistic aquariums designed for planted tanks and aquascaping, including SHALLOW (low-profile), AQUAVIEW FW (freshwater), and AQUASCAPE ULTRA; sold to retailers.
• MARIN Saltwater Aquariums Saltwater aquariums designed for marine life, including AQUAVIEW SW for marine environments; sold to specialty marine retailers.
• BIOBOX Internal Filtration System Internal aquarium filtration system with modular filter cups and replaceable filter media cartridges; sold to pet retailers for resale.
• BIO FILTER External Filtration System External filtration system for aquariums providing mechanical and biological filtration; sold to retailers.
• BIO FILTER ULTRA Advanced external filtration system with plug-and-play technology for high performance, easy maintenance, and maximum flexibility; sold to retailers.
• EASYKLIM+ Aquarium Heaters Aquarium water heaters for freshwater and saltwater use with enhanced ergonomic temperature controls; sold to retailers.
• EASYFLUX Water Pumps Water circulation pumps with ergonomic flow regulators for aquarium water management; sold to retailers.
• EASYAIR Air Pumps Air pumps for aquarium aeration and water oxygenation; sold to retailers.
• EASY LED UNIVERSAL RGBW ULTRA Advanced RGBW LED lighting system with multiple channels for customizable color and intensity control, rated as highest in its category; sold to retailers.
• EASY LED UNIVERSAL 2.0 LED lighting system with two independent light channels for flexible aquarium illumination; sold to retailers.
• UNIV LED PLUS / UNIV LED Enhanced and standard universal LED lighting solutions for aquariums; sold to retailers.
• EASY LED TUBE Tube-format LED lighting for aquarium applications; sold to retailers.
• SAFE LIGHTING LED Safety-focused LED lighting system for aquariums; sold to retailers.
• ORI SMART CONTROLLER WiFi-enabled all-in-one smart controller for comprehensive aquarium management including lighting, filtration monitoring, and temperature control via mobile app; sold to retailers.
• EASY LED CONTROL 1PLUS / 2PLUS Single-channel and dual-channel LED controllers with two independent programming settings per channel for complex lighting scenarios; sold to retailers.
• TOUCH DIMMER ON/OFF Touch-sensitive dimmer switch for basic LED on/off and intensity control; sold to retailers.
• PREMIUM SOIL Substrates Specialized aquarium substrates including PREMIUM SOIL PLANTS for planted tanks and PREMIUM SOIL SHRIMP for shrimp aquariums; sold to retailers.
• AQUA DECOR Themed Ornaments Decorative aquarium ornaments available in themed collections including Medieval, Nature, Shipwreck, Children, Asia, Egypt, Monuments, and Plants; sold to retailers.
• Aquatlantis Shopfittings (Custom Pet Store Solutions) Custom shop fittings and display solutions for pet stores including professional fish batteries, nano aquariums, bird modules, dog and cat enclosures, reptile batteries, rodent setups, and service furniture, all manufactured in anodized or lacquered aluminum and glass; provided B2B to pet retail chains and independent stores.
• Terratlantis Terrariums Terrarium brand dedicated to manufacturing enclosures for reptiles, amphibians, and turtles, including aluminum-framed terrariums with front doors and top grilles with air circulation systems; sold to pet retailers.

Quantifiable outcome

• 98% export rate with presence in 30+ countries
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IAPMEI (Agência para a Competitividade e Inovação)coreOthers · 1 January 2025IAPMEI promotes the PME Líder initiative recognizing outstanding Portuguese companies. Aquatlantis was distinguished with PME Líder 2025 status, providing visibility and credibility for the company's business excellence.
• Turismo de PortugalminorOthers · 1 January 2025Partnership in the PME Líder initiative, contributing to Portugal's tourism and competitiveness strategy.
• PERLEAcoreStrategic or Co-development PartnerRelated company within the group that sells products related to Aquatlantis. Marketing consent allows sharing customer data with PERLEA for promotional purposes.
• Carrier PartnersminorChannel Partner/ Reseller/ DistributorDelivery partners used to ship orders to customers. Customer data (name, address, contact) is shared with these partners to fulfill order deliveries.
• TerratlantiscoreStrategic or Co-development PartnerSister brand launched in 2005 dedicated to manufacturing terrariums for reptiles, amphibians, and turtle aquariums. Uses high-quality materials including aluminum frames with front doors and top grilles with air circulation.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Juwel Aquarium: German manufacturer of complete aquarium sets, cabinets, and matching filtration/lighting systems sold through specialty retailers across Europe. Direct head-to-head competitor to Aquatlantis in the premium European aquarium kit segment with a similar integrated product ecosystem.
• Eheim: German manufacturer of external canister filters, pumps, and aquarium accessories widely regarded as the benchmark for aquarium filtration. Overlaps directly with Aquatlantis's BIO FILTER ULTRA, BIOBOX, EASYFLUX, and EASYAIR product lines.
• OASE (Oase Living Water): German manufacturer of water-feature, pond, and aquarium equipment including filters, pumps, and lighting. Comparable product breadth across aquarium hardware and consumables, with similar European-led distribution model.
• Ferplast: Italian manufacturer of pet products including aquariums, terrariums, and small-animal habitats. Direct European peer with similar vertically integrated manufacturing and comparable shopfittings/retail-fixture exposure.
• Penn-Plax: US manufacturer of aquarium decorations, equipment, and small-animal habitats. Overlaps with Aquatlantis's AQUA DECOR ornaments and broader aquarium accessories, particularly in the North American market where Aquatlantis has limited presence.
• SuperFish (Aquadistri): Dutch aquarium and pond equipment brand under Aquadistri, offering complete aquarium kits, filters, lighting, and food. Comparable mid-market European positioning with similar distributor-led go-to-market.

Broad incumbents

• Fluval (Rolf C. Hagen): Premium aquarium equipment brand owned by Rolf C. Hagen, a global pet-products conglomerate. Offers aquariums, filters, heaters, and lighting overlapping directly with Aquatlantis's hardware portfolio but with a much larger corporate parent.
• Tetra (Spectrum Brands): Mass-market aquarium brand under Spectrum Brands' pet-care division. While primarily known for fish food, Tetra also sells aquariums, filtration, heaters, and lighting competing with Aquatlantis at the value and mid tiers.

Regional players

• Aqua One: Aquarium equipment manufacturer and brand focused on the UK, Australian, and Asian markets. Comparable product range (tanks, filters, lighting, heaters) but geographically distinct, primarily competing outside Continental Europe.
• Interpet: UK-based manufacturer of aquarium and pond products including tanks, filters, lighting, and treatments. Overlapping product set with Aquatlantis but with primary distribution weighted toward the UK and Ireland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AQUATLANTIS
• YouTubeyoutube.com/channel/UC1Ui_MnNCbLo
• Facebookfacebook.com/aquatlantisaquarium
• LinkedInlinkedin.com/company/aquatlantis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquatlantis