Computerized Valet Parking Systems

What Computerized Valet Parking Systems does

Computerized Valet Parking Systems (CVPS), founded in 1996 and headquartered in Minneapolis, develops and sells software for managing valet parking and self-parking operations. The company operates as a subsidiary of Amano McGann, itself part of the Amano Group (a Japanese conglomerate with annual revenues exceeding $1 billion). CVPS is recognized as the originator of computerized valet parking technology and currently serves more than 800 client locations across seven countries. Its customer base is concentrated in the hospitality sector, including flagship accounts such as Four Seasons, Hyatt, Marriott, Walt Disney Resorts, Caesars Entertainment, MGM Resorts, and Hard Rock, alongside a broad roster of third-party parking operators such as ABM Parking, SP Plus, Ace Parking, and Towne Park.

The company's product platform is built around two pillars: a flagship Valet Parking Solutions suite (CVPS.net desktop application, iOS/Android mobile apps, Customer Request Kiosks, Valet Inspection Lanes protected by U.S. Patent #6630893, Ticketless Valet, Pay-By-Phone, NFC/contactless payment, and Valexa, the first Alexa skill for valet parking) and the Aria PARCS (Parking Access and Revenue Control Systems) solution launched in 2018, which combines CVPS software with Amano McGann's US-manufactured hardware. MyTicket, introduced in January 2021, extends the platform into gateless, contactless environments using QR and SMS workflows. The stack integrates with every major hotel and casino property management system, multiple PARCS vendors, five credit card gateways, and online reservation aggregators such as ParkWhiz. Architecturally, deployments support both cloud and on-premise configurations, with mobile apps, kiosk peripherals, and edge hardware.

Revenue is generated through a mix of multi-year software licensing/subscription, hardware sales (Aria enclosures, kiosks, lane equipment), credit card transaction processing (PCI PA-DSS validated with P2PE/EMV), and professional services including implementation, training, and 24/7 support. Pricing is not publicly disclosed and is delivered through an enterprise direct-sales motion with relationship-led account executives. Go-to-market combines direct enterprise sales, industry trade show presence (notably the Parking Industry Expo), an owned blog and webinar program, and partner-led implementation via Amano McGann. Customer segments span casinos and hotels (primary), airports, hospitals, mixed-use facilities, and upscale residential buildings.

Name

Computerized Valet Parking Systems

Legal name

Amano McGann dba CVPS

Website

https://cvps.solutions

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

CVPS, founded 1996 and owned by Amano McGann, provides valet and self-parking management software plus Aria PARCS hardware to 800+ enterprise hospitality, casino, and parking-operator clients across seven countries, monetizing through subscriptions, hardware sales, payment processing, and professional services.

Ownership category

akta.pro rank

Product category

Valet Parking Management Software

NAICS

Parking Lots and Garages (812930)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD)

akta.pro secondary industry

Valet Parking Services (BPABAKAC)

Keywords

• Valet parking software
• Parking management software
• PARCS solutions
• Hospitality parking technology
• Contactless payment parking

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Licensing/Subscription: Annual or multi-year software licensing for valet parking management platform. Deployed at over 800 client locations with per-location or enterprise pricing models.
2. Hardware Sales (PARCS): Sale of Aria parking access control equipment including outdoor-rated enclosures, entry/exit stations, pay-on-foot stations. US-manufactured hardware components.
3. Credit Card Processing: Payment processing services with P2PE and EMV solutions. CVPS is PCI PA-DSS compliant and processes through 5 major gateways.
4. Professional Services: Implementation, training, and on-site service support. 24/7 phone and internet-based support with outstanding onsite service through their own technicians and third-party alliances.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

CVPS develops and licenses a valet parking management software platform (cloud-based and on-premise) with companion mobile apps for iOS and Android, deployed at over 800 client locations across hotels, casinos, airports, hospitals, mixed-use properties, and residential buildings. The platform includes ticketless and contactless valet capabilities, PCI-compliant credit card processing, photo-based damage documentation, and integrations with every major hotel, casino, and PARCS system. Through the Amano McGann partnership, CVPS also offers the Aria PARCS solution combining its software with US-manufactured hardware for self-parking operations, plus MyTicket touchless Scan/Text-for-Ticket functionality.

Product overview

CVPS offers a comprehensive suite of parking technology solutions organized around two primary platforms: Valet Parking Solutions (core product) and Aria (PARCS/self-parking solution). Valet Parking Solutions, the company's flagship offering since 1996, provides mobile and desktop tools including CVPS.net desktop software, Valet App for iOS/Android, Valexa Alexa skill, Customer Request Kiosks, Valet Inspection Lanes, and various contactless features (Pay By Phone, Ticketless Valet, NFC Payment, Guest Access Control). The Interfaces & Certifications module provides integrations with hotel/casino management systems and payment gateways. Aria is a PARCS solution combining CVPS software with US-manufactured hardware enclosures for self-parking operations. MyTicket is a contactless solution enabling gateless parking operations via QR codes and SMS. The company operates as a member of the Amano Group with over 800 client locations across seven countries.

Differentiator

Problem solved

Functional benefit

Brands

• Aria: A flexible, dependable, and low-cost PARCS (Parking Access and Revenue Control Systems) solution combining CVPS software with US-manufactured outdoor-rated enclosures and modular USB hardware components
• Valexa
• MyTicket

Products and services

• Valet Parking Solutions (CVPS Valet Parking Software) Mobile, desktop, PC, and tablet-based valet parking management software enabling parking operators to increase revenue, reduce labor and damage claims, and deliver high-quality customer service. Includes ticketless valet, photo-based vehicle damage inspection, PCI PA-DSS compliant credit card processing, and integrations with PARCS, hotel, and casino management systems. Deployed at over 800 client locations across seven countries.
• CVPS.net Desktop Valet Management System Desktop client-server valet parking system available in local or cloud configurations, providing the most feature-rich valet application with support for virtually any valet client infrastructure.
• Aria PARCS Solution Parking Access and Revenue Control Systems (PARCS) solution combining CVPS software with US-manufactured outdoor-rated enclosures and modular USB hardware. A single Aria device can function as entry, exit, or pay-on-foot station. Includes built-in call center functionality at no additional cost, mobile pay-by-phone, and multi-property dashboard.
• MyTicket (Scan-4-Ticket and Text-4-Ticket) Touchless PARCS solution that reduces touchpoints by empowering customers to operate parking access and revenue control using their personal mobile device without downloading an app. Works with all CVPS access control devices and can be configured for gateless environments. QR codes or SMS-based ticket generation for gateless environments; can be implemented in as few as 24 hours.
• Valexa (Amazon Alexa Skill) World's first valet parking skill developed for Amazon's Alexa, enabling customers to instantly connect to any department in a hotel or casino operation through voice commands for valet service requests.

Quantifiable outcome

• Return on Investment demonstrated for over 20 years across 800+ client locations
• +3 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amano McGanncoreOEM/ Whitelabel/ Licensing PartnerParent company relationship. Amano McGann manufactures US-based hardware (outdoor-rated enclosures, modular USB components) while CVPS provides software. CVPS operates as Amano McGann dba CVPS. Combined strengths: 22+ years CVPS software expertise with 40+ years Amano McGann hardware manufacturing.
• Credit Card Processing GatewayscoreTechnology or IntegrationCVPS integrates with virtually every credit card processor through multiple gateway connections for payment processing services.
• Casino Management System ProviderscoreTechnology or IntegrationCVPS interfaces with major casino management systems enabling parking charges to be comped by tier level, free parking prizes redemption, and loyalty points payment for parking.
• Hotel Management System ProviderscoreTechnology or IntegrationCVPS interfaces with major hotel management systems for automatic guest arrivals list import, overnight parking charge posting to folios, event parking posting to master bills, and on-demand daily parking charge posting.
• PARCS (Parking Access and Revenue Control Systems) ProviderscoreTechnology or IntegrationHardware and software integrations enabling seamless solutions for scenarios where valet process moves into PARCS-controlled garages or vice versa. One set of equipment manages both self-parking and valet movements.
• Parking Industry Expo (PIE)minorGTM or Marketing PartnerIndustry trade show participation. CVPS exhibited at PIE 2019 in Chicago (booth 600) to showcase Aria and solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Flash Valet: Flash Valet is a direct competitor offering cloud-based valet parking management software for hotels, casinos, and parking operators. It targets the same customer segments as CVPS with mobile ticketing, payment processing, and operator dashboards.
• T2 Systems: T2 Systems is a leading provider of parking management software and hardware for universities, municipalities, and private operators. It competes with CVPS in the broader PARCS and parking operations software market, with overlapping enterprise customer profiles.
• TIBA Parking Systems: TIBA Parking Systems provides parking access and revenue control solutions including hardware, software, and management services. It competes directly with CVPS's Aria PARCS offering and serves similar enterprise and operator customers.
• Passport Labs: Passport provides parking management and mobility software for cities, airports, and private operators. It competes with CVPS in PARCS and mobile payment functionality, and serves comparable enterprise parking operator customers.

Others

• Amano McGann: Amano McGann is CVPS's parent company and OEM hardware partner, providing PARCS hardware manufacturing. While not a competitor in software, it is the strategic enabler of CVPS's Aria product and provides the most direct comparability in parking access and revenue control systems.

Broad incumbents

• ParkMobile: ParkMobile is a broad incumbent mobile parking payment platform with millions of users across the US. While primarily focused on self-parking payments, it increasingly touches valet and hotel parking use cases that overlap with CVPS's Pay By Phone and ticketless offerings.
• PayByPhone: PayByPhone is a leading mobile parking payment app owned by Volkswagen Financial Services. It overlaps with CVPS's Pay By Phone and ticketless valet capabilities, and serves similar hospitality and operator channels at scale.

Emerging players

• SpotHero: SpotHero is an online parking reservation marketplace that aggregates parking inventory across operators. While primarily a self-parking marketplace, its integrations with hotel and operator channels create adjacent competition to CVPS's online reservation integrations and valet operations.
• Metropolis Technologies: Metropolis is an emerging AI-driven parking and mobility platform that uses computer vision for gateless entry and exit. It overlaps with CVPS's MyTicket gateless approach and represents a new technology paradigm in the broader parking access space.
• Parker Technology: Parker Technology provides customer experience and intercom solutions for parking facilities, including the same call center and customer request kiosk capabilities that CVPS's Aria offers. It serves overlapping PARCS and operator customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CVPSSolutions
• LinkedInlinkedin.com/company/cvps-solutions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computerized Valet Parking Systems