AppliCAD

What AppliCAD does

AppliCAD Public Company Limited (SET ticker: APP) is a Bangkok-headquartered value-added distributor of computer-aided design, engineering, and manufacturing software, founded in 1994 and operating in Thailand and Indonesia via its APPLICAD Indonesia subsidiary. The company distributes and supports a portfolio spanning 2D/3D CAD (SOLIDWORKS, GstarCAD, DraftSight Enterprise, CADProfi, Rhinoceros, SketchUp, ZBrush), BIM (GstarBIM, Archicad, ProtaStructure, IDEA StatiCa), CAM and plant design (SolidCAM, SOLIDWORKS CAM, SolidPlant, SWOOD), construction collaboration and quantity takeoff (Bluebeam, ExtrAXION), 3D printing and scanning hardware (Formlabs, Stratasys, UltiMaker, Artec, ZEISS), robotics (JAKA Cobots), cloud platforms (3DEXPERIENCE Works, SOLIDWORKS xDesign, GstarCAD 365), and a proprietary AI offering (APP.AI integrated with COBO).

The company monetizes through a mix of one-time perpetual licenses, annual and multi-year subscriptions, professional services (training, consulting, implementation, support delivered by a 300+ person technical team), hardware sales, and emerging AI platform subscriptions. Go-to-market combines direct sales from Bangkok headquarters, an e-commerce storefront (shop.applicadthai.com), channel partners, regional events and webinars, and a Thai-language content library for training and customer education. AppliCAD serves manufacturing and construction as primary verticals, with secondary segments in education/government and woodworking/furniture, and reports 7,000+ customer companies in Thailand. Leadership is headed by CEO Prapas Tangadulrat, and the firm is publicly listed on the Stock Exchange of Thailand mai board with offices at 69 Soi Sukhumvit 68, Bang Na, Bangkok.

Strategic positioning rests on three decades of incumbent distribution relationships with Dassault Systèmes (SOLIDWORKS), Gstarsoft (GstarCAD), and other major global engineering software and hardware vendors, augmented by regional reseller awards (Top Reseller AP South for Customer Satisfaction and Overall Performance from Dassault; three Gstarsoft awards in 2017). The firm has been actively transitioning the portfolio toward cloud and AI-enabled offerings between 2024 and 2026, with major product launches including GstarCAD 2026, GstarCAD 365, GstarCAD Architecture, GstarBIM 2027, SOLIDWORKS 2026, SketchUp 2026.1, Bluebeam Revu 21.9, and the APP.AI platform.

Name

AppliCAD

Legal name

AppliCAD Public Company Limited (บริษัท แอพพลิแคด จำกัด (มหาชน))

Website

https://applicadthai.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Engineering Software Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Software Publishers (51321), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Custom Computer Programming Services (541511)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industries

3D Design & CAD for Additive Manufacturing (IMAAACAA), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), Digital Inventory, Part Libraries & Secure File Management (IMAAACAH)

Keywords

• CAD software distribution
• BIM solutions
• 3D printing systems
• Manufacturing automation software
• Engineering design tools

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Software Licensing - Perpetual: One-time purchase licenses for CAD software (e.g., GstarCAD) with perpetual usage rights. Sold as single-user or network licenses.
2. Software Licensing - Subscription: Annual subscription models for cloud-based and enterprise software (e.g., GstarCAD 365, SOLIDWORKS with Cloud Services).
3. Professional Services: Training, consulting, implementation, and support services for CAD/BIM/3D printing solutions. Includes online training, on-site services, and remote support.
4. Hardware Sales: 3D printers (Formlabs, UltiMaker, Stratasys), 3D scanners (Artec, ZEISS), and robotics (JAKA Cobots).
5. AI Platform Services: AI platform solutions including APP.AI and COBO for enterprise AI integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

AppliCAD distributes and supports a comprehensive portfolio of 2D/3D CAD, BIM, CAM, CAE, 3D printing, 3D scanning, robotics, and AI solutions from global brands such as SOLIDWORKS, GstarCAD, DraftSight, Bluebeam, SketchUp, Rhinoceros, Formlabs, Stratasys, Artec, ZEISS, and JAKA. The company sells software licenses (perpetual and subscription) and hardware, complemented by professional services including training, consulting, implementation, customization, and after-sales support delivered by a team of 300+ experts.

Product overview

AppliCAD (Applicad Public Company Limited) is a Thai technology company that serves as a major distributor of CAD, CAM, BIM, 3D printing, and AI solutions in Thailand. The company offers a comprehensive portfolio of products organized across multiple categories: 2D/3D CAD software including SOLIDWORKS Design, GstarCAD (with variants GstarCAD Mechanical, GstarCAD 365, GstarCAD Architecture), DraftSight Enterprise, CADProfi, and Rhinoceros; BIM solutions such as GstarBIM and ProtaStructure; 3D printing systems from Formlabs and Stratasys; 3D scanners from Artec and ZEISS; CAM solutions including SolidCAM iMachining, SOLIDWORKS CAM, SolidPlant, and SWOOD for woodworking; construction collaboration tools like Bluebeam with AI-powered Bluebeam Max; quantity takeoff software ExtrAXION 2D and ExtrAXION Rebars; design automation with DriveWorks; robotics solutions from JAKA; cloud platforms including 3DEXPERIENCE Works and SOLIDWORKS xDesign; and AI platforms like APP.AI. The product portfolio also includes general design tools such as SketchUp, ZBrush, and various simulation and management solutions. AppliCAD serves industries including manufacturing, construction, architecture, defense, and education with over 7,000 customer companies and a team of over 300 personnel.

Differentiator

Problem solved

Functional benefit

Brands

• AppliCAD Shop: Online e-commerce platform for purchasing software licenses and products
• AI Platform
• Human Plus

Products and services

• SOLIDWORKS Design 3D CAD software for part design, assembly, simulation, and 2D drawing generation, offered in Standard, Professional, and Premium tiers; targeted at manufacturing engineers and product designers.
• GstarCAD 2D/3D CAD software offered as a perpetual-licensed alternative to AutoCAD with DWG compatibility and LISP support; targeted at drafting professionals and engineering firms.
• DraftSight Enterprise Enterprise 2D CAD software with network licensing, deployment wizard, PDF import, API, and professional drafting features supporting DWG, DXF, and DGN formats; targeted at enterprise design teams.
• GstarCAD 365 Cloud-based CAD solution with cross-platform collaboration, cloud storage, real-time communication, multi-platform project management, and access control; targeted at distributed design teams.
• GstarBIM BIM software for architecture and interior design with OpenBIM support, parametric modeling, and 2D/3D documentation; targeted at architects and interior designers.
• Bluebeam PDF markup and construction collaboration software with markup, measurement, quantity takeoff, Studio collaboration, and the AI-powered Bluebeam Max tier; targeted at construction and AEC teams.
• SketchUp 3D design software available in Go, Pro, and Studio tiers with AI Render, AI Assistant, DWG/IFC compatibility, LayOut for 2D documentation, and 3D Warehouse; targeted at designers, architects, and makers.
• SolidPlant Plant design software for SOLIDWORKS covering SolidPlant P&ID for process diagrams and SolidPlant 3D for piping, steel structure, and tank design with a project-based workflow; targeted at plant and process engineers.
• ExtrAXION 2D Quantity takeoff software for construction and engineering supporting BMP, GIF, JPG, TIF, DWG, DXF, DGN, DWF, EMF, and PDF inputs with measurement tools for count, length, area, and volume; targeted at quantity surveyors and estimators.
• DriveWorks Design automation and CPQ (Configure, Price, Quote) software for SOLIDWORKS that auto-generates parts, assemblies, drawings, and sales documents from rules and logic; targeted at manufacturers needing order engineering automation.
• SWOOD Woodworking CAD/CAM software for SOLIDWORKS including SWOOD Design for furniture design, SWOOD CAM for CNC machining, and Nesting capabilities; targeted at furniture and woodworking manufacturers.
• CADProfi CAD add-on with four modules (Mechanical, Architectural, HVAC & Piping, Electrical) providing libraries of standard parts and automation tools for engineering design; targeted at CAD designers across disciplines.
• Rhinoceros NURBS-based 3D modeling software for creating complex organic shapes with precision, including Grasshopper visual programming; targeted at designers, architects, and engineers.
• ZBrush Digital sculpting software for creating highly detailed 3D models with Dynamesh, Live Boolean, and Vector Displacement Mesh; targeted at digital artists, game developers, and 3D modelers.
• SolidCAM iMachining CAM software for CNC machining that integrates with SOLIDWORKS with intelligent machining strategies and toolpath optimization; targeted at CNC machinists and manufacturing engineers.
• 3DEXPERIENCE Works Cloud-based product development platform from Dassault Systèmes offering design, simulation, manufacturing, and collaboration tools; targeted at manufacturing enterprises needing integrated PLM.
• JAKA Cobot Collaborative robot (cobot) family for manufacturing automation including JAKA A Series, JAKA S3 AMR, JAKA Lumi, and JAKA K1 models; targeted at factories and smart-manufacturing operations.
• Formlabs 3D Printers Desktop SLA and SLS 3D printer line (Form 4, Form 4L, Fuse 1+ 30W, Fuse X1) for prototyping and manufacturing; targeted at design offices, dental labs, and engineering firms.
• Stratasys 3D Printers Industrial PolyJet, FDM, and metal 3D printer line including the Origin Two, J35 Pro, J55 Prime, J826 Prime, J850 Pro/Prime, F123/F370/F770 series, Fortus, F900, H350, and dental/anatomy lines; targeted at prototyping and production.
• Artec 3D Scanners Handheld professional 3D scanners (Eva, Eva Lite, Leo, Micro, Ray, Space Spider) for capturing objects and environments in full color; targeted at reverse engineering, inspection, and digital content creation.
• ZEISS 3D Scanning Systems Industrial metrology 3D scanning systems (ATOS 5X, ATOS Q, T-SCAN hawk 2, GOM Scan 1, ScanCobot, ScanPort, ZEISS Inspect) for quality inspection and reverse engineering; targeted at manufacturers requiring metrology-grade inspection.
• APP.AI AI Platform offering for AI-powered capabilities in design and engineering workflows, integrating the COBO AI platform; targeted at enterprises embedding AI into engineering operations.
• Manufacturing Implementation & Training Services Professional services including CAD/CAM/3D printing training, consulting, implementation, customization, and after-sales support for manufacturing customers, delivered by 300+ technical experts in Thai language.
• Construction & BIM Implementation Services Professional services including BIM implementation, construction training, consulting, and after-sales support for AEC customers; includes online training, on-site services, and remote support.
• Human Plus Staffing Services Personnel and staffing services for the manufacturing and engineering industries, providing skilled CAD/CAM/engineering talent.

Quantifiable outcome

• Reduced form completion time from half a day to 30 minutes
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability10 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Rabbit Pro IndustriesminorChannel Partner/ Reseller/ DistributorListed as business partner of AppliCAD, collaboration in manufacturing and industrial solutions distribution.
• Design & Engineering Technology Institute (DETI)minorStrategic or Co-development PartnerListed as business partner, collaboration in design and engineering technology education and development.
• APPLICAD IndonesiacoreChannel Partner/ Reseller/ DistributorSubsidiary company in Indonesia distributing AppliCAD products and services in the Indonesian market.
• Gstarsoft Co., Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized distributor of GstarCAD software in Thailand. Received 3 awards from Gstarsoft (2017 Outstanding Performance, Outstanding Marketing, 10 Years Cooperation Award).
• Dassault Systèmes (SOLIDWORKS)coreChannel Partner/ Reseller/ DistributorAuthorized reseller of SOLIDWORKS and 3DEXPERIENCE platform in Thailand. Awarded Top Reseller Highest Customer Satisfaction and Top Reseller Overall Performance AP South.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Designfusion: Canadian SOLIDWORKS and CAD/CAM reseller with comparable service offerings. Similar mid-tier VAR business model with regional concentration rather than global presence.
• Solid Solutions (UK): UK's largest SOLIDWORKS reseller with similar value-added services (training, implementation, support). Comparable to AppliCAD in regional dominance and product breadth, but operating in UK/Ireland rather than Thailand.

Emerging players

• CADENAS (Strategic Initiative): Provides digital product catalogs and engineering software components, comparable to AppliCAD's CADProfi parts library offering. Overlap in serving engineers needing standardized parts and component data.
• ZWSOFT: Developer of ZWCAD, a competitor DWG-based CAD platform. Direct substitute for the GstarCAD product line that AppliCAD distributes, representing channel and product competition.
• Bricsys (Hexagon): Provider of BricsCAD, an alternative DWG-based CAD platform competing with GstarCAD and AutoCAD. Comparable to AppliCAD's lower-cost CAD positioning versus Autodesk, representing a competitive substitute in the Thai market.

Broad incumbents

• Dassault Systèmes (SOLIDWORKS direct): Parent vendor of SOLIDWORKS and 3DEXPERIENCE. While AppliCAD is an authorized reseller, Dassault's direct sales motion with the largest enterprise accounts represents a competitive threat to AppliCAD's enterprise segment.
• Autodesk (ASEAN channel): Dominant CAD/AEC software vendor with its own reseller and direct sales motion in Thailand. Broad market competitor across AutoCAD, Revit, and Inventor that AppliCAD substitutes against with GstarCAD, SOLIDWORKS, and Bricsys-affiliated products.

Direct peers

• GoEngineer: One of the largest North American SOLIDWORKS resellers and CAD/CAM/3D printing value-added resellers. Highly comparable to AppliCAD as a multi-brand CAD distributor with strong support, training, and implementation services.
• Fisher Unitech: US-based SOLIDWORKS and Stratasys reseller offering CAD software, 3D printing, and engineering services. Directly comparable operating model to AppliCAD's multi-line distribution business.

Others

• Trace Software (elecworks): Provider of electrical CAD software similar to the CADProfi Electrical module AppliCAD distributes. Comparable niche CAD software supplier that could be a partner or substitute in the Thai market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/applicadthai
• YouTubeyoutube.com/user/AppliCAD
• Facebookfacebook.com/applicad
• Instagraminstagram.com/applicad
• TikToktiktok.com/@applicad
• LinkedInlinkedin.com/company/applicad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppliCAD