The Brewing Projekt
The Brewing Projekt is a privately held craft brewery and taproom operator in Eau Claire, Wisconsin, producing craft beer, hard seltzer, and THC-infused seltzer while offering contract brewing and co-packing services to third-party beverage brands.
- Company typePrivate
- Founded2013
- HeadquartersEau Claire, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Brewing Projekt does
The Brewing Projekt is a craft beverage manufacturer and taproom operator based in Eau Claire, Wisconsin. Founded in May 2013 and operating its taproom since April 2015, the company produces and sells a portfolio of craft beers (Dare Mighty Things IPA, Resist MilkShake IPA, Puff Tart fruit-bombed sour ales), Bomb Hard Seltzer (6% ABV, gluten-free), and Blast THC Seltzer (5MG/10MG Delta-9 THC). It also offers contract brewing and co-packing services to third-party beverage brands. Production runs on a 20BBL 4V Brewhouse with downstream equipment including a GEA HB05 centrifuge, flash and tunnel pasteurization, lenticular filtration, and a full QAQC lab, supporting batch sizes from 20 to 120+ BBL across beer, seltzer, RTD, N/A, and THC beverage categories.
The company operates a single taproom at 1807 N Oxford Ave, featuring a rooftop patio overlooking the Chippewa River, where customers purchase beverages for on-site consumption or takeout via a Square e-commerce storefront. Revenue is generated through four primary streams: taproom beverage sales, retail takeout and online orders, B2B contract brewing and co-packing services, and ticketed events such as the recurring Wild Wednesdays rooftop dining series ($40 per person) and community celebrations including the 4th of July Block Party. Partnerships with Live Great Food (Chef Tony), rotating food trucks, and the City of Eau Claire support event programming and traffic generation.
The business is privately held and founder-owned, with no disclosed institutional investors or external capital structure. Customer concentration is low, relying on a long tail of individual consumers plus an unspecified roster of B2B contract brewing clients. Geographic reach is limited to the Eau Claire, Wisconsin region, with no evidence of distribution beyond local taproom and direct-to-consumer channels.
The Brewing Projekt firmographics
Firmographics- Name
- The Brewing Projekt
- Legal name
- The Brewing Projekt
- Website
- https://thebrewingprojekt.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Brewing Projekt is a privately held craft brewery and taproom operator in Eau Claire, Wisconsin, producing craft beer, hard seltzer, and THC-infused seltzer while offering contract brewing and co-packing services to third-party beverage brands.
- Ownership category
- akta.pro rank
The Brewing Projekt industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (72241), Beverage Manufacturing (3121)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Taprooms & Brewpubs (CRANACAF)
Keywords
Where The Brewing Projekt is headquartered
LocationHeadquarters
- HQ city
- Eau Claire
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Brewing Projekt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Taproom Sales: On-site consumption of craft beer, hard seltzer, and THC seltzer products at the 1807 N Oxford Ave taproom. Revenue from beverage sales consumed on premises.
- Retail Product Sales: Takeout sales of canned beer, seltzer, and THC beverages through the Square online storefront and at the taproom for off-premise consumption.
- Contract Brewing & Co-Packing Services: Manufacturing services for other beverage brands including brewing, canning, labeling, and packaging. Services for Light American Lagers, canned cocktails, THC beverages, sodas, NA beverages, and fruit-bombed sours.
- Special Events: Ticketed events including Wild Wednesdays rooftop dining experiences ($40 per person), private event hosting, and seasonal celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wild Wednesdays Rooftop Dining - $40 per person |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
The Brewing Projekt product offering
Product offeringCore offering
The Brewing Projekt is a craft beverage manufacturer and taproom operator based in Eau Claire, WI that produces and sells a portfolio of craft beers (IPAs, fruit-bombed sours), Bomb Hard Seltzer, and Blast THC Seltzer. In addition to own-brand retail and on-site taproom sales, the company offers contract brewing and co-packing services to third-party beverage brands with batch sizes from 20 to 120+ BBL. The taproom at 1807 N Oxford Ave also hosts ticketed events such as Wild Wednesdays rooftop dining experiences.
Product overview
The Brewing Projekt is a craft beverage company based in Eau Claire, WI, producing a portfolio of alcoholic and specialty beverages. The core product lineup includes craft beers (Dare Mighty Things IPA, Resist MilkShake IPA, and Puff Tart sour ales), Bomb Hard Seltzer (6% ABV, gluten-free), and Blast THC Seltzer (5MG/10MG Delta-9 THC). The company also operates a taproom for on-site sales and provides co-packing/contract brewing services for third-party beverage brands with batch sizes from 20-120+ BBL.
Differentiator
Problem solved
Functional benefit
Brands
- Bomb Hard Seltzer: A hard seltzer brand at 6% ABV and gluten-free, featuring flavors like Creamsicle, Piña Colada, Strawberry Margarita, MPG (Mango, Pineapple & Guava), Blackberry & Raspberry, and Raspberry Lemonade.
- Blast THC Seltzer
Products and services
- Dare Mighty Things IPA & Variants
Companies that use The Brewing Projekt
Customer profileSegments4 records
Ideal customer profiles3 records
The Brewing Projekt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Brewing Projekt partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Live Great Food (Chef Tony)coreChef Tony of Live Great Food curates unique menus for Wild Wednesdays rooftop dining experiences at The Brewing Projekt. Each month features a different seasonal menu paired with craft beverages and downtown views. Event held monthly (May 13, June 10, July 1, August 12) at $40 per person with ticket required.
- City of Eau ClaireminorCity of Eau Claire presents the July 4th Fireworks Show on the Highbridge, hosted near The Brewing Projekt taproom and patios. Partnership for community celebration event.
- Habitual Yoga SpaceminorFree rooftop yoga sessions held at The Brewing Projekt, promoting wellness community engagement and bringing new customers to the taproom.
- Food Truck PartnersminorRotating food trucks visit the taproom including Smackdaddy's Gourmet Grub, Potato-Potatoh, Smokestream, Olson's Ice Cream, and Two Ovens. These partners provide food options complementary to The Brewing Projekt's beverages during events and regular taproom hours.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
The Brewing Projekt competitors and assessment
Company assessmentDirect peers
- Indeed Brewing Company: Minneapolis-based craft brewer with a taproom, event programming, and broader Midwest distribution. Comparable on the brewpub-plus-wholesale craft model and on regional Upper Midwest positioning that overlaps with TBP's geographic footprint.
- Surly Brewing Company: Minnesota craft brewery operating a destination taproom plus broader regional distribution. Comparable because it pairs an on-premise taproom experience with a packaged wholesale business serving the same Upper Midwest consumer that drives TBP's Eau Claire taproom traffic.
- Short's Brewing Company: Northern Michigan craft brewery known for experimental, hazy, and sour-forward recipes with an attached pub. Comparable because it mirrors TBP's experimental recipe portfolio (IPAs, sours, milk shake IPAs) and brewpub-style on-premise experience.
- Three Sheeps Brewing Company: Wisconsin craft brewery and parent of Octopi Brewing, combining a taproom brand with contract brewing infrastructure. Comparable because it pairs an experimental taproom-led brand with a co-packing services arm — the closest structural analog to TBP's brand-plus-contract model.
- Octopi Brewing: Wisconsin-based contract brewing and co-packing operation owned by 3 Sheeps. Directly comparable because it competes for the same third-party beverage brand manufacturing work (seltzers, RTDs, specialty beverages) at overlapping batch sizes, serving the same regional craft-to-emerging-brand customer base.
- Hop Butcher for the World: Chicago-area contract brewery specializing in hazy IPAs and emerging style work for craft and seltzer brands. Comparable on the contract brewing/co-packing axis and similar craft-to-emerging-brand pipeline, with overlapping equipment profile (brewhouse plus packaging lines).
Broad incumbents
- Jacob Leinenkugel Brewing Company: Sixth-generation Wisconsin brewery owned by Molson Coors, based in Chippewa Falls (near Eau Claire). Comparable as a Wisconsin-rooted brewer competing for the same regional taproom and retail consumer, but operates at much larger scale and lacks a taproom or contract brewing arm.
- Lagunitas Brewing Company: Large California craft brewery (now part of Heineken) with national distribution and taprooms. Comparable because it started as a taproom-driven craft brand with experimental offerings but now competes for the same retail and on-premise tap handles that emerging regional brewers and THC seltzer brands target.
Emerging players
- Cann Social Tonics: National THC-infused beverage brand built around low-dose cans. Comparable as a head-to-head competitor in the THC seltzer category where TBP's Blast THC Seltzer plays, particularly on flavor-forward positioning and on-premise tap placements.
Regional players
- New Glarus Brewing Company: Wisconsin craft brewery selling exclusively within the state, recognized for seasonal and fruit-driven beers. Comparable on Wisconsin geography and craft consumer base; differs in that it does not run a taproom or contract brewing operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Brewing Projekt social profiles
Digital presenceThe Brewing Projekt financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brewing Projekt leadership team
Management profileNumber of profiles
The Brewing Projekt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brewing Projekt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brewing Projekt
What does The Brewing Projekt do?
The Brewing Projekt is a craft beverage manufacturer and taproom operator based in Eau Claire, WI that produces and sells a portfolio of craft beers (IPAs, fruit-bombed sours), Bomb Hard Seltzer, and Blast THC Seltzer. In addition to own-brand retail and on-site taproom sales, the company offers contract brewing and co-packing services to third-party beverage brands with batch sizes from 20 to 120+ BBL. The taproom at 1807 N Oxford Ave also hosts ticketed events such as Wild Wednesdays rooftop dining experiences.
Is The Brewing Projekt a public or private company?
The Brewing Projekt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Brewing Projekt founded?
The Brewing Projekt was founded in 2013. It employs 11 to 50 people.
Where is The Brewing Projekt based?
The Brewing Projekt is headquartered in Eau Claire, United States, in the North America region.
How does The Brewing Projekt make money?
Four revenue lines are on record. Taproom Sales are the primary driver. The others are retail Product Sales, contract Brewing & Co-Packing Services and special Events.
Who are The Brewing Projekt's main competitors?
Direct peers on record are Indeed Brewing Company, Surly Brewing Company, Short's Brewing Company, Three Sheeps Brewing Company, Octopi Brewing and Hop Butcher for the World. Broad incumbents are Jacob Leinenkugel Brewing Company and Lagunitas Brewing Company. Cann Social Tonics is listed as an emerging player. New Glarus Brewing Company is listed as a regional player.
Does The Brewing Projekt have an API?
No public API is recorded for The Brewing Projekt.
What industry is The Brewing Projekt in?
The Brewing Projekt's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212.