WEZ

What WEZ does

WEZ Eventi is a single-location culinary event venue operated by Karl Preuß GmbH & Co. KG, a family-owned German limited partnership (GmbH & Co. KG) headquartered in Minden, Germany. The business is co-located within the EDEKA Center WEZ supermarket in Stadthagen and operates approximately 80 square meters of indoor space (minimum 36 seats) complemented by an outdoor terrace. Its product offering centers on three integrated experience lines: hands-on cooking courses in a fully equipped open show kitchen, themed tastings (wine, cheese fondue, rum, beer), and special dining events such as the Saturday breakfast buffet served via café novecento.

Revenue is generated almost entirely through transactional, one-time ticket sales priced between €8.90 and €39.00 per person, plus gift vouchers with a three-year redemption window. Distribution runs through a standard e-commerce storefront (WordPress-based) accepting PayPal and PayPal PLUS, supplemented by phone and on-site booking at café novecento for breakfast events. Demand generation relies on the website, organic social sharing (Facebook, WhatsApp, Mastodon), word-of-mouth, and foot traffic generated by the EDEKA Center WEZ anchor. The technology stack is conventional: Matterport 3D virtual tour, Google Analytics/GA4 and Matomo for site analytics, and a Meta Pixel for paid acquisition.

The company serves local and regional consumers in the Stadthagen area across three personas: food and experience enthusiasts, social occasion celebrators (families/friend groups), and gift buyers purchasing vouchers for food-oriented recipients. There are no enterprise customers, no external investors, and no disclosed expansion beyond the single venue. Operations are managed under managing directors Karl Stefan Preuß and Rüdiger Heß, with a Data Protection Officer (Anja Graf) overseeing GDPR compliance for the digital storefront.

Name

WEZ

Legal name

Karl Preuß GmbH & Co. KG

Website

https://eventi.wez.de

Company type

Private

Founded year

1949

Operating status

Operating

Short description

WEZ Eventi is a single-location culinary event venue in Stadthagen, Germany, operated by family-owned Karl Preuß GmbH & Co. KG. It hosts cooking courses, themed tastings, and breakfast buffets for regional consumers, selling tickets online and via the adjoining café novecento.

Ownership category

akta.pro rank

Product category

Culinary Event Venue

NAICS

Special Food Services (7223), Caterers (72232)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

akta.pro secondary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

Keywords

• Culinary event venue
• Cooking courses
• Wine tastings
• Breakfast buffet
• Food experiences

Headquarters

HQ city

Minden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Ticket Sales: One-time ticket sales for cooking courses, tastings (wine, cheese, spirits), and breakfast buffets. Customers purchase tickets online with prices ranging from €8.90 (children's breakfast) to €39.00 (cheese fondue). Revenue is transaction-based with no subscription component.
2. Gift Vouchers: Sale of gift vouchers that can be redeemed for future events. Gift vouchers are available as digital downloads or sent via email. Voucher holders have until the end of the third year after purchase to redeem.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WEZ Eventi operates a single-location event venue in Stadthagen, Germany, offering hands-on cooking courses in an open show kitchen, guided tastings (wine, cheese fondue, rum, spirits), and weekend breakfast buffets. Tickets and gift vouchers are sold through an online shop, with some events also bookable by phone or on-site at café novecento within the EDEKA Center WEZ supermarket.

Product overview

WEZ Eventi is a single-location event venue operated by Karl Preuß GmbH & Co. KG, offering culinary experiences through three integrated offerings: (1) cooking courses where participants learn from professionals in a show kitchen, (2) tasting events featuring wine, cheese, beer, spirits, and fondue, and (3) special dining events like breakfast buffets. The platform sells tickets and gift vouchers through its online shop. The venue, situated in Stadthagen within the EDEKA Center WEZ, features a fully equipped show kitchen, multimedia equipment, and outdoor terrace with parking. All offerings center on culinary education and sensory experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Kochkurse (Cooking Courses) Hands-on cooking instruction led by professionals in an open show kitchen where participants learn culinary techniques and create dishes themselves. Targeted at adults seeking immersive culinary education.
• Tastings Sensory tasting experiences including wine, cheese, beer, and spirit tastings where participants explore flavor diversity in a relaxed setting. Targeted at adults seeking guided tasting events.
• Schlemmen spezial Special dining events offering extraordinary culinary experiences outside everyday routines, featuring particularly delicious offerings in a relaxed series. Targeted at food enthusiasts.
• Großes Frühstücksbuffet (Large Breakfast Buffet) A high-quality breakfast buffet featuring fresh pastries, cold cuts, cheese varieties, eggs, jams, honey, quark, yogurt, cereals, fruits, and coffee specialties, served on Saturdays from 9:00 to 12:00 at café novecento. Adults €24.90, children (ages 3-12) €8.90.
• Schweizer Käsefondue Tasting Traditional Swiss fondue experience featuring the moitié-moitié combination of Le Gruyère (AOP) and Vacherin Fribourgeois (AOP), prepared in a Caquelon pot. €39.00 per person, small group of four per pot, 3-hour duration (18:00-21:00), 13 tickets per session.
• Rum Tasting A guided tasting journey featuring 5-6 different rums, 2 cocktail variations, and insights into historic rum distilleries like Mount Gay (est. 1703) and Matusalem (est. 1872), accompanied by small snacks.
• Wein Tasting (Wine Journey) A sensory journey through renowned wine regions of Germany, Europe, and overseas, guided by sommelier Claas Wiesel. Includes small bites to complement the tasting.
• Tickets (print@home) Digital event tickets delivered as PDF attachments via email. Can be displayed on mobile device or printed; printed tickets serve as originals.
• Geschenkgutscheine (Gift Vouchers) Gift vouchers purchasable through the online shop. Valid for redemption until the end of the third year following purchase and transferable to third parties.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• EDEKA Center WEZOthersCo-located retail partnership within the EDEKA Center WEZ supermarket in Stadthagen. WEZ Eventi operates as the event venue arm of the WEZ retail location, benefiting from supermarket foot traffic, shared parking facilities, and brand association. The venue is accessible via the supermarket and café novecento.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kochzauber: German event-cooking and culinary experience company running in-person cooking courses, tastings, and themed culinary events. Directly comparable to WEZ Eventi's combination of cooking courses, wine/spirit tastings, and ticketed culinary experiences.
• Anouk - Die Kochschule: Operating cooking school brand in Germany offering hands-on courses, tastings, and event-based culinary experiences in a dedicated venue. Closely comparable to WEZ Eventi's show-kitchen-led course format and ticketed themed events.
• Eat the World: German experiential food company offering culinary tours and tasting experiences with a focus on regional/local food culture. Comparable to WEZ Eventi on the experiential tasting and local culinary-discovery proposition.
• La Cocina Kochschule: German cooking school offering hands-on courses and themed culinary events in dedicated event venues. Closely comparable in format (in-venue cooking courses and ticketed experiences) though typically based in larger German cities.
• Robert's Kochschule: Established German cooking school running hands-on courses, tastings, and corporate event programming. Comparable on the core product of professional-led cooking courses paired with food and beverage tastings.
• Joel's Kochschule: Independent German cooking school offering themed cooking courses and culinary events. Comparable on course-led culinary experiences targeted at enthusiast consumers seeking structured, ticketed events.

Broad incumbents

• EDEKA Zentrale: Parent retail brand of WEZ/EDEKA Center; EDEKA operates a national supermarket network across Germany. WEZ Eventi is a small experiential venue co-located within an EDEKA retail anchor, making EDEKA the broad incumbent ecosystem partner.
• GetYourGuide: Global online marketplace for tours, activities, and experiences including food and culinary experiences. Comparable as a distribution/discovery layer for the same experiential culinary demand WEZ Eventi serves, though at vastly larger scale.

Emerging players

• Cookionista: German cooking and recipe platform combining online culinary content with event-based cooking experiences. Comparable to WEZ Eventi on the culinary experience category though primarily digital-led.

Others

• Café Novecento (sibling brand): On-site café operating inside the same EDEKA Center WEZ that hosts WEZ Eventi, serving as a touchpoint and on-site breakfast buffet booking channel. Directly comparable on customer overlap but is an adjacent in-house brand rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEZ