What Natasha does

Natasha is a Philippine-based direct selling company founded in 1993 that distributes more than 6,000 products across apparel, footwear, personal care, health supplements, home appliances, and home categories through a multi-level marketing (MLM) structure. The company sells under both owned and licensed brand relationships with names including SKECHERS, PEAK, NIVEA, UNILAB, GLUTAMAX, FUBU, MR LEE, WALKER, SOEN, Beauche International, Eurolux, Union, Hanabishi, Imarflex, Firefly, and Astron. Its core technology stack is the NatashaApp mobile application (available on Android, iOS, and Huawei) and the natasha.ph e-commerce website, which together enable partner ordering, sales and credit reporting, branch chat, member recruitment, and digital catalog browsing. Operationally, Natasha runs 23 physical branches across the Philippines — with 21 of those in company-owned buildings — supported by 500+ staff, providing nationwide coverage from Luzon through Visayas to Mindanao plus Palawan.

The company's go-to-market is a direct-selling business-partnership model in which individuals register as Business Partners (5-25% product discount) and can progress to Elite Business Partner status (10-40% discount) by reaching Php 10,000 in gross sales (own plus direct recruits') within 1-2 calendar months. Partners earn through three streams: (1) recruitment commissions of 1-4% on downline sales, (2) buy-at-wholesale / sell-at-retail margin, and (3) social media influencer incentives paid based on follower counts and video view targets. Additional distribution flows through affiliate sellers on TikTok Shop, Lazada, and Shopee (10% commission on most categories, 15% on underwear), with GCash serving as the scheduled commission payout rail. The customer base is structurally distributed across direct sellers, wholesalers, online sellers, retail store owners, exporters, and social media influencers — all SMB-tier partners — making Natasha a horizontal-segment business with no single anchor customer. Pricing is transaction-based with a Php 1,000 minimum gross order for delivery. The company is privately held, self-funded, with no disclosed parent, no venture backing, and no publicly traded ticker. Revenue is not publicly disclosed.

Name

Natasha

Legal name

Natasha

Website

https://natasha.ph

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Natasha is a Philippine direct selling company founded in 1993 that distributes 6,000+ products via 23 nationwide branches, an MLM business-partner network, and the NatashaApp mobile app.

Ownership category

akta.pro rank

Product category

Direct Selling / Multi-Level Marketing

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Direct selling
• Multi-level marketing
• Consumer products distribution
• Apparel and footwear
• Home and personal care

Headquarters

HQ city

Caloocan

HQ country

Philippines

HQ region

Asia

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Direct Selling: Business partners buy products at wholesale prices and sell at retail prices to customers, keeping the margin as profit. Partners receive discounts ranging from 5% to 40% depending on their tier level.
2. Recruitment Commission: Business partners earn commissions from sales made by their recruited network of downlines. Commission rates vary from 1% to 4% based on product discount tier achieved by recruits.
3. Social Media Influencer Incentives: Active business partners who promote Natasha on social media earn cash incentives based on follower counts and video view targets.
4. Marketplace Sales (Tiktok Shop, Lazada, Shopee): Natasha Affiliates sell on e-commerce marketplaces, earning commissions of 10% on personal care, shoes, apparel and accessories, and 15% on underwear.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Natasha is a direct selling (MLM) company that distributes over 6,000 consumer products spanning underwear, apparel, footwear, personal care, health supplements, home appliances, lighting, and home organization through a national network of business partners. Registered partners buy at wholesale discounts of 5%-40% and resell at retail, with optional recruitment commissions and social media influencer cash incentives. Orders and partner management are supported by the NatashaApp and natasha.ph e-commerce platform across 23 Philippine branches.

Product overview

Natasha is a Philippine-based direct selling company established in 1993, offering over 6000+ products through a multi-channel platform consisting of the NatashaApp mobile application and Natasha.ph e-commerce website. The company operates primarily as a direct selling business partnership, enabling business partners to earn through three streams: recruitment and networking, buying and selling products, and social media influence. The product portfolio spans multiple categories including underwear (WALKER, SOEN, Sorella, Orchids), apparel (FUBU, MR LEE, Cherokee, Bum, Crissa, Petrol, Dyse One, Fresh Gear), footwear (SKECHERS, PEAK), personal care (GLUTAMAX, NIVEA, Beauche International, Zen Zest), health supplements (UNILAB, UL Skin Sciences), home appliances (Union, Hanabishi, Imarflex, Astron, Dowell, Orofan, Tough Mama, Camel), and home/lighting products (Eurolux, Firefly, Kantt, Akari, Moorlife). The NatashaApp serves as the core business tool enabling ordering, customer management, and network recruitment, while physical branches across 23 locations nationwide provide local support and product access.

Differentiator

Problem solved

Functional benefit

Products and services

• NatashaApp Mobile application for Natasha business partners to place orders across all branches nationwide, chat with branches, view sales and credit reports, and recruit new members/downlines.
• Natasha.ph E-commerce Website Company-owned e-commerce storefront where customers and partners browse the full Natasha catalog, place online orders, and register as business partners or customers.
• Natasha Direct Selling Business Partnership Direct selling (MLM) business partnership where registered business partners buy products at wholesale discounts of 5%-40%, resell at retail, earn recruitment commissions (1%-4%) from downline sales, and earn social media influencer cash incentives. Free lifetime membership with credit-line access.
• FUBU Apparel Lifestyle apparel brand offering men's and ladies' clothing including jeans, shirts, and printed casual wear.
• SKECHERS Footwear International footwear brand offered through Natasha covering men's, women's, and kids' shoes including casual shoes, sandals, sneakers, and athletic wear.
• PEAK Footwear Athletic footwear brand carried by Natasha, offering basketball shoes, casual lifestyle shoes, and running shoes for men and women.
• UNILAB Health Supplements Pharmaceutical and health supplement brand distributed by Natasha, including products such as Ceelin, Nutroplex, Myra vitamins, Neozep, and Biogesic.
• GLUTAMAX Personal Care Skin lightening and personal care brand carried by Natasha, offering glutathione soaps, lotions, deodorants, and facial washes.
• NIVEA Personal Care International personal care brand distributed by Natasha, offering toners, deodorants, body lotions, BB creams, and sun protection products.
• WALKER Men's Underwear Men's underwear brand carried by Natasha, offering briefs, boxer briefs, and boxer shorts in various configurations.
• SOEN Women's Underwear Women's underwear brand carried by Natasha, offering bikini panties, comfy fit, and printed styles in various sizes.
• Beauche International Beauty Beauty and skincare brand carried by Natasha, offering beauty sets, facial cleansers, whitening soaps, BB creams, and moisturizing products.
• Union Home Appliances Home appliances brand carried by Natasha, offering air conditioners, washing machines, gas stoves, blenders, kettles, microwave ovens, and water dispensers.
• Hanabishi Kitchen Appliances Kitchen appliances brand carried by Natasha, offering rice cookers, deep fryers, blenders, electric kettles, ovens, and vacuum cleaners.
• Imarflex Home Appliances Home appliances brand carried by Natasha, offering multi cookers, toasters, convection ovens, hair dryers, and vacuum cleaners.
• Astron Home Appliances Home appliances brand carried by Natasha, offering window-type air conditioners, refrigerators, washing machines, and kitchen appliances.
• Eurolux Lighting and Electrical Lighting and electrical brand carried by Natasha, offering LED bulbs, table lamps, solar floodlights, rechargeable fans, and extension cords.
• Firefly Lighting and Electrical Lighting and electrical brand carried by Natasha, offering LED bulbs, smart devices, Christmas lights, rechargeable lamps, and batteries.
• Orocan Home Storage and Organization Home storage and organization brand carried by Natasha, offering water dispensers, ice boxes, dish racks, trash cans, and food containers.

Quantifiable outcome

• Php 10,000 gross sales threshold for Elite Business Partner status
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• TikTok ShopminorChannel Partner/ Reseller/ DistributorNatasha Affiliate program on TikTok Shop. Affiliates sell products through their social media accounts, posting videos to promote items. Natasha handles setup, stocks, payment, and delivery. Commission rates of 10% on personal care, shoes, apparel, accessories and 15% on underwear.
• LazadaminorChannel Partner/ Reseller/ DistributorNatasha Affiliate program on Lazada marketplace. Affiliates sell products through their social media accounts. Natasha handles setup, stocks, payment, and delivery.
• ShopeeminorChannel Partner/ Reseller/ DistributorNatasha Affiliate program on Shopee marketplace. Affiliates sell products through their social media accounts. Natasha handles setup, stocks, payment, and delivery.
• GCashcoreTechnology or IntegrationDigital payment method for receiving commissions and processing transactions. Business partners receive commission payments via GCash on the 7th to 10th of each month.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mary Kay: Global direct selling company focused on beauty and skincare products sold through independent Beauty Consultants. Comparable to Natasha in MLM structure, beauty-led product mix (overlapping with Natasha's GLUTAMAX, NIVEA, and Beauche offerings), and tiered consultant discounts similar to Natasha's Business Partner / Elite Business Partner structure.
• Tupperware Brands: Iconic direct selling company distributing kitchen and household products through independent consultants via party-plan and catalog methods. Comparable to Natasha in the direct selling channel, partner-based compensation, and household products category (Natasha sells similar home appliances from Union, Hanabishi, Imarflex).
• Avon Products: Global direct selling company best known for beauty, personal care, and fashion products sold through independent representatives. Comparable to Natasha in MLM structure, beauty-led catalog, and reliance on a distributed salesforce of 'partners' rather than retail storefronts.
• Amway: Global direct selling giant offering health, beauty, and home products through a network of Independent Business Owners (IBOs). Comparable to Natasha in MLM structure, multi-category product portfolio, and Philippines market presence - a direct head-to-head competitor for Filipino business partners.
• Cosway: Asia-focused direct selling company (headquartered in Malaysia) offering household, personal care, and health products through a network of independent distributors. Comparable to Natasha in MLM compensation structure, multi-category catalog, and Southeast Asian geographic footprint that overlaps with potential Filipino cross-border recruiting.
• Herbalife Nutrition: Global multi-level marketing company selling nutrition, weight-management, and personal care products through independent distributors. Comparable to Natasha in MLM compensation structure (retail margin plus override commissions on downlines) and product breadth across health/personal care categories that Natasha also carries via UNILAB and other brands.
• Oriflame Cosmetics: Direct selling beauty company operating across Europe, Asia, and Latin America through independent brand partners. Comparable to Natasha in MLM structure, catalog-driven beauty sales, and presence in Southeast Asian markets where both companies compete for the same Filipino and regional partner pool.
• Vivendi Corporation: Philippine-based direct selling company offering consumer goods through a network of business partners. Operates an MLM model closely mirroring Natasha's partner discount tiers, recruitment commissions, and branch-based distribution across Filipino cities, including a Davao presence that overlaps Natasha's Davao branch.

Regional players

• Primer Group of Companies: Philippine retail and distribution conglomerate that brings international consumer brands (including Skechers, which Natasha also distributes) to Filipino consumers via stores and resellers. Comparable to Natasha in the Philippines retail landscape, multi-brand portfolio, and physical branch/store distribution strategy across Filipino cities.

Emerging players

• Naturally Plus: Asia-Pacific direct selling company focused on health supplements and personal care products through independent distributors. Comparable to Natasha in MLM structure and health/personal care category overlap (Natasha carries UNILAB supplements and skincare lines); Naturally Plus represents a newer, more narrowly positioned MLM challenger in the same Philippine channel.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/natasha.com.ph
• Xx.com/Natasha_PH
• LinkedInlinkedin.com/company/ranada-general-hospital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natasha