Wood Underwear

What Wood Underwear does

Wood Underwear is a privately held, female-founded direct-to-consumer apparel brand founded in 2012 by Terresa Zimmerman. The company designs, sources, and sells premium men's underwear, swimwear, and tops/loungewear through its own BigCommerce-hosted e-commerce website at woodunderwear.com, shipping domestically within the US and internationally via a country-selector checkout. The headquarters is listed in Raleigh, North Carolina (P.O. Box 97963), and the company is certified Women's-Owned Small Business (WOSB).

The product portfolio centers on five core underwear styles — Boxer Briefs (3-inch inseam), Hip Briefs, Trunks (1-inch inseam), Biker Briefs (6-inch inseam), and Thongs/Jocks — all constructed from a Lenzing TENCEL Modal and cotton blend sourced from beech tree cellulose, with features including a contour pouch, tagless waistband, and seamless no-ride gusset. The swimwear line (Wood 'BOND' Euro Trunk, Sporty Swim Short, Tailored Swim Short) uses ECONYL and Carvico Vita fabrics derived from pre/post-consumer and ocean waste, priced from $35 to $128. Tops include Crew Neck and V-Neck Undershirts, Henleys, Hoodies, and Tailored Lounge Pants, with a co-branded 'Oh, Honey' swimwear collection developed with Voglia Swim and showcased at Miami Swim Week.

The business model is unit-based one-time e-commerce sales: individual items range from $22-$29 for underwear and $25-$89 for tops, with 3-pack value bundles and a clearance/sample-sale channel. There is no subscription, wholesale, or physical retail presence. Marketing is conducted through organic social (Instagram, Pinterest, YouTube, LinkedIn), an editorial blog, email newsletter, and earned media placements in outlets including Forbes, Men's Health, and Daily Mom. The company has no disclosed funding rounds, operates with 1-10 employees, and has no public revenue figures.

Name

Wood Underwear

Website

https://woodunderwear.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Wood Underwear is a privately held, female-founded direct-to-consumer brand that designs and sells premium men's underwear, swimwear, and tops made from Lenzing TENCEL Modal and recycled fabrics through its own e-commerce website to consumers worldwide.

Ownership category

akta.pro rank

Product category

Men's Underwear and Intimate Apparel

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Panties & Briefs (CRAAAIAB)

Keywords

• Men's underwear
• Premium intimates
• Men's swimwear
• Loungewear apparel
• Sustainable modal fabric

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through owned e-commerce website. Customers purchase individual items or value packs (3-packs) of underwear, swimwear, and tops at listed retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Wood Underwear is an online direct-to-consumer apparel brand that designs, sells, and ships premium men's underwear (boxer briefs, hip briefs, trunks, biker briefs, thongs, jocks), men's swimwear (Euro trunks, sporty shorts, tailored shorts), and tops (undershirts, henleys, hoodies, lounge pants). Products are made from Lenzing TENCEL Modal/cotton blends and recycled ocean-waste swim fabrics, sold individually or as 3-pack bundles through the brand's own e-commerce site with domestic and international shipping.

Product overview

Wood Underwear is a men's intimate apparel brand offering premium underwear and swimwear. The product portfolio centers on six core underwear styles—Boxer Briefs (3-inch inseam), Hip Briefs, Thongs/Jocks, Trunks (1-inch inseam), and Biker Briefs (6-inch inseam)—all crafted from Lenzing TENCEL Modal and cotton blend fabrics with moisture-wicking properties. The swim collection includes Wood 'BOND' Euro Trunks, Sporty Swim Shorts, and Tailored Swim Shorts, made from sustainable fabrics including ECONYL and Carvico Vita (partially recycled from ocean waste). The tops line features Crew Neck and V-Neck Undershirts, Henleys, Hoodies, and Lounge Pants. The brand also offers a collaboration line with Voglia Swim (Oh, Honey Collection) showcased at Miami Swim Week. All products are sold through the brand's e-commerce platform with a clearance/sample sale section.

Differentiator

Problem solved

Functional benefit

Products and services

• Boxer Briefs Men's boxer briefs with a 3-inch inseam and functional fly, crafted from Lenzing TENCEL Modal and cotton blend, featuring seamless gusset design and moisture-wicking properties for everyday wear.
• Hip Briefs Mid-rise briefs that sit on the hips without riding up, made from Lenzing TENCEL Modal and cotton blend with a non-binding waistband for all-day comfort.
• Thongs/Jocks Minimal-coverage men's underwear including thongs and jock straps, made with Lenzing TENCEL Modal and cotton blend fabric for support with a sleek, minimalistic look.
• Trunks Men's trunks with 1-inch leg length, crafted from Lenzing TENCEL Modal and cotton blend, offering a snug fit ideal for slim-fit pants with moisture-wicking technology.
• Biker Briefs Longer-leg briefs with 6-inch inseam designed for maximum coverage and chafe protection, made from Lenzing TENCEL Modal and cotton blend fabric with moisture-wicking properties.
• Wood 'BOND' Euro Trunk Euro-cut swim trunk with drawstring, contoured front, and full coverage back, made from Carvico Vita fabric partially recycled from ocean waste; priced at $35-$98.
• Wood Sporty Swim Short Sporty swim shorts with 5-inch inseam, drawstring, side pockets, and back zipper closure pocket, made from Carvico Econyl fabric and unlined; priced at $50-$128.
• Wood Tailored Swim Short Elevated style swim shorts with 6-inch inseam, flat belt, hidden snap and drawstring, side pockets, and back zipper closure, designed for transitioning from swim to restaurant settings.
• Oh, Honey Collection (Wood x Voglia Collaboration) Joint collection with Voglia Swim in Pink Buzz and Yellow Buzz prints, including coordinated men's and women's swimwear with complementary prints, joint-developed with tailored and sporty swim shorts.
• Crew Neck Undershirts Short sleeve crew neck undershirts made from Lenzing TENCEL Modal and cotton blend, featuring a longer tail to stay tucked in, body fit, and comfort stretch.
• V-Neck Undershirts Body-fit V-neck undershirts crafted from Lenzing TENCEL Modal and cotton blend, suitable for layering or wearing solo.
• Henleys Long sleeve henleys made from Lenzing TENCEL Modal (spun from beech tree cellulose) blend, featuring wicking properties and ultra-comfortable fabric.
• Hoodies Long sleeve hoodies from Wood Underwear's loungewear collection.
• Lounge Pants Tailored lounge pants with drawstring, made from cotton/Lenzing TENCEL Modal blend with wicking properties.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Voglia SwimcoreStrategic or Co-development PartnerWood x Voglia collaboration creating the 'Oh, Honey' swim collection. Products featured on the runway at Miami Swim Week. Includes coordinated men's and women's swimwear designs with complementary prints. Joint product development for tailored and sporty swim shorts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BN3TH: BN3TH (formerly MyPakage) is a men's underwear brand centered on its MyPakage pouch technology. Direct peer in functional-differentiated men's underwear with overlapping pouch-design messaging.
• Mack Weldon: Mack Weldon is a DTC men's basics brand covering underwear, undershirts, socks, and loungewear. Direct competitor to Wood Underwear in the same premium everyday-essentials positioning with multi-category expansion.
• MeUndies: MeUndies is a leading DTC men's and women's underwear brand built on soft, sustainable fabrics and a subscription model. Direct competitor to Wood Underwear in the premium everyday basics category with similar Modal/micromodal fabric emphasis.
• Tommy John: Tommy John is a premium men's underwear, undershirt, and basics DTC brand focused on patented fabric treatments and fit. Competes head-to-head with Wood Underwear on Modal-blend tops, undershirts, and elevated underwear positioning.
• ExOfficio: ExOfficio is a performance underwear and travel apparel brand with overlapping moisture-wicking and technical-fabric positioning. Direct competitor in men's functional underwear and travel-adjacent basics.
• Pair of Thieves: Pair of Thieves is a DTC underwear and sock brand with mass-premium positioning sold through both direct channels and major retailers. Direct competitor in men's underwear with broader distribution footprint than Wood Underwear.
• SAXX Underwear: SAXX is a DTC men's underwear brand famous for its BallPark Pouch and technical fabrics. Direct competitor in men's premium underwear with overlapping functional-differentiation narrative (pouch design vs. Wood's Contour Pouch).

Regional players

• Eberjey: Eberjey is a premium sleepwear and intimates brand with overlap in modal-blend men's and women's loungewear. Comparable fabric-led premium intimates brand, though stronger in women's categories and primarily US-focused distribution.

Broad incumbents

• Hanes: Hanes is the largest mass-market underwear and basics brand in the US, owner of Champion and many private-label programs. Broad incumbent setting the floor on price and operating extensive wholesale distribution Wood Underwear does not access.
• Calvin Klein: Calvin Klein is a global apparel brand with a dominant men's underwear category spanning boxer briefs, trunks, and basic underwear. Broad incumbent competing with Wood Underwear on price and scale, though differentiated through designer branding rather than fabric tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WoodUnderwear
• LinkedInlinkedin.com/company/wood-underwear
• Instagraminstagram.com/woodunderwear
• Pinterestpinterest.com/woodunderwear
• Xx.com/WoodUnderwear
• Facebookfacebook.com/WoodUnderwear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wood Underwear