ExOfficio
ExOfficio is a US-based apparel brand designing and selling performance travel underwear and adjacent adventure apparel for men and women, operating primarily through DTC e-commerce at exofficio.com and a network of international distributors as a subsidiary of NewellBrands.
- Company typePrivate
- Founded2000
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ExOfficio does
ExOfficio is a US-headquartered apparel brand specializing in performance travel underwear and adjacent adventure apparel for men and women. The product portfolio is built around proprietary fabric platforms — most prominently Give-N-Go 2.0 (quick-drying, moisture-wicking), Give-N-Go Sport 2.0 (ultralight breathable mesh), and SeamFree (seamless construction) — augmented with a licensed HeiQ anti-odor treatment, 4-way stretch materials, moisture-wicking, and quick-dry technologies engineered for multi-day travel, outdoor activity, and high-energy sport. Product lines span men's boxer briefs, boxers, briefs, and undershirts, and women's bikinis, briefs, hipsters, thongs, and bralettes, with extensions into UPF sun-protection clothing and Insect Shield accessories. Unit pricing sits in the $16–$34 band, supported by volume discounts (10% off 2–4 pairs, 15% off 5+ pairs) and a 15% first-order email signup incentive.
The brand operates primarily as a direct-to-consumer (DTC) e-commerce business at exofficio.com, complementing DTC with an international distributor network for markets outside the US and Canada and an ExOfficio Pro program offering discounted access to eligible professional buyers. Marketing channels center on email acquisition, an affiliate program, and seasonal promotions. Customer segments are horizontal: travelers and adventure seekers, fitness enthusiasts, and comfort-focused everyday consumers.
ExOfficio is a wholly-owned subsidiary of NewellBrands, a large diversified consumer goods conglomerate, operating through ExOfficio, LLC with US-based customer service and Canadian operations. The brand has been in operation for over 20 years (firmographic foundation date 1987; company history event date 2000), and headcount is reported at 51–100 employees. Revenue, funding, and ownership transactions are not publicly disclosed.
ExOfficio firmographics
Firmographics- Name
- ExOfficio
- Legal name
- ExOfficio, LLC
- Website
- https://exofficio.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ExOfficio is a US-based apparel brand designing and selling performance travel underwear and adjacent adventure apparel for men and women, operating primarily through DTC e-commerce at exofficio.com and a network of international distributors as a subsidiary of NewellBrands.
- Ownership category
- akta.pro rank
ExOfficio industry classification
Industry- Product category
- Performance Underwear & Intimate Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Panties & Briefs (CRAAAIAB), Performance Outerwear & Technical Apparel (CRAAAEAB), Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)
Keywords
Where ExOfficio is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
ExOfficio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: ExOfficio generates revenue through direct-to-consumer sales of travel underwear and intimate apparel. Products are sold at full price with periodic seasonal sales and promotions. Volume discounts are offered for bulk purchases (10% off 2-4 pairs, 15% off 5+ pairs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's Give-N-Go 2.0 Boxer Brief |
| Unit Pricing | Pay-as-you-go | Men's Give-N-Go 2.0 Sport Mesh Boxer Brief |
| Unit Pricing | Pay-as-you-go | Women's Give-N-Go 2.0 Bikini Brief |
| Unit Pricing | Pay-as-you-go | Women's Give-N-Go 2.0 Full Cut Brief |
| Unit Pricing | Pay-as-you-go | Women's SeamFree Full Cut Brief |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ExOfficio product offering
Product offeringCore offering
ExOfficio designs, manufactures, and sells performance travel underwear and intimate apparel under proprietary fabric technologies including Give-N-Go 2.0, Give-N-Go Sport 2.0, SeamFree, and the Everyday Collection. The brand targets travelers, outdoor enthusiasts, and active consumers through direct e-commerce sales, with product lines spanning men's boxer briefs, boxers, briefs, and undershirts, plus women's bikinis, briefs, hipsters, thongs, and bralettes.
Product overview
ExOfficio is a travel underwear brand specializing in performance apparel for adventure and travel. The product portfolio consists of three main technology collections: Give-N-Go 2.0 (soft, quick-drying performance for everyday to off-the-grid adventures), Give-N-Go Sport 2.0 (ultralight mesh for high-energy activities from gym to trail), and SeamFree (seamless construction for women). The Everyday Collection provides comfortable options for daily wear. These collections span men's products including boxer briefs, boxers, briefs, and undershirts, and women's products including bikinis, hipsters, thongs, briefs, and bralettes. The brand also offers UPF clothing and Insect Shield accessories for sun and bug protection. ExOfficio focuses on core underwear technology with features like moisture-wicking, anti-odor treatment (HeiQ technology), 4-way stretch, quick-drying fabric, and breathable mesh construction.
Differentiator
Problem solved
Functional benefit
Brands
- Give-N-Go 2.0: Soft, quick-drying performance underwear collection for every adventure—from off days to off-the-grid, on the beach or in the mountains.
- Give-N-Go Sport 2.0
- Everyday Collection
- SeamFree
- ExOfficio Pro
Products and services
- Give-N-Go 2.0 Collection (Men's & Women's)
Companies that use ExOfficio
Customer profileSegments3 records
Ideal customer profiles3 records
ExOfficio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
ExOfficio partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
ExOfficio competitors and assessment
Company assessmentDirect peers
- Icebreaker: Merino wool performance apparel brand for outdoor and travel use. Comparable technical apparel DNA, outdoor/travel consumer overlap, and similar category specialization around natural-performance fabrics.
- Tommy John: DTC premium underwear and apparel brand competing in men's and women's intimates with a comfort-and-performance narrative. Directly comparable to ExOfficio on premium unit pricing, DTC-first channel strategy, and intimate apparel focus.
- Smartwool: Performance Merino wool socks and apparel brand owned by NewellBrands. Directly comparable as a sister NewellBrands performance apparel brand targeting outdoor, travel, and active consumers with technical fabric positioning.
- MeUndies: Subscription-driven DTC underwear and loungewear brand with a soft, comfort-focused positioning. Comparable on DTC underwear category, premium unit economics, and direct digital acquisition motion.
- Bombas: Performance socks and apparel brand with strong social mission and premium DTC positioning. Comparable on technical apparel fundamentals (moisture-wicking, performance fabrics) and direct-to-consumer marketing sophistication in intimates-adjacent categories.
- Saxx Underwear: Premium men's performance underwear brand built around technical fabrics (BallPark Pouch, moisture-wicking, anti-odor) targeting active and travel consumers. Closely overlaps ExOfficio on product category, technology positioning, and DTC go-to-market.
Broad incumbents
- Patagonia: Established outdoor apparel and gear brand with technical performance positioning across broad categories. Overlaps with ExOfficio on outdoor-adventure consumer base and technical fabric emphasis, though at much larger scale and broader category scope.
- REI Co-op: Outdoor retailer carrying performance apparel including technical underwear and travel clothing. Comparable at the retail-channel and consumer-base level — REI serves as both a potential distribution partner and a competitive merchandising showcase for ExOfficio's category.
- Under Armour: Global performance athletic apparel brand with broad category coverage. Comparable on performance fabric technology, moisture-wicking/anti-odor positioning, and active-consumer targeting, though at vastly larger scale and broader scope than ExOfficio's travel-underwear niche.
Others
- ExOfficio (within NewellBrands portfolio): Internal portfolio context: ExOfficio sits alongside other NewellBrands-owned outdoor and lifestyle brands (e.g., Smartwool, Carhartt). Comparable as a portfolio asset with shared parent distribution leverage and consumer-overlap potential across outdoor and travel categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ExOfficio social profiles
Digital presenceExOfficio financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExOfficio leadership team
Management profileNumber of profiles
ExOfficio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExOfficio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExOfficio
What does ExOfficio do?
ExOfficio designs, manufactures, and sells performance travel underwear and intimate apparel under proprietary fabric technologies including Give-N-Go 2.0, Give-N-Go Sport 2.0, SeamFree, and the Everyday Collection. The brand targets travelers, outdoor enthusiasts, and active consumers through direct e-commerce sales, with product lines spanning men's boxer briefs, boxers, briefs, and undershirts, plus women's bikinis, briefs, hipsters, thongs, and bralettes.
Is ExOfficio a public or private company?
ExOfficio is a private company. It is classified as corporate owned and is currently operating.
When was ExOfficio founded?
ExOfficio was founded in 2000. It employs 51 to 100 people.
Where is ExOfficio based?
ExOfficio is headquartered in Seattle, United States, in the North America region.
How does ExOfficio make money?
One revenue line is on record: direct Product Sales.
Who are ExOfficio's main competitors?
Direct peers on record are Icebreaker, Tommy John, Smartwool, MeUndies, Bombas and Saxx Underwear. Broad incumbents are Patagonia, REI Co-op and Under Armour. ExOfficio (within NewellBrands portfolio) is listed as an others.
Does ExOfficio have an API?
No public API is recorded for ExOfficio.
What industry is ExOfficio in?
ExOfficio's product category is Performance Underwear & Intimate Apparel. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAIAB, Panties & Briefs. Its NAICS code is 31599 and its SIC code is 2340.