PROASA
Proasa Saúde is a Brasília-headquartered Brazilian health insurance operator offering collective adhesion and corporate health plans, supported by 8 owned hospitals, 5 medical centers, 750 beds, and 6,605+ healthcare professionals, plus Teladoc-powered telemedicine and a multi-portal digital platform serving 50,000+ lives across multiple Brazilian states.
- Company typePrivate
- Founded1985
- HeadquartersBrasília, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PROASA does
Proasa Saúde (legal name: Proasa Saúde, CNPJ 02.752.923/0001-25) is a Brazilian health insurance operator (operadora de plano de saúde) headquartered in Brasília, Distrito Federal, with operations across multiple Brazilian states including a regional subsidiary in Pará. The company offers two core health plan products — Coletivo por Adesão (collective adhesion plans for affinity groups such as professional associations, unions, and guilds) and Empresarial (corporate plans for companies and their employees) — on a monthly subscription billing model with quote-based pricing determined by group size and coverage tier.
The company's competitive position rests on a vertically integrated delivery model: it owns and operates 8 hospitals, 5 medical centers, 750 beds, and a network of 6,605+ healthcare professionals, supplemented by strategic partnerships with Rede Américas (hospital network) and Rede Dasa (diagnostics) to extend coverage. Its technology stack comprises a healthcare management platform with a multi-portal ecosystem — dedicated portals for beneficiaries, brokers, and enterprise clients, an online provider authorization system, and native iOS/Android mobile apps. A 24/7 telemedicine service is delivered through a partnership with Teladoc Brasil, integrating virtual consultations into the core plan offering.
Proasa distributes through direct sales via website quotation forms, a broker channel powered by the Portal Corretor, and self-service digital channels for existing members. The company is regulated by the Agência Nacional de Saúde Suplementar (ANS) and reports 50,000+ covered lives across its book. Brand and platform infrastructure suggest affiliation with the Seventh-day Adventist Health system (referenced via adventisthealth.com.br domains on member portals), though no formal parent-subsidiary relationship is disclosed in the source material.
PROASA firmographics
Firmographics- Name
- PROASA
- Legal name
- Proasa Saúde
- Website
- https://proasa.org.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proasa Saúde is a Brasília-headquartered Brazilian health insurance operator offering collective adhesion and corporate health plans, supported by 8 owned hospitals, 5 medical centers, 750 beds, and 6,605+ healthcare professionals, plus Teladoc-powered telemedicine and a multi-portal digital platform serving 50,000+ lives across multiple Brazilian states.
- Ownership category
- akta.pro rank
PROASA industry classification
Industry- Product category
- Health Insurance
- SIC
- Hospital & Medical Service Plans (6324), Services-General Medical & Surgical Hospitals, Nec (8062)
- akta.pro primary industry
- Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC)
- akta.pro secondary industry
- Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)
Keywords
Where PROASA is headquartered
LocationHeadquarters
- HQ city
- Brasília
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
PROASA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Health Insurance Premiums: Proasa Saúde generates revenue through monthly health insurance premiums paid by individual beneficiaries (collective adhesion plans) and enterprise clients (business plans). Plans are offered with different coverage tiers including consultations, exams, hospitalizations, and specialized treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Collective adhesion plans (Coletivo por adesão) |
| Subscription | Monthly | Business plans (Empresarial) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PROASA product offering
Product offeringCore offering
PROASA Saúde operates as a Brazilian health insurance operator (operadora de plano de saúde) selling collective adhesion and corporate health plans that cover consultations, exams, hospitalizations, and specialized treatments. Plans are delivered through an own network of 8 hospitals and 5 medical centers with 750 beds and more than 6,605 healthcare professionals, augmented by strategic partnerships with Rede Américas and Rede Dasa and 24/7 telemedicine consultations via Teladoc Brasil. Supporting digital channels include dedicated portals for beneficiaries, brokers, corporate clients, and providers, plus native iOS and Android mobile applications.
Product overview
PROASA Saúde operates as a health insurance operator (operadora de plano de saúde) offering a unified portfolio of health insurance products and digital services. The core offerings consist of Coletivos por Adesão (adhesion collective plans) and Empresariais (corporate plans), which provide comprehensive medical coverage including consultations, exams, hospitalizations, and specialized treatments. These plans are supported by a network of 8 proprietary hospitals, 5 clinical medical centers with 750 beds and over 6,605 healthcare professionals. Supplementary services include Telemedicina Proasa Saúde (24/7 telemedicine via Teladoc Brasil partnership), digital portals for beneficiaries, brokers, and corporate clients, an online authorization system for providers, and mobile applications for iOS and Android. The company leverages strategic partnerships with Rede Américas and Rede Dasa healthcare networks to expand coverage breadth.
Differentiator
Problem solved
Functional benefit
Products and services
- Planos Coletivos por Adesão (Collective Adhesion Health Plans) Health insurance plans designed for affinity groups and professional associations, providing comprehensive coverage including consultations, exams, hospitalizations, and specialized treatments for members of unions, professional associations, and guilds.
- Planos Empresariais (Corporate Health Plans) Corporate health insurance plans providing employee benefits coverage including consultations, exams, hospitalizations, and specialized treatments, with access to PROASA's own network and affiliated hospitals and clinics.
- Telemedicina PROASA Saúde 24-hour telemedicine service providing on-demand medical consultations via video call, delivered through a partnership with Teladoc Brasil and available to plan beneficiaries.
- Rede Própria de Hospitais e Centros Médicos (Own Hospital and Medical Center Network) Own provider network comprising 8 hospitals and 5 clinical medical centers with 750 beds and more than 6,605 healthcare professionals across multiple Brazilian states, delivering inpatient and outpatient services to plan beneficiaries.
- App PROASA Saúde (iOS and Android) Native mobile applications for iOS and Android devices that enable beneficiaries to access plan services, telemedicine, provider network information, digital insurance card, authorizations, and reimbursement statements on mobile.
- Portal Corretor (Broker Portal) Dedicated online portal for insurance brokers (corretores) to generate quotes, manage proposals, and administer client portfolios for PROASA collective and corporate plans.
- Portal Empresa (Enterprise Client Portal) Online portal for corporate clients to manage employee health plans, view coverage details, track billing, and access reporting and beneficiary information.
Quantifiable outcome
- 50,000+ lives covered
- +3 more outcomes
Companies that use PROASA
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
PROASA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PROASA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Rede AméricascoreStrategic partnership providing access to Rede Américas hospital network, extending Proasa Saúde's coverage with renowned hospitals and clinics for beneficiary care.
- Rede DasacoreStrategic partnership with Dasa diagnostic network providing access to laboratories and diagnostic imaging facilities for Proasa beneficiaries.
- Teladoc BrasilcoreTelemedicine partnership enabling 24-hour medical consultations via video call for Proasa Saúde beneficiaries through Teladoc Brasil platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
PROASA competitors and assessment
Company assessmentBroad incumbents
- Amil: One of Brazil's largest health insurers, offering corporate and individual plans with broad national network access. A large incumbent competitor to Proasa in the corporate and collective adhesion segments, with much greater scale and brand recognition.
- Unimed: Brazil's largest cooperative health system, comprising hundreds of regional Unimed co-ops with combined hospital, clinic, and insurance operations. Provides both direct and indirect competition to Proasa in collective adhesion and corporate plans.
- SulAmérica Saúde: Major Brazilian health insurer with broad portfolio across corporate, SME, and individual segments. Competes with Proasa for enterprise clients, with substantially larger scale, brand equity, and national footprint.
- Porto Seguro Saúde: Health insurance arm of Porto Seguro, distributing plans through the parent's insurance broker force. Competes with Proasa in SME and individual segments, with strong cross-sell channels and brand recognition.
- Bradesco Saúde: Bank-affiliated health insurer with a large corporate and SME book. Competes with Proasa for employer-sponsored health benefits, leveraging financial-services distribution and substantial scale.
Emerging players
- Hospital Israelita Albert Einstein: Premium-tier hospital and outpatient operator that also offers its own health plan products. Comparable to Proasa as a hospital-affiliated plan operator with strong brand, though concentrated in São Paulo and at the high end of the market.
Direct peers
- Hapvida NotreDame Intermédica: Brazil's largest vertically integrated health plan operator, combining health insurance with an owned hospital and clinic network. Most directly comparable to Proasa on the integrated delivery + insurance business model, though at vastly greater scale (millions of lives).
- Prevent Senior: Integrated Brazilian health plan operator with own hospital and outpatient network, focused on a defined beneficiary population. Closely mirrors Proasa's vertical integration model at a similar mid-sized scale, with comparable mix of own and accredited network usage.
Others
- Dasa: Brazil's largest diagnostics and hospital network, currently a partner of Proasa through Rede Dasa. Relevant as a strategic counterparty shaping Proasa's diagnostic coverage; competes more broadly in integrated health services than in insurance underwriting.
Regional players
- Omint: Brazilian health insurer focused on premium corporate and individual segments, with concentrated regional presence. Comparable to Proasa in operating a curated network, though at a different price tier and geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PROASA social profiles
Digital presencePROASA compliance and trust
Trust signalCompliance1 record
PROASA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROASA leadership team
Management profileNumber of profiles
PROASA subsidiaries and ownership
Company hierarchySubsidiaries1 record
PROASA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROASA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROASA
What does PROASA do?
PROASA Saúde operates as a Brazilian health insurance operator (operadora de plano de saúde) selling collective adhesion and corporate health plans that cover consultations, exams, hospitalizations, and specialized treatments. Plans are delivered through an own network of 8 hospitals and 5 medical centers with 750 beds and more than 6,605 healthcare professionals, augmented by strategic partnerships with Rede Américas and Rede Dasa and 24/7 telemedicine consultations via Teladoc Brasil. Supporting digital channels include dedicated portals for beneficiaries, brokers, corporate clients, and providers, plus native iOS and Android mobile applications.
Is PROASA a public or private company?
PROASA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PROASA founded?
PROASA was founded in 1985. It employs 11 to 50 people.
Where is PROASA based?
PROASA is headquartered in Brasília, Brazil, in the Latin America region.
How does PROASA make money?
One revenue line is on record: health Insurance Premiums.
Who are PROASA's main competitors?
Broad incumbents on record are Amil, Unimed, SulAmérica Saúde, Porto Seguro Saúde and Bradesco Saúde. Hospital Israelita Albert Einstein is listed as an emerging player. Direct peers are Hapvida NotreDame Intermédica and Prevent Senior. Dasa is listed as an others. Omint is listed as a regional player.
Does PROASA have an API?
No public API is recorded for PROASA.
What industry is PROASA in?
PROASA's product category is Health Insurance. Its primary akta.pro industry code is HLALAJAC, Nurse Triage & Clinical Call-Center Teletriage Platforms, with a secondary code of HLAFAAAO, Hospital Shared Services, GPOs & System Support Organizations. Its SIC code is 6324.