Syndacast

What Syndacast does

Syndacast is a performance-driven digital marketing agency headquartered in Bangkok, Thailand, with a regional office in Singapore, operating since 2008 and serving enterprise clients primarily across Asia-Pacific. The company's core offering centers on its proprietary AdBoost platform, an RTB-based Demand Side Platform with integrated Data Management Platform capabilities that enables programmatic display and video advertising, real-time budget reallocation (8 optimization cycles daily), and behavioral audience targeting based on browsing signals. Syndacast operates all biddable media in-house and packages AdBoost within broader managed media campaigns, SEM 2.0, intent-data campaigns, and creative production services.

The firm monetizes primarily through performance-based management fees charged as a percentage of client media spend, with a stated 'No ROI, No Fee' guarantee that ties compensation to delivered results; it also generates revenue from media buying and creative services. Its customer base is concentrated in the hospitality vertical, with named enterprise relationships including Accor Hotels Southeast Asia, Hard Rock Hotel Pattaya, Pullman Hotels & Resorts, Santika Hotels & Resorts, and Meritus Hotels & Resorts, supplemented by selective work in finance (Bank of Ayudhya/Krungsri), travel, and real estate.

Beyond the AdBoost core, Syndacast has expanded its surface with Connected TV ad campaigns (2024), added TikTok, Yandex, and Microsoft Ads integrations to AdBoost (2023), and launched the Syndacast Hotel Growth Lab YouTube education channel (2025). Leadership includes CEO Wolfgang Jaegel (founding director), Managing Director Tom Nguyen, COO Michael Brockett, and CMO Doy Moreau. The firm is privately held with no disclosed institutional capital beyond a 2013 Ardent Capital seed event and is a member of the Digital Advertising Association Thailand alongside Ogilvy and Dentsu Media.

Name

Syndacast

Legal name

Syndacast

Website

https://syndacast.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing agency
• Programmatic advertising
• Performance marketing
• Hotel marketing services
• Real-time bidding platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-Based Management Fees: Syndacast charges a small management fee as a percentage of media spend, but notably does not charge management fees unless they deliver on their average ROI commitment. This performance-oriented approach aligns their compensation with client success.
2. Media Buying and Campaign Management: Revenue is generated through managing digital advertising campaigns across multiple platforms including Google Ads, Facebook/Instagram, programmatic display, and specialized channels. The agency operates all biddable media platforms in-house.
3. Creative and Design Services: Additional revenue from creative services including web design, HTML5 banner production, social media advertising design, and website development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Syndacast operates as a performance-driven B2B digital marketing agency that plans, buys, and optimizes paid media campaigns on behalf of brands, anchored by its proprietary AdBoost real-time bidding (RTB) display advertising platform. Its core services span programmatic display and video, SEM/PPC, intent-data campaigns, AI-powered audience targeting, and creative design/production, with a heavy specialization in the hospitality sector — helping hotels and resorts reduce OTA dependency by driving direct bookings through measurable, ROI-tied digital campaigns.

Product overview

Syndacast is a performance-driven digital marketing agency offering an integrated suite of solutions centered around its proprietary AdBoost RTB (Real-Time Bidding) Display Advertising platform. The core offering combines programmatic media campaigns (display, video, search), AI-powered optimization, and creative production services. AdBoost serves as the foundational technology enabling real-time bidding, automated budget management, and advanced audience targeting across multiple advertising channels. The company specializes in the hospitality sector with dedicated hotel marketing solutions, while also offering broader digital marketing services including SEO/SEM, creative design, LINE advertising, and B2B marketing. The portfolio operates as a platform-plus-services model where AdBoost technology underpins campaign optimization across all media buying activities.

Differentiator

Problem solved

Functional benefit

Products and services

• AdBoost RTB Display Advertising Platform Syndacast's proprietary RTB (Real-Time Bidding) Display Advertising solution operating as a DSP with integrated DMP capabilities, enabling programmatic ad buying, audience targeting, AI-driven bidding, and automated campaign optimization. Used to power Syndacast's managed media campaigns for hotel and hospitality clients.
• Media Campaigns (Programmatic Display & Video, SEM, Intent Data) Performance-driven managed digital media campaigns including programmatic display and video advertising, search engine marketing (SEM/PPC), and intent-data campaigns run in-house across Google, Facebook, Instagram, LINE, Yandex, TikTok, Microsoft Ads, and premium display networks.
• Programmatic Display & Video Standalone managed offering for automated buying and optimization of display and video advertising placements across multiple platforms via Syndacast's AdBoost technology.
• Intent Data Campaign Standalone managed offering that targets users based on demonstrated purchase intent signals and behavioral data to drive higher-converting audiences.
• Search Engine Marketing 2.0 (SEM / PPC) Advanced paid search and SEM services leveraging machine learning for bid optimization and audience targeting for hotel and hospitality clients.
• Connected TV Hotel Ad Campaigns Connected TV advertising campaigns for hotel brands targeting family audiences in domestic markets, delivered as a managed offering through Syndacast's media-buying stack.
• Hotel Marketing Solutions Specialized digital marketing offering for the hospitality industry including direct booking campaigns, revenue-share models, and hotel-specific audience targeting using Syndacast's real-time traveler data.
• Creative Services Design and production services including web design, HTML5 banners, rich media, social media advertising design, infographics, and video editing for client campaigns.
• Hotel Growth Lab (YouTube Educational Series) Educational video series on Syndacast's YouTube channel focused on hotel digital marketing, ROAS improvement, and direct booking optimization for hotel marketers.

Quantifiable outcome

• 99.5% of hotel campaigns achieved ROAS higher than 1000% (10x return on ad spend)
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• Digital Advertising Association Thailand (DAAT)minorOthers · 1 July 2013Syndacast is an official member of DAAT, Thailand's one and only digital advertising association. They are listed alongside other well-known agencies such as Ogilvy and Dentsu Media. This membership demonstrates their standing in the Thai digital advertising industry.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TravelBoom Marketing: Digital marketing agency specializing in hotels and resorts, offering direct booking campaigns, SEM, and website design. Directly comparable focus on hospitality direct booking optimization and similar pain-point-solving value proposition for hotel clients.
• HeBS Digital: Hospitality-industry-focused digital marketing agency offering website design, SEO, SEM, and direct booking campaigns for hotels. Closely comparable vertical specialization in hospitality marketing with the same direct-booking value proposition.
• iProspect: Dentsu's global digital performance marketing agency. Closely comparable to Syndacast as both specialize in performance-driven digital marketing, programmatic media buying, and SEO/SEM for enterprise clients across multiple verticals.
• Croud: Global digital marketing agency offering paid media, SEO, programmatic, and content services built around a proprietary technology platform. Similar technology-enabled agency model to Syndacast's AdBoost approach.
• Performics: Publicis Groupe's performance marketing agency focused on data-driven digital media, SEO, paid media, and content. Comparable business model of performance-based digital marketing services for enterprise brands.
• Assembly: Stagwell's digital-first media agency specializing in performance marketing, programmatic, and data-driven media planning. Comparable in offering integrated digital media services with proprietary technology components and similar client profiles.
• Milestone Internet Marketing: Hospitality-focused digital marketing agency offering SEO, paid media, and website solutions for hotels. Comparable vertical specialization in hotel direct booking and digital performance marketing for the same customer base.

Broad incumbents

• Havas Media: Global media agency network with APAC presence offering media planning, buying, and analytics. Comparable in offering programmatic and digital performance marketing services but as part of a broader integrated marketing portfolio.
• Wavemaker: WPP-owned global media agency with strong APAC presence serving enterprise clients. Comparable in providing digital media buying and performance marketing services but at much larger scale across multiple verticals and geographies.
• Mindshare: WPP's global media agency network with significant APAC presence. Larger incumbent offering broader media planning and buying capabilities including digital performance marketing, though less specialized than Syndacast in hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/syndacastgroup
• Facebookfacebook.com/syndacast
• LinkedInlinkedin.com/company/syndacast

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Syndacast