Groennfell Meadery

Name

Groennfell Meadery

Legal name

Groennfell & Havoc Mead Store

Website

https://groennfell.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Craft Mead and Wine

NAICS

Breweries (312120), Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Mead Producers & Brands (CRADAIAG)

akta.pro secondary industries

Mead Production (AFAFAAAF), Cideries & Meadery Tasting Rooms (THAFALAI), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Craft mead production
• Honey wine brewing
• Mead subscription service
• Homebrew ingredient kits
• Mobile mead catering

Headquarters

HQ city

Saint Albans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Mead Product Sales: Direct sales of canned and bottled mead products through e-commerce and retail. Products include craft meads (lower alcohol, carbonated), strong meads (higher alcohol, oak-aged), and seasonal/limited releases.
2. Bottle of the Month Subscription: Monthly subscription service delivering exclusive one-time-only small batch meads with fresh seasonal, local ingredients. Priced at $45 per shipment.
3. Homebrew Kits and Supplies: Sale of homebrew equipment kits (1-gallon, 5-gallon craft, 5-gallon strong mead) and ingredient clone kits for recreating commercial meads at home.
4. Mobile Mead Hall Catering: Catering services at Renaissance faires, farmers markets, and private events featuring Scandinavian comfort food and mead service.
5. Wine Sales: Limited selection of wines including Chambourcin and Pinot Gris, produced in collaboration with a Michigan winery.
6. Merchandise and Books: Sale of brand merchandise (apparel, accessories) and curated book collection including Chelsea Green Publishing titles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Groennfell Meadery manufactures and sells craft mead (honey wine) products including traditional meads (Valkyrie's Choice, Old Wayfarer), sour meads (Psychopomp Sour Cherry), and special reserve small-batch meads using wildflower honey, bochet, oak aging, and dry-hopping techniques. The company also produces wine (Chambourcin and Pinot Gris), operates a Bottle of the Month subscription service, sells homebrew ingredient and equipment kits, runs Mobile Mead Hall catering services, and offers branded merchandise and curated books.

Product overview

Groennfell Meadery is a Certified B Corporation producing mead and wine products. The core offerings include traditional mead (Valkyrie's Choice, Old Wayfarer), sour mead (Psychopomp Sour Cherry), and special reserve small-batch meads (Fire on Snow). The meadery recently expanded into wine production with Chambourcin and Pinot Gris varieties. Beyond beverages, the portfolio includes a curated book collection, brand merchandise, homebrew kits for at-home brewing, a Bottle of the Month subscription service ($45/month) for exclusive small-batch releases, and a mobile mead hall catering service. Products are shipped via UPS with various payment options including major credit cards and digital wallets.

Differentiator

Problem solved

Functional benefit

Brands

• Havoc: Brand for sour/fruit meads under the Groennfell & Havoc portfolio, including Psychopomp Sour Cherry Mead and Hop Swarm Dry-Hopped Mead.
• Bondegaard

Products and services

• Traditional Craft Mead Classic honey wine varieties such as Valkyrie's Choice and Old Wayfarer, made with wildflower honey and produced in lower-alcohol, carbonated craft mead style; for adult consumers seeking traditional mead flavors.
• Sour Mead Sour-tasting mead varieties under the Havoc sub-brand such as Psychopomp Sour Cherry; for adult consumers seeking tart, fruit-forward craft mead alternatives.
• Special Reserve Mead Limited-edition, oak-aged small-batch meads such as Fire on Snow; for collectors and enthusiasts seeking exclusive flavor profiles.
• Chambourcin Wine A dry red wine produced in collaboration with a Michigan winery, sold under the Groennfell Winery brand at $26.00 per bottle; for adult wine consumers.
• Pinot Gris Wine A white wine offering produced in collaboration with a Michigan winery, sold under the Groennfell Winery brand; for adult wine consumers.
• Bottle of the Month Subscription Monthly subscription delivering exclusive small-batch meads brewed with rare seasonal and local ingredients, priced at $45 per shipment; for craft mead enthusiasts seeking access to limited releases.
• Homebrew Kits Equipment and ingredient kits in 1-gallon and 5-gallon sizes (craft and strong mead) including ingredient packs for clone recipes; for homebrewer hobbyists wanting to recreate commercial Groennfell meads at home.
• Mobile Mead Hall Catering Catering service at Renaissance faires, farmers markets, and private events featuring Scandinavian comfort food and mead service; for event organizers and hosts seeking themed feasting experiences.
• Tasting Trio Curated tasting set combining Groennfell wines and meads for a comprehensive tasting experience, priced at $92.00; for consumers wanting a guided sampling of the portfolio.
• Brand Merchandise Branded merchandise including apparel and accessories; for fans and customers of the Groennfell and Havoc brands.
• Curated Book Collection Curated book collection from Chelsea Green Publishing covering fermentation, homebrewing, and wildcrafting, sold through the Groennfell online store; for homebrewers and craft beverage hobbyists.

Quantifiable outcome

• Zero gluten cross-contamination risk
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Michigan WinerycoreStrategic or Co-development Partner · 29 November 2023Wine production collaboration with a Michigan winery to create Chambourcin and Pinot Gris wines. Initial wines were made in collaboration with this partner before Groennfell experiments with ancient brewing techniques like amphorae and barrel fermenting.
• NOFA-VT (Northeast Organic Farmers Association)coreStrategic or Co-development Partner · 1 January 2023Bondegaard received a 2023 NOFA Resilience Grant for the Resilient Hedgerow Project. Over 150 applicants applied and Bondegaard was selected to help get critical supplies and document work to share with other farmers. Grant focuses on perennial plantings in multiple stories for food production and pollinator protection.
• Village Garage DistilleryminorStrategic or Co-development Partner · 4 November 2022Collaboration to create Fable Gin, combining Groennfell's mead expertise with Village Garage Distillery's spirits production.
• Chelsea Green PublishingcoreStrategic or Co-development Partner · 22 September 2022New curated book collection partnership with Chelsea Green Publishing. Groennfell offers their fermentation, homebrewing, and wildcrafting books through their online store, expanding product offerings beyond alcoholic beverages.
• Bondegaard FarmcoreStrategic or Co-development PartnerPartner farm approximately 7 miles from meadery in Swanton, VT. Registered Monarch Watch Colossal Waystation site with pollinator protection areas. About a quarter acre under production. Produces herbs, spices, and ingredients for meadery events and brews. Featured on Bondegaard.farm website.
• Green Mountain Mashers (Homebrew Club)minorGTM or Marketing PartnerVermont homebrew club where Kyle Ducharme is member. Club runs the Champlain Valley Fair Homebrew Competition. Groennfell encourages Vermont homebrewers to join and enter competitions.
• Vermont Gathering's EventsminorChannel Partner/ Reseller/ DistributorMobile Mead Hall appears at Vermont Gathering's Renaissance faires and events as a vendor.
• Saint Albans Bay Farmer's MarketminorChannel Partner/ Reseller/ DistributorWeekly presence at local farmer's market in Saint Albans starting June 2023.
• Small/New FarmscoreStrategic or Co-development PartnerCall for produce from new and small farms for use in mead production. Looking for specialty herbs, spices, and unique ingredients. Priority given to regenerative agriculture operations. Must have GRAS status, submitted as juice/concentrate/dried, with growing practice summary.
• Hunger Moon FarmminorStrategic or Co-development PartnerEgg supplier for meadery recipes and events; farm known to the meadery owners; eggs used in Winter Warmer Eggnog recipe.

Scale indicators9 records

Recent moves10 records

Expansion highlights8 records

Direct peers

• B. Nektar Meadery: Michigan-based craft meadery producing a range of traditional, fruited, and spiced meads in cans and bottles, with strong DTC and national wholesale distribution. Most directly comparable as a similarly scaled craft mead producer with a broad SKU portfolio and direct e-commerce presence.
• Schramm's Mead: Minnesota craft meadery known for small-batch, oak-aged, and fruit-forward meads with a premium pricing and limited-release focus. Comparable as a craft mead specialist with strong quality positioning and enthusiast community.
• Superstition Meadery: Arizona-based craft meadery producing traditional and fruit meads with a taproom and broad distribution. Comparable as a multi-channel craft mead producer combining production, tasting room, and wholesale.
• Charm City Meadworks: Baltimore-based craft meadery with a taproom, wholesale, and DTC sales model. Comparable as an independently scaled craft meadery with a similar combination of on-premise, retail, and direct channels.
• Melovino Meadery: New Jersey craft meadery with traditional and fruit meads, taproom presence, and growing wholesale. Comparable as a regional craft mead producer with overlapping product styles and channel mix.
• Honeygirl Meadery: North Carolina-based small-batch meadery with a focus on traditional, fruit, and dessert-style meads. Comparable as a similarly sized craft mead specialist emphasizing quality and small-batch production.
• Rabbit's Foot Meadery: California craft meadery with traditional and fruit meads and an on-premise tasting room. Comparable as a small-batch craft mead producer with overlapping product and channel profile.

Broad incumbents

• Allagash Brewing Company: Large craft brewery known for Belgian-style and experimental beers, with B Corp certification and strong sustainability/values-based positioning. Comparable as a B Corp-certified, sustainability-led craft beverage brand with broader scale and distribution reach than Groennfell.
• New Belgium Brewing: Major craft brewery with deep B Corp credentials, sustainability leadership, and national distribution. Comparable as a B Corp-certified craft beverage brand demonstrating the scale ceiling for values-driven craft producers.

Others

• Chelsea Green Publishing: Independent publisher focused on sustainability, regenerative agriculture, and fermentation/homebrewing books. Comparable as a strategic partner and thematically aligned ecosystem player sharing Groennfell's sustainability and craft fermentation audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Groennfell
• YouTubeyoutube.com/channel/UCouE40gyHPratKtZ3VxOQ3Q
• Facebookfacebook.com/Groennfell
• Instagraminstagram.com/groennfell
• Pinterestpinterest.com/groennfell

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groennfell Meadery