Chargemaster
Chargemaster, a BP subsidiary operating as bp pulse, deploys public ultrafast EV chargers and business fleet charging solutions across the UK, US, Australia, and France, serving individual EV drivers and commercial fleet operators.
- Company typePrivate
- Founded2008
- HeadquartersLuton, United Kingdom
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Chargemaster does
Chargemaster is a UK-headquartered electric vehicle charging company founded in 2008 in Luton, now operating as a wholly-owned subsidiary of BP plc under the BP Chargemaster and bp pulse brands. The company deploys and operates public ultrafast EV charging stations and sells business EV charging and fleet management solutions to commercial fleet operators, real estate, and commercial partners. Its technology stack centers on physical charging hardware, site deployment capability, and a bp pulse mobile application available on iOS and Android that allows drivers to locate, access, and manage charging sessions.
The company earns revenue through usage-based public EV charging services and hardware sales, and reaches customers via a hybrid GTM combining a product-led self-serve consumer app with direct field sales to enterprise fleet customers. It is consistently identified in third-party 2025 market reports as a top-tier global EV charging player alongside Tesla, ChargePoint, ABB, Siemens, and Shell Recharge. Under BP ownership, Chargemaster's footprint has expanded from its UK base to the United States, Australia, and France.
Historically, Chargemaster built scale through three acquisitions (Charging Solutions in 2014, GB Electrical & Building Services in 2015, and Elektromotive in 2016) and venture funding rounds in 2013 (BMW i Ventures) and 2014 ($5.1M led by Beringea with Qualcomm Ventures and Proven), before being absorbed into BP and rebranded as BP Chargemaster and later bp pulse. The company is led by founder David Martell, and currently operates with a headcount of 51-100, drawing on BP's broader energy transition strategy for capital and infrastructure access.
Chargemaster firmographics
Firmographics- Name
- Chargemaster
- Legal name
- bp pulse
- Website
- https://bpchargemaster.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Chargemaster, a BP subsidiary operating as bp pulse, deploys public ultrafast EV chargers and business fleet charging solutions across the UK, US, Australia, and France, serving individual EV drivers and commercial fleet operators.
- Ownership category
- akta.pro rank
Chargemaster industry classification
Industry- Product category
- EV Charging Infrastructure
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
Keywords
Where Chargemaster is headquartered
LocationHeadquarters
- HQ city
- Luton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Chargemaster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- EV Charging Services: Revenue generated from public and business EV charging infrastructure deployment and operation
- Hardware Sales: Sale of EV charging hardware units and equipment
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Chargemaster product offering
Product offeringCore offering
Chargemaster designs, deploys, and operates electric vehicle charging infrastructure under the bp pulse brand, providing ultrafast public EV charging stations for individual drivers and end-to-end business EV fleet charging and management solutions for commercial operators. The company also offers a mobile application that helps drivers locate stations, initiate sessions, and manage charging.
Product overview
BP Chargemaster, now operating under the bp pulse brand, provides electric vehicle charging solutions through two core offerings: Public EV Charging (ultrafast charging stations available to all EV drivers) and Business EV Charging (fleet management and commercial charging solutions). The company also offers a mobile app for iOS and Android to locate and manage charging sessions. Building on BP's 100+ years of energy expertise, bp pulse integrates public and business charging services within a unified platform.
Differentiator
Problem solved
Functional benefit
Products and services
- bp pulse Public EV Charging Public ultrafast EV charging stations deployed across convenient locations in the United States that allow individual EV drivers to plug in, charge, and resume their journeys.
- bp pulse Business EV Charging End-to-end EV fleet electrification and management solution for commercial businesses and fleet operators, including support for real estate and commercial partners to deploy and scale business charging infrastructure.
- bp pulse EV Charging Mobile App iOS and Android mobile application that lets EV drivers locate bp pulse charging stations, access chargers, and manage charging sessions.
Companies that use Chargemaster
Customer profileSegments2 records
Ideal customer profiles2 records
Chargemaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Chargemaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BP (British Petroleum)flagshipChargemaster operates as BP Chargemaster, integrated into BP's broader energy transition strategy. BP's 100+ years of energy expertise underpins Chargemaster's EV charging infrastructure operations under the bp pulse brand, enabling global expansion of charging solutions.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Chargemaster competitors and assessment
Company assessmentDirect peers
- ChargePoint: ChargePoint operates one of the largest public EV charging networks in North America and Europe, selling hardware, network software (CPMS), and subscription services to drivers, businesses, and fleets. Directly comparable to Chargemaster across both consumer public charging and commercial fleet solutions, with a similar network-software-plus-hardware business model.
- Shell Recharge: Shell Recharge is the EV charging arm of Shell plc, operating public charging networks and integrated mobility services globally. As a fellow oil-major-affiliated charging business, Shell Recharge is a highly analogous competitor—combining legacy fuel-station real estate with new EV infrastructure and benefiting from similar corporate-level capital.
- EVgo: EVgo is a US-focused public DC fast-charging network operator with a comparable ultrafast-charging, fleet-oriented, and consumer-facing business model. Directly competes with Chargemaster's bp pulse network in the United States on site selection, driver subscriptions, and fleet electrification deals.
- Blink Charging: Blink Charging operates public and private EV charging networks across the US, Europe, and other geographies, with a vertically integrated hardware-plus-services model. Directly comparable to Chargemaster in target customer base (drivers, workplaces, fleets), product offering (Level 2 and DC fast), and go-to-market approach.
Broad incumbents
- ABB E-mobility: ABB E-mobility is one of the largest global suppliers of AC and DC EV charging hardware, with growing software and service offerings. As a broad incumbent in the EV charging value chain, ABB competes with Chargemaster on hardware procurement, turnkey solutions, and network operations.
- Tesla (Supercharger): Tesla's Supercharger network is the largest proprietary DC fast-charging network globally, now opening to non-Tesla EVs. While a direct competitor in ultrafast public charging, Tesla's vertical integration (vehicles + chargers) and captive customer base make it a broad incumbent that competes on a different scale than pure-play networks like Chargemaster.
- Siemens (eMobility / VersiCharge): Siemens offers EV charging hardware, software, and integrated energy solutions as part of its broader industrial portfolio. As a broad incumbent, Siemens competes with Chargemaster on turnkey charging deployments, fleet and depot solutions, and smart-grid integration for commercial customers.
- TotalEnergies: TotalEnergies is a global oil major with a rapidly expanding EV charging business (including partnerships and acquisitions across Europe). As another oil-major-affiliated charging operator, TotalEnergies competes with Chargemaster/bp pulse on similar dimensions—legacy fuel-station real estate, fleet offerings, and multi-geographic deployment.
Regional players
- FLO: FLO is a Canadian-headquartered EV charging network operator with a vertically integrated hardware-and-network model and a strong North American footprint. Directly comparable in business model (network + hardware + software) to Chargemaster, with overlapping presence in North American markets.
- Allego: Allego is a pan-European public EV charging network operator with a strong presence in the Netherlands, Belgium, Germany, and France. A direct competitor in the European markets where Chargemaster/bp pulse also operates, though with a different ownership profile and capital structure.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chargemaster social profiles
Digital presenceChargemaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chargemaster leadership team
Management profileNumber of profiles
Profiles1 record
Chargemaster funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chargemaster M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chargemaster
What does Chargemaster do?
Chargemaster designs, deploys, and operates electric vehicle charging infrastructure under the bp pulse brand, providing ultrafast public EV charging stations for individual drivers and end-to-end business EV fleet charging and management solutions for commercial operators. The company also offers a mobile application that helps drivers locate stations, initiate sessions, and manage charging.
Is Chargemaster a public or private company?
Chargemaster is a private company. It is classified as corporate owned and is currently operating.
When was Chargemaster founded?
Chargemaster was founded in 2008. It employs 251 to 500 people.
Where is Chargemaster based?
Chargemaster is headquartered in Luton, United Kingdom, in the Europe region.
How does Chargemaster make money?
Two revenue lines are on record. EV Charging Services are the primary driver. The others are hardware Sales.
Who are Chargemaster's main competitors?
Direct peers on record are ChargePoint, Shell Recharge, EVgo and Blink Charging. Broad incumbents are ABB E-mobility, Tesla (Supercharger), Siemens (eMobility / VersiCharge) and TotalEnergies. Regional players are FLO and Allego.
Does Chargemaster have an API?
No public API is recorded for Chargemaster.
What industry is Chargemaster in?
Chargemaster's product category is EV Charging Infrastructure. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing).