Chargemaster

What Chargemaster does

Chargemaster is a UK-headquartered electric vehicle charging company founded in 2008 in Luton, now operating as a wholly-owned subsidiary of BP plc under the BP Chargemaster and bp pulse brands. The company deploys and operates public ultrafast EV charging stations and sells business EV charging and fleet management solutions to commercial fleet operators, real estate, and commercial partners. Its technology stack centers on physical charging hardware, site deployment capability, and a bp pulse mobile application available on iOS and Android that allows drivers to locate, access, and manage charging sessions.

The company earns revenue through usage-based public EV charging services and hardware sales, and reaches customers via a hybrid GTM combining a product-led self-serve consumer app with direct field sales to enterprise fleet customers. It is consistently identified in third-party 2025 market reports as a top-tier global EV charging player alongside Tesla, ChargePoint, ABB, Siemens, and Shell Recharge. Under BP ownership, Chargemaster's footprint has expanded from its UK base to the United States, Australia, and France.

Historically, Chargemaster built scale through three acquisitions (Charging Solutions in 2014, GB Electrical & Building Services in 2015, and Elektromotive in 2016) and venture funding rounds in 2013 (BMW i Ventures) and 2014 ($5.1M led by Beringea with Qualcomm Ventures and Proven), before being absorbed into BP and rebranded as BP Chargemaster and later bp pulse. The company is led by founder David Martell, and currently operates with a headcount of 51-100, drawing on BP's broader energy transition strategy for capital and infrastructure access.

Name

Chargemaster

Legal name

bp pulse

Website

https://bpchargemaster.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Chargemaster, a BP subsidiary operating as bp pulse, deploys public ultrafast EV chargers and business fleet charging solutions across the UK, US, Australia, and France, serving individual EV drivers and commercial fleet operators.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

Keywords

• Electric vehicle charging
• EV charging infrastructure
• Fleet electrification
• Public EV charging
• Charging network operations

Headquarters

HQ city

Luton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. EV Charging Services: Revenue generated from public and business EV charging infrastructure deployment and operation
2. Hardware Sales: Sale of EV charging hardware units and equipment

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Chargemaster designs, deploys, and operates electric vehicle charging infrastructure under the bp pulse brand, providing ultrafast public EV charging stations for individual drivers and end-to-end business EV fleet charging and management solutions for commercial operators. The company also offers a mobile application that helps drivers locate stations, initiate sessions, and manage charging.

Product overview

BP Chargemaster, now operating under the bp pulse brand, provides electric vehicle charging solutions through two core offerings: Public EV Charging (ultrafast charging stations available to all EV drivers) and Business EV Charging (fleet management and commercial charging solutions). The company also offers a mobile app for iOS and Android to locate and manage charging sessions. Building on BP's 100+ years of energy expertise, bp pulse integrates public and business charging services within a unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• bp pulse Public EV Charging Public ultrafast EV charging stations deployed across convenient locations in the United States that allow individual EV drivers to plug in, charge, and resume their journeys.
• bp pulse Business EV Charging End-to-end EV fleet electrification and management solution for commercial businesses and fleet operators, including support for real estate and commercial partners to deploy and scale business charging infrastructure.
• bp pulse EV Charging Mobile App iOS and Android mobile application that lets EV drivers locate bp pulse charging stations, access chargers, and manage charging sessions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BP (British Petroleum)flagshipStrategic or Co-development Partner · 21 November 2025Chargemaster operates as BP Chargemaster, integrated into BP's broader energy transition strategy. BP's 100+ years of energy expertise underpins Chargemaster's EV charging infrastructure operations under the bp pulse brand, enabling global expansion of charging solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChargePoint: ChargePoint operates one of the largest public EV charging networks in North America and Europe, selling hardware, network software (CPMS), and subscription services to drivers, businesses, and fleets. Directly comparable to Chargemaster across both consumer public charging and commercial fleet solutions, with a similar network-software-plus-hardware business model.
• Shell Recharge: Shell Recharge is the EV charging arm of Shell plc, operating public charging networks and integrated mobility services globally. As a fellow oil-major-affiliated charging business, Shell Recharge is a highly analogous competitor—combining legacy fuel-station real estate with new EV infrastructure and benefiting from similar corporate-level capital.
• EVgo: EVgo is a US-focused public DC fast-charging network operator with a comparable ultrafast-charging, fleet-oriented, and consumer-facing business model. Directly competes with Chargemaster's bp pulse network in the United States on site selection, driver subscriptions, and fleet electrification deals.
• Blink Charging: Blink Charging operates public and private EV charging networks across the US, Europe, and other geographies, with a vertically integrated hardware-plus-services model. Directly comparable to Chargemaster in target customer base (drivers, workplaces, fleets), product offering (Level 2 and DC fast), and go-to-market approach.

Broad incumbents

• ABB E-mobility: ABB E-mobility is one of the largest global suppliers of AC and DC EV charging hardware, with growing software and service offerings. As a broad incumbent in the EV charging value chain, ABB competes with Chargemaster on hardware procurement, turnkey solutions, and network operations.
• Tesla (Supercharger): Tesla's Supercharger network is the largest proprietary DC fast-charging network globally, now opening to non-Tesla EVs. While a direct competitor in ultrafast public charging, Tesla's vertical integration (vehicles + chargers) and captive customer base make it a broad incumbent that competes on a different scale than pure-play networks like Chargemaster.
• Siemens (eMobility / VersiCharge): Siemens offers EV charging hardware, software, and integrated energy solutions as part of its broader industrial portfolio. As a broad incumbent, Siemens competes with Chargemaster on turnkey charging deployments, fleet and depot solutions, and smart-grid integration for commercial customers.
• TotalEnergies: TotalEnergies is a global oil major with a rapidly expanding EV charging business (including partnerships and acquisitions across Europe). As another oil-major-affiliated charging operator, TotalEnergies competes with Chargemaster/bp pulse on similar dimensions—legacy fuel-station real estate, fleet offerings, and multi-geographic deployment.

Regional players

• FLO: FLO is a Canadian-headquartered EV charging network operator with a vertically integrated hardware-and-network model and a strong North American footprint. Directly comparable in business model (network + hardware + software) to Chargemaster, with overlapping presence in North American markets.
• Allego: Allego is a pan-European public EV charging network operator with a strong presence in the Netherlands, Belgium, Germany, and France. A direct competitor in the European markets where Chargemaster/bp pulse also operates, though with a different ownership profile and capital structure.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bppulseus
• LinkedInlinkedin.com/company/bppulse
• Instagraminstagram.com/bppulseus
• Xx.com/bppulseuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chargemaster