Borner

What Borner does

Borner (legally Börner Distribution International GmbH) is a German kitchen utensil manufacturer founded in 1956 and headquartered in Landscheid-Niederkail in the Eifel region. The company specializes in V-shaped stainless steel vegetable slicers across five core product lines (V1 ClassicLine, V3 TrendLine, V5 PowerLine, V6 ExclusiveLine, and Vital PowerLine), with the patented V5 PowerLine offering cube-cutting capability without prior scoring as a technical differentiator. The product range extends to grater attachments, peelers, storage containers, and specialty kitchen helpers, all manufactured in Germany with BPA-free, food-safe materials and backed by a 5-year warranty on V-shaped blades.

The company operates a dual-channel distribution model combining direct-to-consumer e-commerce via its owned storefront (boerner.de) and Amazon marketplace with an extensive international network of 50+ authorized regional distributors covering Europe, Middle East, Asia, Africa, Americas, and Oceania. Pricing is unit-based with one-time purchases ranging from €29.90 for entry-level V1 sets to €95.60 for premium V6 stainless steel sets, supported by content marketing through recipes, blog content, social media (Facebook, Instagram), email newsletters, and SEO. Customer segments span home cooks and health-conscious consumers (primary) and professional chefs (secondary), with no enterprise or B2B anchor customers.

Borner is privately held by the Börner Distribution International GmbH entity, managed by Geschäftsführer Wolfgang Elsen, with no external investors, parent company, or public listing identified. Revenue is not disclosed, and no funding rounds, M&A activity, or leadership transitions have been recorded in available data. The business operates as a stable, family-run specialty manufacturer with deep brand heritage but limited recent evidence of category expansion or scale acceleration.

Name

Borner

Legal name

Börner Distribution International GmbH

Website

https://boerner.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Börner is a German kitchen utensil manufacturer founded in 1956 that designs and distributes V-shaped stainless steel vegetable slicers and kitchen tools to home cooks and professional chefs across 50+ countries via direct e-commerce, Amazon, and authorized distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Landscheid

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Kitchen Utensils: Primary revenue stream from direct sales of kitchen utensils including vegetable slicers (V1, V3, V5, V6, Vital product lines), graters, slicers, peelers, and kitchen helpers. Products sold as one-time purchases with various set configurations (Basis, Starter, Profi sets) at different price points ranging from €29.90 to €95.60.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Borner designs, manufactures, and distributes manual kitchen preparation tools, with V-shaped stainless steel vegetable slicers as its flagship offering across the V1 ClassicLine, V3 TrendLine, V5 PowerLine, V6 ExclusiveLine, and Vital PowerLine product lines. The company complements its core slicers with graters, peelers, dice and multi-cutters, storage containers, and specialty kitchen helpers such as juicers, pasta makers, and cheese makers. Products are manufactured in Germany under the 'Made in Germany' label and sold direct-to-consumer via boerner.de, through Amazon, and via 50+ country distributor network.

Product overview

Borner is a German kitchen utensils company founded in 1956, specializing in manual food preparation tools. Their core product line consists of V-shaped vegetable slicers in five models: the V1 ClassicLine (the original foundational model), V3 TrendLine (with ergonomic grip and rubber feet), V5 PowerLine (the patented flagship capable of 8 cutting styles including direct cube cutting), V6 ExclusiveLine (premium stainless steel version), and Vital PowerLine (with integrated dressing container for marinading during slicing). These are complemented by a comprehensive range of accessories including blade inserts (slices, julienne, graters, dice), storage solutions (Schieberbox sliding boxes, Multibox), and safety holders. Borner also offers additional kitchen helpers including the Multi Slicer, Multi Dicer, various peelers (Multi Peeler, 6-in-1 Garnierschäler, Kombischäler), and specialty makers such as Cheesemaker, Crispymaker, Multimaker, Nudelfee, Saftpresse, and Knoblauchpresse. All products are characterized by food-safe materials, BPA-free construction, and 'Made in Germany' quality with a 5-year warranty on V-shaped stainless steel blades.

Differentiator

Problem solved

Functional benefit

Brands

• ClassicLine: Product line of V-shaped vegetable slicers, including the V1 ClassicLine model
• TrendLine
• PowerLine
• ExclusiveLine

Products and services

• V1 ClassicLine Vegetable Slicer The original Borner V-shaped vegetable slicer and foundational model in the product line, featuring stainless steel blades for precise, efficient, and reliable cutting in three slice thicknesses, with a safety insert and fruit holder included. Sold as a complete set to home cooks and professionals for slicing fruits and vegetables.
• V3 TrendLine Vegetable Slicer Comfortable vegetable slicer with integrated non-slip rubber feet for secure use and an ergonomically shaped handle, allowing slicing in two thickness levels plus strips. Designed for home cooks seeking enhanced grip and stability over the V1 model.
• V5 PowerLine Vegetable Slicer Patented multi-functional kitchen slicer and mandoline capable of cutting in 8 different ways including slices in 4 thicknesses, strips, and cubes in 4 sizes without pre-cutting vegetables. The only model enabling direct cube cutting, sold as Basis, Starter, and Profi set configurations.
• V6 ExclusiveLine Vegetable Slicer Premium vegetable slicer made from brushed stainless steel with microfine-ground stainless steel blades for extreme longevity, offering slices in 3 thicknesses, strips in 2 sizes, and with pre-cutting, cubes in 2 sizes. BPA-free plastic components, certified Made in Germany, winner of the FAZ Kaufkompass Test.
• Vital PowerLine Vegetable Slicer Innovative vegetable slicer featuring an integrated dressing container that marinates food directly during slicing, allowing dressing to be transferred via a marinading roller. Designed for healthy meal preparation combining slicing and marination in a single device.
• Welle-Waffel PowerLine Cutter Standalone wavy/waffle cutter attachment product for creating decorative wavy cuts in vegetables and fruits, sold as its own product line for aesthetic food presentation.
• Welle-Waffel XXL PowerLine Cutter Extra-large wavy/waffle cutter attachment for larger food items, sold as a standalone product within the PowerLine series for decorative cuts on bigger produce.
• Roko PowerLine Grater Standalone grater attachment for fine and coarse grating of various foods, sold as its own product within the PowerLine series with double-sided blades for efficient grating.
• Reibe PowerLine Grater Standalone grater attachment sold as its own product within the PowerLine series for grating tasks in home kitchens.
• Rösti PowerLine Grater Standalone Rösti/grater attachment for the PowerLine series, sold as its own product for preparing Rösti-style shredded potato and similar dishes.
• Combi Chef Vierkantreibe Square Grater Square grater with multiple functions for various cutting and grating tasks, sold as a standalone product for versatile kitchen preparation.
• Multi Slicer Multi-blade slicer sold as a standalone product for cutting various slice sizes in fruits and vegetables.
• Multi Dicer Compact multi-cutter set that cuts vegetables and fruits into perfect cubes with easy handling and cleaning, featuring a space-saving design. Sold as a standalone product.
• DesignLine Schneider Cutter Designer-style cutter sold as a standalone product for aesthetic food presentation and decorative slicing.
• 6 in 1 Garnierschäler Peeler Versatile 6-in-1 garnishing peeler sold as a standalone product for decorative food preparation and multiple peeling tasks.
• Multi Peeler Multi-functional peeler with Y-shaped attachment sold as a standalone product for various peeling tasks.
• Kombischäler Combination Peeler Combination peeler sold as a standalone product offering multiple peeling functions for everyday kitchen prep.
• Foodappeal Twist-it Storage Containers Food storage containers for preserving fresh produce, sold as a standalone product line for keeping sliced fruits and vegetables fresh.
• Multimaker Multi-purpose kitchen maker sold as a standalone product for various food preparation tasks beyond slicing.
• Nudelfee Pasta Maker Standalone pasta maker for preparing fresh noodles at home, sold as its own product in the Borner kitchen helper line.
• Saftpresse Juice Press Standalone juice press/extractor sold as its own product for preparing fresh juices at home.
• Cheesemaker Standalone fresh cheese maker sold as its own product for home cheese production in simple steps.
• Crispymaker Standalone device for making crispy vegetable chips in the microwave, sold as its own product in the Borner kitchen helper line.
• Knoblauchpresse Garlic Press Standalone garlic press sold as its own product for easy garlic preparation in home cooking.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• Borner IbericacoreChannel Partner/ Reseller/ DistributorOfficial Börner distributor for Portugal. Located at Rua Andrade Corvo 11 R/C, 1050, Lisbon, Portugal. Handles distribution and sales of Börner kitchen products in the Portuguese market.
• So.Ni.No. S.A.coreChannel Partner/ Reseller/ DistributorOfficial Börner distributor for France. Located at 232 Rue de Bâle, Riedisheim 68400, France. Manages Börner product distribution across the French market.
• GlobalGoodzz BVcoreChannel Partner/ Reseller/ DistributorBörner distributor for Belgium and Netherlands. Belgian address: Processiestraat 12, 8750 Zwevezele. Also manages Dutch market through bornerkitchentools.nl.
• Börner EspañacoreChannel Partner/ Reseller/ DistributorOfficial Börner distributor for Spain. Located at C/ Miguel Estarlich Nr.8, CP.46268 Valencia, Spain. Handles Spanish market distribution.
• Meier Neuheiten VertriebcoreChannel Partner/ Reseller/ DistributorOfficial Börner distributor for Switzerland. Located at Dorfstrasse 10, CH-5452, Oberrohrdorf, Switzerland.
• Sansyu CorporationcoreChannel Partner/ Reseller/ DistributorOfficial Börner distributor for Japan. Located at 1-14-6 Nishi-Kojiya Ota-ku Tokyo, JAPAN 144-0034.
• AzamtropexcoreChannel Partner/ Reseller/ DistributorOfficial Börner distributor for Brazil. Located at Rua General Neto, 71- sala 303, 90560-020, Porto Alegre -RS, Brazil.
• International Brand Discount EOODcoreChannel Partner/ Reseller/ DistributorBörner distributor covering multiple Eastern European and Balkan markets including Romania (borner.bg), Macedonia/Serbia/Albania (ibdiscount.mk), Croatia (borner.hr), and Hungary (boerner.hu). Address: Bul. Petar Dertliev 25, fl. 2, 1335 Sofia, Bulgaria.
• Borner East Ltd.coreChannel Partner/ Reseller/ DistributorOfficial Börner distributor for Russia. Located at 11, Rizhskiy proezd, 129626, Moscow, Russia.
• KRDM Innovative HousewarecoreChannel Partner/ Reseller/ DistributorOfficial Börner distributor for South Africa. Located at 93 Kyalami Drive, Killarney Gardens, 7441 Cape Town, South Africa.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Benriner: Japanese manufacturer of mandoline slicers—the closest functional and historical competitor to Börner. Both companies specialize in manual vegetable slicers with proprietary blade geometry and ship globally. Benriner competes head-to-head on Amazon and in specialty cookware channels against Börner V-series and K-series variants.
• OXO: US-based kitchen gadgets brand spanning peelers, graters, mandolines, and food prep tools. OXO shares Börner's positioning around ergonomic, design-forward manual kitchenware, and competes directly across slicers, peelers, and graters in the same retail and e-commerce channels globally.
• Joseph Joseph: UK-based design-led kitchen gadgets brand with overlapping product lines including mandolines, graters, peelers, and vegetable prep tools. Joseph Joseph targets the same health-conscious, design-aware consumer as Börner and is commonly stocked in the same premium kitchenware retailers (e.g., John Lewis, Williams Sonoma).
• Kuhn Rikon: Swiss kitchen tools manufacturer specializing in manual food preparation equipment including peelers, slicers, graters, and pressure cookers. Kuhn Rikon competes with Börner across European specialty retail and shares similar 'designed-in-Switzerland/Germany' premium positioning.
• Microplane: US-based manufacturer of precision graters, zesters, and handheld slicers with proprietary photo-etched blade technology. Microplane directly competes with Börner's Roko, Reibe, and Rösti grater attachments and is sold through the same cookware specialist channels.

Broad incumbents

• Zwilling J.A. Henckels: German cutlery and kitchenware conglomerate offering knives, mandolines, sharpening tools, and broader cookware. Zwilling overlaps with Börner in slicer/mandoline categories and shares the Made-in-Germany premium positioning, but Börner's narrower manual-slicer focus contrasts with Zwilling's much wider category portfolio.
• WMF (Württembergische Metallwarenfabrik): Major German kitchenware brand offering a full range of cookware, cutlery, and kitchen tools including peelers and slicers. WMF is a broad German incumbent that competes with Börner in the same retail channels under similar Made-in-Germany positioning, though across a much broader product catalog.
• KitchenAid: Whirlpool-owned premium kitchen brand famous for stand mixers and expanding into slicer/shredder attachments and food processors. KitchenAid represents the motorized incumbent threat to Börner's manual category and competes for the same premium kitchenware consumer.
• Fissler: Premium German cookware manufacturer with broad kitchen and pressure-cooking portfolio. Fissler overlaps with Börner in German specialty retail and shares Made-in-Germany positioning, though with a much wider focus on pots, pans, and pressure cookers.

Regional players

• Dexas: US-based kitchen and food prep tools manufacturer with overlapping slicer/grater offerings. As a regional American player with similar mid-range positioning to Börner's V-series, Dexas competes in North American retail and Amazon channels where Börner also distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boernerofficial
• Instagraminstagram.com/boerner.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries35 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borner