FIMI
FIMI Group is an entertainment marketing and talent buying agency founded in 2009, serving enterprise clients such as Marriott, Delta, Verizon, American Express, and Nike with talent booking, event partnerships, and managed loyalty experiences from offices in Los Angeles and Austin.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FIMI does
FIMI Group is an entertainment marketing and talent buying agency founded in 2009 and headquartered in Los Angeles, California, with a secondary office in Austin, Texas. The firm's core offering spans five service lines: Strategy & Consulting, Talent Buying, Talent Experiences, Event Partnerships, and Culinary Bookings. The company's competitive position rests on founder-led direct relationships with musicians, actors, chefs, athletes, and speakers, which it claims enables access not available through traditional agency channels.
FIMI operates a project-based, multi-year professional services model. Revenue streams include talent booking commissions, event partnership fees, consulting fees, and ongoing managed services for loyalty platforms. The firm executes over 100 partnerships annually across music festivals, food and wine festivals, award shows, Broadway shows, and sports leagues, alongside large-scale program management engagements such as Verizon Up (5,000+ dining experiences annually across 50 US cities) and Delta SkyMiles Experiences (150+ annual partnerships, where FIMI is exclusive Agency of Record for 10+ years).
The enterprise customer base includes Marriott International, Delta Air Lines, Verizon, American Express, Nike, Afiniti, St. Regis, W Hotels, and Boohoo. Go-to-market is direct enterprise field sales with multi-year contracts; pricing is quote-based and not publicly disclosed. There is no proprietary technology platform, no AI/ML capabilities, no funding rounds disclosed, and no subsidiaries; ownership is private and not publicly disclosed. FIMI's geographic reach is global via execution from its two US offices.
FIMI firmographics
Firmographics- Name
- FIMI
- Legal name
- FIMI Group
- Website
- https://fimigroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FIMI Group is an entertainment marketing and talent buying agency founded in 2009, serving enterprise clients such as Marriott, Delta, Verizon, American Express, and Nike with talent booking, event partnerships, and managed loyalty experiences from offices in Los Angeles and Austin.
- Ownership category
- akta.pro rank
FIMI industry classification
Industry- Product category
- Entertainment Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industry
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)
Keywords
Where FIMI is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FIMI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Buying & Management: FIMI books and manages talent (musicians, actors, chefs, athletes, speakers) for corporate engagements, events, and brand partnerships. Revenue derived from talent booking commissions and management fees.
- Event Partnerships & Sponsorship Management: Executing over 100 partnerships annually across music festivals, food & wine festivals, award shows, Broadway shows, sports leagues. FIMI structures, contracts, and implements partnerships and curates bespoke experiences for brands.
- Strategy & Consulting: Full scope strategy and consulting including industry insight, project ideation, budgeting oversight, partnership advisement, and deal reviews. Revenue generated through consulting fees.
- Program Management: Long-term program management for loyalty programs like Verizon Up (5000+ dining experiences annually across 50 US cities) and Delta SkyMiles Experiences (150+ experiential partnerships annually). Revenue from ongoing management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
FIMI product offering
Product offeringCore offering
FIMI is an entertainment marketing and talent buying agency that provides strategy and consulting, talent buying, talent experiences, event partnerships, and culinary bookings for enterprise brand clients. The agency leverages direct relationships with musicians, actors, chefs, athletes, and speakers to source talent, structure event sponsorships, and curate bespoke experiential activations across music, film & TV, sports, fashion, and culinary verticals. FIMI delivers these services for major brands such as Marriott, Delta Air Lines, Verizon, American Express, and Nike, operating from offices in Los Angeles and Austin while executing engagements globally.
Product overview
FIMI is an entertainment marketing agency offering Strategy & Consulting, Talent Buying, Talent Experiences, Event Partnerships, and Culinary Bookings as its core service offerings. Founded in 2009, the company leverages deep entertainment industry expertise to provide talent, brand, and corporate engagement services across music, film & TV, sports, fashion, and culinary sectors. FIMI operates from offices in Los Angeles and Austin, executing globally for clients including Marriott, Delta Air Lines, Verizon, American Express, and Nike.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Consulting
Quantifiable outcome
- 90%+ target audience engagement for Verizon Up program
- +4 more outcomes
Companies that use FIMI
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
FIMI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FIMI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- MotoGP and EICMAminorStrategic partnership announcement titled 'EICMA. SHIFT UP' at Mugello Circuit during Brembo Grand Prix of Italy. Note: This news source about MotoGP/EICMA uses source ID and may refer to FIMI (the motorcycle racing federation), not FIMI Group (entertainment marketing agency). This appears to be unrelated coverage of the motorcycle racing body's partnership.
- Harley-DavidsonminorFIM Harley-Davidson Bagger World Cup inaugural season beginning in Austin, Texas. Note: This news source uses source ID and appears to reference FIM (Fédération Internationale de Motocyclisme), the motorcycle racing federation, not FIMI Group entertainment marketing agency. This is unrelated coverage of motorcycle racing.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
FIMI competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global experiential marketing agency building brand experiences, events, and sponsorship activations for enterprise clients (part of IPG). Closest like-for-like comparable to FIMI: competing for the same RFPs around loyalty programs, talent-led experiences, and event partnerships, but with deeper geographic delivery and holding-company scale.
- Sparks: Experiential, design, and production agency working on brand experiences, trade shows, and event partnerships for Fortune 500 clients. Comparable to FIMI on the brand experience and event execution side, though Sparks leans toward design/production while FIMI is talent-led.
- Momentum Worldwide: Global experiential marketing agency (part of IPG Mediabrands) delivering brand experiences, sponsorships, and loyalty activations for major enterprise clients. Highly comparable to FIMI on talent-inclusive experiential design and managed loyalty experiences, with a broader paid-media and measurement stack.
Emerging players
- Live Nation Entertainment: Live entertainment company operating festivals, venue partnerships, and brand sponsorship activations that overlap with FIMI's event partnerships and festival work. Comparable as a competitor for music-festival talent buying and brand activations, but vastly larger and venue/festival-owned.
- United Entertainment Group (UEG): Entertainment and culture marketing agency offering talent partnerships, experiential, and content for major brands. Comparable to FIMI across the full talent-buying-meets-experiential stack for enterprise clients, representing a similar competitive niche.
- AEG (Anschutz Entertainment Group): Global sports and live entertainment company producing events, festivals, and brand experiences. Comparable to FIMI on event partnership execution and festival talent programming, though AEG owns the underlying venues and events while FIMI is a buyer/operator.
Broad incumbents
- William Morris Endeavor (WME): Major talent agency operating across books, speakers, culinary, fashion, and live events under the Endeavor holding company. Comparable to FIMI on talent brokering for brand partnerships and experiential activations; WME is a scaled incumbent with owned IP and events businesses.
- Creative Artists Agency (CAA): Premier global talent and entertainment agency representing most major artists, athletes, and brands in entertainment. Comparable to FIMI in talent representation and brand-deal intermediation, but with substantially broader scope including sports, media rights, and brand consulting arms.
- United Talent Agency (UTA): One of the largest global talent agencies representing actors, musicians, athletes, chefs, and speakers. Comparable to FIMI because both monetize talent access for brand and event engagements, though UTA operates at vastly larger scale and across a much broader talent roster.
- Endeavor (formerly WME-IMG): Global entertainment and sports company owning talent agencies, sports properties (UFC, PBR, F1 commercial rights), and events. Comparable to FIMI because it represents overlapping categories of talent and supplies similar experiential programming to enterprise brands, but with much greater vertical integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FIMI social profiles
Digital presenceFIMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIMI leadership team
Management profileNumber of profiles
FIMI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIMI
What does FIMI do?
FIMI is an entertainment marketing and talent buying agency that provides strategy and consulting, talent buying, talent experiences, event partnerships, and culinary bookings for enterprise brand clients. The agency leverages direct relationships with musicians, actors, chefs, athletes, and speakers to source talent, structure event sponsorships, and curate bespoke experiential activations across music, film & TV, sports, fashion, and culinary verticals. FIMI delivers these services for major brands such as Marriott, Delta Air Lines, Verizon, American Express, and Nike, operating from offices in Los Angeles and Austin while executing engagements globally.
Is FIMI a public or private company?
FIMI is a private company. It is classified as unknown and is currently operating.
When was FIMI founded?
FIMI was founded in 2009. It employs 11 to 50 people.
Where is FIMI based?
FIMI is headquartered in Los Angeles, United States, in the North America region.
How does FIMI make money?
Four revenue lines are on record. Talent Buying & Management is the primary driver. The others are event Partnerships & Sponsorship Management, strategy & Consulting and program Management.
Who are FIMI's main competitors?
Direct peers on record are Jack Morton Worldwide, Sparks and Momentum Worldwide. Emerging players are Live Nation Entertainment, United Entertainment Group (UEG) and AEG (Anschutz Entertainment Group). Broad incumbents are William Morris Endeavor (WME), Creative Artists Agency (CAA), United Talent Agency (UTA) and Endeavor (formerly WME-IMG).
Does FIMI have an API?
No public API is recorded for FIMI.
What industry is FIMI in?
FIMI's product category is Entertainment Marketing Services. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships). Its NAICS code is 7114 and its SIC code is 7311.